TrustRadius
https://media.trustradius.com/product-logos/d7/Fw/0RW1ZGH1JU3A.JPEGTrendKite is the Right ChoiceWe use TrendKite for client alerts and searches, monitoring and listening, and reporting. Each account person leverages TrendKite for their accounts. We specifically like the key message analysis, share of voice comparison against the competition or other brands within an organization, and social amplification. We also use the SEO score and like it's integrated with MOZ. It makes monitoring media coverage easier, pulling client results easier and really differentiates us from the competition when going after new business or helping guide clients with data-driven decisions.,Customer Service Adding in new features The platform is easy to use Customization of reports,Not all placements are picked up or a lot of times the wrong placements are included. Although you can add in placements/coverage - it does not always end up in your report. If you want wire coverage (e.g. - PRNewswire, PRWeb, Businesswire) it won't capture the coverage if it is behind a firewall or taken off the site so you need to capture a report the day it runs or it skews the results if you are creating monthly reports.,10,Generating new or additional business Competitive analysis to identify coverage and messaging gaps. Watching growth in areas such as social amplification, ad equivalency, total readership, local/national and international coverage and our SEO Score,10,We use TrendKite for new business research, key message analysis looking at brand messages, keywords, competitive messaging and competitive keywords. We also use TrendKite to monitor competitors and their coverage. We also use the key message analysis to help us update messaging.,Cision PR Software and Meltwater Media Intelligence PlatformNo system is perfect, but TrendKite shinesWe are using TrendKite to monitor our media relations efforts. We are gathering data on important KPIs, generating reports both in and out of the platform, and sharing the results in hopes to better their PR/Marketing strategies moving forward.,It has a great data set. I's UI is very easy to use. The customer service is great.,They often have repeat articles. They can't differentiate between broadcast commercials and legitimate hits. They don't have a permissions level style platform. We'd love to grant view access to some of our clients. Syndication removal is difficult, and there's no easy way around it.,7,It serves as a baseline of best reporting practices. We are able to generate new business using helpful case studies and KPIs. We are able to see what performs well and what didn't.,9,We use SOV analyses for all of our clients to give them perspective on how they are competing in the industry. We take a look at competitor results and see what's driving their successes and can adjust accordingly.,Meltwater Media Intelligence Platform, iQ Media cliQ, Sysomos Expion and Cision Communications CloudUsing TrendKite in the Healthcare PR SpaceTrendKite is being used to monitor coverage for campaigns we are interested in and to keep track of our clients' media. We have used the service when creating our competitor analysis decks and results reports from our medical meetings. We use it across many teams as a supplemental way to track real-time coverage. It helps give us another way to track our clients daily traditional media coverage.,Real-time updates of earned media. Its a great way to be on top of coverage since our Google Alerts are delayed and doing a manual search more tedious than helpful. TrendKite support. We use an additional service for our social monitoring and the customer service and reply time TrendKite gives is leaps and bounds better. Every time I contact support, they have been extremely helpful and gotten back to me in a timely manner. It is an easy and user-friendly back end. I have gone and edited searches on my own and it's been very easy and quick.,TrendKite needs a function that allows you to filter out syndication. It's very difficult to do it manually and time heavy. I wish there were more customization of tagging articles and being able to filter by those tags.,8,It has given us a way to have more accurate KPIs and give clients expectations that are realistic. It has allowed us to not only be qualitative but also give us tangible goals.,10,We use TrendKite to have give more accurate and realistic expectation for our materials. We want to give clients more tangible goals and have standards for ourselves that we are trying to meet and beat. It keeps us informed of how we are doing in our space and in comparison to our competitors.,Rival IQ and Crimson Hexagon ForSightLoving TrendKite after our Meltwater breakup!The communications team (part of the marketing dept) uses TrendKite to track the coverage and impact of publicity efforts. These impact analytics give us a sense of what platforms/channels to prioritize as part of our broader digital strategy.,Social integration. Competitor comparison. Impact metrics.,It's difficult to limit search terms for our needs. It's difficult to separate product offerings that have overlapping campaigns and search terms. Lack of performing arts expertise.,10,We've been able to prioritize pitches based on platform reach (as evaluated in TrendKite). TrendKite has caught mentions that somehow slipped through our typical monitoring searches. The tracking of competitors share-of-voice in similar markets is a helpful benchmark.,10,TrendKite makes it easy to share our PR highlights at the end of the season. The accessible data makes it easy to pull supporting data for strategic decision-making.,Meltwater Media Intelligence PlatformGood for the basics, but limited when it comes to deeper divesWe use TrendKite to monitor earned media coverage for our brands. Analytics uses it most heavily, but some other teams use it also to provide daily or weekly brand monitoring. We pull metrics such as estimated reach, social shares, and SEO impact in order to provide a picture of campaign performance, and we also use it to monitor competitive coverage and share of voice.,Capturing media coverage across the web. Providing metrics like readership from an industry-trusted source, SimilarWeb. Online chat support.,The boolean language used is far from standard, and requires a great deal of investment to understand and work with. It is also not as flexible as it should be (no wildcard operators, no ability to specify text case). It's too reliant on dashboard output vs. data exports. If you want to do deeper analysis by exporting raw data and manipulating or visualizing it yourself, you're in for a lot of extra work and frustration. It's inable to easily track sub-queries within a query, and has very limited ability to customize metrics. Measuring on-message mentions is a big use case for PR, but it's virtually impossible to do this. My team has lost many hours trying to find workarounds due to this gap in functionality.,4,It's allowed us to understand the volume of coverage. Provides estimated readership. Allows us to see coverage within specific desired publications.,9,We will export competitive mentions volume trended over time to analyze both owned and competitive coverage drivers, in order to identify threats and opportunities. We also will occasionally pull owned coverage and analyze it based on the quality of coverage (specific language, etc.), but the tool is not well suited to this use case.,Talkwalker, Infegy Atlas, NetBase, NUVI and BrandwatchTrendkite Rocks!The Corporate Affairs team at Centrica is using Trendkite to solve a long-standing problem of an inability to demonstrate the value of utilizing media. TrendKite has been able to help Centrica demonstrate the impact of a commercial campaign. The TrendKite platform allows for ad hoc analysis, tracking of website visitors across multiple online sources and overall brand impact.,TrendKite has been able to help Centrica demonstrate the impact of a commercial campaign. The TrendKite platform allows for ad hoc analysis. The TrendKite platform allows for tracking of website visitors across multiple online sources.,Ease of intuitive navigation,10,10,As part of Centrica's Global Corporate Affairs business process, the Digital Communications team utilizes the media to amplify messages. A current problem existed in their inability to demonstrate the value of utilizing media. As a solution, the Corp Affairs team identified and engaged TrendKite, a media monitoring Saas Solution provider, to provide Centrica Corporate Affairs with a means to demonstrate the impact of a commercial campaign.,Cision Communications Cloud, Meltwater Media Intelligence Platform and Agility PR Solutions,Signing in,Creating a search Creating a template Overall ease of knowing how to start,5Great service and partner for media monitoringOur communications department uses it to monitor our global coverage.,Monitors coverage very well. Able to make good analyses reports.,I think advance searches should be easier to do. The fact that we need to "code" the search makes it a bit intimidating. It should be as easy as typing key words.,9,Able to provide a view of where we are strong and which markets need improvements. Able to justify investments in PR agencies.,9,Competative and industry analysis.TrendKite for PR ProsMy department, including myself, my boss and freelance and/or agency account executives use TrendKite. TrendKite helps us keep track of media coverage—what is being said about the company, when and where and who is saying it. We are able to search using different terms and parameters to drill down and find the actual coverage and information that we need (versus doing a wide, random internet search).,The search functionality is very helpful and can be tailored for a specific company, campaign, product announcement, etc. The reach: it pulls information and metrics from everywhere. Reporting: great features and ability to show what is working and what might not be.,Interface improvements: the interface could be "prettier" and more user-friendly Mobile: a mobile app would be ideal for when I need to pull info/data when I'm not in the office. Making coverage available more quickly.,7,PR-Driven web traffic: we are able to use this information to show ROI to our internal business partners. Impressions/unique monthly visitors for online news coverage. Competitive analysis: keeping tabs on competing companies to see how our own announcements and PR activities stack up to what they are doing.,7,We use TrendKite to keep on top of what is happening in our industry and with our competitors. When we see a spike in coverage/conversation about a topic about our industry, it often gives us the opportunity to frame a pitch within