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Treasure Data

Treasure Data

Overview

What is Treasure Data?

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data…

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Recent Reviews

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Treasure Data has proven to be a versatile and powerful tool for a wide range of use cases. Customers have found that Treasure Data …
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Treasure Data for Seniors

9 out of 10
March 23, 2021
Treasure Data is being used by the Marketing Department for the purpose of connecting contacts from all channels. This helps with …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Treasure Data?

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that…

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://www.treasuredata.com/pricinghtt…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Treasure Data?

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that drive value and protect privacy for every customer, every time.

According to the vendor, Treasure Data serves customers globally across a broad base of industries that utilize it for personalization at scale:
• 170+ Pre-built connectors to collect data and activate profiles
• 2M+ Events collected every second
• 10B+M Profiles activated every month
• 130T Records managed
• 1M Presto queries run daily
• 30T+ Rows of data processed daily
• 99.99% Uptime

Treasure Data Screenshots

Screenshot of Out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Screenshot of Powerful query toolsScreenshot of Fast and easy audience builder

Treasure Data Videos

Treasure Data Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Supported Countriesglobal
Supported LanguagesEnglish, Japanese

Frequently Asked Questions

Twilio Segment, BlueConic, and Lytics are common alternatives for Treasure Data.

Reviewers rate Support Rating highest, with a score of 8.2.

The most common users of Treasure Data are from Mid-sized Companies (51-1,000 employees).

Treasure Data Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)40%
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Comparisons

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Reviews and Ratings

(149)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Treasure Data has proven to be a versatile and powerful tool for a wide range of use cases. Customers have found that Treasure Data addresses the business problem of scattered data sources by providing a single platform for data collection and analysis. It serves as an ETL platform, analytical database, and data warehouse, supporting various business units across organizations. Users rely on Treasure Data as their primary storage and processing facility for large volumes of event data, eliminating the need to worry about storage and processing infrastructure.

Marketing teams utilize Treasure Data to enable a constant flow of data between databases and platforms like Salesforce, supporting email campaigns and providing refreshed data. The software helps clients understand customer behaviors, digitize the consumer base, and gain insights for business decisions, leading to increased revenue. It also serves as a central source of truth for customer data, solving the problem of fragmented information across digital and offline properties. Furthermore, Treasure Data is used for web tracking and analytics, supporting marketing teams in tracking website usage and campaign performance, ultimately improving the user experience. Overall, Treasure Data has helped companies store and secure their data while generating valuable insights to support data-driven decision-making.

Flexibility in Data Management: Many users have highly appreciated the flexibility of Treasure Data in ingesting different data sets and creating a data lake. This feature has been praised by numerous reviewers, allowing them to easily manage their data and streamline the data management process.

Extensive Native Integrations: The extensive native integrations provided by Treasure Data have received high praise from users. They have mentioned that these integrations cover the majority of systems they use, saving them time and effort in connecting different systems. Several reviewers have expressed their satisfaction with this feature.

Reliability and Uptime: Users consistently mention that Treasure Data is highly reliable, boasting a 99.99% uptime rate. This level of reliability has given them confidence in the platform and allowed them to trust that their data and jobs will always be accessible. Numerous reviewers have highlighted this aspect as one of the strengths of Treasure Data.

Cons:

  1. Frequent Request Failed Errors: Many users have experienced frequent "Request failed with status code 429" errors while using Treasure Data. These errors can be frustrating and disrupt the workflow, leading to delays in completing tasks.

  2. Lack of Error Resolution Guidance: Some reviewers have mentioned that they faced difficulties in resolving the "Request failed with status code 429" errors. They felt that there was a lack of clear guidance or documentation on how to troubleshoot and fix these issues, which made it challenging for them to resolve the errors independently.

  3. Impact on Productivity: The recurring "Request failed with status code 429" errors negatively impact productivity for some customers. Users expressed frustration at having to constantly deal with these errors, as it interrupts their work and requires them to spend additional time trying to resolve the issue or contacting support for assistance.

