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Tracx

Tracx

Overview

What is Tracx?

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes…

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Recent Reviews

TrustRadius Insights

Tracx has become an essential tool for monitoring social media engagement, allowing users to stay informed about their competitors, …
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Trust Tracx

6 out of 10
November 17, 2015
Incentivized
Tracx is being used by the social media team to gather insight on overall social media sentiment for our brands across Twitter and …
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Pricing

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What is Tracx?

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic,…

Entry-level set up fee?

  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Tracx?

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results.

Tracx Features

  • Supported: Social Media Management
  • Supported: Social Media Monetization
  • Supported: Social Media Intelligence
  • Supported: Social Media Analytics
  • Supported: Customized Dashboards
  • Supported: Social Media Command Centers

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.

Tracx Video

Tracx Social Intelligence Platform for the Modern Enterprise

Tracx Integrations

Tracx Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported LanguagesRussian, Hindi, Polish, Indonesian, Lithuanian, Albanian, English, Spanish, Korean, Bulgarian, Turkish, Latvian, French, Dutch, Greek, Bengali, Ukrainian, Macedonian, German, Finnish, Thai, Czech, Vietnamese, Malayalam, Hebrew, Swedish, Georgian, Danish, Romanian, Norwegian, Italian, Chinese, Armenian, Croatian, Persian, Slovak, Portuguese, Japanese, Arabic, Hungarian, Estonian, Slovene

Tracx Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)10%
Enterprises (more than 500 employees)90%
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Comparisons

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Reviews and Ratings

(19)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Tracx has become an essential tool for monitoring social media engagement, allowing users to stay informed about their competitors, trending topics, and the sentiment of their own posts. According to various users and customers, Tracx serves as a one-stop shop for social media listening, publishing, and competitor analysis needs. By delivering automated email reports each morning that highlight brand mentions over the past 24 hours, Tracx enables users to promptly respond and engage with those discussing their brand. Moreover, Tracx's web portal allows direct engagement with posts without the need to navigate to the native platform of the social network. The software also facilitates social media publishing by providing the ability to schedule posts across platforms such as Twitter, Google+, and LinkedIn. Users appreciate the convenience of Tracx's social calendar feature for visualizing scheduled posts and planning content calendars accordingly. For social strategy and analytics departments, Tracx is a go-to option for activation monitoring as it furnishes precise social listening and community management data. While it may have limitations on historical research capabilities compared to other platforms like Crimson Hexagon, Tracx proves invaluable for campaign analysis. It has been utilized by Everywhere Agency to evaluate social media campaigns by tracking influencers and automating data collection. Small organizations benefit from Tracx's unique solution in tracking influencer marketing through specific hashtags or keywords. Additionally, Tracx is gaining recognition as a potential community management tool for future growth. During PR crises or after launching marketing campaigns, social media teams rely on Tracx to obtain insights on overall sentiment across Twitter and Facebook. The software caters to various industries including fast food chains, beverage companies, airlines, among others, offering a range of features from customer service to deep post-level analytics. Users have praised Tracx for its regular updates and modern user interface which distinguish it from other platforms like Radian6.

User-Friendly Platform: Many users have found Tracx to be very user-friendly, with a slight learning curve initially. Once they became familiar with the platform, they discovered numerous opportunities to benefit their brand using Tracx.

Exceptional Customer Service: The exceptional customer service provided by Tracx has been praised by many reviewers. Users appreciate that their account manager promptly responds to any platform-related inquiries and is always available for a call when needed.

Clear and Easy-to-Use Reports: Several users have expressed their appreciation for the ease of reading and digesting the multitude of reports pulled by Tracx. They find Tracx's reports to be very clear and easy to use, allowing them to gather valuable insights for their brands.

Limited Social Platform Publishing: Some users have expressed a desire for Tracx to expand its publishing capabilities beyond the current social platforms available. Specifically, they would like to see support for Pinterest as an additional platform.

Lack of Detailed Audience Insights: Reviewers have requested more in-depth audience insights and demographics in Tracx. They believe that having access to information such as interests and income would greatly enhance their ability to tailor content and marketing strategies effectively.

Confusing User Interface: Users have reported finding Tracx's user interface confusing and not intuitive, especially when compared to other tracking platforms they are familiar with. They feel that it takes time to become proficient in using Tracx due to its overall usability and functionality.