that storyline including our company, our products, and services or our people.,Meltwater Media Intelligence Platform and Cision PR SoftwareTrendKite soars!TrendKite is being used by our whole organization, specifically from team members who work on and lead public relations accounts. Our client focus is hospitality and travel. TrendKite allows us to monitor digital coverage and client's share of voice. We create monthly reports that are shared with our clients.,Share of Voice comparision Visual, interactive reports Digital media monitoring,The monitoring parameters, it should be more user friendly to input "not" search words and terms, versus leaning on the customer support.,7,If clients do not allow google analytic access, it is not as easy to monitor results of PR efforts.,10,The competitive research is very useful to understand share of voice and also for new media contacts to connect with.Great customer service, bit of a painful interface.We are a horizontal team, so it is used upon request by the whole organization. It addresses earned media problems such as share of voice against competitors, top readership, and tagging our agency secured articles.,Widgets - provide at-a-glance insights. Key messages - allows us to sift through large amounts of data to determine what articles were on message. Customer support is always prompt and knowledgeable.,Boolean is very sensitive. Implementing filters across searches is difficult. Sometimes it pulls in articles that are dead or once contained a link to what is being searched.,7,Ad equivalency and readership for our secured coverage. Comparing against competition's efforts in SOV. Determining where spikes in coverage occurred and why.,10,We have used this, especially in pitches to determine what the media is currently saying about our clients. Based on this analysis, we either propose new positioning or emphasis on popular themes. Spike analysis allows us to see when there is particular interest around our client.,Brandwatch and TalkwalkerSimplifying the life of a Brand Engagement and Outreach CoordinatorTrendKite is being used by the brand engagement team who then distributes applicable information to various marketing teams and heads of leadership. We primarily brought on the platform to solve our reporting needs, of which it's provided a great solution. The social analytics it has provided has been incredibly valuable and the ability to build reports directly in the platform has been a huge time saver. What has really stood out the most, is how robust the system is while retaining a really user-friendly and clean interface.,Excellent customer service! The team is truly engaged with our brand and ready to help at any point. In-depth analytics and reporting that will simplify and streamline your campaign management. Straightforward, easy to use interface, that doesn't lack capability. If you've sat through as many platform demos as we have you know this isn't the industry norm. In a sea of platforms that all seemed to be the same, TrendKite really stood out to us!,I know that it's tougher with Facebook privacy rules, but deeper insight and tracking abilities for Instagram would be fantastic. The ability to track sponsored content or specific posts would also be great.,10,Easy, time-saving report building - specifically for social analytics and press coverage. The ability to build multiple dashboards has been really valuable for tracking campaign specific information.,10,TrendKite gives us valuable insight into the content that our consumers are engaging with - this information helps us decide what kind of content we will create in the future and what types of media outlets to keep investing in.,Bumble loves Trendkite!We use TrendKite several ways to correlate press readership impressions and mention volumes with localized userbase growth, to provide a live feed in Slack of press pickup in market, and to monitor potential partners + competitors for relevancy at a market level.,Customer service: we love our account rep, Kyle, as if he was an extension of our team! Search flexibility and accuracy. Dashboards mean reporting automation. Knowledge guide: so intuitive to learn basic Boolean search language. Readership numbers, direct links, and SEO scores.,Duplication of readership numbers in syndicated press (artificially inflates total readership count). Sharing of searches between team members + API integration. Search type tagging: more streamlined would be better (fewer options).,10,Web traffic is less useful for us, as we need users to go in the app-store to utilize our product. Would love if there was some way to measure this impact. Coverage + syndication has been our main source of use. Would love if we could get widgets by readership volume vs only mention volumes.,10,We've used TrendKite to follow top apps for target markets, competitors, and current events across the globe. We've also utilized it to gauge the response to our own initiatives, in volume, impact, and sentiment.,Cision PR SoftwareTrendkite is cool. Use itWe use it in the Strategic Communications Department to monitor our media mentions. It's easier than Google Alerts, though we supplement Trendkite with those.,Monitoring media coverage Ease of use on the dashboard Good range of options,The search function is absolutely bonkers. Using general search tags is bizarre and confusing. Changing searches could be a lot easier.,8,We can pull up a lot of analytics faster. These are really helpful to explain to non-comms people about the metrics. it's really nice to see the results of our efforts.,8,We mainly use it to track weather reports and releases are doing well and where they're picked up around the world. I find the ability to check that super helpful, and it's also a good conversation starter with other departments as well. I think that it's a good product overall.,Global organization getting tangible benefits of TrendKite.TrendKite is being used by our Corporate Marketing & Communications department, not the whole organization. We use it to listen and report on media mentions, competitor analyses, share of voice comparisons for different campaigns (seeing how we measure up in the "new energy" or "smart infrastructure" media space for example). We also generate an "In the News" weekly newsletter and personally I use it for social media tracking, and influencer identification and targeting. I wish I had more bandwidth to capitalize on the latter two functionalities more.,Visually appealing and user-friendly The amount of data we receive and the customization options on the dashboards are great. Ability to distill down from the dashboard widgets into what I call "the rabbit hole of info" is amazing.,It manages and scrubs for a ton of info, and this sometimes bogs down the speed. The newsletter functionality was less intuitive to customize than we had hoped.,10,We've been able to monitor specific campaigns that are important to us and compare how we are doing with our biggest competitors. Reporting to key stakeholders in easy to understand visual results has been huge.,8,We are still in the information gathering stage of our PR strategy, but intend to use the data we've gathered to inform our strategies moving forward.,Meltwater Media Intelligence PlatformSatisfied TrendKite CustomerWe use it for monitoring and measuring the quality and content of coverage for our clients and prospective clients. We also use the platform to conduct competitive landscape analyses and to inform the creation of our pitching strategy.,It is very comprehensive in what it pulls in. It allows for convenient slicing and dicing of the data after some practice. The customer service is great.,There is a very steep learning curve for navigating the filters and setup. It doesn't handle Medium.com well (it ranks every post on the site as very high impact by default even if a Medium poster has no followers).,9,Our client is thrilled with how detailed we can get now in our analysis of their and competitors' coverage. We use TrendKite to pull in all mentions month-to-month from a very specific panel we co-created with the client so that our analysis focuses on the publications that matter based on our larger communications goals.,10,We regularly use the platform to research what competitors are putting out in terms of thought leadership and primary research, so that we can determine what is effective and where we and our clients might add value (the white space).,AirPRTrendKite ReviewIt is available to all current clients. We have both clients using the full premium version and the standard version. It looks to be used to: 1. Help with measurement 2. Provide marketing and competitor insight 3. Showing we take measurement seriously 4. Help us differentiate from other agencies,I love how you can find what general articles (not coverage related) people are reading before going on a client's website - this insight is really powerful It's a really attractive showing different measurement metrics Showing how coverage links to website visitors,The crawling for coverage can be poor and not always accurate The paywall issue on some sights can be frustrating The speed turning around some enquiries,8,It is great, unfortunately, we are a B2B agency and some of our clients coverage is having no impact on website coverage. I think it is about more than PR results, it is about the industry insight and knowledge.,7,Insights on areas clients need to talk aboutSoV tracking and understanding the wider industryContent creation around key topics,Meltwater Media Intelligence PlatformTrendKite -- How An Internal Non PR Focused Team Like Us Measures PR ContentWe are currently using TrendKite to monitor our trends and monitor the impact of earned media, outreach, and influencer marketing. TrendKite allows us to see the rank of the page and its monetary value. It allows us to determine the readership and whether we are captivating quality audiences or not.,TrendKite makes it simple to see in the dashboards. They are super user-friendly. They allow us to measure by different statistics like Moz Score, Domain Authority, and Influencer reach. We have enjoyed our account manager. He does a great job supporting and training us when we have questions. You can download things to Excel to analyze specific data.,I feel at times that the influencers are inflated because of their followers. We have an influencer who has a huge following, but when she promoted our product, we didn't see a lift. TrendKite showed us that her post was supposed to be the most impactful, which is very subjective. They don't allow you to DM influencers on an Instagram tool.,9,We can report to both our internal teams and external stakeholders about where impact and