Users commonly recommend several actions for optimal use of Treasure Data. First, they suggest thoroughly testing the software before making a purchase decision. This allows customers to assess if the platform meets their specific needs and requirements. Second, users recommend having a skilled technical team in place to make the most of Treasure Data's capabilities. This ensures proper configuration and utilization of the platform's features. Lastly, users suggest engaging key personnel within the organization to maximize the benefits of using Treasure Data. This collaboration helps leverage the platform's flexibility and robustness for effective data management and analysis.

Additionally, users highly recommend Treasure Data for its comprehensive toolset, data connectors, analytical database, and excellent support. They emphasize that it is well-suited for managing massive amounts of data and allows analysts to work independently without relying heavily on engineers. With its powerful big data and business intelligence capabilities, Treasure Data can serve as an efficient ETL pipeline and facilitate seamless exporting of results to a warehousing database for scheduled queries. It is advised to ensure a comprehensive list of data sources and validate aggregation levels for accurate analysis. Reading through documentation and relying on customer success representatives are also recommended for efficient support.

Overall, users find Treasure Data to be a flexible and robust Customer Data Platform (CDP) with a powerful set of features and excellent support, making it a valuable asset for businesses dealing with large datasets.

Attribute Ratings

Reviews

(1-1 of 1)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Treasure Data is being used across about half of the organization. It gives us the ability to ingest, store and analyze a very large volume of gaming events. It also helps us to get near instantaneous data events from our games. Ability to handle large volume of events is why we went with Treasure Data in the first place.
  • Treasure Data is excellent in integration with various software and services.
  • Implementation of the their SDK is also very easy.
  • Treasure Data SDK works well in our applications and does not crush.
  • Data management is very challenging with Treasure Data (can't delete records, update tables, create indexes, etc.).
  • Analyzing and queries tables with very large number of records is near impossible or takes a very long time.
  • To effectively visualize data we need to first export it to SQL and the run our viz tools due to the reason above.
Treasure Data is well suited for small to medium companies who don't have a very large data sets, and need to be able to integrate with a variety of various software or services. For very big companies with large amounts of data and a decent Data Engineering team, Treasure Data might not the right fit.
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management
N/A
N/A
  • Treasure Data allowed us to start measuring metrics in our apps which we never been able to before.
  • I would say that at this point Treasure Data is most likely ROI positive, although we haven't done extensive analysis.
  • We schedule a lot of our data aggregation in Treasure Data and push the data to MS SQL for faster analysis and visualizations.
  • We are looking into utilizing Treasure Data's API to do two-way communication and data passing.
Treasure Data is more cost effective than Leanplum, has more functionality then Mode or App Annie, although not as user-friendly or provides as many tools for analysis. As a data ingestion tool, Treasure Data we believe gave us the best bang for our buck. Our development team also liked Treasure Data's SDK implementation better than Leanplum's.
5
Three DA's, one BI Engineering, and a Director - All Data Analytics.
1
BI Engineering (DBA)
  • Ad Hoc Queries
  • Aggregation of Daily KPIs
  • Integration with various other tools
  • Two-way communication with Treasure Data's API
Yes
Replaced Flurry Analytics
  • Price
  • Product Features
  • Product Usability
No, I think Treasure Data is what we need.
  • Implemented in-house
No
Change management was a small part of the implementation and was well-handled
  • Naming conventions in the mobile SDK were not followed, so column names in the tables can be different across games.
Implementation was quick and our developers had very few issues with the SDK.
  • Self-taught
Documentation is excellent, so learning without training is not a problem.
No
Support is very fast via live chat and email.
No
My queries ran out of memory, support helped me optimize my Presto SQL to run my queries.
  • Running AdHoc Presto queries on relatively small data sets.
  • Scheduling queries and workflows are very easy.
  • Running Hive queries on very large data sets.
I like Treasure Data's UI, it's clean and very useable.
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