Treasure Data

Treasure Data

Top Rated
About TrustRadius Scoring
Score 8.7 out of 100
Top Rated
Treasure Data


Recent Reviews

Fullstack CDP

September 09, 2021
It's our central platform to collect, transform and organize consumer data to make it available for marketing segmentation and BI.​ That …

Very good product to work with

August 31, 2021
We are using the platform across the whole organization. They're helping us to be compliant against 1st party data usage, and also to be …
Read full review

Great CDP with phenomenal support

April 07, 2021
We use Treasure Data within Marketing as our Customer Data Platform (CDP). As such, it is central to our audience segmentation and …
Read full review

Treasure Data for Seniors

March 23, 2021
Treasure Data is being used by the Marketing Department for the purpose of connecting contacts from all channels. This helps with …
Read full review

Reviewer Sentiment

Positive ()
Negative ()
Learn how we calculate reviewer sentiment


TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2021
TrustRadius Award Top Rated 2020

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Treasure Data, and make your voice heard!


View all pricing

What is Treasure Data?

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that…

Entry-level set up fee?

  • Setup fee optionalOptional
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

1 person want pricing too

Alternatives Pricing

What is Twilio Segment?

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI,…

What is Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)?

Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data, audience…

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Treasure Data?

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that drive value and protect privacy for every customer, every time.

According to the vendor, Treasure Data serves customers globally across a broad base of industries that utilize it for personalization at scale:
• 170+ Pre-built connectors to collect data and activate profiles
• 2M+ Events collected every second
• 10B+M Profiles activated every month
• 130T Records managed
• 1M Presto queries run daily
• 30T+ Rows of data processed daily
• 99.99% Uptime

Treasure Data Screenshots

Out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Powerful query toolsFast and easy audience builder

Treasure Data Videos

Why Arm Treasure Data Enterprise CDP
Webinar: What is a Customer Data Platform?

Watch How a Customer Data Platform Achieves Over 800% Marketing ROI

Watch Webinar: Demystifying Customer Data Platforms, with Winterberry Group

Treasure Data Downloadables

Treasure Data Integrations

Treasure Data Competitors

Treasure Data Customer Size Distribution

Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)40%

Treasure Data Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Supported Countriesglobal
Supported LanguagesEnglish, Japanese


View all alternatives

Compare with

Frequently Asked Questions

What is Treasure Data's best feature?

Reviewers rate Support Rating highest, with a score of 8.4.

Who uses Treasure Data?

The most common users of Treasure Data are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.


(1-25 of 88)
Companies can't remove reviews or game the system. Here's why
poonam divecha | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is a purposeful application, that helps us collect, unite, and connect all databases, regarding customers. Further, the process of analysis and consolidation is well enhanced by Treasure Data. Every second, Treasure Data collects more than 2 million events, which is an active process for sufficient business growth. The pre-connectors from Treasure Data are above 170, making the process of data collection efficient. Finally, Treasure Data works for clients globally, allowing them to have a comfortable moment.
  • The adequate data connectors (above 170) makes the tool proficient.
  • The speedy recording of events and other activities in a second makes Treasure Data suitable.
  • Ability to process raw data, and offering a confined report in form of information.
  • Treasure Data has problems with operations debugging, which requires extra focus.
  • The customer reporting is quite challenging, and requires proper enhancement.
  • Finally, Treasure Data has challenges with on-boarding.
Treasure Data has resolved the customer database problems, where it has established a unified central system, where data collected is well connected and processed. Besides, for the marketing segmentation, Treasure Data helps the business in analyzing all the processes that customers conduct in a company. The recording of the events conducted in the company and outside the organization is another beneficial role from Treasure Data.
Mark Chiles | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is being used across the entire organization. We are using it to define churn probability of subscribers, behavioral analysis of our online readers, event attendees that have attended multiple events, digital advertising reports, multiple integrations with our CRM and email automation systems. We have connected it to Tableau to give us a strong data visualization element of our raw data. The biggest business problem that Treasure Data addresses is that it gives us a single platform for data collection and analysis.
  • Treasure Data is very flexible for ingesting different data sets.
  • The native integrations that they have built are among the majority of the systems that we have, therefore creating a data lake was relatively simple.
  • The product team at Treasure Data was able to build a new connector, as a partner to us as a client, for managing our event attendees and revenue impact.
  • One of the issues that we faced, when onboarding, was the lack of understanding around what we were trying to accomplish as a company, and not being made aware of some of the functionality in Treasure Data.
  • The documentation doesn't always have all of the steps, from a layman's perspective, to be able to set up more intricate custom connections.
  • We had an issue, specific to our needs, where the Doubleclick For Publishers (DFP) API connection wouldn't use a dynamic date range for data ingestion, therefore we have to change the date query each month, on the last day of the month, to pull in the latest digital advertiser information.
Treasure Data is well suited for pulling in multiple data sets, to help define and understand your audience, business, predictive scoring and having a central platform for doing data analysis and data science.