influence are coming from. We can determine what other tweaks we need to make from a backlinks perspective. We are able to identify and build relationships with those who already like us, without free product or co-promotions, so that we can strategically build partnerships.,9,We don't have an internal PR team. We have relied for years on our relationships with publishers and affiliates to be able to reach different audiences and grow our current customer base. TrendKite allows us to monitor the conversation on the big publications (magazines, press, gift guides, etc.) as well as our affiliates, who have big reach for us in one single platform.,Cision PR Software and Meltwater Media Intelligence Platform,4,2,Measuring outreach Measuring mentions and brand reputation measuring ad value equivalent,8TrendKite floats high above the other options in the marketI have been using TrendKite since I joined my current company at the end of March 2019, because a predecessor had signed up for the account and the company had been using it. After using it for a few weeks, I decided to renew the contract because it's one of the best tools I've used in my 25+ yr career. In addition to me and my Communications team, our social media lead uses it as well as a colleague who does Marketing Analytics.,alerts work well capturing all media coverage - very comprehensive analytics tools are intuitive,I really can't think of any at the moment,9,This is still TBD, but as I understand it, the functionality works well for everyone's needs,9,I haven't used it for that specific purpose yet, but I will.,Meltwater Media Intelligence PlatformTrendKite for Social MediaOur media relations and social media teams in our Office of Public Affairs and Communications are using TrendKite for media and social media monitoring. We create reports on major events and track day-to-day metrics on Instagram, Twitter, and Facebook through the TrendKite (UnionMetrics) social listening component.,Report creation. Owned account tracking. Including social data in overall media monitoring reports.,The social component could be upgraded to more accurately collect metrics on ephemeral content. Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section. Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media.,7,They have been helpful in creating dashboards for specific PR goals so that we can see how we are doing in relation to our peers or competitors.,7,TrendKite doesn't so much shape our PR and social strategy as it helps us quantify our successes. We have the ability to track both our brand and our peers to see how we're meeting key metrics.,Sysomos HeartbeatLots going on - for good or badWe use TrendKite across all PR departments at our company. We use it to track coverage of our clients and news to share PR results with teams.,TrendKite has print, broadcast, online and radio all in one place, rather than using different monitoring services for broadcast versus online. TrendKite has a ton of data on viewership and the impact of each story. TrendKite saves reports and coverage all in one place making it easy to return to coverage that was pulled.,There is room for improvement with advanced searches. Rather than having to code out if you want just U.S. coverage or any other specific filters, there should be dropdowns allowing you to fully customize your search. I always receive errors when trying to search just one type of media i.e. just selecting broadcast, or just selecting online, rather than all. The page will continue to refresh and never pull just one type of media which is what we need sometimes. I will still notice coverage results missing and find stories on Google that TrendKite did not pick up.,6,TrendKite has made it easy to pull total numbers and full coverage reports. Exporting coverage and tallying total impressions for news.,7,TrendKite has helped us discover sites we weren't initially focused on for our company's news but have seen they either frequently cover or when they do, they have a higher impact score than we expected and have added those outlets accordingly to our media lists to assure they receive news from us moving forward as they do move the needle.,Critical Mention, TVEyes and Muck RackTrendKite is a PR professional's tool with a ton of features, some better than othersOur Communications Team uses TrendKite for media monitoring and analytics. Real-time alerts on relevant media coverage goes out to other departments in the organisation.,Media analytics. Real-time media monitoring.,Boolean search that the media monitoring uses can result in false positives/negatives. The current media database capabilities are not great. Once Gorkana's capabilities are eventually integrated in the platform, I expect it will be much better.,7,TrendKite has provided us with more visibility into our global media coverage.,9,TrendKite has helped us to do effective competitor research and monitor the competitive landscape, feeding into our PR strategy and tactics.,Muck RackPowerful tool, patchy serviceTrendKite is being used as a tool to monitor online and print media coverage for the organization. It is used by me and the publicity team to gauge the success of campaigns and for analytics.,Gauge engagement of coverage Add real insight into the success of certain aspects of a PR campaign. Assess which publications are hitting the mark with their content.,The functionality has taken a dip recently: social integration hasn't been feeding through, requiring regular going-back to the account manager to resolve incorrect numbers. This meant that the tool was dropped from being used totally due to the time and effort required to get accurate results. The American support team was great with their onboarding, they suggest ways in which the platform can be used. I don't feel the London team has the same handle on the platform and they offer help on the platform if there are issues, but don't go the extra mile to understand how the tool could be used better or in the way it isn't being used currently. Still very USA-centric with the results, the regional information that comes through is all USA focused—particularly Texas. I don't get the impression the platform has been thought through end-to-end for an international market. I've used it both in Australia and in the UK and it was the same in both places. The general feel of TrendKite was that it was a start-up with a passionate staff that was keen to show what it did. Since its sale to Cision, it feels as though it's one part of a much larger organisation and the account managers have less sway - I found myself having to inform them about a third party service they offer as they couldn't get the information It is very expensive for what it is.,6,We've been able to monitor social engagement with media pieces—this is new and valuable We've been able to monitor SEO rankings of key pieces. This was available through Alexa ranking on other pieces previously, however, it's just in one place here. It's opened us up to new metrics of measurement. I think there will be more value to unpack here, as the platform is open.,5,I have done some competitor analysis but the majority of the work has been breaking down organisational coverage. The competitor analysis requires quite a lot of fiddling but I can see that it could be useful with easily defined brands.,Meltwater Media Intelligence Platform, Isentia.Mediaportal and TVEyesReview of TrendKite Monitoring ServicesWe use it for monitoring coverage for clients and watching competitive share of voice.,Customer service is exceptional and we really like our account rep. The chat feature is great.,More monitoring of print and radio. Faster user interface.,7,I dislike that you cannot add in coverage that TrendKite isn't able to import-this prevents me from utilizing the reporting feature that could show the impact of the full PR plan.,9,We like looking at topics related to our client. An example is if our client makes pancakes, we can look at conversations about pancakes vs. just conversations about our client. It makes it easier for us to track conversations related to topics we're working to get coverage on.,TrendKite strengthens PR effortsPublic Relations Department uses this tool. It provides us with analysis and tools to communicate those results. We also use it to research media contacts and outlets, measure results and track messages.,Communications Tools: once you create the initial reporting request, it will create graphics, newsletters, and PowerPoints for you to share these results with others. Dashboard: It gives you a quick peek at trends based on areas you identify (share of voice, messages, spokespeople, competitors). Customer Service: The chat function is fast and efficient. Requests are responded to quickly. Everyone is positive and helpful.,Needs to fully merge under one roof and price its Cision media database. The PinPoint tool is nice, but the general media database is not robust. Too much confusion over what you get and don't get in the price you pay.,8,The ability to track viewership, share of voice, message, and spokespeople names helps build the business case for what's working and what's not. The tools that create graphics, newsletters and PowerPoints help PR show results in the same way marketing does, giving us greater impact in brand meetings.,9,Helps set metrics in advance because I know what I can measure before the year starts. So I can say we will increase SOV by X percent and have this year's as my benchmark.,Tech Agency Review of TrendKiteIt is being used across some, but not all, of our client accounts in the PR agency. The main problem it helps us address is evaluations of client campaigns and presenting hard metrics that can help us illustrate value.,Tailored reporting Quant metrics Clear analysis and visual interpretations,Sentiment nuances Breadth of media covered Picking up incorrect/irrelevant articles,8,We have added SEO impact to reports for the first time. We were never able to do this before. Web traffic is now more accessible. Not always were we able to access our client's Google Analytics. Competitor SOV is really helpful as well to illustrate value add and success over time for clients.,7,Very useful for understanding the media and competitor landscape - both for new business pitches and for informing client strategies when entering new markets or bringing new propositions to the market.,Meltwater Media Intelligence Platform, Vuelio and Cision Communications Cloud
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TrendKite
256 Ratings
Score 7.9 out of 101
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TrendKite
256 Ratings
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Score 7.9 out of 101

