Treasure Data

Treasure Data

Top Rated
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Score 8.8 out of 10
Top Rated
TRUE
Treasure Data

Overview

What is Treasure Data?

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data...
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Recent Reviews

Treasure Data for Seniors

9 out of 10
March 23, 2021
Treasure Data is being used by the Marketing Department for the purpose of connecting contacts from all channels. This helps with …
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How Treasure Data Differs From Its Competitors

Process Improvement

Treasure Data allows companies to unlock the hidden relationship in the UI without needing to rely on internal technical resources. It becomes the source of truth for customer data, and a central hub to send this data out to other marketing channels.
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Future Use Cases

Treasure Data is a product that Leverage Lab helps clients realize the power of their customer data. So far, we've helped clients use Customer Journey Orchestration, and Web Personalization for activation on the web and out to other marketing channels (on-page advertising and off-paid social and …
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Process Improvement

Treasure Data is a data-driven option, more so in dealing with a real-time database and events, allowing all the insights to be actionable and accurate. Besides, the aspect of central coordination and connection of the database makes the sharing of content and skills swift. Again, Treasure Data …
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Future Use Cases

One of the efficient features that Treasure Data established is developing a customer journey, based on what they do in the company, the relationship they have, and the products they purchase. Fortunately, the future plans in the company are to profile and map the customer's basics and details for …
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Becoming Data-Driven

We are still working towards being data-driven. Treasure Data has been a significant factor in that transition, for us. We are now able to share reports, do real-time queries and analysis, and showcase the data into a more manageable standpoint, using visualization to executive leadership and …
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Process Improvement

We are definitely on the right path with Treasure Data. Before decisions were made by gut-feeling, we still have a bit of that. However, little by little, we have put real-time reports in place to measure the common KPIs that allow us to track our campaigns' effectiveness. We have been able to …
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Process Improvement

Yes, the most evident result of using Treasure Data is the cleansing, consolidation, and unification of data from many different departments/owners of data. Then, using the unified customer data as the gold standard by activating it back to the channel systems with a more complete view of their …
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Future Use Cases

In the future, there are two primary features that will be integrated with TD. The first is to integrate our R packages into the environment to allow those models to directly access the unified customer data. The second is to detect triggering events that can feed audiences into more sophisticated …
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Becoming Data-Driven

Just during the implementation phase, we discovered multiple data sources that we were not using effectively. That would probably be the case no matter which CDP we implemented, but nevertheless, it opened our eyes. Most importantly, it's helped reinforce that we have so many opportunities when we …
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Becoming Data-Driven

The initial target of the Treasure Data deployment was to end the existence of data silos, creating this central point to collect, store and make consumer data available. For this kind of use case, Treasure Data is perfect.
We now see all local teams using the same product to drive their marketing …
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Process Improvement

One of the main targets of adopting treasure data was to end data silos. At this point, we have zones all around the globe fully using this solution, which means that we are on the right way to reach our objective. We have full support from the Treasure Data team to get there.
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Becoming Data-Driven

Treasure Data is a key product in my technology stack to become a more data-driven company. Assisting in building a real 360 view of our customer and consumer to use in marketing automation and media activation. This has driven a large data-centric transformation at my company and has driven a …
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Becoming Data-Driven

The main impact overall is, there is no one in the company creating digital products, or points of interaction with consumers without integrating it with Treasure Data.
Also, marketing teams are starting to focus more on Consumer Data to pick up insights and details about audiences before launching …
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Becoming Data-Driven

This tool is definitely helping our marketing team become more data-driven. We are still building our data structure and in this process, we are discovering items we see immediate improvements. So we are seeing benefits.
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Becoming Data-Driven

We ourselves are a data-driven company, offering data and insights to our customers. Treasure Data empowers us to be a scalable platform. We have an internal saying that if it moves, graph it. Treasure Data allows us to track and graph every metric we can think of, helping us understand the data …
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Becoming Data-Driven

Treasure Data has helped us be more data-driven for sure on the marketing side of the organization. The intuitive and user-friendly UI provide a great picture and view of our clients.
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Becoming Data-Driven

In the past, organizations didn't know how to view data at all, but there was a perception that if they did business while looking at the data, they could perform better, and that data could be used to determine how to proceed even if the performance was not successful. However, since …
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Becoming Data-Driven

Treasure Data has allowed us to become more data-driven. We have aggregated all of our data into Treasure and we are visualizing the growth and engagement of our audience within Tableau. We are now able to prove the effectiveness of our marketing efforts using the Treasure Data platform, which …
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Becoming Data-Driven

MSIL has always been a data driven player, but with TD coming in the MSIL ecosystem it has definitely added value & useful insights to drive business. More or less all the business teams are aligned towards using CDP powered by TD in order to improve performance & also it has changed the …
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Becoming Data-Driven