What it's not well suited for, however, is heavy charting and data visualization. We've had limitations using Treasure Reporting.
We are still working towards being data-driven. Treasure Data has been a significant factor in that transition, for us. We are now able to share reports, do real-time queries and analysis, and showcase the data into a more manageable standpoint, using visualization to executive leadership and general staff. This has led to more questions about other areas of data that we haven't had in the past and aligns the corporate interests in growth using data.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Treasure Data to consolidate the users database, streamline processes around acquisition, and get to know our end users better. The problem Treasure Dat addresses is unifying users from various channels and getting to form a complete unique picture for a user and driving personalized communications based on that unified profile.
  • ID Unification.
  • Flexible integrations with all sorts of platforms.
  • Ability to define custom programming for those special use cases.
  • Constant product improvements and new features.
  • Customer support that goes above and beyond.
  • Ability to update segments or activations in bulk.
  • For saved queries, ability to organize them better, in folders or categorizations.
My favorite is that Treasure Data offers flexibility in connecting to various platforms. If there isn't an out-of-the-box connector, we can write custom scripts that run in Treasure Data and we can take advantage of other platforms' APIs. Then, we have the easy to use queries or connect to any other query editor. We can schedule queries, workflows, connectors. Clean data in Treasure data or bring it in clean already. Basically, anything is possible in Treasure Data.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is being used to create a unified customer view across first-party customer data, CRM data, e-commerce orders, web visitors, mobile app users, ad impressions, email activity, SMS activity, and social activity that is the basis for higher-performing targeted audiences and activations.
  • Catalog of existing integrations.
  • End-user friendly segment definitions and queries.
  • Predictive and cluster models.
  • High up-time and operations response times.
  • Unified customer reporting view.
  • Log details and operations debugging.
Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
Matthew Knapp | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Across the whole organization. Solves the problem of not having a central source of truth about all aspects of a customer and their journey across our digital and offline properties.
  • Data aggregation.
  • Profile enrichment.
  • Data processing time.
  • Implementation.
  • Onboarding.
  • Customer support.
Good for high-volume sites and multiple data sources. Can connect to the major players in the publishing and e-commerce space.
Just during the implementation phase, we discovered multiple data sources that we were not using effectively. That would probably be the case no matter which CDP we implemented, but nevertheless, it opened our eyes. Most importantly, it's helped reinforce that we have so many opportunities when we are able to segment our profiles based on 1PD data.
September 09, 2021