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Lauren Russ, CMP profile photo
Score 10 out of 10
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We use TrendKite for client alerts and searches, monitoring and listening, and reporting. Each account person leverages TrendKite for their accounts. We specifically like the key message analysis, share of voice comparison against the competition or other brands within an organization, and social amplification. We also use the SEO score and like it's integrated with MOZ. It makes monitoring media coverage easier, pulling client results easier and really differentiates us from the competition when going after new business or helping guide clients with data-driven decisions.
  • Customer Service
  • Adding in new features
  • The platform is easy to use
  • Customization of reports
  • Not all placements are picked up or a lot of times the wrong placements are included.
  • Although you can add in placements/coverage - it does not always end up in your report.
  • If you want wire coverage (e.g. - PRNewswire, PRWeb, Businesswire) it won't capture the coverage if it is behind a firewall or taken off the site so you need to capture a report the day it runs or it skews the results if you are creating monthly reports.
TrendKite is great if you are looking for one place to set alerts, monitor coverage and pull results reports.
We use TrendKite for new business research, key message analysis looking at brand messages, keywords, competitive messaging and competitive keywords. We also use TrendKite to monitor competitors and their coverage. We also use the key message analysis to help us update messaging.
Read Lauren Russ, CMP's full review
Courtney Mellanby profile photo
Score 7 out of 10
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We are using TrendKite to monitor our media relations efforts. We are gathering data on important KPIs, generating reports both in and out of the platform, and sharing the results in hopes to better their PR/Marketing strategies moving forward.
  • It has a great data set.
  • I's UI is very easy to use.
  • The customer service is great.
  • They often have repeat articles.
  • They can't differentiate between broadcast commercials and legitimate hits.
  • They don't have a permissions level style platform. We'd love to grant view access to some of our clients.
  • Syndication removal is difficult, and there's no easy way around it.
TrendKite is great for an all encompassing glance on client performance, share of voice comparison, and quick report generating. It's not so great for in the weeds style reporting like we're accustomed to.
We use SOV analyses for all of our clients to give them perspective on how they are competing in the industry. We take a look at competitor results and see what's driving their successes and can adjust accordingly.
Read Courtney Mellanby's full review
Elizabeth Zheng profile photo
Score 8 out of 10
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TrendKite is being used to monitor coverage for campaigns we are interested in and to keep track of our clients' media. We have used the service when creating our competitor analysis decks and results reports from our medical meetings. We use it across many teams as a supplemental way to track real-time coverage. It helps give us another way to track our clients daily traditional media coverage.
  • Real-time updates of earned media. Its a great way to be on top of coverage since our Google Alerts are delayed and doing a manual search more tedious than helpful.
  • TrendKite support. We use an additional service for our social monitoring and the customer service and reply time TrendKite gives is leaps and bounds better. Every time I contact support, they have been extremely helpful and gotten back to me in a timely manner.
  • It is an easy and user-friendly back end. I have gone and edited searches on my own and it's been very easy and quick.
  • TrendKite needs a function that allows you to filter out syndication. It's very difficult to do it manually and time heavy.
  • I wish there were more customization of tagging articles and being able to filter by those tags.
TrendKite is great for daily earn media monitoring and general analysis for results reports. I feel like I would not use the results TrendKite reports when it is a deck/report specifically on coverage, earned media or SOV. There are certain nuances that we want in those decks and TrendKite doesn't have the customization which makes it easy for us to do it on the platform.
We use TrendKite to have give more accurate and realistic expectation for our materials. We want to give clients more tangible goals and have standards for ourselves that we are trying to meet and beat. It keeps us informed of how we are doing in our space and in comparison to our competitors.
Read Elizabeth Zheng's full review
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Score 10 out of 10
Vetted Review
Verified User
Review Source
The communications team (part of the marketing dept) uses TrendKite to track the coverage and impact of publicity efforts. These impact analytics give us a sense of what platforms/channels to prioritize as part of our broader digital strategy.
  • Social integration.
  • Competitor comparison.
  • Impact metrics.
  • It's difficult to limit search terms for our needs.
  • It's difficult to separate product offerings that have overlapping campaigns and search terms.
  • Lack of performing arts expertise.
It's difficult to manipulate search terms for our specific needs. As a result, we have to manually filter the search results before exporting actionable data.
TrendKite makes it easy to share our PR highlights at the end of the season. The accessible data makes it easy to pull supporting data for strategic decision-making.
Read Elizabeth Greenfield's full review
Emily Burns profile photo
Score 4 out of 10
Vetted Review
Verified User
Review Source
We use TrendKite to monitor earned media coverage for our brands. Analytics uses it most heavily, but some other teams use it also to provide daily or weekly brand monitoring. We pull metrics such as estimated reach, social shares, and SEO impact in order to provide a picture of campaign performance, and we also use it to monitor competitive coverage and share of voice.
  • Capturing media coverage across the web.
  • Providing metrics like readership from an industry-trusted source, SimilarWeb.
  • Online chat support.
  • The boolean language used is far from standard, and requires a great deal of investment to understand and work with. It is also not as flexible as it should be (no wildcard operators, no ability to specify text case).
  • It's too reliant on dashboard output vs. data exports. If you want to do deeper analysis by exporting raw data and manipulating or visualizing it yourself, you're in for a lot of extra work and frustration.
  • It's inable to easily track sub-queries within a query, and has very limited ability to customize metrics. Measuring on-message mentions is a big use case for PR, but it's virtually impossible to do this. My team has lost many hours trying to find workarounds due to this gap in functionality.
It's well suited for the most basic monitoring of brand or competitor mentions in earned media. It's not suited for in-depth analysis, anything requiring data export, or monitoring the quality (vs. quantity) of media coverage.
We will export competitive mentions volume trended over time to analyze both owned and competitive coverage drivers, in order to identify threats and opportunities. We also will occasionally pull owned coverage and analyze it based on the quality of coverage (specific language, etc.), but the tool is not well suited to this use case.
Read Emily Burns's full review
Rose James profile photo
August 24, 2019

