TrustRadius
https://media.trustradius.com/product-logos/d7/Fw/0RW1ZGH1JU3A.JPEGA Slick and Sophisticated SystemTrendKite is being used by the Communications Department in order to provide monthly reporting on the destination's media presence. It enables the Board of Directors to quickly discern the brand's performance against stated objectives and to compare share of voice against our competitive set on a monthly basis. It provides earned media values so that the community recognizes the cost that would have been expended to achieve the media coverage generated.,Clear reports make it easy for any reader to recognize performance. Story angle tracking enables the organization to track success against very specific campaigns. Share of voice tools let the community know how successful the team has been versus main competitors tasked with the same objectives.,Search functions (for specific articles) are not straightforward. Ad equivalency can be better measured - I believe it is currently being overstated and I am having to compensate by hand to deliver what I consider to be accurate results. We still have a second tracking system in place because TrendKite doesn't cover every form of media we require to be reported.,9,TrendKite offers ad equivalency for articles that have been published about our product. TrendKite offers outstanding graphs to help the organization spot trends - when we are top of mind and when our competitors are performing better. TrendKite has enabled us to move away from strict 'ad value' - based performance to echo more of the Barcelona principles about specific stories and quality - not just quantity.,9,Because TrendKite is all about industry trends, we are able to track how we perform in specific, strategic messaging versus our competitors to know whether we are investing in the messages that have the ability to resonate with audiences. We would like to think our messages are being heard, but TrendKite takes away the guess work and gives us hard numbers to share. Public Relations has too often been viewed as nebulous but there is nothing 'fuzzy' about the numbers that TrendKite allows us to share in terms of public consumption of our brand messaging.,,2,1,Quantifying media coverage (reactive) Providing third-party analyisis of coverage (tone) Tracking special media coverage or campaigns (proactive) Proving year-over-year benchmarking, value and success,Share of voice feature to demonstrate performance of direct competitors Developing charts that are easy to interpret for non-media professionals Benchmarking areas to demonstrate success,Getting more accurate (relevant) media value - as today I am still doing too much work whittling down relevant coverage versus all coverage Removing innapropriate coverage (can be done today but haven't had the time to figure out how to do it) Communicating with media representatives,10,Positive: Board of Directors better understands the performance of the media relations department Negative: The net is so wide and the media values are so high that they have to be hand-calculated to reduce montly values (substantially), taking a lot of time Positive: Our first opporutnity to compare our coverage with that of our major competitorsGreat customer service, bit of a painful interface.We are a horizontal team, so it is used upon request by the whole organization. It addresses earned media problems such as share of voice against competitors, top readership, and tagging our agency secured articles.,Widgets - provide at-a-glance insights. Key messages - allows us to sift through large amounts of data to determine what articles were on message. Customer support is always prompt and knowledgeable.,Boolean is very sensitive. Implementing filters across searches is difficult. Sometimes it pulls in articles that are dead or once contained a link to what is being searched.,7,Ad equivalency and readership for our secured coverage. Comparing against competition's efforts in SOV. Determining where spikes in coverage occurred and why.,10,We have used this, especially in pitches to determine what the media is currently saying about our clients. Based on this analysis, we either propose new positioning or emphasis on popular themes. Spike analysis allows us to see when there is particular interest around our client.,Brandwatch and TalkwalkerI love TrendKite but I'm afraid of what will happen following the merger with CisionWe use TrendKite as a media-monitoring tool to create daily newsletters for clients and business associates. We also use the platform to track earned media on campaigns and press releases and to create reports for clients showing results. Finally, we use TrendKite to monitor media for reputational management and crisis communications purposes.,TrendKite does a great job at monitoring media worldwide — as long as you create effectively Boolean logic strings. TrendKite's interactive reports look great and are easy to understand for clients. TrendKite's widgets enable me to create reports that provide share of voice comparisons between my clients and their competitors.,Training/explanation of how to set up effective Boolean search strings could be better. The online help chat function is great, but I feel like too often the help staff are focused on solving the problem and not explaining the solution, so could avoid a similar situation in the future. I don't feel like my account representative is engaged with me to ensure that I am using TK to its full extent. I don't feel like I've received sufficient training to use the UnionMetrics functions to their full effect.,10,It enables us to report on earned media to our clients.,7,We don't really use TK for strategic purposes.,Meltwater Media Intelligence Platform,4,1,Results reporting for individual press releases, ongoing campaigns and annual reports Content capture for newsletters Crisis and reputation issues management through media monitoring,Competitive comparison of media coverage among cruise line brands Media research on competitors Media research on prospective clients to help create effective pitches.,As the platform continues to develop, I'm sure new uses will become apparent As the integration with UnionMetrics improves I expect we'll be able to better use social media measurement along with earned-media assessments,7,The primary ROI we've achieved from TrendKite is in the form of client trust. Our clients have come to rely on the quality and speed with which we can produce reliable and useful reports that help them assess the effectiveness of their communications.,Yes,Product Features Product Usability,CustomScoop, Agility PR Solutions, GroupHigh,I wouldn't change a thing. I felt we were rigorous in evaluating TrendKite and did our due diligence is speaking to current users.Simplifying the life of a Brand Engagement and Outreach CoordinatorTrendKite is being used by the brand engagement team who then distributes applicable information to various marketing teams and heads of leadership. We primarily brought on the platform to solve our reporting needs, of which it's provided a great solution. The social analytics it has provided has been incredibly valuable and the ability to build reports directly in the platform has been a huge time saver. What has really stood out the most, is how robust the system is while retaining a really user-friendly and clean interface.,Excellent customer service! The team is truly engaged with our brand and ready to help at any point. In-depth analytics and reporting that will simplify and streamline your campaign management. Straightforward, easy to use interface, that doesn't lack capability. If you've sat through as many platform demos as we have you know this isn't the industry norm. In a sea of platforms that all seemed to be the same, TrendKite really stood out to us!,I know that it's tougher with Facebook privacy rules, but deeper insight and tracking abilities for Instagram would be fantastic. The ability to track sponsored content or specific posts would also be great.,10,Easy, time-saving report building - specifically for social analytics and press coverage. The ability to build multiple dashboards has been really valuable for tracking campaign specific information.,10,TrendKite gives us valuable insight into the content that our consumers are engaging with - this information helps us decide what kind of content we will create in the future and what types of media outlets to keep investing in.,TrendKite for a Global Software CompanyTrendkite is being used on a daily basis for Alerts on when our company appears in the news, as well as for internal reporting, since TrenKite is connected to our website and website traffic. Next step should be to 'link' it up to our social Media platforms, so that our reporting is even more complete.,Best thing is not actually the platform or Trendkite, but the people behind it. They are available it seems ALL THE TIME, so if you forget how to quickly retrieve something it is very easy to get in contact with any of the customer service people and they all seem to have the same high level of experience and knowledge with the platform. Interface usability - has the essentials and doesn't really let you get lost. There's room for improvement, of course, but all in all it's very straight forward. Being able to see the geographical scale of the news, by importance and geographical areas. That notion and vision is very important for ANY business that sells beyond borders. Limitless reports, to fit your every stake and shareholder needs - that can be replicated just by changing the dates - so you don't have to do a new one each time.,Specific Stake and Shareholder summary reporting examples: TrendKite has a lot of data and many times the question is more 'how to present' the data than the data itself. For that, it would be great (especially for professionals with fewer years of experience) to have some guidelines. For instance, if by answering 3-5 questions, like what is the main point you want to make of this report, who is your audience, etc, a report example would be suggested :-) USER INTERFACE: has room for improvement, graphically and also when it comes to getting quick queries answered 'in your palm', through a mobile app, for instance, instead of always having to login through your computer.,10,Quantification of our public and press relations has been from zero, none, NADA, to much. So 100% there! Realise than when efforts are low in therms of putting news and activity 'out there' that directly and negatively impacts our presence and website activity. Transparency in results - which is very difficult to do unless you work in Finance or Sales.,10,This point of how we use Trendkite to shape our messaging to the market has had less impact in our case. I think this really depends on the company and the organisational setup and behaviours. In terms of strategy itself, I think it will influence highly as we get into the marketing and PR strategy, after completion of a year of TrendKite (we are a couple of months still away).,Yay, TrendKite!We are using TrendKite to monitor our own, and our clients', PR impact. Having previously used a number of different platforms to generate valuable insights and showcase the results of our work, TrendKite is plugging the gap by bringing all of those analytics under one easy-to-use platform.,The dashboard - really straight forward to use, easy to explain to new starters how to use it and also switch around for clients depending on what campaigns / time frame you're monitoring The shareability - it's great to give clients an interactive report for them to go into themselves and click through to individual pieces of coverage The chat bot - always a quick, helpful response which is especially handy for us as we're in the UK and it's a US platform so when starting out our contact wasn't always available The share of voice tool - very accurate and good to be able to add a number of different charts to monitor different sectors / offerings,Integration with Google Analytics - this isn't always showing the most accurate results and it's not explained as well as the other widgets. Print coverage - it would be useful to have a manual way of adding in print coverage so we can evaluate all coverage on one dashboard. UK regional breakdown - there is a good breakdown for hotspots in US but not for UK regions.,9,For a recent campaign where a UK based client was launching into US markets, we were able to show how shares of voice in the US had increased significantly as a result of the PR efforts By splitting campaigns up by sector, we were able to show a significant increase in coverage and reach through targeted coverage We were able to show the direct impact of PR on sales through website conversions driven by PR traffic,9,We use TrendKite for new business purposes - it gives a real advantage to be able to check out a prospects competitors and how they are performing against them. It also allows us to do that competitor analysis for ourselves to benchmark against other PR agenciesBumble loves Trendkite!We use TrendKite several ways to correlate press readership impressions and mention volumes with localized userbase growth, to provide a live feed in Slack of press pickup in market, and to monitor potential partners + competitors for relevancy at a market level.,Customer service: we love our account rep, Kyle, as if he was an extension of our team! Search flexibility and accuracy. Dashboards mean reporting automation. Knowledge guide: so intuitive to learn basic Boolean search language. Readership numbers, direct links, and SEO scores.,Duplication of readership numbers in syndicated press (artificially inflates total readership count). Sharing of searches between team members + API integration. Search type tagging: more streamlined would be better (fewer options).,10,Web traffic is less useful for us, as we need users to go in the app-store to utilize our product. Would love if there was some way to measure this impact. Coverage + syndication has been our main source of use. Would love if we could get widgets by readership volume vs only mention volumes.,10,We've used TrendKite to follow top apps for target markets, competitors, and current events across the globe. We've also utilized it to gauge the response to our own initiatives, in volume, impact, and sentiment.,Cision PR SoftwareTrendkite is cool. Use itWe use it in the Strategic Communications Department to monitor our media mentions. It's easier than Google Alerts, though we supplement Trendkite with those.,Monitoring media coverage Ease of use on the dashboard Good range of options,The search function is absolutely bonkers. Using general search tags is bizarre and confusing. Changing searches could be a lot easier.,8,We can pull up a lot of analytics faster. These are really helpful to explain to non-comms people about the metrics. it's really nice to see the results of our efforts.,8,We mainly use it to track weather reports and releases are doing well and where they're picked up around the world. I find the ability to check that super helpful, and it's also a good conversation starter with other departments as well. I think that it's a good product overall.,A great tool fitted for any size of organisationWe use TrendKite to monitor our clients' press coverage in South-East Asia. It has proved a very user-friendly tool, with good ergonomics that also allows us to extract information in a convenient and elegant way. It facilitates sharing this information with our clients. We're very happy with the tool and learn more about it everyday. It's being used by our account servicing and project management departments in SEA only for the moment.,Centralise PR data in an efficient, consistent and user-friendly way Export this data in an easy, visually appealing, and professional manner into reports that can very quickly be integrated into agency decks Inform our clients in real time of their press coverage in an EDM form with the relevant metrics,Increase coverage of regional social platforms such as Line, WeChat, Weibo, etc. Easier to collect and treat data in foreign language Potentially - but not a priority - a more user-friendly way to write the code required to set-up a search,9,Helped us step-up our game in terms of monitoring, reducing "human" error or information-miss-out due to manual monitoring. The automation allowed by TrendKite also resulted in a gain in efficiency for the internal stakeholders. Eventually, we were able to show a lot more precise data and professionalism towards our clients.,9,We tend to use TrendKite more to address our clients needs rather than for our own organisation, but that's something we should look into in the future. But it's a decision I have no influence upon. Overall and as far as PR is concerned, TrendKite really helped to professionalize this part of our activity and digitalize it too.Global organization getting tangible benefits of TrendKite.TrendKite is being used by our Corporate Marketing & Communications department, not the whole organization. We use it to listen and report on media mentions, competitor analyses, share of voice comparisons for different campaigns (seeing how we measure up in the "new energy" or "smart infrastructure" media space for example). We also generate an "In the News" weekly newsletter and personally I use it for social media tracking, and influencer identification and targeting. I wish I had more bandwidth to capitalize on the latter two functionalities more.,Visually appealing and user-friendly The amount of data we receive and the customization options on the dashboards are great. Ability to distill down from the dashboard widgets into what I call "the rabbit hole of info" is amazing.,It manages and scrubs for a ton of info, and this sometimes bogs down the speed. The newsletter functionality was less intuitive to customize than we had hoped.,10,We've been able to monitor specific campaigns that are important to us and compare how we are doing with our biggest competitors. Reporting to key stakeholders in easy to understand visual results has been huge.,8,We are still in the information gathering stage of our PR strategy, but intend to use the data we've gathered to inform our strategies moving forward.,Meltwater Media Intelligence PlatformSatisfied TrendKite CustomerWe use it for monitoring and measuring the quality and content of coverage for our clients and prospective clients. We also use the platform to conduct competitive landscape analyses and to inform the creation of our pitching strategy.,It is very comprehensive in what it pulls in. It allows for convenient slicing and dicing of the data after some practice. The customer service is great.,There is a very steep learning curve for navigating the filters and setup. It doesn't handle Medium.com well (it ranks every post on the site as very high impact by default even if a Medium poster has no followers).,9,Our client is thrilled with how detailed we can get now in our analysis of their and competitors' coverage. We use TrendKite to