Fullstack CDP

Leonardo Christofoli | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It's our central platform to collect, transform and organize consumer data to make it available for marketing segmentation and BI.​ That data comes from a variety of sources and formats. This platform is used to abstract all infrastructure implementation from our development, giving us a full stack place to work with data.
  • Easy to start.
  • Support.
  • Integrations read to use.
  • Lack of flexibility.
  • Not clear on all technical limitations.
  • Graphical interface is slow.
That was a good platform to create a worldwide read product in a short time. It was easy to start, as it cares about all infrastructure and gives us a ready to use place to develop our dataflows. The issue is where all that easiness turns into a lack of flexibility.
The initial target of the Treasure Data deployment was to end the existence of data silos, creating this central point to collect, store and make consumer data available. For this kind of use case, Treasure Data is perfect.
We now see all local teams using the same product to drive their marketing campaigns.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Treasure Data has helped us unify our dis-parent consumer data in over 50 markets. This assists us in building real-time behavioral audiences, improving reporting, safeguarding data privacy, and improving activation/execution into channels. With leadership and customization, we are driving ongoing cost savings, media efficiency, media effectiveness, and a better view of our consumers.
  • Unify disparate data sets and sources.
  • Analysis and understanding of data and reporting.
  • Safeguarding data privacy and improving activating into channels (Social, Media and Email).
  • Improvements in the user interface.
  • Simplification of segmentation for business (non-technical) users.
Treasure Data is well suited to integrate all consumer data from disparate data sets, build real-time audiences based on behavior, connect to different channels to drive execution, and safeguard a company’s consumer data for privacy and governance. It is not used to actually distribute content for marketing purposes or build marketing automation journeys.
Treasure Data is a key product in my technology stack to become a more data-driven company. Assisting in building a real 360 view of our customer and consumer to use in marketing automation and media activation. This has driven a large data-centric transformation at my company and has driven a positive return on media efficiency and effectiveness.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using the platform across the whole organization. They're helping us to be compliant against 1st party data usage, and also to be more effective about digital media spent using our owned data to impact the right consumers, or to find people like them.
Even though it is not directly related to the Digital Media spent, being compliant against 1st party data usage keeps the company protected against law issues and bills that depending on the size of your business, can reach billions of dollars.
  • Scalability.
  • Security.
  • Integrations.
  • Ease of use.
  • Support.
  • User experience.
  • Reporting.
  • Real time data availability.
They helped us a lot to shut down consumer data silos around the globe in a very safe and compliant way. Also are supporting our digital marketing strategies around the globe.
The main impact overall is, there is no one in the company creating digital products, or points of interaction with consumers without integrating it with Treasure Data.
Also, marketing teams are starting to focus more on Consumer Data to pick up insights and details about audiences before launching campaigns in digital media.
Anderson Pelegrini | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is being used for data capture for almost every country in the world. It helps in data capture and availability.
  • It helps a lot on data capture and availability.
  • Helps on data visualization for all the marketers in the world.
  • It is pretty fast working with big data.
  • I think maybe the structure, like its not possible to create tables with specific fields.
I do not see where it is less appropriate to use it, anyone that needs to store data, Treasure Data seems like a gold choice.
I think it does, I know that a lot of marketers use our data in Treasure Data to make decisions.
  • in-person training
Because most of the time, treasure data answers all my requests at a maximum one day timeline.
It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it.
And also the master segment usability is awesome, as we can filter a lot of data the way we want.
In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.
Yes, they worked very nice to delivery a god transition
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Treasure Data within Marketing as our Customer Data Platform (CDP). As such, it is central to our audience segmentation and activations to multiple marketing platforms.
  • Integration with platforms
  • Customer support
  • Easy to use UI
  • Contract limits
  • Lack of nuanced audience logic via UI
Treasure Data is a great tool for companies looking to centralize their customer information, create audiences base on various criteria, and then activate on those audience across various platforms. It may not be ideal for companies who already consolidate & manipulate their customer data elsewhere (e.g., a cloud-based data warehouse) as some functionality will be redundant.
