Treasure Data

We are the parent company of 18 home service brands and use Treasure Data to analyze customer and sales data as to constantly evolve our marketing. We actually market directly to our franchise owner's customers so very much B-to-C with a little B-to-B as well. Our brands all have unique customer cycles, average sale numbers, etc., which makes our job complicated. I can't say enough positive things about how easy Treasure Data is to work with and how willing they are to help us tackle the most complicated problems.

Treasure Data is used as a powerful data warehouse with an attached Customer Data Platform built on top of it. Treasure Data's data processing capabilities allow it to capture billions of rows of data at scale and process it in an efficient manner, allowing it to be a true source of record for all of your customer data. Treasure Data includes powerful technology to support robust data pipelines for technical teams, and an entire suite of integrations for marketing web personalization and audience communication activations across social advertising and direct marketing platforms.

We have been implementing Treasure data at leading life science customers for more than 2 years. The platform has accelerated the Omnichannel journey and is a strategic lever for the next best action. Treasure data has the flexibility to integrate multiple sources including Web, CRM, email activities, event information, and 3rd party sources. It provides scalability to bring your own models to run on the platform.

Treasure Data is a purposeful application, that helps us collect, unite, and connect all databases, regarding customers. Further, the process of analysis and consolidation is well enhanced by Treasure Data. Every second, Treasure Data collects more than 2 million events, which is an active process for sufficient business growth. The pre-connectors from Treasure Data are above 170, making the process of data collection efficient. Finally, Treasure Data works for clients globally, allowing them to have a comfortable moment.

Treasure Data is being used across the entire organization. We are using it to define churn probability of subscribers, behavioral analysis of our online readers, event attendees that have attended multiple events, digital advertising reports, multiple integrations with our CRM and email automation systems. We have connected it to Tableau to give us a strong data visualization element of our raw data. The biggest business problem that Treasure Data addresses is that it gives us a single platform for data collection and analysis.

We use Treasure Data to consolidate the users database, streamline processes around acquisition, and get to know our end users better. The problem Treasure Dat addresses is unifying users from various channels and getting to form a complete unique picture for a user and driving personalized communications based on that unified profile.

Treasure Data is being used to create a unified customer view across first-party customer data, CRM data, e-commerce orders, web visitors, mobile app users, ad impressions, email activity, SMS activity, and social activity that is the basis for higher-performing targeted audiences and activations.

Across the whole organization. Solves the problem of not having a central source of truth about all aspects of a customer and their journey across our digital and offline properties.

It's our central platform to collect, transform and organize consumer data to make it available for marketing segmentation and BI.​ That data comes from a variety of sources and formats. This platform is used to abstract all infrastructure implementation from our development, giving us a full stack place to work with data.

Treasure Data has helped us unify our dis-parent consumer data in over 50 markets. This assists us in building real-time behavioral audiences, improving reporting, safeguarding data privacy, and improving activation/execution into channels. With leadership and customization, we are driving ongoing cost savings, media efficiency, media effectiveness, and a better view of our consumers.

We are using the platform across the whole organization. They're helping us to be compliant against 1st party data usage, and also to be more effective about digital media spent using our owned data to impact the right consumers, or to find people like them.
Even though it is not directly related to the Digital Media spent, being compliant against 1st party data usage keeps the company protected against law issues and bills that depending on the size of your business, can reach billions of dollars.

Treasure Data is being used for data capture for almost every country in the world. It helps in data capture and availability.

We use Treasure Data within Marketing as our Customer Data Platform (CDP). As such, it is central to our audience segmentation and activations to multiple marketing platforms.

Treasure Data is being used by the Marketing Department for the purpose of connecting contacts from all channels. This helps with attribution modeling and identifying healthy marketing channels. The tool assists in collecting and organizing our data for the marketing mix as well as helping us identify new possibilities not tried in our industry.

We use Treasure Data as our primary storage and processing facility for the volumes of event data that our company receive daily. Treasure Data allows us to process troves of data at scale and need not worry about storage and processing infrastructure. We regard Treasure Data as our authoritative source of truth when it comes to reporting and event data.

Treasure Data is our CDP that connects our CRM with our Salesforce Marketing Cloud ESP. It allows us to do more integrated campaigns (email, social), intuitive list segmentation, and automation of campaigns that we run. Treasure Data is mostly being utilized by our Marketing and Client Success departments within our organization.

Treasure Data is used as our CDP and powers all of our automated marketing campaigns. It is being used by the entire commercial department and allows us to do automated marketing at scale.

Treasure Data is currently used in several departments & soon will be rolled out for all the business lines at MSIL.
It is really helpful in providing insights about customer journey basis which improvements have been done. We are also able to do smart targeting of audience for relevant Campaigns. Suppression of audience from campaigns when required is also achieved using TD.

Treasure Data is being used as a secondary analytics solutions, principally driving following:
1. Unified view of audience
2. Segmentation and Marketing
3. Personalisation
4. Driving ML use cases

Treasure Data is being used as a tool to assimilate, stitch & unify the audiences (and related data) for a customer. This enriched data set is being used for driving marketing and re-targeting activities as well as fueling the machine learning use cases for calculating highly active audiences and /or high intent audiences.

We are using Treasure Data in our marketing department by leveraging consumer data to build smart marketing activations through a data engineering process that was built. By integrating all the consumer data sources the company has, we can create audiences for marketing. As a global company, we were able to create a standardized process through all the countries that we manage.

[Treasure Data] is a tool we are implementing for several of our big consumer goods clients. The biggest implementation has [Treasure Data] CDP sitting in the middle of the core architecture of the client's digital customer experience. It centralizes customer data and provides a full 360 degree view of all of their customers, enabling near real time segmentation and data access, providing at the same time a single version of the truth. It is a global solution with tailored particularities for local markets (including legal requirements).

Treasure Data is used throughout the company. It is used to democratize our data so that it can be shared across different visualization tools. This way, our company is not dependent on any particular visualization tool. It is "plug and play" for data