Yes, Treasure Data has the ability to ingest information, and unifying it with behavior data at user level allows organisation to articulated the user actions and interest level at a very great detail and use this information to structure outreach programs, marketing initiatives and strategic …
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Becoming Data-Driven

Within the 1st year of Treasure Data implementation, we are already seeing not just the Marketing but CX and Lead nurturing decisions made through it. Most teams have now subscribed to the dashboards running on top of Treasure Data for their insights mining.
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Becoming Data-Driven

Treasure Data is helping our company to be more data driven by creating a culture where data needs to be always part of the strategy of any marketing campaign, as we need more quality data to ensure good activation results. Now, even business teams are hiring technical people to ensure this happens.
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Becoming Data-Driven

I believe it has for the client we have implemented. Data is available and easy to explore and sits on 1 single place instead of many tools
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Becoming Data-Driven

By creating a customer data platform on Treasure Data, the client wants to better understand customers needs and offer better services/products.
All this is achieved using native segmentation tool and computation of metrics which are heavily relying on data availability.
The rules to compute the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Treasure Data?

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that…

Entry-level set up fee?

  • Setup fee optionalOptional
For the latest information on pricing, visithttps://www.treasuredata.com/pricinghtt…

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

What is a Customer Data Platform (CDP)? [The Ultimate Guide]
23:34
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Product Details

What is Treasure Data?

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that drive value and protect privacy for every customer, every time.

According to the vendor, Treasure Data serves customers globally across a broad base of industries that utilize it for personalization at scale:
• 170+ Pre-built connectors to collect data and activate profiles
• 2M+ Events collected every second
• 10B+M Profiles activated every month
• 130T Records managed
• 1M Presto queries run daily
• 30T+ Rows of data processed daily
• 99.99% Uptime

Treasure Data Screenshots

Screenshot of Out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Screenshot of Powerful query toolsScreenshot of Fast and easy audience builder

Treasure Data Videos

Treasure Data Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Supported Countriesglobal
Supported LanguagesEnglish, Japanese

Frequently Asked Questions

Twilio Segment, BlueConic, and Lytics are common alternatives for Treasure Data.

Reviewers rate Support Rating highest, with a score of 8.2.

The most common users of Treasure Data are from Mid-sized Companies (51-1,000 employees).

Treasure Data Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)40%
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Comparisons

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Reviews

(1-25 of 91)
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Score 9 out of 10
Vetted Review
Verified User
We are the parent company of 18 home service brands and use Treasure Data to analyze customer and sales data as to constantly evolve our marketing. We actually market directly to our franchise owner's customers so very much B-to-C with a little B-to-B as well. Our brands all have unique customer cycles, average sale numbers, etc., which makes our job complicated. I can't say enough positive things about how easy Treasure Data is to work with and how willing they are to help us tackle the most complicated problems.
Dan Drazba | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Treasure Data is used as a powerful data warehouse with an attached Customer Data Platform built on top of it. Treasure Data's data processing capabilities allow it to capture billions of rows of data at scale and process it in an efficient manner, allowing it to be a true source of record for all of your customer data. Treasure Data includes powerful technology to support robust data pipelines for technical teams, and an entire suite of integrations for marketing web personalization and audience communication activations across social advertising and direct marketing platforms.
Sachin Hiray | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We have been implementing Treasure data at leading life science customers for more than 2 years. The platform has accelerated the Omnichannel journey and is a strategic lever for the next best action. Treasure data has the flexibility to integrate multiple sources including Web, CRM, email activities, event information, and 3rd party sources. It provides scalability to bring your own models to run on the platform.
poonam divecha | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Treasure Data is a purposeful application, that helps us collect, unite, and connect all databases, regarding customers. Further, the process of analysis and consolidation is well enhanced by Treasure Data. Every second, Treasure Data collects more than 2 million events, which is an active process for sufficient business growth. The pre-connectors from Treasure Data are above 170, making the process of data collection efficient. Finally, Treasure Data works for clients globally, allowing them to have a comfortable moment.
Mark Chiles | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Treasure Data is being used across the entire organization. We are using it to define churn probability of subscribers, behavioral analysis of our online readers, event attendees that have attended multiple events, digital advertising reports, multiple integrations with our CRM and email automation systems. We have connected it to Tableau to give us a strong data visualization element of our raw data. The biggest business problem that Treasure Data addresses is that it gives us a single platform for data collection and analysis.
Score 10 out of 10
Vetted Review
Verified User
We use Treasure Data to consolidate the users database, streamline processes around acquisition, and get to know our end users better. The problem Treasure Dat addresses is unifying users from various channels and getting to form a complete unique picture for a user and driving personalized communications based on that unified profile.
Score 10 out of 10
Vetted Review
Verified User
Treasure Data is being used to create a unified customer view across first-party customer data, CRM data, e-commerce orders, web visitors, mobile app users, ad impressions, email activity, SMS activity, and social activity that is the basis for higher-performing targeted audiences and activations.
September 09, 2021