pull in all mentions month-to-month from a very specific panel we co-created with the client so that our analysis focuses on the publications that matter based on our larger communications goals.,10,We regularly use the platform to research what competitors are putting out in terms of thought leadership and primary research, so that we can determine what is effective and where we and our clients might add value (the white space).,AirPRTrendKite ReviewIt is available to all current clients. We have both clients using the full premium version and the standard version. It looks to be used to: 1. Help with measurement 2. Provide marketing and competitor insight 3. Showing we take measurement seriously 4. Help us differentiate from other agencies,I love how you can find what general articles (not coverage related) people are reading before going on a client's website - this insight is really powerful It's a really attractive showing different measurement metrics Showing how coverage links to website visitors,The crawling for coverage can be poor and not always accurate The paywall issue on some sights can be frustrating The speed turning around some enquiries,8,It is great, unfortunately, we are a B2B agency and some of our clients coverage is having no impact on website coverage. I think it is about more than PR results, it is about the industry insight and knowledge.,7,Insights on areas clients need to talk aboutSoV tracking and understanding the wider industryContent creation around key topics,Meltwater Media Intelligence PlatformTrendKite -- How An Internal Non PR Focused Team Like Us Measures PR ContentWe are currently using TrendKite to monitor our trends and monitor the impact of earned media, outreach, and influencer marketing. TrendKite allows us to see the rank of the page and its monetary value. It allows us to determine the readership and whether we are captivating quality audiences or not.,TrendKite makes it simple to see in the dashboards. They are super user-friendly. They allow us to measure by different statistics like Moz Score, Domain Authority, and Influencer reach. We have enjoyed our account manager. He does a great job supporting and training us when we have questions. You can download things to Excel to analyze specific data.,I feel at times that the influencers are inflated because of their followers. We have an influencer who has a huge following, but when she promoted our product, we didn't see a lift. TrendKite showed us that her post was supposed to be the most impactful, which is very subjective. They don't allow you to DM influencers on an Instagram tool.,9,We can report to both our internal teams and external stakeholders about where impact and influence are coming from. We can determine what other tweaks we need to make from a backlinks perspective. We are able to identify and build relationships with those who already like us, without free product or co-promotions, so that we can strategically build partnerships.,9,We don't have an internal PR team. We have relied for years on our relationships with publishers and affiliates to be able to reach different audiences and grow our current customer base. TrendKite allows us to monitor the conversation on the big publications (magazines, press, gift guides, etc.) as well as our affiliates, who have big reach for us in one single platform.,Cision PR Software and Meltwater Media Intelligence Platform,4,2,Measuring outreach Measuring mentions and brand reputation measuring ad value equivalent,8TrendKite soars!We are using TrendKite across our organization. Primary users are those working directly with clients to track news and show value added for our public relations efforts. As far as business problems it addresses, we feel that TrendKite is allowing us to show clients the bigger picture when it comes to how PR is affecting their bottom line, including web traffic, competitor analysis and share of voice. It is also helping our team when it comes to crafting better pitches and understanding what coverage is getting more traction and why.,News tracking. Competitive analysis. Social tracking. Influencer identification.,Pinpoint contacts. Dashboard set up can be tricky.,8,It's been valuable in terms of tracking coverage and showing us what kind of impact that coverage has that can be conveyed to the client. It's valuable for analyzing competitors and share of voice over time so we can convey to the client areas where they are excelling and areas where they may need improvement. I think it's also been helpful when it comes to developing PR strategy for teams.,9,We haven't used it too much for strategy yet, but I can see it working over time to improve our pitching -- helping us to identify what worked and what didn't.,Cision PR SoftwareTrendKite: Great Tool for Coverage TrackingOur organization uses TrendKite as a media monitoring/reporting tool. We use it daily to build news scans to share with clients, and quarterly when we are building our 3-month dashboard. We use the searches to build reports that show the share of voice, how our key messages pull through, and general numbers of coverage.,TrendKite does a good job of providing various tools to measure your clients' media presence. TrendKite employees are great at helping whenever you need them. TrendKite's filters are great!,Some of the searches pull irrelevant coverage, no matter how many filters you apply. TrendKite has an issue with recognizing scrolling webpages as separate pages, marking the same piece of coverage hundreds of times. Some of the filters are not all-encompassing, like the Market Reports filter still allows some market reports, for example.,8,Helps us prove our value to clients. Help us see where our messaging needs tightening. Helps us monitor competitor progress.,10,TrendKite helps inform our PR strategy by helping us monitor for competitor coverage. By having the ability to compare searches for competitor coverage to my client's, it allows us to see how well we are doing and pivot accordingly. Share of Voice is also a great tool to help us determine if we need to alter our program.,TrendKite helps me create a real newsletter that is more attractive to my readers while making it easier for them to follow and follow up.We currently use TrenKite in the creation of our newsletter. It's used both internally and externally with our donors and other prospects. I'm currently the only user at our organization but we hope to use it more widely within our marketing and communications department in the future in studying trends related to other foundations and non-profits.,TrendKite is good at identifying articles related to my organization, including issues we address and people related to those issues. TrendKite groups articles into categories which allow me to easily compose our Newsletter and group related articles together for the people who read it. I had a conference call with TrendKite staff and they created dashboards for me to query on the different articles I want to include in my newsletter. It makes the process a lot easier easier.,I would like for my dashboards to include articles by specific publications that I included in my newsletter before I started using TrendKite. I would like to be able to somehow exclude articles I've used in past newsletters. I don't always remember them and need to go back to past newsletters to make sure I don't include past articles. I would like to exclude articles from the last newsletter I sent without manually removing all the tags.,9,This function is not currently used in our office.,10,I use TrendKite to identify articles related to our organization, which is very much the interest of our donors and prospective donors. Development, Program and Communications and Marketing staff share the information with our constituents in ways that help them be better in their daily lives in and out of the office.,Great team service & fantastic platformWe are using TrendKite in the marketing department to track our PR activity. It gives us a central place to view all our activity and give us a global picture of results over time.,The dashboards functionality are really visual and useful to use The onboarding customer experience and account management from TrendKite was super friendly and efficient The ability to quickly create custom reports is fantastic,I'd like to easily drill down into one athlete or social influencers impact on PR and social media over time Our product has very specific search terms and it took some time to get our search queries working perfectly and removing the irrelevant mentions I'd like to be able to monitor community user comments and feedback to view in one place and see if there are comments we need to respond to in a proactive way I'd like to be able to harvest contacts when people speak positively about our brand or products on PR or social media to reach out to them proactively to enter our sales funnel,10,TrendKite has had a very good impact. We are still working on tracking click-throughs from PR articles. We are launching e-commerce soon and we will then be able to link PR activity to sales.,10,It helps us research our brand performance, competitor activity, and industry coverage to create a strategy for messaging, positioning and targeting.,Meltwater Media Intelligence PlatformTrendKite helps us to better understand the media landscape.TrendKite helped us to discover our main traffic generators, initiated by PR content. I am using this software to create a bridge between PR and MarCom. We were able to show