Trendkite Rocks!

Score 10 out of 10
Vetted Review
Verified User
Review Source
The Corporate Affairs team at Centrica is using Trendkite to solve a long-standing problem of an inability to demonstrate the value of utilizing media. TrendKite has been able to help Centrica demonstrate the impact of a commercial campaign. The TrendKite platform allows for ad hoc analysis, tracking of website visitors across multiple online sources and overall brand impact.
  • TrendKite has been able to help Centrica demonstrate the impact of a commercial campaign.
  • The TrendKite platform allows for ad hoc analysis.
  • The TrendKite platform allows for tracking of website visitors across multiple online sources.
  • Ease of intuitive navigation
The TrendKite platform is well suited for scenarios where there is a strong focus in PR getting information out to the media. It provides value in helping organizations in achieving the ability to demonstrate the value of using media via statistical measurement of website browsing or engaging in content. There is no empirical data to indicate where Trendkite is less appropriate.
As part of Centrica's Global Corporate Affairs business process, the Digital Communications team utilizes the media to amplify messages. A current problem existed in their inability to demonstrate the value of utilizing media. As a solution, the Corp Affairs team identified and engaged TrendKite, a media monitoring Saas Solution provider, to provide Centrica Corporate Affairs with a means to demonstrate the impact of a commercial campaign.
Read Rose James's full review
David Rodriguez profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our communications department uses it to monitor our global coverage.
  • Monitors coverage very well.
  • Able to make good analyses reports.
  • I think advance searches should be easier to do. The fact that we need to "code" the search makes it a bit intimidating. It should be as easy as typing key words.
Great creating reports and monitoring coverage. But in my region, print is still important and some publications publish articles that appear only in print but not on online. That is an area of improvement needed. I have to use Trendkite more as a complement to my current reports and not as my main report.
Competative and industry analysis.
Read David Rodriguez's full review
Cindy Arco profile photo
Score 7 out of 10
Vetted Review
Verified User
Review Source
My department, including myself, my boss and freelance and/or agency account executives use TrendKite. TrendKite helps us keep track of media coverage—what is being said about the company, when and where and who is saying it. We are able to search using different terms and parameters to drill down and find the actual coverage and information that we need (versus doing a wide, random internet search).
  • The search functionality is very helpful and can be tailored for a specific company, campaign, product announcement, etc.
  • The reach: it pulls information and metrics from everywhere.
  • Reporting: great features and ability to show what is working and what might not be.
  • Interface improvements: the interface could be "prettier" and more user-friendly
  • Mobile: a mobile app would be ideal for when I need to pull info/data when I'm not in the office.
  • Making coverage available more quickly.
  • Great for media monitoring and to keep an eye on what is being said about your brand in general, plus focused monitoring for specific campaigns, products, announcements, etc.
  • Great for keeping a tab on coverage/what's being said with your company's competitors and within specific industries as well.
  • It's less ideal for crisis communications monitoring only because you might miss some of the initial negative coverage.
We use TrendKite to keep on top of what is happening in our industry and with our competitors. When we see a spike in coverage/conversation about a topic about our industry, it often gives us the opportunity to frame a pitch within that storyline including our company, our products, and services or our people.
Read Cindy Arco's full review
Suzanne Brose profile photo
July 30, 2019

