Treasure Data

Treasure Data Reviews

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Score 10 out of 10
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Both Tealium and Evergage are mostly focused on online sources. They don't have as easy or robust data model capability to ingest CRM, e-commerce, or offline data. Bluevenn has good identity resolution like TD, but the Unify data processes/model are not exposed to the customer to modify or develop data load workflows.
Matthew Knapp | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
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We selected Treasure Data because we felt they were the best fit for a publisher as diversified as Penske. Because we have so many lines of business and integrated systems, we needed a product that had an extensible framework and was not tied to concrete workflows.
Score 9 out of 10
Vetted Review
Verified User
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Treasure Data is a leader in the CDP space with [a] very easy to use platform for engineers, [the] ability to customize, customer success and investment in our business, and the ability to provide value and return on investment.
Score 9 out of 10
Vetted Review
Verified User
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Treasure Data seems to be more flexible and scalable compared to Lytics at that time (early 2019). Our possibilities to adapt the platform to suit better our complex business environment (global, multi country, multi brand) were also a positive point. And finally, their security capabilities supported by SoC Reports fills our IT security needs.
Score 10 out of 10
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We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
Score 9 out of 10
Vetted Review
Verified User
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Customer Data Platform powered by TD provides details on customer journey & individual mapping as well. GA provided aggregate level data and not the customer details. We can focus in unknown customers as well using cookie data using CDP. Custom attribution model can be created in CDP which cannot be done GA.
Score 8 out of 10
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Verified User
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Treasure is a more centralized and focused platform than Salesforce. Salesforce has many solutions that they seem to piece together in order to create your desired stack. Treasure integrates very well with other 3rd party technologies and you also get a more personalized experience.
Score 9 out of 10
Vetted Review
Verified User
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This is the first big data environment that I have used for marketing purposes. But Treasure Data's infrastructure could allow any kind of business to be managed in this platform--that's why this is very interesting. It's not only a consumer data platform, it's a big data environment with good flexibility for development.
Score 5 out of 10
Vetted Review
Verified User
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More flexible in terms of capability, better DEVOPS (though still not ideal), large and better out of the box features/connectors, better UI, cost, integrated audience studio and active data layer (real time access data)
Susmita Guha | TrustRadius Reviewer
Score 9 out of 10
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There is a limited amount of human resource in the market who has knowledge in CDP. Treasure Data is simple and easy to navigate so that a newbie might find it easy to grasp its working concepts and initiate performing on the same. Whereas Tealium is more suited for a person who has basic knowledge in CDP and not a cakewalk for beginners, which might cause some delay in finding the proper resource to work on. Treasure Data provides the performance and quality a business needs along with the advantage of reducing the time lag to understand the system as it's easy to handle and very much user friendly. These were the reasons we chose Treasure Data.
Score 10 out of 10
Vetted Review
Verified User
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I did/do think that Adobe Analytics is a good tool that helps bring in all data. I really think the big point with the tool is for metrics and de-duping across media campaigns. Treasure Data is definitely much more than that. You do get to see how all of your campaigns 'play' together but it's more of a customer-focused tool that makes sure you're not overly communicating with anyone.
Score 9 out of 10
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Verified User
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  • Agilone and Acquia Platform
Based on my experience, the most striking difference between the two platforms are the way their data models are organized.
Agilone (now part of Acquia) has a very hard/strict requirement for integration with the source systems as we need to conform/adhere to their canonical/existing data model while Treasure data is quite flexible in being able to work with the respective source data as long as the relevant data was present. Overall, this has translated into a faster time to market in the case of Treasure Data and flexibility in incorporating changes/enhancements.
Score 8 out of 10
Vetted Review
Verified User
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Treasure Data won out because they have the ability to load in data from multiple places such as Redshift and Salesforce, then export into a BI tool (which could have a better UI such as Treasure Data). Pricing was also in a reasonable range that worked for the company. We already knew that we wanted to continue using Tableau, so we needed a tool that would export data into Tableau Online.
Darrin Lim | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Redshift does not have a simple web console interface for us to use. However, one area where Redshift shines and Treasure Data does not is in its pricing model. Auto-scaling is a great feature in Redshift, whereas the Presto-hours business model can be somewhat limiting at times. On the flip side, auto-scaling can ramp up costs if an unsophisticated user writes a bad query. So there are tradeoffs to both.

What is Treasure Data?

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that drive value and protect privacy for every customer, every time.

According to the vendor, Treasure Data serves customers globally across a broad base of industries that utilize it for personalization at scale:
• 170+ Pre-built connectors to collect data and activate profiles
• 2M+ Events collected every second
• 10B+M Profiles activated every month
• 130T Records managed
• 1M Presto queries run daily
• 30T+ Rows of data processed daily
• 99.99% Uptime

Treasure Data Screenshots

Out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Powerful query toolsFast and easy audience builder

Treasure Data Videos

Why Arm Treasure Data Enterprise CDP
Webinar: What is a Customer Data Platform?

Watch How a Customer Data Platform Achieves Over 800% Marketing ROI

Watch Webinar: Demystifying Customer Data Platforms, with Winterberry Group

Treasure Data Downloadables

Treasure Data Integrations

Treasure Data Competitors

Treasure Data Pricing

Treasure Data Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)40%

Treasure Data Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Supported Countriesglobal
Supported LanguagesEnglish, Japanese

Frequently Asked Questions

What is Treasure Data's best feature?

Reviewers rate Support Rating highest, with a score of 8.4.

Who uses Treasure Data?

The most common users of Treasure Data are from Mid-size Companies and the Computer Software industry.