the value of PR to our MarCom colleagues.,The customer care and help functions inside the TrendKite dashboard works really well. We normally receive answers within minutes. Requests for new dashboards and updates are entered a few days after asking.,Sidelink content was the main issue we faced when creating useful dashboards. The PR attribution part is not 99% accurate.,7,The results shown in TrendKite's software were the basis of divergent projects to gain the most useful results our of PR and MarCom. PR attribution helped us to better understand the media landscape.,9,The monitoring part is not what differs from its competitors. PR attribution is the USP of TrendKite's software. Our PR department will look different within a few years, partly because of TrendKite's insights.,Cision PR SoftwareCutting-edge analytics for data-driven PR professionalsTrendKite helps us to understand what the world is saying about our brands. With a portfolio of several well-known travel brands in over 40 countries, it used to be a challenge to keep track of all PR coverage and at the same time not miss out on what are the hot topics the travel industry is talking about.,TrendKite quantifies our PR impact and helps the team to optimize the PR strategy. TrendKite analytics are the data basis to strategically shape our SEO-friendly PR approach. TrendKite allows us to easily get an overview of what other travel brands are doing.,TrendKite is very strong in detecting coverage for our brands that operate in the English-speaking market, but it struggles with other languages e.g. Spanish. TrendKite also does not always get the international media right. So sometimes coverage is missing or top media is categorized as a blog (which we filter out by default).,8,We are now able to see what kind of coverage actually drives traffic to our sites and can optimize our PR strategy based on this information. On the other side, we could also see our limitations in terms of what can be expected from PR in terms of traffic.,9,We optimize our PR strategy based on TrendKite reports: what articles land on media that is beneficial for SEO, what kind of stories drive traffic to our site, what kind of coverage positions us as industry experts, what hot topics are there currently in the industry that we might not be covering etc.,Great for earned media monitoring and insights!We use TrendKite to monitor earned media for our clients or to gather intelligence to serve as the foundation for strategic recommendations for clients and prospective clients. We are a communications agency of about 20-25 practitioners, about 60% of which use TrendKite regularly.,Provides us insight into the reporters and/or media outlets that have the most impact. Gives us a great sense of the geographical spread our clients are seeing with earned media coverage. Allows us to pull out key messages from earned media coverage to ensure that our spokespersons are effectively delivering said key messages via media interviews and other communications.,Social media tracking Pulling in all coverage/not missing key articles,8,It has made our agency more conscious of reporting, sharing data, using date to feed strategy, etc.,8,Given the platform's ability to customize dashboards, dive into data provided via various unique widgets, we really rely on the data as a validator or proof point to the strategies we recommend to our clients.,Staying on Top With TrendKiteTrendKite is used by the entire organization to monitor traditional and online media to maintain ensure public information is accurately disseminated and that brand is properly represented.,Tracking and alerting media output that might reflect on brand Flexible output for reports to leadership Easy to use tracking and reporting Easy to customize output for my own use Easy to share reports, searches and other information with communicators across the country,The campaign feature helps me organize media hits and that allows me to provide more accurate targeting. For some reason the Newsletter feature is hidden under the Alert category but, knowing that I use it weekly to inform leadership about our media interactions The search feature required a significant amount of effort to learn. Developing a plain language search method or employing AI might make it easier to use.,10,Reporting to leadership and tailoring that report to the needs of leadership helps show our effectiveness Using the output from real time alerts has kept us in the social conversation with respect to public opinion and brand awareness Knowing what outlets we are reaching and which outlets need more direct communication has expanded our reach,10,Knowing what outlets we are reaching has helped us expand our coverage and helped us maintain a watch on our information. This is especially critical when providing public safety information. Trendkite has allowed us to recognize what outlets cover our information and those that we need to be in contact more frequently. Most importantly, it has allowed us to target specific outlets based on what that outlet likes to cover. It has strengthened our relationships.,Meltwater Media Intelligence Platform,2Excellent tool to monitor and evaluate your PR impactWe use it to monitor our PR impacts - which campaigns resonate the most with highest SEO impact.,My favorite widget is the one for seeing SEO impact Also it is great to see your trending vs. the competition Positive vs. negative segment is good too - sometimes it surprises us. A campaign that we saw as super positive - actually had a negative impact on our reputation.,It is a pretty complex tool, so understanding each widget can be overwhelming, however the staff is very helpful in guiding you.,9,Our main focus right now is improving our SEO, so we can see how some key words used in our PR is influencing it.,10,We are monitoring our mentions daily and focus on the media that seem to show the highest potential.,Google Ad ManagerTrendKite for Social MediaOur media relations and social media teams in our Office of Public Affairs and Communications are using TrendKite for media and social media monitoring. We create reports on major events and track day-to-day metrics on Instagram, Twitter, and Facebook through the TrendKite (UnionMetrics) social listening component.,Report creation. Owned account tracking. Including social data in overall media monitoring reports.,The social component could be upgraded to more accurately collect metrics on ephemeral content. Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section. Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media.,7,They have been helpful in creating dashboards for specific PR goals so that we can see how we are doing in relation to our peers or competitors.,7,TrendKite doesn't so much shape our PR and social strategy as it helps us quantify our successes. We have the ability to track both our brand and our peers to see how we're meeting key metrics.,Sysomos HeartbeatBells and whistles but more substance is neededWe use TrendKite to: Identify reporters to whom we want to pitch stories.Find the contact information of reporters.Build mailing lists.Send press releases.Find out more about media outlets, such as unique visitors per month.Create media monitoring reports.Create a quarterly report for leadership and different teams.,Visually appealing. Lists articles reporters have written recently so that I can pitch the right content to the right reporters. Provides real-time customer service via chat.,It does not have contact information for many reporters whom I want to contact. It does not allow us to customize the look and feel of our reports. TrendKite has limited information on news outlets. For example, it does not include the number of print subscribers. Story Kit has limitations, including requiring teams to link their corporate email accounts, which is a privacy/HIPAA risk for healthcare users.,4,TrendKite helps us monitor our media success and has a report function that allows us to showcase our efforts. TrendKite helps us understand how our competitors are doing. TrendKite's widgets allow us to easily track our PR success at scientific meetings.,6,I use TrendKite to vet media outlets that I'm not familiar with to see if a certain media request is worth our effort.,Cision PR Software and Meltwater Media Intelligence PlatformTrendKite is great for international teamsIt is being used by our international PR teams and helps us with tracking coverage and reporting.,Great at pulling readership. Great at pulling ad value. The customer service team is very responsive.,It doesn't always pick up multiple articles, and we have to manually add the ones missed. It doesn't always determine ad value or reach form for manually added articles.,8,We launched a new product and were able to determine the reach of how many people picked up our launch. We had a celeb partnership, and using the tags on TrendKite, were able to determine the celeb specific articles vs brand or product only. Tags make it easy to pull reports for affiliate coverage vs earned coverage, so we don't have to do that on the back end.,8,It's great for tracking PR coverage per region, as we have international teams. It also helps us track competitor coverage so we know where we're lacking.,
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TrendKite
213 Ratings
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Score 8.0 out of 101
TrustRadius Top Rated for 2019
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Dan Howard profile photo
April 11, 2019