TrendKite soars!

Score 7 out of 10
Vetted Review
Verified User
Review Source
TrendKite is being used by our whole organization, specifically from team members who work on and lead public relations accounts. Our client focus is hospitality and travel. TrendKite allows us to monitor digital coverage and client's share of voice. We create monthly reports that are shared with our clients.
  • Share of Voice comparision
  • Visual, interactive reports
  • Digital media monitoring
  • The monitoring parameters, it should be more user friendly to input "not" search words and terms, versus leaning on the customer support.
Media and share of voice monitoring and interactive reports are all great functions.
The competitive research is very useful to understand share of voice and also for new media contacts to connect with.
Read Suzanne Brose's full review
Hannah Fronczak profile photo
Score 7 out of 10
Vetted Review
Verified User
Review Source
We are a horizontal team, so it is used upon request by the whole organization. It addresses earned media problems such as share of voice against competitors, top readership, and tagging our agency secured articles.
  • Widgets - provide at-a-glance insights.
  • Key messages - allows us to sift through large amounts of data to determine what articles were on message.
  • Customer support is always prompt and knowledgeable.
  • Boolean is very sensitive.
  • Implementing filters across searches is difficult.
  • Sometimes it pulls in articles that are dead or once contained a link to what is being searched.
Well suited for earned media analysis. Not well suited to social behavior and crisis monitoring.
We have used this, especially in pitches to determine what the media is currently saying about our clients. Based on this analysis, we either propose new positioning or emphasis on popular themes. Spike analysis allows us to see when there is particular interest around our client.
Read Hannah Fronczak's full review
Hannah Key profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
TrendKite is being used by the brand engagement team who then distributes applicable information to various marketing teams and heads of leadership. We primarily brought on the platform to solve our reporting needs, of which it's provided a great solution. The social analytics it has provided has been incredibly valuable and the ability to build reports directly in the platform has been a huge time saver. What has really stood out the most, is how robust the system is while retaining a really user-friendly and clean interface.
  • Excellent customer service! The team is truly engaged with our brand and ready to help at any point.
  • In-depth analytics and reporting that will simplify and streamline your campaign management.
  • Straightforward, easy to use interface, that doesn't lack capability. If you've sat through as many platform demos as we have you know this isn't the industry norm. In a sea of platforms that all seemed to be the same, TrendKite really stood out to us!
  • I know that it's tougher with Facebook privacy rules, but deeper insight and tracking abilities for Instagram would be fantastic. The ability to track sponsored content or specific posts would also be great.
TrendKite is excellent for marketing teams, specifically PR and social media teams that need to monitor and report on their efforts.
TrendKite gives us valuable insight into the content that our consumers are engaging with - this information helps us decide what kind of content we will create in the future and what types of media outlets to keep investing in.
Read Hannah Key's full review
Kate Armington profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use TrendKite several ways to correlate press readership impressions and mention volumes with localized userbase growth, to provide a live feed in Slack of press pickup in market, and to monitor potential partners + competitors for relevancy at a market level.
  • Customer service: we love our account rep, Kyle, as if he was an extension of our team!
  • Search flexibility and accuracy.
  • Dashboards mean reporting automation.
  • Knowledge guide: so intuitive to learn basic Boolean search language.
  • Readership numbers, direct links, and SEO scores.
  • Duplication of readership numbers in syndicated press (artificially inflates total readership count).
  • Sharing of searches between team members + API integration.
  • Search type tagging: more streamlined would be better (fewer options).
Trendkite has been so wonderful to use for exported + API integrated metrics to layer with internal data. As an analyst, it's useful nearly every day and gives me a wonderful context on how our PR strategy is driving growth across all major markets. I am not on the PR team though and I do believe Cision is used by that team for journalist vetting/pitching.
We've used TrendKite to follow top apps for target markets, competitors, and current events across the globe. We've also utilized it to gauge the response to our own initiatives, in volume, impact, and sentiment.
Read Kate Armington's full review
Justin Arnold profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use it in the Strategic Communications Department to monitor our media mentions. It's easier than Google Alerts, though we supplement Trendkite with those.
  • Monitoring media coverage
  • Ease of use on the dashboard
  • Good range of options
  • The search function is absolutely bonkers.
  • Using general search tags is bizarre and confusing.
  • Changing searches could be a lot easier.
Well suited to higher end corporations and orgs. It probably wouldn't be good to use it for smaller ones. Those who want the ease of use of a media monitoring software could do worse than Trendkite. I've found it really helpful to find out how we're doing in both the paid and earned media space.
We mainly use it to track weather reports and releases are doing well and where they're picked up around the world. I find the ability to check that super helpful, and it's also a good conversation starter with other departments as well. I think that it's a good product overall.
Read Justin Arnold's full review
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Score 10 out of 10
Vetted Review
Verified User
Review Source
TrendKite is being used by our Corporate Marketing & Communications department, not the whole organization. We use it to listen and report on media mentions, competitor analyses, share of voice comparisons for different campaigns (seeing how we measure up in the "new energy" or "smart infrastructure" media space for example). We also generate an "In the News" weekly newsletter and personally I use it for social media tracking, and influencer identification and targeting. I wish I had more bandwidth to capitalize on the latter two functionalities more.
  • Visually appealing and user-friendly
  • The amount of data we receive and the customization options on the dashboards are great.
  • Ability to distill down from the dashboard widgets into what I call "the rabbit hole of info" is amazing.
  • It manages and scrubs for a ton of info, and this sometimes bogs down the speed.
  • The newsletter functionality was less intuitive to customize than we had hoped.
If you're a data nerd you are going to love TrendKite. Wish I had more free time to really capitalize on all of the great functionalities for social in particular. If an organization emphasizes the importance of monitoring and listening to gauge media reach and impact, and tracking that performance over time, it's a great tool. Due to API limitations of certain social media platforms there are some limitations on what you can listen too, but that's not a TrendKite issue.
We are still in the information gathering stage of our PR strategy, but intend to use the data we've gathered to inform our strategies moving forward.
Read Gabriel Prusak's full review
Laura West profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it for monitoring and measuring the quality and content of coverage for our clients and prospective clients. We also use the platform to conduct competitive landscape analyses and to inform the creation of our pitching strategy.
  • It is very comprehensive in what it pulls in.
  • It allows for convenient slicing and dicing of the data after some practice.
  • The customer service is great.
  • There is a very steep learning curve for navigating the filters and setup.
  • It doesn't handle Medium.com well (it ranks every post on the site as very high impact by default even if a Medium poster has no followers).
Any company whose business requires media intelligence would greatly benefit from the tool. I wouldn't recommend it to a company that doesn't have at least one analytics person to own the onboarding process and handle the more complicated search creations.
We regularly use the platform to research what competitors are putting out in terms of thought leadership and primary research, so that we can determine what is effective and where we and our clients might add value (the white space).
Read Laura West's full review
Theresa Hardy profile photo
May 30, 2019

