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TransUnion TruAudience

TransUnion TruAudience
Formerly Signal

Overview

What is TransUnion TruAudience?

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving…

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Recent Reviews

TrustRadius Insights

BrightTag, also known as Signal Tag Management, is a versatile tool that serves various use cases for eCommerce sites and marketing teams. …
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BrightTag Review

9 out of 10
February 04, 2014
BrightTag is our current tag management system which is being used by our whole organization but it is a GM mandate that each DSP that we …
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Pricing

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What is TransUnion TruAudience?

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is TransUnion TruAudience?

TransUnion TruAudience Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.

Adobe Dynamic Tag Management (discontinued), Ensighten Manage, and Google Tag Manager are common alternatives for TransUnion TruAudience.

The most common users of TransUnion TruAudience are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(13)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

BrightTag, also known as Signal Tag Management, is a versatile tool that serves various use cases for eCommerce sites and marketing teams. Users from different departments, including direct users, the entire team, and third-party vendors, rely on BrightTag for efficient data collection and management across multiple brands. With its simplified tagging structure, BrightTag allows for fewer tags on a page while still gathering necessary data.

One of the key use cases of BrightTag is its utilization by the marketing team through the TruAudience Intelligence Platform. This platform enables marketers to understand the market better by providing valuable insights through database reports. The user-friendly interface of TruAudience makes it accessible to anyone in the marketing team after just one day of training.

BrightTag's Signal Tag Management feature is also utilized by the Development and Analytics/Data Strategy departments. It helps create a consistent analytics tracking structure and manage new content additions seamlessly. Additionally, Signal allows for on-the-fly changes to fix tag issues during site deployments or when temporary value overwriting is needed.

For paid advertising vendors, BrightTag simplifies the process of managing tracking implementation by enabling them to handle their own tags. Moreover, in political campaigns, BrightTag serves purposes related to security and record-keeping to meet legal requirements and facilitate smoother group conversations.

Automakers benefit from using BrightTag as it provides an easy way to implement and adjust tags from different ad tech partners. Across organizations, BrightTag is used for various accounts primarily to add vendor tags for payment and optimization purposes.

Furthermore, BrightTag facilitates the configuration of Adobe products and promotes the use of user IDs as links across different systems. This streamlines workflows and enhances cross-system integration within organizations.

Overall, BrightTag offers a range of use cases across diverse industries and departments within companies. Its user-friendly interface, simplified tagging structure, and ability to accommodate various data management needs make it a valuable tool for efficient data collection and analysis.

Attribute Ratings

Reviews

(1-7 of 7)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
We compared it with Google Tag Manager but selected it because of good features and pricing. This product works best for small organizations. Plus the pricing is also accordingly low. The product is good and works amazing for less number of team members.
Score 7 out of 10
Vetted Review
Verified User
I believe Slack does work better than Signal for PC and office-oriented teams, but found that signal was the go-to for a rapidly growing and dismantling structure like a campaign. The Mobile interface, and the use of cell phone numbers rather than emails as a form of verification and a basis of identity makes it perfect for a campaign environment
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We're currently using Signal Tag Management because Google Tag Manager wasn't as robust as it is now. It gets the job done, but we do have our challenges with editing or creating existing tags whenever there is an issue with the site. It requires a lot of time to go through Javascript logic coded by different suers for some of our tags.
Score 8 out of 10
Vetted Review
Verified User
  • Google Tag Manager,TagMan,Ensighten
Bright tag is already in use within our company so there was some bias there.

TagMan was a bit expensive but from what I saw, potentially worth it, especially if reporting is important. I believe they had a great global presence.

Ensighten was in the running but lacked in a few areas. I believe they are poised to move mountains though.

Google Tag Manager was right for the price (Free), but didn't have nearly enough functionability.
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