TrendKite Review: "A Slick and Sophisticated System"

Score 9 out of 10
Vetted Review
Verified User
Review Source
TrendKite is being used by the Communications Department in order to provide monthly reporting on the destination's media presence. It enables the Board of Directors to quickly discern the brand's performance against stated objectives and to compare share of voice against our competitive set on a monthly basis. It provides earned media values so that the community recognizes the cost that would have been expended to achieve the media coverage generated.
  • Clear reports make it easy for any reader to recognize performance.
  • Story angle tracking enables the organization to track success against very specific campaigns.
  • Share of voice tools let the community know how successful the team has been versus main competitors tasked with the same objectives.
  • Search functions (for specific articles) are not straightforward.
  • Ad equivalency can be better measured - I believe it is currently being overstated and I am having to compensate by hand to deliver what I consider to be accurate results.
  • We still have a second tracking system in place because TrendKite doesn't cover every form of media we require to be reported.
When we launch a marketing campaign, TrendKite is well suited to track the success of the campaign by tracking global media outlets and reporting where the campaign has been published. If I were seeking out a specific article, I would have more difficulty searching it in TrendKite versus other platforms. It really is about the trend of the conversation in general and that is valuable for us.
Because TrendKite is all about industry trends, we are able to track how we perform in specific, strategic messaging versus our competitors to know whether we are investing in the messages that have the ability to resonate with audiences. We would like to think our messages are being heard, but TrendKite takes away the guess work and gives us hard numbers to share. Public Relations has too often been viewed as nebulous but there is nothing 'fuzzy' about the numbers that TrendKite allows us to share in terms of public consumption of our brand messaging.
Read Dan Howard's full review
Hannah Fronczak profile photo
July 05, 2019

