Treasure Data Reviews & Ratings 2023

Name: What is a Customer Data Platform (CDP)? [The Ultimate Guide]
Uploaded: 2019-03-15T15:53:09.000Z
Duration: 23 min 34 s
Description: Webinar: What is a Customer Data Platform?

Treasure Data

CDP RFP Template

Overview

What is Treasure Data?

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data...

Treasure Data stacks up competitvely in the landscape of CDPs

9 out of 10

August 09, 2022

We are the parent company of 18 home service brands and use Treasure Data to analyze customer and sales data as to constantly evolve our …

Treasure Data is a Powerful Data-Driven, Technical Customer Data Platform

9 out of 10

July 15, 2022

Treasure Data is used as a powerful data warehouse with an attached Customer Data Platform built on top of it. Treasure Data's data …

Treasure data accelerates Omnichannel Journey

9 out of 10

July 13, 2022

We have been implementing Treasure data at leading life science customers for more than 2 years. The platform has accelerated the …

Consolidated Customer Data Control Program

9 out of 10

January 05, 2022

Treasure Data is a purposeful application, that helps us collect, unite, and connect all databases, regarding customers. Further, the …

Treasure Data will let you fully, and EASILY, understand your data.

8 out of 10

December 16, 2021

Treasure Data is being used across the entire organization. We are using it to define churn probability of subscribers, behavioral …

Treasure Data's Flexibility and Scalability is exactly what we needed

10 out of 10

December 01, 2021

We use Treasure Data to consolidate the users database, streamline processes around acquisition, and get to know our end users better. The …

Integrated Customer Data for Triggered Target Audiences

10 out of 10

October 08, 2021

Treasure Data is being used to create a unified customer view across first-party customer data, CRM data, e-commerce orders, web visitors, …

Treasure Data will help us to grow all our revenue streams

8 out of 10

September 09, 2021

Across the whole organization. Solves the problem of not having a central source of truth about all aspects of a customer and their …

Fullstack CDP

9 out of 10

September 09, 2021

It's our central platform to collect, transform and organize consumer data to make it available for marketing segmentation and BI. That …

Treasure Data: Creating a 360° view of the Consumer for Better Media and Sales Effectiveness

9 out of 10

September 03, 2021

Treasure Data has helped us unify our dis-parent consumer data in over 50 markets. This assists us in building real-time behavioral …

Very good product to work with

9 out of 10

August 31, 2021

We are using the platform across the whole organization. They're helping us to be compliant against 1st party data usage, and also to be …

I like to use treasure data, it has more pros than cons.

9 out of 10

August 18, 2021

Treasure Data is being used for data capture for almost every country in the world. It helps in data capture and availability.

Great CDP with phenomenal support

8 out of 10

April 07, 2021

We use Treasure Data within Marketing as our Customer Data Platform (CDP). As such, it is central to our audience segmentation and …

Treasure Data for Seniors

9 out of 10

March 23, 2021

Treasure Data is being used by the Marketing Department for the purpose of connecting contacts from all channels. This helps with …

Save Yourself the Headache – Give Treasure Data a Shot

10 out of 10

March 17, 2021

We use Treasure Data as our primary storage and processing facility for the volumes of event data that our company receive daily. Treasure …

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How Treasure Data Differs From Its Competitors

Process Improvement

Yes, Treasure Data is definitely helping us be more data-driven.

Process Improvement

Treasure Data allows companies to unlock the hidden relationship in the UI without needing to rely on internal technical resources. It becomes the source of truth for customer data, and a central hub to send this data out to other marketing channels.

Future Use Cases

Treasure Data is a product that Leverage Lab helps clients realize the power of their customer data. So far, we've helped clients use Customer Journey Orchestration, and Web Personalization for activation on the web and out to other marketing channels (on-page advertising and off-paid social and …

Process Improvement

Customer where we implemented Treasure Data and seen enhanced productivity through enablement of NBAs. Treasure data has accelerated dynamic engagement plan.

Process Improvement

Treasure Data is a data-driven option, more so in dealing with a real-time database and events, allowing all the insights to be actionable and accurate. Besides, the aspect of central coordination and connection of the database makes the sharing of content and skills swift. Again, Treasure Data …

Future Use Cases

One of the efficient features that Treasure Data established is developing a customer journey, based on what they do in the company, the relationship they have, and the products they purchase. Fortunately, the future plans in the company are to profile and map the customer's basics and details for …

Becoming Data-Driven

We are still working towards being data-driven. Treasure Data has been a significant factor in that transition, for us. We are now able to share reports, do real-time queries and analysis, and showcase the data into a more manageable standpoint, using visualization to executive leadership and …

Process Improvement

We are definitely on the right path with Treasure Data. Before decisions were made by gut-feeling, we still have a bit of that. However, little by little, we have put real-time reports in place to measure the common KPIs that allow us to track our campaigns' effectiveness. We have been able to …

Future Use Cases

CDP for Contact Center and Web Personalization are some areas where we'd like to expand to.

