TransUnion TruAudience

Formerly Signal

Some things are amazing in this product and some features are kind of buggy. Like the notifications are not upto the mark and don;t pop up most of the time. Plus the upgrades to the software comes with lot of bugs.
Good part is database management for marketing team. Reporting of team is also amazing and accurate at most times.

Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.

If you need to manage many tracking pixels or only data collection for one tracking pixel, BrightTag is an excellent tool. I would love a free version of this to use on simple sites just for the ease with which I could send tracking event information to Google Analytics without worrying about the exact JavaScript on each page.

BrightTag works great for a large client like GM because it cuts down on the number of tags that have to be created and the number of times a page has to be tagged. It is also integrated with a lot of DSP's so there is a good chance that whatever DSP you are using is already integrated with BrightTag. Also the integration process is pretty simple. I have only used BrightTag with GM and I have been very satisfied with it's capabilities.

Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.