TrendKite Review: "Great customer service, bit of a painful interface."

Score 7 out of 10
Vetted Review
Verified User
Review Source
We are a horizontal team, so it is used upon request by the whole organization. It addresses earned media problems such as share of voice against competitors, top readership, and tagging our agency secured articles.
  • Widgets - provide at-a-glance insights.
  • Key messages - allows us to sift through large amounts of data to determine what articles were on message.
  • Customer support is always prompt and knowledgeable.
  • Boolean is very sensitive.
  • Implementing filters across searches is difficult.
  • Sometimes it pulls in articles that are dead or once contained a link to what is being searched.
Well suited for earned media analysis. Not well suited to social behavior and crisis monitoring.
We have used this, especially in pitches to determine what the media is currently saying about our clients. Based on this analysis, we either propose new positioning or emphasis on popular themes. Spike analysis allows us to see when there is particular interest around our client.
Read Hannah Fronczak's full review
Buck Banks profile photo
March 08, 2019

Review: "I love TrendKite but I'm afraid of what will happen following the merger with Cision"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use TrendKite as a media-monitoring tool to create daily newsletters for clients and business associates. We also use the platform to track earned media on campaigns and press releases and to create reports for clients showing results. Finally, we use TrendKite to monitor media for reputational management and crisis communications purposes.
  • TrendKite does a great job at monitoring media worldwide — as long as you create effectively Boolean logic strings.
  • TrendKite's interactive reports look great and are easy to understand for clients.
  • TrendKite's widgets enable me to create reports that provide share of voice comparisons between my clients and their competitors.
  • Training/explanation of how to set up effective Boolean search strings could be better.
  • The online help chat function is great, but I feel like too often the help staff are focused on solving the problem and not explaining the solution, so could avoid a similar situation in the future.
  • I don't feel like my account representative is engaged with me to ensure that I am using TK to its full extent.
  • I don't feel like I've received sufficient training to use the UnionMetrics functions to their full effect.
TK is a great tool for public relations media monitoring and reporting. I have not used it for other applications. The integration of the Union Metrics results into the reports seems unfinished and not very useful at this time.
We don't really use TK for strategic purposes.
Read Buck Banks's full review
Hannah Key profile photo
June 28, 2019

