TransUnion TruAudience (Signal)

TransUnion TruAudience (Signal)

Score 7.0 out of 10
TransUnion TruAudience (Signal)

Overview

What is TransUnion TruAudience (Signal)?

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving...
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Recent Reviews

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Pricing

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What is TransUnion TruAudience (Signal)?

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving…

Entry-level set up fee?

  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is ObservePoint?

ObservePoint is a web analytics tagging audit tool.

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Product Details

What is TransUnion TruAudience (Signal)?

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.

TransUnion TruAudience (Signal) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.

Adobe Dynamic Tag Management (DTM), discontinued product, Ensighten Manage, and Google Tag Manager are common alternatives for TransUnion TruAudience (Signal).

The most common users of TransUnion TruAudience (Signal) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-7 of 7)
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Score 7 out of 10
Vetted Review
Verified User
Some things are amazing in this product and some features are kind of buggy. Like the notifications are not upto the mark and don;t pop up most of the time. Plus the upgrades to the software comes with lot of bugs.
Good part is database management for marketing team. Reporting of team is also amazing and accurate at most times.
Score 7 out of 10
Vetted Review
Verified User
Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.
Score 7 out of 10
Vetted Review
Verified User
Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.
Score 10 out of 10
Vetted Review
Verified User
If you need to manage many tracking pixels or only data collection for one tracking pixel, BrightTag is an excellent tool. I would love a free version of this to use on simple sites just for the ease with which I could send tracking event information to Google Analytics without worrying about the exact JavaScript on each page.
February 04, 2014

BrightTag Review

Antonio McFadden | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
BrightTag works great for a large client like GM because it cuts down on the number of tags that have to be created and the number of times a page has to be tagged. It is also integrated with a lot of DSP's so there is a good chance that whatever DSP you are using is already integrated with BrightTag. Also the integration process is pretty simple. I have only used BrightTag with GM and I have been very satisfied with it's capabilities.
Score 8 out of 10
Vetted Review
Verified User
I have collected proposals from various tag management systems but only used bright tag, so the best I could do is speak to Bright Tag, and what I heard from sales reps at other companis almost a year ago. Price is a key point during selection process because different systems have different capabilities, it just depends on how much you want to spend and how much you want to do. Some of the questions I would ask would be in relation to available tag types, ability to pass custom data, implementation across channels, global scope of the technology, implementation timeline, conditional firing rules, potential downtimes.
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