Fullstack CDP

Leonardo Christofoli | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It's our central platform to collect, transform and organize consumer data to make it available for marketing segmentation and BI.​ That data comes from a variety of sources and formats. This platform is used to abstract all infrastructure implementation from our development, giving us a full stack place to work with data.
Score 9 out of 10
Vetted Review
Verified User
Treasure Data has helped us unify our dis-parent consumer data in over 50 markets. This assists us in building real-time behavioral audiences, improving reporting, safeguarding data privacy, and improving activation/execution into channels. With leadership and customization, we are driving ongoing cost savings, media efficiency, media effectiveness, and a better view of our consumers.
Score 9 out of 10
Vetted Review
Verified User
We are using the platform across the whole organization. They're helping us to be compliant against 1st party data usage, and also to be more effective about digital media spent using our owned data to impact the right consumers, or to find people like them.
Even though it is not directly related to the Digital Media spent, being compliant against 1st party data usage keeps the company protected against law issues and bills that depending on the size of your business, can reach billions of dollars.
Score 9 out of 10
Vetted Review
Verified User
Treasure Data is being used by the Marketing Department for the purpose of connecting contacts from all channels. This helps with attribution modeling and identifying healthy marketing channels. The tool assists in collecting and organizing our data for the marketing mix as well as helping us identify new possibilities not tried in our industry.
Score 10 out of 10
Vetted Review
Verified User
We use Treasure Data as our primary storage and processing facility for the volumes of event data that our company receive daily. Treasure Data allows us to process troves of data at scale and need not worry about storage and processing infrastructure. We regard Treasure Data as our authoritative source of truth when it comes to reporting and event data.
Score 10 out of 10
Vetted Review
Verified User
Treasure Data is our CDP that connects our CRM with our Salesforce Marketing Cloud ESP. It allows us to do more integrated campaigns (email, social), intuitive list segmentation, and automation of campaigns that we run. Treasure Data is mostly being utilized by our Marketing and Client Success departments within our organization.
나영 김 | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Treasure Data across the entire organization. Mainly for data warehouse use, CDP was used for marketing optimization, and data regularly loaded by workflow was used for monitoring the status by linking with communication channels (Slack). In addition, the kit provided by Treasure Box was used (NBA ..).
By utilizing the functions provided by Treasure Data, various loaded data were analyzed or trends were checked to make quick decisions, and they were also used to prioritize.
동윤 서 | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
광고주의 CDP를 구축하는 데 사용하고 있습니다.
데이터 팀은 계정을 가지고이를 사용하며 분석 결과는 관련 부서와 공유됩니다.
Treasure Data를 통해 고객의 행동을 분석하고 있습니다.
고객 단일보기를 구축하면 대시 보드를 시각적으로 장식하기가 어렵습니다.
Score 9 out of 10
Vetted Review
Verified User
Treasure Data is currently used in several departments & soon will be rolled out for all the business lines at MSIL.
It is really helpful in providing insights about customer journey basis which improvements have been done. We are also able to do smart targeting of audience for relevant Campaigns. Suppression of audience from campaigns when required is also achieved using TD.
Score 8 out of 10
Vetted Review
Verified User
Treasure Data is being used as a secondary analytics solutions, principally driving following:
1. Unified view of audience
2. Segmentation and Marketing
3. Personalisation
4. Driving ML use cases
Score 9 out of 10
Vetted Review
Verified User
Treasure Data is being used as a tool to assimilate, stitch & unify the audiences (and related data) for a customer. This enriched data set is being used for driving marketing and re-targeting activities as well as fueling the machine learning use cases for calculating highly active audiences and /or high intent audiences.
Score 9 out of 10
Vetted Review
Verified User
We are using Treasure Data in our marketing department by leveraging consumer data to build smart marketing activations through a data engineering process that was built. By integrating all the consumer data sources the company has, we can create audiences for marketing. As a global company, we were able to create a standardized process through all the countries that we manage.
Score 5 out of 10
Vetted Review
Verified User
[Treasure Data] is a tool we are implementing for several of our big consumer goods clients. The biggest implementation has [Treasure Data] CDP sitting in the middle of the core architecture of the client's digital customer experience. It centralizes customer data and provides a full 360 degree view of all of their customers, enabling near real time segmentation and data access, providing at the same time a single version of the truth. It is a global solution with tailored particularities for local markets (including legal requirements).
Score 10 out of 10
Vetted Review
Verified User
Treasure Data is used throughout the company. It is used to democratize our data so that it can be shared across different visualization tools. This way, our company is not dependent on any particular visualization tool. It is "plug and play" for data
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