TransUnion TruAudience (Signal)

TransUnion TruAudience (Signal)

Score 7.0 out of 10
TransUnion TruAudience (Signal)

Overview

What is TransUnion TruAudience (Signal)?

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving...
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Pricing

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What is TransUnion TruAudience (Signal)?

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving…

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  • No setup fee

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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is TransUnion TruAudience (Signal)?

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.

TransUnion TruAudience (Signal) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.

Adobe Dynamic Tag Management (DTM), discontinued product, Ensighten Manage, and Google Tag Manager are common alternatives for TransUnion TruAudience (Signal).

The most common users of TransUnion TruAudience (Signal) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-2 of 2)
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Score 7 out of 10
Vetted Review
Verified User
TransUnion TruAudience was formerly known Signal tag manager. We are currently using TruAudience Intelligence Platform to manage data create audiences, and enable activation across all addressable media. This is mainly used by marketing team in our organisation to understand the market using reports of our own database. The best part is the interface which can be used by anybody in marketing team after a days training.
  • Reporting analytics
  • Media is easy to load and access
  • Database management
  • UI for some pages is bulky
  • Pricing
  • Notifications doesn't pop up on time
Some things are amazing in this product and some features are kind of buggy. Like the notifications are not upto the mark and don;t pop up most of the time. Plus the upgrades to the software comes with lot of bugs.
Good part is database management for marketing team. Reporting of team is also amazing and accurate at most times.
Tag Management (8)
83.75%
8.4
Tag library
70%
7.0
Tag variable mapping
90%
9.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
100%
10.0
Improved page load times
70%
7.0
Mobile app tagging
70%
7.0
Library of JavaScript extensions
90%
9.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
90%
9.0
Event tracking
100%
10.0
Mobile event tracking
90%
9.0
Data distribution management
90%
9.0
Universal data layer
100%
10.0
Automated error checking
70%
7.0
TMS Architecture
N/A
N/A
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
  • Impact on ROI is about 10%
  • Follow-ups with team has improved
  • Reporting analytics
We compared it with Google Tag Manager but selected it because of good features and pricing. This product works best for small organizations. Plus the pricing is also accordingly low. The product is good and works amazing for less number of team members.
Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.
Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that.
Score 7 out of 10
Vetted Review
Verified User
Signal Tag Management is currently being used to manage all of the tags responsible for sending data to our primary analytics reporting account. Two of our departments use the tool: 1) Development and 2) Analytics/Data Strategy. Using Signal has allowed us to build a consistent analytics tracking structure that the analytics/data strategy team can manage when new content/modules are added to the client's website. There is a front load of work required for the developers to implement a data layer push on every action/page load, but this has saved us plenty of hours in the long-term in creating new tags. Sometimes there are cases when there is a new deployment of the site and tags break (either because an event is no longer being triggered or values being passed to certain variables are incorrect). We're able to make changes on the fly by going into specific tags and overwriting values as a temporary fix. Our client has several vendors that run paid advertising which require tracking implementation, but this becomes a simple task since we can create new tags specific to these ads and have them piggy back onto our primary tags. We usually set up the tracking codes on the first round for other vendors, but once that's completed we have them manage their tags by creating a new user account.
  • Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
  • Creating the firing conditions for a tag.
  • Adding users to different groups with limited or full admin permissions.
  • If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
  • We have a console debugger that alerts when a Signal tag is firing. The problem is it refers to the Signal Tag ID which is unsearchable in the Signal interface. The only way to identify the Tag ID is by clicking on each tag to access its settings.
  • Adding new elements to your dropdown list for Post Event Conditionals isn't as easy as Google Tag Manager. It requires a number of steps that aren't clearly defined in Signal's documentation.
  • Access to documentation on implementation isn't easily accessible. Forced to use the search feature which isn't that helpful OR to contact your Signal account rep.
Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.
Tag Management (8)
58.75%
5.9
Tag library
70%
7.0
Tag variable mapping
50%
5.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
70%
7.0
Improved page load times
50%
5.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
70%
7.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
72%
7.2
Event tracking
80%
8.0
Mobile event tracking
80%
8.0
Data distribution management
70%
7.0
Universal data layer
80%
8.0
Automated error checking
50%
5.0
TMS Architecture
N/A
N/A
Security (1)
70%
7.0
Role-based user permissions
70%
7.0
  • Positive: Increased employee efficiency
  • Positive: Minimize internal discussions on tagging additional content
  • Negative: Requires a large LOE for onboarding other coworkers who will need to use the tool
We're currently using Signal Tag Management because Google Tag Manager wasn't as robust as it is now. It gets the job done, but we do have our challenges with editing or creating existing tags whenever there is an issue with the site. It requires a lot of time to go through Javascript logic coded by different suers for some of our tags.
Google Tag Manager, Ensighten Analytics
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