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Treasure Data has proven to be a versatile and powerful tool for a wide range of use cases. Customers have found that Treasure Data …
Overview
What is Treasure Data?
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data…
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What is Treasure Data?
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that…
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Product Details
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- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Treasure Data?
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that drive value and protect privacy for every customer, every time.
According to the vendor, Treasure Data serves customers globally across a broad base of industries that utilize it for personalization at scale:
• 170+ Pre-built connectors to collect data and activate profiles
• 2M+ Events collected every second
• 10B+M Profiles activated every month
• 130T Records managed
• 1M Presto queries run daily
• 30T+ Rows of data processed daily
• 99.99% Uptime
Treasure Data Screenshots
Treasure Data Videos
Webinar: What is a Customer Data Platform?
Watch How a Customer Data Platform Achieves Over 800% Marketing ROI
Watch Webinar: Demystifying Customer Data Platforms, with Winterberry Group
Treasure Data Integrations
- Adobe Marketo Engage
- Twilio Segment
- Mixpanel
- Google Analytics
- AppsFlyer
- Adjust by AppLovin
- Amplitude Analytics
- Chartio (discontinued)
- Tableau Desktop
- Tableau Server
- Looker
- Domo
- Adobe Analytics
- Heap
- Apache Hadoop
- Amazon Redshift
- data.ai
- Microsoft Power BI
- Tableau Cloud
- Pentaho
- Metric Insights
- Microsoft Office 2016 (discontinued)
- Microsoft Azure
- Google Cloud Storage
- Google Drive
- Intercom
- Zendesk Suite
- Elasticsearch
- MongoDB
- Google BigQuery
- Microsoft SQL Server
- PostgreSQL
- Snowflake
- MySQL
- MariaDB Platform
- Mirantis Kubernetes Engine
- Heroku Platform
- Stripe Payments
- Mailchimp
- Salesforce Marketing Cloud Email Studio, on marketing cloud
- Salesforce Marketing Cloud
- HubSpot Marketing Hub
- NetSuite ERP
- Meta Business Suite
- Sizmek Ad Suite
- AdRoll
- LiveRamp
- Salesforce Marketing Cloud Intelligence, on Marketing Cloud
- Twitter Ads
- Google Tag Manager
- Branch
- Amazon Kinesis
- Unity
- iOS
- Android
- Unreal Engine
- Oracle Marketing
- TUNE
- Google Marketing Platform
- pandas
- Eyeota
- Oracle Responsys
- part of Oracle CX Marketing
- salesforce sales cloud
- kafka
- hive mall
- jupyter
- R
- mLab
- fluentd
- JDBC
- Luigi
- Python
- Rest API
- informatica
- ruby
- instagram Ads
- xbee
- MQTT
- RaspberryPi
- Serial Devices
- CSV
- FTP
- Webhooks
- mysql workbench
- razorSQL
- SQuirreL SQL
Treasure Data Competitors
Treasure Data Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
| Supported Countries | global |
| Supported Languages | English, Japanese |
Treasure Data Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.2.
The most common users of Treasure Data are from Mid-sized Companies (51-1,000 employees).
Treasure Data Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 40% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Treasure Data has proven to be a versatile and powerful tool for a wide range of use cases. Customers have found that Treasure Data addresses the business problem of scattered data sources by providing a single platform for data collection and analysis. It serves as an ETL platform, analytical database, and data warehouse, supporting various business units across organizations. Users rely on Treasure Data as their primary storage and processing facility for large volumes of event data, eliminating the need to worry about storage and processing infrastructure.
Marketing teams utilize Treasure Data to enable a constant flow of data between databases and platforms like Salesforce, supporting email campaigns and providing refreshed data. The software helps clients understand customer behaviors, digitize the consumer base, and gain insights for business decisions, leading to increased revenue. It also serves as a central source of truth for customer data, solving the problem of fragmented information across digital and offline properties. Furthermore, Treasure Data is used for web tracking and analytics, supporting marketing teams in tracking website usage and campaign performance, ultimately improving the user experience. Overall, Treasure Data has helped companies store and secure their data while generating valuable insights to support data-driven decision-making.