Our company is extremely data-driven.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is being used by the Marketing Department for the purpose of connecting contacts from all channels. This helps with attribution modeling and identifying healthy marketing channels. The tool assists in collecting and organizing our data for the marketing mix as well as helping us identify new possibilities not tried in our industry.
  • Implementation.
  • Data organization.
  • Training.
  • Change Management.
  • Follow Through.
  • Breadth of reporting capabilities.
Any company that has a large data source would be an ideal candidate for Treasure Data. I think a company that does not have full buy-in on implementing this tool for all their data should consider waiting until they do.
This tool is definitely helping our marketing team become more data-driven. We are still building our data structure and in this process, we are discovering items we see immediate improvements. So we are seeing benefits.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Treasure Data as our primary storage and processing facility for the volumes of event data that our company receive daily. Treasure Data allows us to process troves of data at scale and need not worry about storage and processing infrastructure. We regard Treasure Data as our authoritative source of truth when it comes to reporting and event data.
  • Data storage
  • Data processing flexibility
  • Customer service
  • The workflow interface is great, but more options to handle automatic retrying might be nice.
  • Treasure Data has documentation on custom Presto and Hive functions they've implemented, though it's gotten harder to find over the years.
Any time you need to process and store very large volumes of data at scale, Treasure Data will aways be at the forefront of my mind. Especially if the data being handled is constantly changing or evolving, rigid schemas just wont do. Treasure Data has the ability to adapt as your product needs change over time. Having the storage and processing flexibility is a huge win.
We ourselves are a data-driven company, offering data and insights to our customers. Treasure Data empowers us to be a scalable platform. We have an internal saying that if it moves, graph it. Treasure Data allows us to track and graph every metric we can think of, helping us understand the data we receive and process every day at all ends of our platform.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is our CDP that connects our CRM with our Salesforce Marketing Cloud ESP. It allows us to do more integrated campaigns (email, social), intuitive list segmentation, and automation of campaigns that we run. Treasure Data is mostly being utilized by our Marketing and Client Success departments within our organization.
  • User Friendly UI
  • Awesome Support Team
  • Many "Plug & Play" Integrations Available
  • Record count of automation in success/failure emails
  • Time-based attributes (i.e. Today, Today +, Today -)
Treasure Data has helped us be more data-driven for sure on the marketing side of the organization. The intuitive and user-friendly UI provide a great picture and view of our clients.
나영 김 | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Treasure Data across the entire organization. Mainly for data warehouse use, CDP was used for marketing optimization, and data regularly loaded by workflow was used for monitoring the status by linking with communication channels (Slack). In addition, the kit provided by Treasure Box was used (NBA ..).
By utilizing the functions provided by Treasure Data, various loaded data were analyzed or trends were checked to make quick decisions, and they were also used to prioritize.
  • CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
  • It provides a variety of extensions to bring your data together in one place and helps you do this easily.
  • Kits provided by Treasure Box provide basic but helpful methods for further development of services.
  • Since Treasure Data is used throughout the company, a dictionary was needed to know for what purpose it was created in order to manage the details created such as database, table, workflow, and master segment.
  • For this, I personally created and used it manually in Excel. I would like to have a dashboard that is automatically extracted or accessible only with admin privileges to manage it separately.
  • If there is a page where you can check the ERD, or if there is a function to create a relationship between tables by linking the ERD with the table link of Treasure Data, it is more efficient from an Ed Hook perspective if non-developers can check the relationship of the entire table.
  • The official document is good, but if there is a document translated into Korean, it will be easier to access Treasure Data for those who are new to it. Because of the entry barrier of English, it seems that it is difficult for some employees to learn, so I translated the document into Korean and spread it.
Menu categorizing seems to be in the right order when viewed by the developer. In the first menu, there is a function to load third-party data and to manage the workflow so that the data can be updated regularly, and in the second menu, there is a function to manage and control the loaded data. Thirdly, there is a menu where you can perform marketing actions using the loaded data, and check trends after activation. This overall flow seems to have been well made based on the flow from loading data to action.