TrendKite Review

Score 8 out of 10
Vetted Review
Verified User
Review Source
It is available to all current clients. We have both clients using the full premium version and the standard version.
It looks to be used to:
1. Help with measurement
2. Provide marketing and competitor insight
3. Showing we take measurement seriously
4. Help us differentiate from other agencies
  • I love how you can find what general articles (not coverage related) people are reading before going on a client's website - this insight is really powerful
  • It's a really attractive showing different measurement metrics
  • Showing how coverage links to website visitors
  • The crawling for coverage can be poor and not always accurate
  • The paywall issue on some sights can be frustrating
  • The speed turning around some enquiries
I think I've already touched upon this, but for industry insight it is great.
  • Insights on areas clients need to talk about
  • SoV tracking and understanding the wider industry
  • Content creation around key topics
Read Theresa Hardy's full review
Ryan Bennion profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are currently using TrendKite to monitor our trends and monitor the impact of earned media, outreach, and influencer marketing. TrendKite allows us to see the rank of the page and its monetary value. It allows us to determine the readership and whether we are captivating quality audiences or not.
  • TrendKite makes it simple to see in the dashboards. They are super user-friendly.
  • They allow us to measure by different statistics like Moz Score, Domain Authority, and Influencer reach.
  • We have enjoyed our account manager. He does a great job supporting and training us when we have questions.
  • You can download things to Excel to analyze specific data.
  • I feel at times that the influencers are inflated because of their followers. We have an influencer who has a huge following, but when she promoted our product, we didn't see a lift. TrendKite showed us that her post was supposed to be the most impactful, which is very subjective.
  • They don't allow you to DM influencers on an Instagram tool.
I think TrendKite is well suited for those people who want to track mentions, reach, impact, and the sources of all those different inquiries. We do use another provider for mentions because I think that the technology might need some improvement, but TrendKite's merger with Cision was super smart, and I think that the platform is only going to get better (though it might also get a bit pricier).
We don't have an internal PR team. We have relied for years on our relationships with publishers and affiliates to be able to reach different audiences and grow our current customer base. TrendKite allows us to monitor the conversation on the big publications (magazines, press, gift guides, etc.) as well as our affiliates, who have big reach for us in one single platform.
Read Ryan Bennion's full review
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Score 9 out of 10
Vetted Review
Verified User
Review Source
I have been using TrendKite since I joined my current company at the end of March 2019, because a predecessor had signed up for the account and the company had been using it. After using it for a few weeks, I decided to renew the contract because it's one of the best tools I've used in my 25+ yr career. In addition to me and my Communications team, our social media lead uses it as well as a colleague who does Marketing Analytics.
  • alerts work well
  • capturing all media coverage - very comprehensive
  • analytics tools are intuitive
  • I really can't think of any at the moment
It's very very comprehensive for media coverage tracking and the analytics.
I haven't used it for that specific purpose yet, but I will.
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Score 7 out of 10
Vetted Review
Verified User
Review Source
Our media relations and social media teams in our Office of Public Affairs and Communications are using TrendKite for media and social media monitoring. We create reports on major events and track day-to-day metrics on Instagram, Twitter, and Facebook through the TrendKite (UnionMetrics) social listening component.
  • Report creation.
  • Owned account tracking.
  • Including social data in overall media monitoring reports.
  • The social component could be upgraded to more accurately collect metrics on ephemeral content.
  • Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section.
  • Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media.
My favorite aspect of TrendKite is the easy drag and drop report creation. We use this particularly when we are reporting campaign results or providing a snapshot of an incident. Prior to using TrendKite, we were creating multiple different reports using different services and then compiling them into one report - it was sloppy. TrendKite has allowed us to create compelling, easy to understand reports for media monitoring directly from a Dashboard and then we add in the social listening component by adding more slides to that same report with easy formatting to make it match.