TrendKite Review: "Simplifying the life of a Brand Engagement and Outreach Coordinator"

Score 10 out of 10
Vetted Review
Verified User
Review Source
TrendKite is being used by the brand engagement team who then distributes applicable information to various marketing teams and heads of leadership. We primarily brought on the platform to solve our reporting needs, of which it's provided a great solution. The social analytics it has provided has been incredibly valuable and the ability to build reports directly in the platform has been a huge time saver. What has really stood out the most, is how robust the system is while retaining a really user-friendly and clean interface.
  • Excellent customer service! The team is truly engaged with our brand and ready to help at any point.
  • In-depth analytics and reporting that will simplify and streamline your campaign management.
  • Straightforward, easy to use interface, that doesn't lack capability. If you've sat through as many platform demos as we have you know this isn't the industry norm. In a sea of platforms that all seemed to be the same, TrendKite really stood out to us!
  • I know that it's tougher with Facebook privacy rules, but deeper insight and tracking abilities for Instagram would be fantastic. The ability to track sponsored content or specific posts would also be great.
TrendKite is excellent for marketing teams, specifically PR and social media teams that need to monitor and report on their efforts.
TrendKite gives us valuable insight into the content that our consumers are engaging with - this information helps us decide what kind of content we will create in the future and what types of media outlets to keep investing in.
Read Hannah Key's full review
🔷 Inez Corrêa de Sá profile photo
February 26, 2019

Review: "TrendKite for a Global Software Company"

Score 10 out of 10
Vetted Review
Verified User
Review Source
Trendkite is being used on a daily basis for Alerts on when our company appears in the news, as well as for internal reporting, since TrenKite is connected to our website and website traffic. Next step should be to 'link' it up to our social Media platforms, so that our reporting is even more complete.
  • Best thing is not actually the platform or Trendkite, but the people behind it. They are available it seems ALL THE TIME, so if you forget how to quickly retrieve something it is very easy to get in contact with any of the customer service people and they all seem to have the same high level of experience and knowledge with the platform.
  • Interface usability - has the essentials and doesn't really let you get lost. There's room for improvement, of course, but all in all it's very straight forward.
  • Being able to see the geographical scale of the news, by importance and geographical areas. That notion and vision is very important for ANY business that sells beyond borders.
  • Limitless reports, to fit your every stake and shareholder needs - that can be replicated just by changing the dates - so you don't have to do a new one each time.
  • Specific Stake and Shareholder summary reporting examples: TrendKite has a lot of data and many times the question is more 'how to present' the data than the data itself. For that, it would be great (especially for professionals with fewer years of experience) to have some guidelines. For instance, if by answering 3-5 questions, like what is the main point you want to make of this report, who is your audience, etc, a report example would be suggested :-)
  • USER INTERFACE: has room for improvement, graphically and also when it comes to getting quick queries answered 'in your palm', through a mobile app, for instance, instead of always having to login through your computer.
Any business that prides itself in building, maintaining and growing its knowledge in the market, brand and reputation should look into TrendKite. Any business needs to look at market trends and movements as well - TrendKite is key for that, also in the cases where you are a company that is involved (actively or passively) in mergers and / or acquisitions, new business streams, unprecedented opportunities.
This point of how we use Trendkite to shape our messaging to the market has had less impact in our case. I think this really depends on the company and the organisational setup and behaviours. In terms of strategy itself, I think it will influence highly as we get into the marketing and PR strategy, after completion of a year of TrendKite (we are a couple of months still away).
Read 🔷 Inez Corrêa de Sá's full review
Amy Cantrill profile photo
February 26, 2019

User Review: "Yay, TrendKite!"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using TrendKite to monitor our own, and our clients', PR impact. Having previously used a number of different platforms to generate valuable insights and showcase the results of our work, TrendKite is plugging the gap by bringing all of those analytics under one easy-to-use platform.
  • The dashboard - really straight forward to use, easy to explain to new starters how to use it and also switch around for clients depending on what campaigns / time frame you're monitoring
  • The shareability - it's great to give clients an interactive report for them to go into themselves and click through to individual pieces of coverage
  • The chat bot - always a quick, helpful response which is especially handy for us as we're in the UK and it's a US platform so when starting out our contact wasn't always available
  • The share of voice tool - very accurate and good to be able to add a number of different charts to monitor different sectors / offerings
  • Integration with Google Analytics - this isn't always showing the most accurate results and it's not explained as well as the other widgets.
  • Print coverage - it would be useful to have a manual way of adding in print coverage so we can evaluate all coverage on one dashboard.
  • UK regional breakdown - there is a good breakdown for hotspots in US but not for UK regions.
Great for growing PR agencies or companies looking to measure themselves against competitors. Good for campaign measurement / specific messaging or KPIs. Useful for agencies with clients who are very hands-on with the report and want to view analytics for themselves. It looks slick so a good way to impress clients with good, global PR tools.
We use TrendKite for new business purposes - it gives a real advantage to be able to check out a prospects competitors and how they are performing against them. It also allows us to do that competitor analysis for ourselves to benchmark against other PR agencies
Read Amy Cantrill's full review
Kate Armington profile photo
June 18, 2019

