A great, simple keyword rank tracking tool backed by excellent support
We use AuthorityLabs primarily for daily rank checking and monthly reporting for SEO clients. As a consulting firm, we've used the tool on …
AuthorityLabs
AuthorityLabs
AuthorityLabs, by Traject
Overview
What is AuthorityLabs?
AuthorityLabs is an SEO tool providing keyword analysis, from Traject.
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What is AuthorityLabs?
AuthorityLabs is an SEO tool providing keyword analysis, from Traject.
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- No setup fee
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- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
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What is AuthorityLabs?
AuthorityLabs is an SEO tool providing keyword analysis, from Traject.
AuthorityLabs Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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(7)
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We use AuthorityLabs primarily for daily rank checking and monthly reporting for SEO clients. As a consulting firm, we've used the tool on behalf of several clients. It helps them understand how well their sites are ranking for target keyword phrases and how their rankings are changing over time, as well as competitive comparisons.
- Shows updated ranking for search position daily.
- Tracks desktop and mobile rank.
- Makes it easy to add notes and categorize keyword groups.
- Doesn't do much more than track rankings and suggest keywords.
- Doesn't provide diagnostics or recommendations for improvement.
- This may have changed since we last used it, but keyword recommendations were not consistently useful.
82.5%
8.3
80%
8.0
65%
6.5
- Helped identify promising keywords where more optimization work was needed.
- Helped identify new, high-potential keywords to target.
- Enabled us to fine-tune operations to improve mobile and local search results.
On the plus side, for relatively small keyword tracking projects, AuthorityLabs costs less and is simpler to use than these tools. However, it is also much more limited. SEMRush or Serpstat are better options if you also need diagnostics, backlink analysis, simple brand monitoring, and other functions beyond keyword rank position tracking.
March 29, 2017
Become an SEO Keyword authority with AuthorityLabs
It's being used for more in-depth keyword tracking for a multitude of keywords across several websites. It's primarily being used by the department (marketing). It tracks progress on keyword tracking and is also great for reporting on a monthly and quarterly basis.
- Keyword tracking (large volumes)
- Keyword insights
- Competitor Keyword tracking
68.57142857142857%
6.9
72.5%
7.3
65%
6.5
- Positive: You identify 'not provided' keywords now which can be extremely helpful to refocus SEO efforts for pulling in more organic SEO traffic to your site.
September 09, 2016
Good Bang for the Buck
We currently use AuthorityLabs within our interactive department to monitor keyword ranking for targeted keywords for our clients. It provides a helpful comparison of progress for both local and nationwide keyword terms and their ranking on Google. It provides a simple and easy to navigate dashboard to quickly monitor progress for SEO initiatives.
- Simple, easy to use interface.
- Easy to sort results based on keyword, ranking, overall progress.
- Very easy to compare progress from campaign start, last month, last week, etc.
- The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
- All results must be pulled into other programs for inclusion in monitoring reports.
- Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
50%
5.0
86.66666666666666%
8.7
50%
5.0
- Because it is a service offered at a low price-point, it is worthwhile.
- It provides an easy to use and simple to navigate interface for monitoring keywords that may be desired for future SEO targeting.
- Raven Tools
AuthorityLabs is much more simplistic, but it is easier to use and the results are easier to check on a daily basis.
AuthorityLabs was used by our Marketing department to report on targeted keywords for use in tracking and strategizing our SEO focus. We also used AuthorityLabs to monitor three of our top competitors search rankings to make sure we were targeting the same keywords as well as measuring our ranking/performance in comparison to theirs.
- Very simple interface that makes it easy to see what's most important - keyword rankings and their performance.
- Uploading new keywords was very easy - you could type in them in or upload a spreadsheet.
- Customizing data - we liked that we could filter our data in different ways.
- Really no negatives - AuthorityLabs is a very basic and easy to use website.
37.5%
3.8
N/A
N/A
50%
5.0
- We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.