TrendKite is less appropriate to use for real-time customer service on social media, such as responding to complaints or praise during a live event when the timing is key to head off negative thoughts. Because it is just a listening platform you cannot post from the same service in response to negative tweets so doing so would involve an extra step.
TrendKite doesn't so much shape our PR and social strategy as it helps us quantify our successes. We have the ability to track both our brand and our peers to see how we're meeting key metrics.
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Score 6 out of 10
Vetted Review
Verified User
Review Source
We use TrendKite across all PR departments at our company. We use it to track coverage of our clients and news to share PR results with teams.
  • TrendKite has print, broadcast, online and radio all in one place, rather than using different monitoring services for broadcast versus online.
  • TrendKite has a ton of data on viewership and the impact of each story.
  • TrendKite saves reports and coverage all in one place making it easy to return to coverage that was pulled.
  • There is room for improvement with advanced searches. Rather than having to code out if you want just U.S. coverage or any other specific filters, there should be dropdowns allowing you to fully customize your search.
  • I always receive errors when trying to search just one type of media i.e. just selecting broadcast, or just selecting online, rather than all. The page will continue to refresh and never pull just one type of media which is what we need sometimes.
  • I will still notice coverage results missing and find stories on Google that TrendKite did not pick up.
TrendKite is great when you need mass coverage pulled with numbers. It's harder to find highlights and specific stories and still misses some things.
TrendKite has helped us discover sites we weren't initially focused on for our company's news but have seen they either frequently cover or when they do, they have a higher impact score than we expected and have added those outlets accordingly to our media lists to assure they receive news from us moving forward as they do move the needle.
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Score 7 out of 10
Vetted Review
Verified User
Review Source
Our Communications Team uses TrendKite for media monitoring and analytics. Real-time alerts on relevant media coverage goes out to other departments in the organisation.
  • Media analytics.
  • Real-time media monitoring.
  • Boolean search that the media monitoring uses can result in false positives/negatives.
  • The current media database capabilities are not great. Once Gorkana's capabilities are eventually integrated in the platform, I expect it will be much better.
TrendKite is best for comprehensive global media monitoring as well as media analytics.
TrendKite has helped us to do effective competitor research and monitor the competitive landscape, feeding into our PR strategy and tactics.
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Score 6 out of 10
Vetted Review
Verified User
Review Source
TrendKite is being used as a tool to monitor online and print media coverage for the organization. It is used by me and the publicity team to gauge the success of campaigns and for analytics.
  • Gauge engagement of coverage
  • Add real insight into the success of certain aspects of a PR campaign.
  • Assess which publications are hitting the mark with their content.
  • The functionality has taken a dip recently: social integration hasn't been feeding through, requiring regular going-back to the account manager to resolve incorrect numbers. This meant that the tool was dropped from being used totally due to the time and effort required to get accurate results.
  • The American support team was great with their onboarding, they suggest ways in which the platform can be used. I don't feel the London team has the same handle on the platform and they offer help on the platform if there are issues, but don't go the extra mile to understand how the tool could be used better or in the way it isn't being used currently.
  • Still very USA-centric with the results, the regional information that comes through is all USA focused—particularly Texas. I don't get the impression the platform has been thought through end-to-end for an international market. I've used it both in Australia and in the UK and it was the same in both places.
  • The general feel of TrendKite was that it was a start-up with a passionate staff that was keen to show what it did. Since its sale to Cision, it feels as though it's one part of a much larger organisation and the account managers have less sway - I found myself having to inform them about a third party service they offer as they couldn't get the information
  • It is very expensive for what it is.
Post-event analysis is where I've found TrendKite most useful. General monitoring of coverage I've found much more problematic, I've had some difficulty in refining the search boolean to come to a solution that provides the best results.
I have done some competitor analysis but the majority of the work has been breaking down organisational coverage. The competitor analysis requires quite a lot of fiddling but I can see that it could be useful with easily defined brands.
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Score 7 out of 10
Vetted Review
Verified User
Review Source
We use it for monitoring coverage for clients and watching competitive share of voice.
  • Customer service is exceptional and we really like our account rep.
  • The chat feature is great.
  • More monitoring of print and radio.
  • Faster user interface.
If a client has a lot of national public relations efforts and the main priority is tracking national online coverage, it's a great program. Where the services lack are specific to local market coverage, so if a client receives a lot of coverage in smaller local markets (broadcast, radio, print newspapers), it's harder to track the coverage and TrendKite could improve in this area. Additionally, the public relations industry needs a solution for national print. We need to find a way to track national print magazines and newspapers for client mentions.
We like looking at topics related to our client. An example is if our client makes pancakes, we can look at conversations about pancakes vs. just conversations about our client. It makes it easier for us to track conversations related to topics we're working to get coverage on.
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Score 8 out of 10
Vetted Review
Verified User
Review Source
Public Relations Department uses this tool. It provides us with analysis and tools to communicate those results. We also use it to research media contacts and outlets, measure results and track messages.
  • Communications Tools: once you create the initial reporting request, it will create graphics, newsletters, and PowerPoints for you to share these results with others.
  • Dashboard: It gives you a quick peek at trends based on areas you identify (share of voice, messages, spokespeople, competitors).
  • Customer Service: The chat function is fast and efficient. Requests are responded to quickly. Everyone is positive and helpful.
  • Needs to fully merge under one roof and price its Cision media database. The PinPoint tool is nice, but the general media database is not robust.
  • Too much confusion over what you get and don't get in the price you pay.
It's well-suited for PR professionals looking to target their message and outreach. It is not well-suited for mass media pitching or tracking without effort. You need to filter results. You also have to invest time in creating and identifying tracking perimeters.
Helps set metrics in advance because I know what I can measure before the year starts. So I can say we will increase SOV by X percent and have this year's as my benchmark.
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Score 8 out of 10
Vetted Review
Verified User
Review Source
It is being used across some, but not all, of our client accounts in the PR agency. The main problem it helps us address is evaluations of client campaigns and presenting hard metrics that can help us illustrate value.
  • Tailored reporting
  • Quant metrics
  • Clear analysis and visual interpretations
  • Sentiment nuances
  • Breadth of media covered
  • Picking up incorrect/irrelevant articles
Good for client reporting and time-saving in the evaluation stages of a campaign. It's always on/live tracking so you don't have a large amount of work at the end of a campaign

Less appropriate as a media monitoring tool for daily or weekly analysis of news agenda, media titles, more qualitative details ie. sentiment.
Very useful for understanding the media and competitor landscape - both for new business pitches and for informing client strategies when entering new markets or bringing new propositions to the market.
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About TrendKite

TrendKite is PR analytics software helping PR professionals quantify their true business impact. The vendor aims to go beyond legacy metrics such as readership, mentions and ad equivalency and provide PR professionals a concrete way to attribute their efforts to real business outcomes like brand value, web traffic, SEO, and revenue.

The TrendKite platform allows PR professionals to hone in on quality coverage with single-click filters, benchmark against competitors, and report the business impact of campaigns with beautiful interactive reports. PR pros can swifty respond to crises thanks to Spike Alerts, real-time alerts powered by artificial intelligence. And using Pinpoint Contacts, the next-generation of media contacts, PR pros can leverage a journalist discovery engine to uncover new high impact journalists.

According to the vendor, the product is used by more than 1300 clients, including brands and agencies such as Nike, Google, SXSW, Hershey's, John’s Hopkins, M&C Saatchi, and Mondelez.


TrendKite Features

Has featureTraffic, leads, and revenue from PR (via Google Analytics & Adobe Analytics integrations)
Has featurePR campaign measurement
Has featureSocial sharing of earned media
Has featureReadership (unique visitors per month)
Has featureShare of voice
Has featureTotal quality mentions
Has featureRegional mentions
Has featureKey message pull through
Has featureSentiment
Has featureInteractive drill-down dashboards
Has featureUnlimited dashboards & searches
Has featureOnline publication & blog monotiring
Has featureBroadcast & radio monitoring
Has featurePrint monitoring
Has featureLicensed content & paywall acess
Has featureSingle-click interactive reports
Has featureTailored daily digest emails
Has featureWeekly news snapshot emails
Has featureCurated PR newsletter
Has featureEnterprise onboarding & training
Has featureStrategy sessions with Customer Success Managers
Has featureBest practices enablement (content)
Has featureIn-app chat with >1 min response time
Has featureSEO impact of PR (Domain Authority of Publications)
Has featurePinpoint Contacts (media contact database)
Has featureSpike Alerts that detect anomalous spikes in coverage (powered by AI)

TrendKite Screenshots

TrendKite Videos (3)

Quick TrendKite Overview Video

Watch Quick Demo Video of TrendKite PR Newsletter

Watch Video of Pinpoint Contacts, TrendKite's next generation media contacts solution

TrendKite Downloadables

TrendKite Integrations

Google Analytics, Moz, Adobe Analytics, TVEyes, BurrellesLuce, NewsEdge

TrendKite Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
10%
Mid-Size Companies (51-500 employees)
30%
Enterprises (> 500 employees)
60%

TrendKite Support Options

 Paid Version
Phone
Live Chat
Email
FAQ/Knowledgebase
Video Tutorials / Webinar

TrendKite Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Languages: English, Spanish, Chinese, German, Korean, French, Portuguese, Italian, Japanese, Vietnamese, Dutch, Bahasa, Indonesian, Czech, Russian, Hebrew, Polish, Romanian, Macedonian, Turkish, Arabic, Ukrainian, Greek, Croatian, Norwegian, Swedish, Estonian, Tagalog, Hungarian, Hindi, Bulgarian, Danish, Tamil, Afrikaans, Slovenian, Slovak, Finnish, Gujarati, Lithuanian, Swahili, Thai, Somali, Latvian, Nepali, Bengali, Marathi, Persian