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TrafficGuard is a platform designed to help users protect their ad spend and campaigns from fraud, spam ads, and unwanted traffic. Users …
Starting at $2
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What is TrafficGuard?
TrafficGuard is fraud detection software that provides comprehensive digital advertising fraud protection for brands, agencies and ad networks. TrafficGuard is designed to detect, mitigate and report on ad fraud before it hits the organization's digital advertising budget. Three layers of…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $2
Product Demos
TrafficGuard - Onboarding demo (Google Ads consent screen)
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Product Details
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What is TrafficGuard?
TrafficGuard is fraud detection software that provides comprehensive digital advertising fraud protection for brands, agencies and ad networks. TrafficGuard is designed to detect, mitigate and report on ad fraud before it hits the organization's digital advertising budget. Three layers of protection block both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) to ensure that digital advertising results in legitimate advertising engagement. The vendor promises these layers of protection are formidable, and says with visibility of traffic across thousands of campaigns, TrafficGuard’s machine learning can identify emerging patterns, trends and indicators of fraud quickly and reliably. Visit the vendor's website to learn more about TrafficGuard’s comprehensive fraud mitigation.
TrafficGuard Features
- Supported: Ad Fraud Mitigation
- Supported: Google Ads Protection
- Supported: Sophisticated machine learning
TrafficGuard Video
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TrafficGuard Integrations
- Twilio Segment
- Partnerize
- HasOffers by Tune
TrafficGuard Competitors
TrafficGuard Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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TrafficGuard is a platform designed to help users protect their ad spend and campaigns from fraud, spam ads, and unwanted traffic. Users have found that the software's dashboard is easy to understand, allowing them to prevent ad fraud and monitor invalid clicks with ease. This has helped improve campaign performance by investing in showing ads to real people instead of ad fraud.
Users have also noted that TrafficGuard is unique in its ability to show exactly what is invalid and why, preventing it from blocking real traffic unlike other anti-fraud tools. The software is easy to set up and pays for itself by saving users from wasting money on bots and ad fraud. Furthermore, users have reported that the platform has provided a good customer experience by preventing spam ads from being displayed.
One of the main benefits of TrafficGuard is its ability to indicate any fraud threat that might occur, allowing users to quickly mitigate or eliminate the effects. While some users have reported high CPA on high competition keywords, they have found that the software works well when accessed once a week. Additionally, the support team has been helpful and quick in solving problems related to B2B interactions and client management. Overall, TrafficGuard has proven successful in protecting the ad spend of multiple clients and providing an effective solution to prevent ad fraud.
Easy to use: Users find TrafficGuard easy to set up and navigate thanks to its intuitive interface. Many reviewers have stated that performing tasks is simple and straightforward, making the software accessible for a variety of users.
Effective fraud protection: The software's ability to automatically block fraudulent clicks has been praised by many reviewers, who state that it has helped them save ad spend and keep their campaigns competitive. Some users were initially unaware of click fraud until they started using TrafficGuard, but have since seen a significant reduction in their PPC costs.
Detailed reporting: Users appreciate the detailed reports provided by TrafficGuard about invalid clicks. Reviewers have found these reports helpful for tracking and analyzing their campaigns, which has allowed them to make informed decisions about where to allocate their ad spend.
Confusing UI: Several users have expressed disappointment in the confusing and inefficient user interface of TrafficGuard. They state that it takes longer than necessary to complete tasks, particularly when changing the global filter date.
Lacking features: Many reviewers have pointed out that TrafficGuard lacks essential features such as analytics or integration with Facebook Ads. Users feel that these features are necessary for a software in this category, making it less competitive on the market.
Limited information available: A considerable number of users expressed dissatisfaction with the lack of information provided by TrafficGuard about how it detects traffic and its functionalities. This has caused confusion and made some customers hesitant to invest in the software.