A good product with high expectations
Rating: 7 out of 10
April 13, 2022
AM
Vetted Review
Verified User
3 years of experience
- Impact on ROI is about 10%
- Follow-ups with team has improved
- Reporting analytics
Overview
What is TransUnion TruAudience?
TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns…
Learn from top reviewers
A good product with high expectations
Rating: 7 out of 10
April 13, 2022TransUnion TruAudience was formerly known Signal tag manager. We are currently using TruAudience Intelligence Platform to manage data create audiences, and enable activation a...
Signal From a Campaign user Perspective
Rating: 7 out of 10
January 23, 2021Signal is used as a means of ensuring security and record-keeping among the political campaign and it's staff. This is done in order to meet the legal requirements of record-k...
Verified user
Employee
1 year of experienceIt's NOT Google Tag Manager, but it gets the job done.
Rating: 7 out of 10
April 29, 2016Signal Tag Management is currently being used to manage all of the tags responsible for sending data to our primary analytics reporting account. Two of our departments use the...
Verified user
Analyst
1 year of experienceBe a tag management ninja with Signal (formerly BrightTag)
Rating: 10 out of 10
April 8, 2015BrightTag is our Tag Management System for all of our eCommerce sites across all brands. Though I am the sole direct user of the tool, my entire team, most of my department, s...
Jason Dahlin
Analyst - Information Technology
Senior Analyst, DTC
Abercrombie & Fitch
1.5 years of experienceA great product for the insanity of the Ad Tech space
Rating: 8 out of 10
February 12, 2014We are using to track onsite activities for an Automaker. The fragmentation in this industry and poor understanding of the ecosystem by account planners forces us to worth wit...
Verified user
Analyst
1 year of experienceBrightTag Review
Rating: 9 out of 10
February 4, 2014BrightTag is our current tag management system which is being used by our whole organization but it is a GM mandate that each DSP that we use is integrated with BrightTag. Bri...
Antonio McFadden
Account Manager - Other
Account Coordinator
AMNET - The Aegis Trading Desk
1 year of experienceBrightTag after 1 year of Tag Management Experience
Rating: 8 out of 10
January 30, 2014It is used across the organization on various different accounts. I am part of one of those accounts and use it for a couple of different reasons. Primarily to add easily add ...
Verified user
Analyst
1 year of experience
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What is TransUnion TruAudience?
TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is TransUnion TruAudience?
TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing solutions acquired by TransUnion, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.
TransUnion TruAudience Competitors
TransUnion TruAudience Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.
Adobe Dynamic Tag Management (discontinued), Ensighten Manage, and Google Tag Manager are common alternatives for TransUnion TruAudience.
The most common users of TransUnion TruAudience are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(13)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
BrightTag, also known as Signal Tag Management, is a versatile tool that serves various use cases for eCommerce sites and marketing teams. Users from different departments, including direct users, the entire team, and third-party vendors, rely on BrightTag for efficient data collection and management across multiple brands. With its simplified tagging structure, BrightTag allows for fewer tags on a page while still gathering necessary data.
One of the key use cases of BrightTag is its utilization by the marketing team through the TruAudience Intelligence Platform. This platform enables marketers to understand the market better by providing valuable insights through database reports. The user-friendly interface of TruAudience makes it accessible to anyone in the marketing team after just one day of training.
BrightTag's Signal Tag Management feature is also utilized by the Development and Analytics/Data Strategy departments. It helps create a consistent analytics tracking structure and manage new content additions seamlessly. Additionally, Signal allows for on-the-fly changes to fix tag issues during site deployments or when temporary value overwriting is needed.
For paid advertising vendors, BrightTag simplifies the process of managing tracking implementation by enabling them to handle their own tags. Moreover, in political campaigns, BrightTag serves purposes related to security and record-keeping to meet legal requirements and facilitate smoother group conversations.
Automakers benefit from using BrightTag as it provides an easy way to implement and adjust tags from different ad tech partners. Across organizations, BrightTag is used for various accounts primarily to add vendor tags for payment and optimization purposes.
Furthermore, BrightTag facilitates the configuration of Adobe products and promotes the use of user IDs as links across different systems. This streamlines workflows and enhances cross-system integration within organizations.
Overall, BrightTag offers a range of use cases across diverse industries and departments within companies. Its user-friendly interface, simplified tagging structure, and ability to accommodate various data management needs make it a valuable tool for efficient data collection and analysis.
Reviews
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Signal From a Campaign user Perspective
Rating: 7 out of 10
January 23, 2021
Verified User
Vetted Review
Verified User
1 year of experience
- Wonderful for ensuring we meet our logistical and record-keeping requirements
- Negative at being the best at quality-of-life options, like specific muting
- Great at allowing a casual work environment in having chats for memes, pets, etc.
It's NOT Google Tag Manager, but it gets the job done.
Rating: 7 out of 10
April 29, 2016
Verified User
Vetted Review
Verified User
1 year of experience
- Positive: Increased employee efficiency
- Positive: Minimize internal discussions on tagging additional content
- Negative: Requires a large LOE for onboarding other coworkers who will need to use the tool
Be a tag management ninja with Signal (formerly BrightTag)
Rating: 10 out of 10
April 08, 2015
JD
Vetted Review
Verified User
1.5 years of experience
- Being able to add/remove 3rd party vendors in mere minutes has allowed our Digital Marketing Team to quickly and easily swap low performing vendors with higher value or trial vendors. This has enabled last-minute ramp-up on unexpected opportunities.
- Tag Management had an estimated ROI of over 10,000% of cost for the department in 2013.
- Being able to quickly and easily modify User Interaction bindings has allowed us to create many ad-hoc measurements for UX consideration. Being able to quickly turn these on/off is an efficient way to provide data to settle arguments such as "people love this feature vs. no one uses this feature"
- Working outside of the traditional SDLC allows us to implement cost savings immediately (e.g., identifying a high-volume s.tl() that eats up a lot of SiteCatalyst requests towards our annual quota - I can easily disable it immediately)
- Working outside of the traditional SDLC allows us to remove unneeded 3rd party calls immediately. When a vendor in our ad network has performance issues (slow DNS lookups, etc.), it affects our customers. Once identified, we immediately shut down that vendor, improving our customer experience, until the vendor has addressed the issues.
A great product for the insanity of the Ad Tech space
Rating: 8 out of 10
February 12, 2014
Verified User
Vetted Review
Verified User
1 year of experience
- BT has calmed the client down, we are no longer at fault for misbehaving tags. Not much on the ROI front.
BrightTag Review
Rating: 9 out of 10
February 04, 2014
AM
Vetted Review
Verified User
1 year of experience
- BrightTag has increased employee efficiency.
- BrightTag has enabled us to cut down the number of times that specific pages are tagged. Tagging a site numerous times slows a page down thus decreasing the user experience.
- Brighttag has allowed us to easy collect and house tag information, therefore increasing our customer service.
BrightTag after 1 year of Tag Management Experience
Rating: 8 out of 10
January 30, 2014
Verified User
Vetted Review
Verified User
1 year of experience
- More inclusiving visitor data
- faster/better media optimization with combination of other systems