However, from the perspective of developers, the flow felt natural, but from the perspective of non-developers, it seems that the third menu is considered higher when viewed as a priority. Therefore, rather than showing the default page displayed when entering the first time as a job, it seems to be more familiar to show the dashboard of the master segment they are using. In other words, if you can customize the first screen for each role, you will be able to use the Treasure Data more for each role, and this will help you focus more on important donations for each role.
In the past, organizations didn't know how to view data at all, but there was a perception that if they did business while looking at the data, they could perform better, and that data could be used to determine how to proceed even if the performance was not successful. However, since non-developers do not have high SQL skills, training on how to use data well is necessary.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is used as our CDP and powers all of our automated marketing campaigns. It is being used by the entire commercial department and allows us to do automated marketing at scale.
  • Allows for marketers to segment audiences
  • Large variety of APIs for connecting to other mar-tech
  • Create one centralized view of the customer
  • The initial setup for our system was done quickly and not as organized as possible
Treasure Data is well suited for organizations who (a) do not have a centralized view of one customer, (b) are manually pulling lists for marketing purposes.

Treasure Data is not well suited for smaller organizations that are not doing automated marketing at scale.
Treasure Data has allowed us to become more data-driven. We have aggregated all of our data into Treasure and we are visualizing the growth and engagement of our audience within Tableau. We are now able to prove the effectiveness of our marketing efforts using the Treasure Data platform, which helps prioritize how we spend our time.
동윤 서 | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
광고주의 CDP를 구축하는 데 사용하고 있습니다.
데이터 팀은 계정을 가지고이를 사용하며 분석 결과는 관련 부서와 공유됩니다.
Treasure Data를 통해 고객의 행동을 분석하고 있습니다.
고객 단일보기를 구축하면 대시 보드를 시각적으로 장식하기가 어렵습니다.
  • SQL engine
  • Workflows
  • Insufficient dashboard functionality.
  • I wish I could visualize or process data using python libraries within Treasure Data.
데이터 엔지니어 팀이없는 회사
When designing the homepage, our company started to see it from a data tracking perspective.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is currently used in several departments & soon will be rolled out for all the business lines at MSIL.
It is really helpful in providing insights about customer journey basis which improvements have been done. We are also able to do smart targeting of audience for relevant Campaigns. Suppression of audience from campaigns when required is also achieved using TD.
  • Great in client servicing & project management.
  • Ample knowledge about technology & platforms.
  • Help in scenarios to resolve existing business problem.
  • On tool front, Reporting dashboards in TD using can be seen as an area for improvement.
Well suited scenario
1. Personalization on digital assets can be driven by the specific audience set which can be churned out of TD.
2. Targeting of audience for Marketing campaigns.
MSIL has always been a data driven player, but with TD coming in the MSIL ecosystem it has definitely added value & useful insights to drive business. More or less all the business teams are aligned towards using CDP powered by TD in order to improve performance & also it has changed the perspective of looking at the proposals and new initiative.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is being used as a secondary analytics solutions, principally driving following:
1. Unified view of audience
2. Segmentation and Marketing
3. Personalisation
4. Driving ML use cases
  • Unification.
  • Segmentation.
  • Data Manipulation.
  • Audience activation on Google platforms.
  • Audience creation can be made more intuitive in nature.