Attribute Ratings

Reviews

(1-4 of 4)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is used across our entire organization (we are small). We use it to specifically track influencer marketing. Tracx provided us a solution that we couldn't find in any other software. They allow us to track posts of specific people using a specific hashtag or keyword. Other solutions allowed us to track every post from the influencer or every mention of the hashtag, not the intersection of the two. This allows tracking of our specific efforts in regards to a campaign. Very helpful for influencer marketing!

We may even begin using Tracx as a community management tool, should that side of our business grow.
  • Tracking of specific influencers on specific platforms, using a specific keyword
  • Hashtag tracking
  • Community management
  • Engagement tracking
  • User interface - it can be confusing and is not very intuitive. I have worked with other tracking platforms that I picked up very easily without training and wish Tracx was not as confusing with the interface. You have to know where you're going to get the info you want.
  • Limitations of API - obviously there are limitations from social platforms, but it is a weakness that I know Tracx is trying to address. While they don't have access to Pinterest now, they should within the next 6 months. We also can't access personal Facebook data when I know other tracking systems have partnerships with groups that have access to that API access.
Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited.
4-5 people in our organization use Tracx at any given time, nearly the entire company. They are account managers who run influencer marketing programs or need to track a particular hashtag. They are using the information gathered to create client-facing reports on the progress of the campaign.
Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent.
Unless another group comes out with a software that is more easy to use, we will renew. While Tracx captures all the data we want, we still have to view the spreadsheets and do some math to get some of the numbers we want (potential impressions - not offered- versus actual reach - offered). If another solution offers both of those with an easy to use interface, we wouldn't be opposed to switching, especially if it was cheaper. Because we are only using Tracx for this influencer tracking that no one else does and they gave us a great deal since that is our main point of use, I do not foresee us switching!
February 16, 2016

Tracx is great!

Kelley McLees | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We were using Tracx to help us track influencers for campaigns.
  • Very clear reports
  • Easy to use
  • Customer service was excellent
  • We were looking for a very specific need within Tracx. We wanted the ability to track the influencers and extract specific data from them. Tracx didn't have this ability yet but says it's in the works.
Tracx didn't meet all our needs, but it was great for other uses.
It was great for hashtag tracking.
We loved Tracx and loved the customer service! We will join Tracx once they add the features we need.
As soon as all features are available we will sign back on.
Lynzee Jablonka | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Everywhere Agency uses Tracx to analyze our social media campaigns. Everyone in the office has their own log in information and creates their own scopes and trackers. It has alleviated the hassle of manually pulling all of the data from our influencers.
  • Pulling Reports: Tracx pulls a multitude of reports - all of which are very easy to read and digest!
  • Customer Service - We were assigned a rep named Dan, and he is amazing. He responds right away and doesn't hesitate to hop on a call when we need him to.
  • Personal Page information - I'm not sure if it's because of Facebook's API, but it would be helpful to be able to pull from personal pages as opposed to just brand pages.
I would definitely recommend it to people who work in social media and are creating social media reports for clients.
5
every level from coordinator to CEO.
NUVI did not deliver on what they said they could do. Tracx came to our rescue.
It meets all of our expectations and to be honest, I couldn't imagine running 100+ blogger campaigns without it.
November 17, 2015

Trust Tracx

Score 6 out of 10
Vetted Review
Verified User
Incentivized
Tracx is being used by the social media team to gather insight on overall social media sentiment for our brands across Twitter and Facebook. It's used on a weekly basis, but its use is heightened during times of PR crises or after the release of public facing marketing campaigns, such as new commercials or announcements.
  • Track sentiment.
  • Develop queries.
  • Cover a wide net of users.
  • Identifying good vs. bad vs. neutral sentiment.
  • Word clouds are a bit vague.
  • Overall usability and functionality certainly takes awhile to pick up fluently.
When we released a new ad during the holiday season, it was imperative to see how consumers and social media users were reacting to our timing. Tracx was key in helping us identify where people were most disappointed, what the overall reception was, and where we could improve our communication in order to assist our social media community moderators in responding to complaints.
2
Social media analysts and senior e-commerce analysts in the Online Business Unit.
  • Better social customer service.
  • Preparedness in the wake of PR crises.
  • Identifying overall critical reception of major marketing pushes.
Tracx is better as a listening tool, where as the ones I mentioned above served our team in a community management function.
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
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