Treasure Data stacks up competitvely in the landscape of CDPs
We are the parent company of 18 home service brands and use Treasure Data to analyze customer and sales data as to constantly evolve our …
Treasure Data
Top Rated
TRUE
Treasure Data
Overview
What is Treasure Data?
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data...
Recent Reviews
How Treasure Data Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Top Rated
2022
Reviewer Pros & Cons
View all pros & cons
Video Reviews
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Treasure Data, and make your voice heard!
Pricing
View all pricingN/A
Unavailable
What is Treasure Data?
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that…
Entry-level set up fee?
- Setup fee optionalOptional
For the latest information on pricing, visithttps://www.treasuredata.com/pricinghtt…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Would you like us to let the vendor know that you want pricing?
9 people want pricing too
Alternatives Pricing
What is Salesforce Marketing Cloud Interaction Studio?
Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data, audience…
What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI,…
Product Demos
What is a Customer Data Platform (CDP)? [The Ultimate Guide]
23:34
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Treasure Data?
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that drive value and protect privacy for every customer, every time.
According to the vendor, Treasure Data serves customers globally across a broad base of industries that utilize it for personalization at scale:
• 170+ Pre-built connectors to collect data and activate profiles
• 2M+ Events collected every second
• 10B+M Profiles activated every month
• 130T Records managed
• 1M Presto queries run daily
• 30T+ Rows of data processed daily
• 99.99% Uptime
Treasure Data Screenshots
Treasure Data Videos
Webinar: What is a Customer Data Platform?
Watch How a Customer Data Platform Achieves Over 800% Marketing ROI
Watch Webinar: Demystifying Customer Data Platforms, with Winterberry Group
Treasure Data Integrations
- Adobe Marketo Engage
- Twilio Segment
- Mixpanel
- Google Analytics
- AppsFlyer
- Adjust by AppLovin
- Amplitude Analytics
- Chartio (discontinued)
- Tableau Desktop
- Tableau Server
- Looker
- Domo
- Adobe Analytics
- Heap
- Apache Hadoop
- Amazon Redshift
- data.ai
- Microsoft Power BI
- Tableau Online
- Pentaho
- Metric Insights
- Microsoft Office 2016 (discontinued)
- Microsoft Azure
- Google Cloud Storage
- Google Drive
- Intercom
- Zendesk Support Suite
- Elasticsearch
- MongoDB
- Google BigQuery
- Microsoft SQL Server
- PostgreSQL
- Snowflake
- MySQL
- MariaDB Platform
- Mirantis Kubernetes Engine
- Heroku Platform
- Stripe
- Mailchimp
- Salesforce Marketing Cloud Email Studio
- Pardot
- HubSpot Marketing Hub
- NetSuite ERP
- Meta for Business
- Sizmek Ad Suite
- AdRoll
- LiveRamp
- Datorama
- Twitter Ads
- Google Tag Manager
- Branch
- Amazon Kinesis
- Unity
- iOS
- Android
- Unreal Engine
- Oracle CX Marketing
- TUNE
- Google Marketing Platform
- Oracle Responsys
- part of Oracle CX Marketing
- salesforce sales cloud
- kafka
- hive mall
- jupyter
- pandas
- R
- mLab
- fluentd
- JDBC
- Luigi
- Python
- Rest API
- informatica
- ruby
- eyeota
- instagram Ads
- xbee
- MQTT
- RaspberryPi
- Serial Devices
- CSV
- FTP
- Webhooks
- mysql workbench
- razorSQL
- SQuirreL SQL
Treasure Data Competitors
Treasure Data Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
| Supported Countries | global |
| Supported Languages | English, Japanese |
Treasure Data Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.2.
The most common users of Treasure Data are from Mid-sized Companies (51-1,000 employees).
Treasure Data Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 40% |
Comparisons
View all alternativesCompare with
Reviews and Ratings
(150)
Attribute Ratings
Reviews
(1-25 of 91)- Popular Filters
Companies can't remove reviews or game the system. Here's why
- Customer Service/Partnership - willingness to have calls, meetings, etc.
- Works with our email platform vendor and our IT partners on our behalf.
- Treasure Data Academy is really detailed.
- Journey orchestration is finally here but still in it's infancy, a bit behind the curve.
- Treasure Data needs to be more service oriented, not just in sales.
- Data Processing/Ingestion
- Data Integrations
- Data Flexibility
- Learning curve with technology
- Technical Implementation Process
- End- User Friendliness
July 13, 2022
Treasure data accelerates Omnichannel Journey
Score 9 out of 10
Vetted Review
Verified User
- Profile enrichment
- Read to use integrators
- Ease of use
- Scalability
- Reporting
January 05, 2022
Consolidated Customer Data Control Program
- The adequate data connectors (above 170) makes the tool proficient.
- The speedy recording of events and other activities in a second makes Treasure Data suitable.
- Ability to process raw data, and offering a confined report in form of information.
- Treasure Data has problems with operations debugging, which requires extra focus.
- The customer reporting is quite challenging, and requires proper enhancement.
- Finally, Treasure Data has challenges with on-boarding.
December 16, 2021
Treasure Data will let you fully, and EASILY, understand your data.
- Treasure Data is very flexible for ingesting different data sets.
- The native integrations that they have built are among the majority of the systems that we have, therefore creating a data lake was relatively simple.
- The product team at Treasure Data was able to build a new connector, as a partner to us as a client, for managing our event attendees and revenue impact.
- One of the issues that we faced, when onboarding, was the lack of understanding around what we were trying to accomplish as a company, and not being made aware of some of the functionality in Treasure Data.
- The documentation doesn't always have all of the steps, from a layman's perspective, to be able to set up more intricate custom connections.