Treasure Data is great for driving use cases that involve web or app personalization and some pilot initiatives
Marketers face a great deal of struggle using the tool for Remarketing since it’s not a real-time solution.
Yes, Treasure Data has the ability to ingest information, and unifying it with behavior data at user level allows organisation to articulated the user actions and interest level at a very great detail and use this information to structure outreach programs, marketing initiatives and strategic calls. Though CDP is great in driving data insights however the platform has a learning curve and it takes time to start understanding and using the platform.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is being used as a tool to assimilate, stitch & unify the audiences (and related data) for a customer. This enriched data set is being used for driving marketing and re-targeting activities as well as fueling the machine learning use cases for calculating highly active audiences and /or high intent audiences.
  • Pre-Built Treasure Boxes for running simple ML use cases.
  • Query Engine.
  • Audience Profiling.
  • Tag Management Tool (likes of GTM or Adobe Launch) for Web Analytics Tagging.
  • A/B Testing Tool or extension.
  • ETL and Connectors.
Well Suited: Works very well in creating a 360 view of the customer. This unified view using omnichannel and multisource data helps in analysing customer behaviour really well and on the same platform.
Within the 1st year of Treasure Data implementation, we are already seeing not just the Marketing but CX and Lead nurturing decisions made through it. Most teams have now subscribed to the dashboards running on top of Treasure Data for their insights mining.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using Treasure Data in our marketing department by leveraging consumer data to build smart marketing activations through a data engineering process that was built. By integrating all the consumer data sources the company has, we can create audiences for marketing. As a global company, we were able to create a standardized process through all the countries that we manage.
  • Flexibility for development
  • Good technical support
  • Good infrastructure
  • Audience Studio needs improvement and flexibility
  • Reporting platform could improve for end users
Treasure Data is a very flexible platform, able to adjust to any of your business needs, as it gives you freedom to manage your data. The programming languages available for use are easy to implement and manage. The environment infrastructure is well managed and has good support. Documentation is clear and has many easy-to-implement integration options.
Treasure Data is helping our company to be more data driven by creating a culture where data needs to be always part of the strategy of any marketing campaign, as we need more quality data to ensure good activation results. Now, even business teams are hiring technical people to ensure this happens.
Score 5 out of 10
Vetted Review
Verified User
Review Source
[Treasure Data] is a tool we are implementing for several of our big consumer goods clients. The biggest implementation has [Treasure Data] CDP sitting in the middle of the core architecture of the client's digital customer experience. It centralizes customer data and provides a full 360 degree view of all of their customers, enabling near real time segmentation and data access, providing at the same time a single version of the truth. It is a global solution with tailored particularities for local markets (including legal requirements).
  • Workflow editor - especially split function
  • Out of the box connectors
  • Audience studio - easy of use for non technical people
  • Nice UI
  • Integration with advanced features - python, spark
  • Documentation accessibility and documentation quality
  • Testing of new features rollout
  • Develops integration
  • Enable a setup for multi location and larger developer team
Well suited: Customer 360, easy of access for non technical people (out of the box features), segmentation is quite powerful also, speed to market is impressive