Process Improvement

Yes, the most evident result of using Treasure Data is the cleansing, consolidation, and unification of data from many different departments/owners of data. Then, using the unified customer data as the gold standard by activating it back to the channel systems with a more complete view of their …

Future Use Cases

In the future, there are two primary features that will be integrated with TD. The first is to integrate our R packages into the environment to allow those models to directly access the unified customer data. The second is to detect triggering events that can feed audiences into more sophisticated …

Becoming Data-Driven

Just during the implementation phase, we discovered multiple data sources that we were not using effectively. That would probably be the case no matter which CDP we implemented, but nevertheless, it opened our eyes. Most importantly, it's helped reinforce that we have so many opportunities when we …

Becoming Data-Driven

The initial target of the Treasure Data deployment was to end the existence of data silos, creating this central point to collect, store and make consumer data available. For this kind of use case, Treasure Data is perfect.
We now see all local teams using the same product to drive their marketing …

Process Improvement

One of the main targets of adopting treasure data was to end data silos. At this point, we have zones all around the globe fully using this solution, which means that we are on the right way to reach our objective. We have full support from the Treasure Data team to get there.

Future Use Cases

As a full-stack CDP, it's hard to think of new use cases for the platform. But we have already started to think in real-time cases, like welcome emails and push notifications.

Becoming Data-Driven

Treasure Data is a key product in my technology stack to become a more data-driven company. Assisting in building a real 360 view of our customer and consumer to use in marketing automation and media activation. This has driven a large data-centric transformation at my company and has driven a …

Becoming Data-Driven

The main impact overall is, there is no one in the company creating digital products, or points of interaction with consumers without integrating it with Treasure Data.
Also, marketing teams are starting to focus more on Consumer Data to pick up insights and details about audiences before launching …

Becoming Data-Driven

I think it does, I know that a lot of marketers use our data in Treasure Data to make decisions.

Becoming Data-Driven

This tool is definitely helping our marketing team become more data-driven. We are still building our data structure and in this process, we are discovering items we see immediate improvements. So we are seeing benefits.

Becoming Data-Driven

We ourselves are a data-driven company, offering data and insights to our customers. Treasure Data empowers us to be a scalable platform. We have an internal saying that if it moves, graph it. Treasure Data allows us to track and graph every metric we can think of, helping us understand the data …

Becoming Data-Driven

Treasure Data has helped us be more data-driven for sure on the marketing side of the organization. The intuitive and user-friendly UI provide a great picture and view of our clients.

Becoming Data-Driven

In the past, organizations didn't know how to view data at all, but there was a perception that if they did business while looking at the data, they could perform better, and that data could be used to determine how to proceed even if the performance was not successful. However, since …

Becoming Data-Driven

Treasure Data has allowed us to become more data-driven. We have aggregated all of our data into Treasure and we are visualizing the growth and engagement of our audience within Tableau. We are now able to prove the effectiveness of our marketing efforts using the Treasure Data platform, which …

Becoming Data-Driven

When designing the homepage, our company started to see it from a data tracking perspective.

Becoming Data-Driven

MSIL has always been a data driven player, but with TD coming in the MSIL ecosystem it has definitely added value & useful insights to drive business. More or less all the business teams are aligned towards using CDP powered by TD in order to improve performance & also it has changed the …

Becoming Data-Driven

Yes, Treasure Data has the ability to ingest information, and unifying it with behavior data at user level allows organisation to articulated the user actions and interest level at a very great detail and use this information to structure outreach programs, marketing initiatives and strategic …

Becoming Data-Driven

Within the 1st year of Treasure Data implementation, we are already seeing not just the Marketing but CX and Lead nurturing decisions made through it. Most teams have now subscribed to the dashboards running on top of Treasure Data for their insights mining.

Becoming Data-Driven

Treasure Data is helping our company to be more data driven by creating a culture where data needs to be always part of the strategy of any marketing campaign, as we need more quality data to ensure good activation results. Now, even business teams are hiring technical people to ensure this happens.