Flexibility in Data Management: Many users have highly appreciated the flexibility of Treasure Data in ingesting different data sets and creating a data lake. This feature has been praised by numerous reviewers, allowing them to easily manage their data and streamline the data management process.
Extensive Native Integrations: The extensive native integrations provided by Treasure Data have received high praise from users. They have mentioned that these integrations cover the majority of systems they use, saving them time and effort in connecting different systems. Several reviewers have expressed their satisfaction with this feature.
Reliability and Uptime: Users consistently mention that Treasure Data is highly reliable, boasting a 99.99% uptime rate. This level of reliability has given them confidence in the platform and allowed them to trust that their data and jobs will always be accessible. Numerous reviewers have highlighted this aspect as one of the strengths of Treasure Data.
Cons:
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Frequent Request Failed Errors: Many users have experienced frequent "Request failed with status code 429" errors while using Treasure Data. These errors can be frustrating and disrupt the workflow, leading to delays in completing tasks.
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Lack of Error Resolution Guidance: Some reviewers have mentioned that they faced difficulties in resolving the "Request failed with status code 429" errors. They felt that there was a lack of clear guidance or documentation on how to troubleshoot and fix these issues, which made it challenging for them to resolve the errors independently.
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Impact on Productivity: The recurring "Request failed with status code 429" errors negatively impact productivity for some customers. Users expressed frustration at having to constantly deal with these errors, as it interrupts their work and requires them to spend additional time trying to resolve the issue or contacting support for assistance.
Users commonly recommend several actions for optimal use of Treasure Data. First, they suggest thoroughly testing the software before making a purchase decision. This allows customers to assess if the platform meets their specific needs and requirements. Second, users recommend having a skilled technical team in place to make the most of Treasure Data's capabilities. This ensures proper configuration and utilization of the platform's features. Lastly, users suggest engaging key personnel within the organization to maximize the benefits of using Treasure Data. This collaboration helps leverage the platform's flexibility and robustness for effective data management and analysis.
Additionally, users highly recommend Treasure Data for its comprehensive toolset, data connectors, analytical database, and excellent support. They emphasize that it is well-suited for managing massive amounts of data and allows analysts to work independently without relying heavily on engineers. With its powerful big data and business intelligence capabilities, Treasure Data can serve as an efficient ETL pipeline and facilitate seamless exporting of results to a warehousing database for scheduled queries. It is advised to ensure a comprehensive list of data sources and validate aggregation levels for accurate analysis. Reading through documentation and relying on customer success representatives are also recommended for efficient support.
Overall, users find Treasure Data to be a flexible and robust Customer Data Platform (CDP) with a powerful set of features and excellent support, making it a valuable asset for businesses dealing with large datasets.
Attribute Ratings
Reviews
(1-25 of 65)Companies can't remove reviews or game the system. Here's why
I would put Treasure Data up against any CDP.
July 13, 2022
Treasure data accelerates Omnichannel Journey
Score 9 out of 10
Vetted Review
Verified User
January 05, 2022
Consolidated Customer Data Control Program
Treasure Data is expansive, in matters of data collection, connectivity, among others. Further, the web personalization, which is a validated option in making the business more global and expansive. The accurate nature of digging the customer details and data extraction makes the application super unique. Finally, Treasure Data has many in-built connectors, far than other applications.
December 16, 2021
Treasure Data will let you fully, and EASILY, understand your data.
- Looker and Stitch
We felt that Treasure Data was far beyond the reaches of Looker and Stitch. The full integrations, easy to work with staff, and the overall culture of helping customers was our draw to Treasure Data. This has helped us to get up-to-speed, with a very minimal staff, providing insight and data around our full business, with only one or two people working on the platform - part-time.
October 08, 2021
Integrated Customer Data for Triggered Target Audiences
- Tealium AudienceStream and Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Both Tealium and Evergage are mostly focused on online sources. They don't have as easy or robust data model capability to ingest CRM, e-commerce, or offline data. Bluevenn has good identity resolution like TD, but the Unify data processes/model are not exposed to the customer to modify or develop data load workflows.
