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TransUnion TruAudience

TransUnion TruAudience
Formerly Signal

Overview

What is TransUnion TruAudience?

TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns…

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Learn from top reviewers

A good product with high expectations

Rating: 7 out of 10
April 13, 2022
IncentivizedVetted ReviewVerified User
TransUnion TruAudience was formerly known Signal tag manager. We are currently using TruAudience Intelligence Platform to manage data create audiences, and enable activation a...
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Anshumali Mishra
Manager - Sales
Manager Sales & Research
To The New
TransUnion TruAudience3 years of experience

Signal From a Campaign user Perspective

Rating: 7 out of 10
January 23, 2021
Vetted ReviewVerified User
Signal is used as a means of ensuring security and record-keeping among the political campaign and it's staff. This is done in order to meet the legal requirements of record-k...
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Verified user
Employee
TransUnion TruAudience1 year of experience

It's NOT Google Tag Manager, but it gets the job done.

Rating: 7 out of 10
April 29, 2016
IncentivizedVetted ReviewVerified User
Signal Tag Management is currently being used to manage all of the tags responsible for sending data to our primary analytics reporting account. Two of our departments use the...
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Verified user
Analyst
TransUnion TruAudience1 year of experience

Be a tag management ninja with Signal (formerly BrightTag)

Rating: 10 out of 10
April 8, 2015
IncentivizedVetted ReviewVerified User
BrightTag is our Tag Management System for all of our eCommerce sites across all brands. Though I am the sole direct user of the tool, my entire team, most of my department, s...
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Jason Dahlin
Analyst - Information Technology
Senior Analyst, DTC
Abercrombie & Fitch
TransUnion TruAudience1.5 years of experience

BrightTag Review

Rating: 9 out of 10
February 4, 2014
Vetted ReviewVerified User
BrightTag is our current tag management system which is being used by our whole organization but it is a GM mandate that each DSP that we use is integrated with BrightTag. Bri...
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Antonio McFadden
Account Manager - Other
Account Coordinator
AMNET - The Aegis Trading Desk
TransUnion TruAudience1 year of experience
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Pricing

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TransUnion TruAudience

TransUnion TruAudience

N/A
Unavailable

What is TransUnion TruAudience?

TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is TransUnion TruAudience?

TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing solutions acquired by TransUnion, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.

TransUnion TruAudience Competitors

TransUnion TruAudience Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.

Adobe Dynamic Tag Management (discontinued), Ensighten Manage, and Google Tag Manager are common alternatives for TransUnion TruAudience.

The most common users of TransUnion TruAudience are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 7)

A good product with high expectations

Rating: 7 out of 10
Incentivized
April 13, 2022
AM
Anshumali Mishra
Manager Sales & Research
To The New (Information Technology and Services, 501-1000 employees)
Vetted Review
Verified User
TransUnion TruAudience
3 years of experience
Alternatives Considered
We compared it with Google Tag Manager but selected it because of good features and pricing. This product works best for small organizations. Plus the pricing is also accordingly low. The product is good and works amazing for less number of team members.

Signal From a Campaign user Perspective

Rating: 7 out of 10
January 23, 2021
Verified User
Employee in Other
Political Organization Company, 501-1000 employees
Vetted Review
Verified User
TransUnion TruAudience
1 year of experience
Alternatives Considered
I believe Slack does work better than Signal for PC and office-oriented teams, but found that signal was the go-to for a rapidly growing and dismantling structure like a campaign. The Mobile interface, and the use of cell phone numbers rather than emails as a form of verification and a basis of identity makes it perfect for a campaign environment

BrightTag Review

Rating: 9 out of 10
February 04, 2014
AM
Antonio McFadden
Account Coordinator
AMNET - The Aegis Trading Desk (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
TransUnion TruAudience
1 year of experience
Alternatives Considered
BrightTag is the only tag management system that I have used.

It's NOT Google Tag Manager, but it gets the job done.

Rating: 7 out of 10
Incentivized
April 29, 2016
Verified User
Analyst in Engineering
Marketing and Advertising Company, 501-1000 employees
Vetted Review
Verified User
TransUnion TruAudience
1 year of experience
Alternatives Considered
We're currently using Signal Tag Management because Google Tag Manager wasn't as robust as it is now. It gets the job done, but we do have our challenges with editing or creating existing tags whenever there is an issue with the site. It requires a lot of time to go through Javascript logic coded by different suers for some of our tags.
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