Treasure Data

Treasure Data Reviews

Customer Verified
Top Rated
TRUE

Do you work for this company? Learn how we help vendors

Ratings and Reviews
(1-25 of 86)

Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Review Source
[Treasure Data is well suited for] integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
September 09, 2021

Fullstack CDP

Leonardo Christofoli | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
That was a good platform to create a worldwide read product in a short time. It was easy to start, as it cares about all infrastructure and gives us a ready to use place to develop our dataflows. The issue is where all that easiness turns into a lack of flexibility.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is well suited to integrate all consumer data from disparate data sets, build real-time audiences based on behavior, connect to different channels to drive execution, and safeguard a company’s consumer data for privacy and governance. It is not used to actually distribute content for marketing purposes or build marketing automation journeys.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Any time you need to process and store very large volumes of data at scale, Treasure Data will aways be at the forefront of my mind. Especially if the data being handled is constantly changing or evolving, rigid schemas just wont do. Treasure Data has the ability to adapt as your product needs change over time. Having the storage and processing flexibility is a huge win.
나영 김 | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Menu categorizing seems to be in the right order when viewed by the developer. In the first menu, there is a function to load third-party data and to manage the workflow so that the data can be updated regularly, and in the second menu, there is a function to manage and control the loaded data. Thirdly, there is a menu where you can perform marketing actions using the loaded data, and check trends after activation. This overall flow seems to have been well made based on the flow from loading data to action.

However, from the perspective of developers, the flow felt natural, but from the perspective of non-developers, it seems that the third menu is considered higher when viewed as a priority. Therefore, rather than showing the default page displayed when entering the first time as a job, it seems to be more familiar to show the dashboard of the master segment they are using. In other words, if you can customize the first screen for each role, you will be able to use the Treasure Data more for each role, and this will help you focus more on important donations for each role.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is great for driving use cases that involve web or app personalization and some pilot initiatives
Marketers face a great deal of struggle using the tool for Remarketing since it’s not a real-time solution.
Score 8 out of 10
Vetted Review
Verified User
Review Source
When there are many different data sources and the amount of data is huge and we need to create segments Treasure Data is the right tool as it has a growing list of connectors as well as it supports Hive
May not be the right tool to run simple python code --> not as easy as SQL code (Presto or Hive).
Score 8 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is a great tool for companies looking to centralize their customer information, create audiences base on various criteria, and then activate on those audience across various platforms. It may not be ideal for companies who already consolidate & manipulate their customer data elsewhere (e.g., a cloud-based data warehouse) as some functionality will be redundant.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Any company that has a large data source would be an ideal candidate for Treasure Data. I think a company that does not have full buy-in on implementing this tool for all their data should consider waiting until they do.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is a very flexible platform, able to adjust to any of your business needs, as it gives you freedom to manage your data. The programming languages available for use are easy to implement and manage. The environment infrastructure is well managed and has good support. Documentation is clear and has many easy-to-implement integration options.
Score 5 out of 10
Vetted Review
Verified User
Review Source
Well suited: Customer 360, easy of access for non technical people (out of the box features), segmentation is quite powerful also, speed to market is impressive

Less appropriate:
For technical advanced features, another is required. Advanced processing like heavy algorithm for deduplication or fraud detection.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I've loved working with Treasure Data. They really will do whatever you ask, even if it's not what a CDP or TD was built for. However, it's just one software in your suite.
If you're not already an enterprise company, like us who are emerging as an enterprise company, it can be confusing what TD and other CDPs can and cannot do. When we started, Treasure Data didn't have the data visualization services it has now. Further, Treasure Data can offer plenty of real-time data for website personalization, however, we didn't have a website CMS that could accept that information. We're still working on that.
August 05, 2020

Treasure Data Review

Score 9 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is really good for the distribution of data from the database to various platforms. One segment can be created using various conditions, and it is really easy to use the interface. Many activations can be attached to a segment to really save time and enable smooth data flow.
Roberto Ribeiro Schor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you need to better identify your user/client you can definitively use Treasure Data to unify IT behavior and attributes in one canonical ID. Then, share it through your network in order to improve the content given to your user. Also Treasure Data has several native integrations that help build this data unification. This is a very expensive tool, and it would not be recommended for companies that are just starting. But it is a good goal to strive for, to have Treasure Data as your CDP.
Charles Pich | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is perfectly aligned for companies looking to leverage their data to make more informed and customized decisions on channel activations and customer experience. As a company scales, it is pertinent for the company to be mindful of where they spend money on paid acquisition, loyalty, and membership experience. Utilizing a CDP software adds intelligence to those critical areas and Treasure Data presents the best opportunity for that technology.
Susmita Guha | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Treasure Data is well suited for consumer data analysis, which is one of the main objectives of a customer data platform. It's a great application for ETL with numerous options for data transformation. Its wide range of customizing options along with simple easy to navigate features make it a class apart.
Since Treasure Data is meant for CDP mainly, it's not suited for data warehouse build-up. It can store data, but trying to build a data warehouse will fetch a higher cost. It cannot store data in its own database with primary key defined unlike RDBMS.

What is Treasure Data?

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that drive value and protect privacy for every customer, every time.

According to the vendor, Treasure Data serves customers globally across a broad base of industries that utilize it for personalization at scale:
• 170+ Pre-built connectors to collect data and activate profiles
• 2M+ Events collected every second
• 10B+M Profiles activated every month
• 130T Records managed
• 1M Presto queries run daily
• 30T+ Rows of data processed daily
• 99.99% Uptime

Treasure Data Screenshots

Out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Powerful query toolsFast and easy audience builder

Treasure Data Videos

Why Arm Treasure Data Enterprise CDP
Webinar: What is a Customer Data Platform?

Watch How a Customer Data Platform Achieves Over 800% Marketing ROI

Watch Webinar: Demystifying Customer Data Platforms, with Winterberry Group

Treasure Data Downloadables

Treasure Data Integrations

Treasure Data Competitors

Treasure Data Pricing

Treasure Data Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)40%

Treasure Data Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Supported Countriesglobal
Supported LanguagesEnglish, Japanese

Frequently Asked Questions

What is Treasure Data's best feature?

Reviewers rate Support Rating highest, with a score of 8.4.

Who uses Treasure Data?

The most common users of Treasure Data are from Mid-size Companies and the Computer Software industry.