September 09, 2021
Treasure Data will help us to grow all our revenue streams
We selected Treasure Data because we felt they were the best fit for a publisher as diversified as Penske. Because we have so many lines of business and integrated systems, we needed a product that had an extensible framework and was not tied to concrete workflows.
September 09, 2021
Fullstack CDP
Treasure Data has much better technical support and contract flexibility.
September 03, 2021
Treasure Data: Creating a 360° view of the Consumer for Better Media and Sales Effectiveness
Treasure Data is a leader in the CDP space with a very easy-to-use platform for engineers, the ability to customize, customer success and investment in our business, and the ability to provide value and return on investment.
August 31, 2021
Very good product to work with
Treasure Data seems to be more flexible and scalable compared to Lytics at that time (early 2019). Our possibilities to adapt the platform to suit better our complex business environment (global, multi country, multi brand) were also a positive point. And finally, their security capabilities supported by SoC Reports fills our IT security needs.
August 18, 2021
I like to use treasure data, it has more pros than cons.
I haven't used other products, just a few features from Treasure Data, like treasure insights.
March 23, 2021
Treasure Data for Seniors
Score 9 out of 10
Vetted Review
Verified User
March 17, 2021
Save Yourself the Headache – Give Treasure Data a Shot
- Amazon EMR (Elastic MapReduce) and Google Cloud Datastore
We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
March 10, 2021
What you need to know about Treasure Data!
Treasure is a more centralized and focused platform than Salesforce. Salesforce has many solutions that they seem to piece together in order to create your desired stack. Treasure integrates very well with other 3rd party technologies and you also get a more personalized experience.
I can refine customer behavior more than Google Ananlytics or see it without aggregation errors.
March 04, 2021
Treasure Data| Data is what you need!!
Score 9 out of 10
Vetted Review
Verified User
- Google Analytics 360 (formerly Google Analytics Premium)
Customer Data Platform powered by TD provides details on customer journey & individual mapping as well. GA provided aggregate level data and not the customer details. We can focus in unknown customers as well using cookie data using CDP. Custom attribution model can be created in CDP which cannot be done GA.
March 02, 2021
Magic Unification with Plug & Play features
Treasure Data has more customizations plus the cost factor.
February 25, 2021
Flexible big data platform for many business cases
This is the first big data environment that I have used for marketing purposes. But Treasure Data's infrastructure could allow any kind of business to be managed in this platform--that's why this is very interesting. It's not only a consumer data platform, it's a big data environment with good flexibility for development.
January 20, 2021
Good tool, great potential
More flexible in terms of capability, better DEVOPS (though still not ideal), large and better out of the box features/connectors, better UI, cost, integrated audience studio and active data layer (real time access data)
December 27, 2020
"plug and play" your enterprise data
Treasure Data is easier to implement
I did/do think that Adobe Analytics is a good tool that helps bring in all data. I really think the big point with the tool is for metrics and de-duping across media campaigns. Treasure Data is definitely much more than that. You do get to see how all of your campaigns 'play' together but it's more of a customer-focused tool that makes sure you're not overly communicating with anyone.
August 05, 2020
Treasure Data Review
We have not looked at other products.
July 29, 2020
Amazing Product, Amazing Service
Unfortunately, I was not apart of the decision to onboard Treasure Data. I was very new to this space when I inherited this tool and initiative on my team.
- Agilone and Acquia Platform
Based on my experience, the most striking difference between the two platforms are the way their data models are organized.
Agilone (now part of Acquia) has a very hard/strict requirement for integration with the source systems as we need to conform/adhere to their canonical/existing data model while Treasure data is quite flexible in being able to work with the respective source data as long as the relevant data was present. Overall, this has translated into a faster time to market in the case of Treasure Data and flexibility in incorporating changes/enhancements.
Agilone (now part of Acquia) has a very hard/strict requirement for integration with the source systems as we need to conform/adhere to their canonical/existing data model while Treasure data is quite flexible in being able to work with the respective source data as long as the relevant data was present. Overall, this has translated into a faster time to market in the case of Treasure Data and flexibility in incorporating changes/enhancements.
July 20, 2020
Goodbye Data Silos!
We didn't consider any other customer data platform solutions other than Treasure Data.
- Segment and Tealium AudienceStream