Less appropriate:
For technical advanced features, another is required. Advanced processing like heavy algorithm for deduplication or fraud detection.
I believe it has for the client we have implemented. Data is available and easy to explore and sits on 1 single place instead of many tools
Score 10 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is used throughout the company. It is used to democratize our data so that it can be shared across different visualization tools. This way, our company is not dependent on any particular visualization tool. It is "plug and play" for data
  • Native connection to SFDC
  • Easy to integrate
  • Easy connection to visualization tools
  • Pricing
If you have different departments that’s prefer different visualization tool, Treasure Data will be perfect. If you have a standard visualization tool, it is best to connect directly to that tool.
Yes now we can store a whole host of data in 1 location and able to analyze across different departments
Score 8 out of 10
Vetted Review
Verified User
Review Source
I am part of a team that has been involved in the development of a customer data platform for an international consumer good producer.<br>The client has decided to adopt Treasure Data among other technologies. Using Treasure Data we are able to collect datapoints from different sources and rearrange/propagate them according to the datamodel designed by the business team.<br>The propagation of data is executed by scheduled workflows.<br>There exists a native segmentation tool, on top of this, it was necessary to develop workflows responsible to do deduplication of customer, housekeeping of datapoints, validation rules, data quality indexes etc.<br><br><br><br>
  • Simple to set up and to use
  • Support is fully available
  • Cloud technology --> almost nothing is on prem
  • Documentation is not always fully update --> better off reaching to support for some topics that are not covered
  • Small bugs on the graphical user interface
  • If 2 people are editing on the same project simultaneously, the latter that saves the workflow overwrites the changes of the former one
When there are many different data sources and the amount of data is huge and we need to create segments Treasure Data is the right tool as it has a growing list of connectors as well as it supports Hive
May not be the right tool to run simple python code --> not as easy as SQL code (Presto or Hive).
By creating a customer data platform on Treasure Data, the client wants to better understand customers needs and offer better services/products.
All this is achieved using native segmentation tool and computation of metrics which are heavily relying on data availability.
The rules to compute the segmentations and the metrics are pretty simple and there is not that much room of personal/subjective data interpretation; some events are triggered once a customer belong to certain segments --> completely data-driven
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Treasure Data to orchestrate our customer journey, track customer acquisition cost, monitor multi-touch attribution, and data visualization. As an emerging enterprise-level company, we weren't entirely sure what a customer data platform did. However, in our experience, Treasure Data has never said "no" to a single request we submitted. Throughout our learning process, we discovered that we needed a data warehouse service as well, and they supplied.
  • Amazing customer support at all hours
  • The willingness to develop customer solutions
  • Multi-touch attribution
  • We'd like more clarity on what a CDP (any CDP) can or cannot do.
  • We'd love built-in data visualization tools.
I've loved working with Treasure Data. They really will do whatever you ask, even if it's not what a CDP or TD was built for. However, it's just one software in your suite.
If you're not already an enterprise company, like us who are emerging as an enterprise company, it can be confusing what TD and other CDPs can and cannot do. When we started, Treasure Data didn't have the data visualization services it has now. Further, Treasure Data can offer plenty of real-time data for website personalization, however, we didn't have a website CMS that could accept that information. We're still working on that.
Treasure Data has allowed us to get a completely transparent view of our multi-touch attribution data, rather than it being locked in some "black box" software. Further, we have had no data warehouse what so ever. So Treasure Data was the first time we were ever able to see a unified view of any of our data. As an emerging company, it has been amazing to learn what we did–and didn't–know about our customers.
Score 10 out of 10
Vetted Review
Verified User
Review Source
It is being rolled out in phases but will be used across the whole organization. Currently within sales and marketing, primarily. With the ultimate goal of complete customer-centricity, the main problem we are addressing with the CDP is creating better experiences for our customers. Additionally, we have so much data that we need to unify and bring into one place.
  • Knowledgeable team
  • Helpful in setting up platform
  • Insightful tools, platform, and people
  • Great at strategic planning in our use cases
  • Training has been great. We've had many training sessions across the org that were held by the ATD team.
  • Hard to use if you're not heavily involved in data and analytics. We are hoping for an easier way for the marketing teams to utilize.
  • Dashboards aren't super intuitive, but just require some additional walk-throughs.
  • Need more resources
  • We've run into some memory issues on the platform, but the ATD team is making improvements to fix these.
Utilizing Treasure Data will definitely help in creating better customer experience or centricity within your organization. It's very important to build a team that has many members all throughout your organization, purely focused on the customer data platform as this platform and the use cases that go along with it are a beast. But, definitely, it has been paying off.
Yes, the Treasure Data platform is definitely driving organizational change and making us much more data-driven. We are really finding that we have so much data, internally, that no one has the full breadth of it until we started this project. Internal processes and work change management are slowly changing as well. It has been a bit tough on that front, getting everyone on board to think of the CDP as the new way "of life."
The team is very supportive. I do feel like we are in need of added resources though. The main issue we are having is with our reporting dashboards. Getting them up and running has not been the easiest task for us. Also, unification has been harder than we anticipated, but the team is very much all hands on deck trying to get us through this.
If you are a data person, you will likely understand the product and how to use it well. We did find that some of our queries run into memory issues though. If you are a marketer and want to build easy audience segments, I am not sure how easy it will be for you. We are still working through this.