Becoming Data-Driven

I believe it has for the client we have implemented. Data is available and easy to explore and sits on 1 single place instead of many tools

Becoming Data-Driven

Yes now we can store a whole host of data in 1 location and able to analyze across different departments

Becoming Data-Driven

By creating a customer data platform on Treasure Data, the client wants to better understand customers needs and offer better services/products.
All this is achieved using native segmentation tool and computation of metrics which are heavily relying on data availability.
The rules to compute the …

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Top Rated

2022

Reviewer Pros & Cons

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Customer Service/Partnership - willingness to have calls, meetings, etc.
Journey orchestration is finally here but still in it's infancy, a bit behind the curve.

Verified User

Director in Marketing

Facilities Services Company, 5001-10,000 employees

Data Processing/Ingestion
Technical Implementation Process

Dan Drazba

Director, Strategic Services

Leverage Lab (Marketing & Advertising, 11-50 employees)

Video Reviews

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Pricing

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Treasure Data

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Unavailable

What is Treasure Data?

Entry-level set up fee?

Setup fee optionalOptional

For the latest information on pricing, visithttps://www.treasuredata.com/pricinghtt…

Offerings

Free Trial
Free/Freemium Version
Premium Consulting / Integration Services

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Product Demos

What is a Customer Data Platform (CDP)? [The Ultimate Guide]

23:34

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Product Details

What is Treasure Data?

According to the vendor, Treasure Data serves customers globally across a broad base of industries that utilize it for personalization at scale:

• 170+ Pre-built connectors to collect data and activate profiles

• 2M+ Events collected every second

• 10B+M Profiles activated every month

• 130T Records managed

• 1M Presto queries run daily

• 30T+ Rows of data processed daily

• 99.99% Uptime

Treasure Data Screenshots

Screenshot of Out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.

Screenshot of Fast and easy audience builder

Treasure Data Videos

Webinar: What is a Customer Data Platform?

Watch How a Customer Data Platform Achieves Over 800% Marketing ROI

Watch Webinar: Demystifying Customer Data Platforms, with Winterberry Group

Treasure Data Integrations

Treasure Data Competitors

Treasure Data Technical Details

Operating Systems	Unspecified
Mobile Application	No
Supported Countries	global
Supported Languages	English, Japanese

Treasure Data Downloadables

Frequently Asked Questions

Twilio Segment, BlueConic, and Lytics are common alternatives for Treasure Data.

Reviewers rate Support Rating highest, with a score of 8.2.

The most common users of Treasure Data are from Mid-sized Companies (51-1,000 employees).

Treasure Data Customer Size Distribution

Consumers	0%
Small Businesses (1-50 employees)	10%
Mid-Size Companies (51-500 employees)	50%
Enterprises (more than 500 employees)	40%

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Comparisons

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Reviews and Ratings

(150)

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August 18, 2021

I like to use treasure data, it has more pros than cons.

Anderson Pelegrini

Data engineer

Ab inbev (Warehousing, 1001-5000 employees)

Score 9 out of 10

Vetted Review

Verified User

Users and Roles

Treasure data is used to load and treat it to disponibilize to the final user

August 29, 2020

Very knowledgeable team makes the transition much easier to get through!

Verified User

Project Manager in Other

Automotive Company, 10,001+ employees

Score 10 out of 10

Vetted Review

Verified User

Users and Roles

We have users and people who are involved with the use of the Treasure Data CDP, from nearly all functions of our organization. Primarily the main "users" are on the IT and data analytics side. But, our marketing side on both pre- and post-sales depends on this tool. Also, our media agencies and partners use the data from this tool as well.

July 29, 2020

Amazing Product, Amazing Service

Verified User

Director in Marketing

Financial Services Company, 1001-5000 employees

Score 10 out of 10

Vetted Review

Verified User

Users and Roles

Treasure Data is used by the marketing team for customer acquisition purposes. The CDP serves us with multi-function purposes on the acquisition front. Using insights from the CDP we are able to curate lower and mid-funnel avenues so we can digitally target the potential client in the most cost-effective way.

July 27, 2020

Great customer data platform with even better UI and big data capabilities...

Verified User

Consultant in Information Technology

Retail Company, 201-500 employees

Score 9 out of 10

Vetted Review

Verified User

Users and Roles

Treasure Data is mostly used within our eCommerce and Digital Marketing, Data Science and Data Analytics, and CRM (Customer Relationship Management) functions.

July 29, 2018