- We had an issue, specific to our needs, where the Doubleclick For Publishers (DFP) API connection wouldn't use a dynamic date range for data ingestion, therefore we have to change the date query each month, on the last day of the month, to pull in the latest digital advertiser information.
- ID Unification.
- Flexible integrations with all sorts of platforms.
- Ability to define custom programming for those special use cases.
- Constant product improvements and new features.
- Customer support that goes above and beyond.
- Ability to update segments or activations in bulk.
- For saved queries, ability to organize them better, in folders or categorizations.
October 08, 2021
Integrated Customer Data for Triggered Target Audiences
- Catalog of existing integrations.
- End-user friendly segment definitions and queries.
- Predictive and cluster models.
- High up-time and operations response times.
- Unified customer reporting view.
- Log details and operations debugging.
September 09, 2021
Treasure Data will help us to grow all our revenue streams
- Data aggregation.
- Profile enrichment.
- Data processing time.
- Implementation.
- Onboarding.
- Customer support.
September 09, 2021
Fullstack CDP
- Easy to start.
- Support.
- Integrations read to use.
- Lack of flexibility.
- Not clear on all technical limitations.
- Graphical interface is slow.
September 03, 2021
Treasure Data: Creating a 360° view of the Consumer for Better Media and Sales Effectiveness
- Unify disparate data sets and sources.
- Analysis and understanding of data and reporting.
- Safeguarding data privacy and improving activating into channels (Social, Media and Email).
- Improvements in the user interface.
- Simplification of segmentation for business (non-technical) users.
August 31, 2021
Very good product to work with
- Scalability.
- Security.
- Integrations.
- Ease of use.
- Support.
- User experience.
- Reporting.
- Real time data availability.
August 18, 2021
I like to use treasure data, it has more pros than cons.
- It helps a lot on data capture and availability.
- Helps on data visualization for all the marketers in the world.
- It is pretty fast working with big data.
- I think maybe the structure, like its not possible to create tables with specific fields.
April 07, 2021
Great CDP with phenomenal support
- Integration with platforms
- Customer support
- Easy to use UI
- Contract limits
- Lack of nuanced audience logic via UI
March 23, 2021
Treasure Data for Seniors
Score 9 out of 10
Vetted Review
Verified User
- Implementation.
- Data organization.
- Training.
- Change Management.
- Follow Through.
- Breadth of reporting capabilities.
March 17, 2021
Save Yourself the Headache – Give Treasure Data a Shot
- Data storage
- Data processing flexibility
- Customer service
- The workflow interface is great, but more options to handle automatic retrying might be nice.
- Treasure Data has documentation on custom Presto and Hive functions they've implemented, though it's gotten harder to find over the years.
March 17, 2021
Most User-Friendly & Intuitive CDP I've worked with
- User Friendly UI
- Awesome Support Team
- Many "Plug & Play" Integrations Available
- Record count of automation in success/failure emails
- Time-based attributes (i.e. Today, Today +, Today -)
March 15, 2021
Treasure Data helps you grow your service.
- CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
- It provides a variety of extensions to bring your data together in one place and helps you do this easily.
- Kits provided by Treasure Box provide basic but helpful methods for further development of services.
- Since Treasure Data is used throughout the company, a dictionary was needed to know for what purpose it was created in order to manage the details created such as database, table, workflow, and master segment.
- For this, I personally created and used it manually in Excel. I would like to have a dashboard that is automatically extracted or accessible only with admin privileges to manage it separately.
- If there is a page where you can check the ERD, or if there is a function to create a relationship between tables by linking the ERD with the table link of Treasure Data, it is more efficient from an Ed Hook perspective if non-developers can check the relationship of the entire table.
- The official document is good, but if there is a document translated into Korean, it will be easier to access Treasure Data for those who are new to it. Because of the entry barrier of English, it seems that it is difficult for some employees to learn, so I translated the document into Korean and spread it.
March 10, 2021
What you need to know about Treasure Data!
- Allows for marketers to segment audiences
- Large variety of APIs for connecting to other mar-tech
- Create one centralized view of the customer
- The initial setup for our system was done quickly and not as organized as possible
- SQL engine
- Workflows
- Insufficient dashboard functionality.
- I wish I could visualize or process data using python libraries within Treasure Data.
March 04, 2021
Treasure Data| Data is what you need!!
Score 9 out of 10
Vetted Review
Verified User
- Great in client servicing & project management.
- Ample knowledge about technology & platforms.
- Help in scenarios to resolve existing business problem.
- On tool front, Reporting dashboards in TD using can be seen as an area for improvement.
- Unification.
- Segmentation.
- Data Manipulation.
- Audience activation on Google platforms.
- Audience creation can be made more intuitive in nature.
March 02, 2021
Magic Unification with Plug & Play features
- Pre-Built Treasure Boxes for running simple ML use cases.
- Query Engine.
- Audience Profiling.
- Tag Management Tool (likes of GTM or Adobe Launch) for Web Analytics Tagging.
- A/B Testing Tool or extension.
- ETL and Connectors.
February 25, 2021
Flexible big data platform for many business cases
- Flexibility for development
- Good technical support
- Good infrastructure
- Audience Studio needs improvement and flexibility
- Reporting platform could improve for end users
January 20, 2021
Good tool, great potential
- Workflow editor - especially split function
- Out of the box connectors
- Audience studio - easy of use for non technical people
- Nice UI
- Integration with advanced features - python, spark
- Documentation accessibility and documentation quality
- Testing of new features rollout
- Develops integration
- Enable a setup for multi location and larger developer team
December 27, 2020
"plug and play" your enterprise data
- Native connection to SFDC
- Easy to integrate
- Easy connection to visualization tools
- Pricing