TransUnion TruAudience (Signal)

TransUnion TruAudience (Signal)

Score 7.0 out of 10
TransUnion TruAudience (Signal)

Overview

What is TransUnion TruAudience (Signal)?

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving...
Read more

Recent Reviews

Read all reviews

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of TransUnion TruAudience (Signal), and make your voice heard!

Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is TransUnion TruAudience (Signal)?

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

2 people want pricing too

Alternatives Pricing

What is ObservePoint?

ObservePoint is a web analytics tagging audit tool.

Return to navigation

Product Details

What is TransUnion TruAudience (Signal)?

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.

TransUnion TruAudience (Signal) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.

Adobe Dynamic Tag Management (DTM), discontinued product, Ensighten Manage, and Google Tag Manager are common alternatives for TransUnion TruAudience (Signal).

The most common users of TransUnion TruAudience (Signal) are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews

(1-7 of 7)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
  • Wonderful for ensuring we meet our logistical and record-keeping requirements
  • Negative at being the best at quality-of-life options, like specific muting
  • Great at allowing a casual work environment in having chats for memes, pets, etc.
Score 10 out of 10
Vetted Review
Verified User
  • Being able to add/remove 3rd party vendors in mere minutes has allowed our Digital Marketing Team to quickly and easily swap low performing vendors with higher value or trial vendors. This has enabled last-minute ramp-up on unexpected opportunities.
  • Tag Management had an estimated ROI of over 10,000% of cost for the department in 2013.
  • Being able to quickly and easily modify User Interaction bindings has allowed us to create many ad-hoc measurements for UX consideration. Being able to quickly turn these on/off is an efficient way to provide data to settle arguments such as "people love this feature vs. no one uses this feature"
  • Working outside of the traditional SDLC allows us to implement cost savings immediately (e.g., identifying a high-volume s.tl() that eats up a lot of SiteCatalyst requests towards our annual quota - I can easily disable it immediately)
  • Working outside of the traditional SDLC allows us to remove unneeded 3rd party calls immediately. When a vendor in our ad network has performance issues (slow DNS lookups, etc.), it affects our customers. Once identified, we immediately shut down that vendor, improving our customer experience, until the vendor has addressed the issues.
February 04, 2014

BrightTag Review

Antonio McFadden | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • BrightTag has increased employee efficiency.
  • BrightTag has enabled us to cut down the number of times that specific pages are tagged. Tagging a site numerous times slows a page down thus decreasing the user experience.
  • Brighttag has allowed us to easy collect and house tag information, therefore increasing our customer service.
Return to navigation