TransUnion TruAudience (Signal)

TransUnion TruAudience (Signal)

Score 7.0 out of 10
TransUnion TruAudience (Signal)

Overview

What is TransUnion TruAudience (Signal)?

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving...
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Pricing

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What is TransUnion TruAudience (Signal)?

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving…

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  • No setup fee

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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is ObservePoint?

ObservePoint is a web analytics tagging audit tool.

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Product Details

What is TransUnion TruAudience (Signal)?

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.

TransUnion TruAudience (Signal) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.

Adobe Dynamic Tag Management (DTM), discontinued product, Ensighten Manage, and Google Tag Manager are common alternatives for TransUnion TruAudience (Signal).

The most common users of TransUnion TruAudience (Signal) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-7 of 7)
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Score 7 out of 10
Vetted Review
Verified User
TransUnion TruAudience was formerly known Signal tag manager. We are currently using TruAudience Intelligence Platform to manage data create audiences, and enable activation across all addressable media. This is mainly used by marketing team in our organisation to understand the market using reports of our own database. The best part is the interface which can be used by anybody in marketing team after a days training.
Score 7 out of 10
Vetted Review
Verified User
Signal is used as a means of ensuring security and record-keeping among the political campaign and it's staff. This is done in order to meet the legal requirements of record-keeping that come with a public campaign for president, especially one directly associated with candidates, rather than organized through a non-profit or third party vendor. This service encrypted and stored our conversations, along with allowing individuals to react to each others messages, have smoother group conversations, and manage multi-media
Score 7 out of 10
Vetted Review
Verified User
Signal Tag Management is currently being used to manage all of the tags responsible for sending data to our primary analytics reporting account. Two of our departments use the tool: 1) Development and 2) Analytics/Data Strategy. Using Signal has allowed us to build a consistent analytics tracking structure that the analytics/data strategy team can manage when new content/modules are added to the client's website. There is a front load of work required for the developers to implement a data layer push on every action/page load, but this has saved us plenty of hours in the long-term in creating new tags. Sometimes there are cases when there is a new deployment of the site and tags break (either because an event is no longer being triggered or values being passed to certain variables are incorrect). We're able to make changes on the fly by going into specific tags and overwriting values as a temporary fix. Our client has several vendors that run paid advertising which require tracking implementation, but this becomes a simple task since we can create new tags specific to these ads and have them piggy back onto our primary tags. We usually set up the tracking codes on the first round for other vendors, but once that's completed we have them manage their tags by creating a new user account.
Score 10 out of 10
Vetted Review
Verified User
BrightTag is our Tag Management System for all of our eCommerce sites across all brands. Though I am the sole direct user of the tool, my entire team, most of my department, several other departments within the company, and several 3rd party vendors rely on quality data collection from this system. BrightTag enables us to quickly and efficiently create and manage data collection on our eCommerce platforms. In addition to supporting our in-house data collection (SiteCatalyst), we manage all of the tracking pixels required for Digital Marketing Campaigns through BrightTag and have even found it useful for creating ad-hoc Personalized content and, occasionally, have used it to alter the website to fix issues that the typical DEV life cycle would take too long to correct.
Score 8 out of 10
Vetted Review
Verified User
We are using to track onsite activities for an Automaker. The fragmentation in this industry and poor understanding of the ecosystem by account planners forces us to worth with dozens of different ad tech partners. Each of those partners needs its on tags on the Automaker's sites, and brightTag provides an easy way to implement and adjust each one.
February 04, 2014

BrightTag Review

Antonio McFadden | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
BrightTag is our current tag management system which is being used by our whole organization but it is a GM mandate that each DSP that we use is integrated with BrightTag. BrightTag simplifies our tagging structure and allows us to place less tags on a given page while still gathering the necessary data.
Score 8 out of 10
Vetted Review
Verified User
It is used across the organization on various different accounts. I am part of one of those accounts and use it for a couple of different reasons. Primarily to add easily add vendor tags to different pages of our clients website. These tags are primarily used for payment or optimization purposes. We also have a tag to configure an adobe product. The user ID is also used as a link across various systems for proprietary systems.
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