User Review: "Bumble loves Trendkite!"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use TrendKite several ways to correlate press readership impressions and mention volumes with localized userbase growth, to provide a live feed in Slack of press pickup in market, and to monitor potential partners + competitors for relevancy at a market level.
  • Customer service: we love our account rep, Kyle, as if he was an extension of our team!
  • Search flexibility and accuracy.
  • Dashboards mean reporting automation.
  • Knowledge guide: so intuitive to learn basic Boolean search language.
  • Readership numbers, direct links, and SEO scores.
  • Duplication of readership numbers in syndicated press (artificially inflates total readership count).
  • Sharing of searches between team members + API integration.
  • Search type tagging: more streamlined would be better (fewer options).
Trendkite has been so wonderful to use for exported + API integrated metrics to layer with internal data. As an analyst, it's useful nearly every day and gives me a wonderful context on how our PR strategy is driving growth across all major markets. I am not on the PR team though and I do believe Cision is used by that team for journalist vetting/pitching.
We've used TrendKite to follow top apps for target markets, competitors, and current events across the globe. We've also utilized it to gauge the response to our own initiatives, in volume, impact, and sentiment.
Read Kate Armington's full review
Justin Arnold profile photo
June 18, 2019

User Review: "Trendkite is cool. Use it"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use it in the Strategic Communications Department to monitor our media mentions. It's easier than Google Alerts, though we supplement Trendkite with those.
  • Monitoring media coverage
  • Ease of use on the dashboard
  • Good range of options
  • The search function is absolutely bonkers.
  • Using general search tags is bizarre and confusing.
  • Changing searches could be a lot easier.
Well suited to higher end corporations and orgs. It probably wouldn't be good to use it for smaller ones. Those who want the ease of use of a media monitoring software could do worse than Trendkite. I've found it really helpful to find out how we're doing in both the paid and earned media space.
We mainly use it to track weather reports and releases are doing well and where they're picked up around the world. I find the ability to check that super helpful, and it's also a good conversation starter with other departments as well. I think that it's a good product overall.
Read Justin Arnold's full review
Romain Lachevre profile photo
February 14, 2019

TrendKite Review: "A great tool fitted for any size of organisation"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use TrendKite to monitor our clients' press coverage in South-East Asia. It has proved a very user-friendly tool, with good ergonomics that also allows us to extract information in a convenient and elegant way. It facilitates sharing this information with our clients. We're very happy with the tool and learn more about it everyday. It's being used by our account servicing and project management departments in SEA only for the moment.
  • Centralise PR data in an efficient, consistent and user-friendly way
  • Export this data in an easy, visually appealing, and professional manner into reports that can very quickly be integrated into agency decks
  • Inform our clients in real time of their press coverage in an EDM form with the relevant metrics
  • Increase coverage of regional social platforms such as Line, WeChat, Weibo, etc.
  • Easier to collect and treat data in foreign language
  • Potentially - but not a priority - a more user-friendly way to write the code required to set-up a search
Well suited for projects with high coverage either in terms of titles covering or size of the company/subject being covered. Very useful when and where you need to collect a vast amount of data quickly and efficiently. Less appropriate, yet still satisfying, for more tailor-made/niche projects where the specificities of titles or platform targeted will not work as best as it could.
We tend to use TrendKite more to address our clients needs rather than for our own organisation, but that's something we should look into in the future. But it's a decision I have no influence upon. Overall and as far as PR is concerned, TrendKite really helped to professionalize this part of our activity and digitalize it too.
Read Romain Lachevre's full review
Gabriel Prusak profile photo
June 01, 2019

Review: "Global organization getting tangible benefits of TrendKite."

Score 10 out of 10
Vetted Review
Verified User
Review Source
TrendKite is being used by our Corporate Marketing & Communications department, not the whole organization. We use it to listen and report on media mentions, competitor analyses, share of voice comparisons for different campaigns (seeing how we measure up in the "new energy" or "smart infrastructure" media space for example). We also generate an "In the News" weekly newsletter and personally I use it for social media tracking, and influencer identification and targeting. I wish I had more bandwidth to capitalize on the latter two functionalities more.
  • Visually appealing and user-friendly
  • The amount of data we receive and the customization options on the dashboards are great.
  • Ability to distill down from the dashboard widgets into what I call "the rabbit hole of info" is amazing.
  • It manages and scrubs for a ton of info, and this sometimes bogs down the speed.
  • The newsletter functionality was less intuitive to customize than we had hoped.
If you're a data nerd you are going to love TrendKite. Wish I had more free time to really capitalize on all of the great functionalities for social in particular. If an organization emphasizes the importance of monitoring and listening to gauge media reach and impact, and tracking that performance over time, it's a great tool. Due to API limitations of certain social media platforms there are some limitations on what you can listen too, but that's not a TrendKite issue.
We are still in the information gathering stage of our PR strategy, but intend to use the data we've gathered to inform our strategies moving forward.
Read Gabriel Prusak's full review
Laura West profile photo
June 01, 2019

User Review: "Satisfied TrendKite Customer"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it for monitoring and measuring the quality and content of coverage for our clients and prospective clients. We also use the platform to conduct competitive landscape analyses and to inform the creation of our pitching strategy.
  • It is very comprehensive in what it pulls in.
  • It allows for convenient slicing and dicing of the data after some practice.
  • The customer service is great.
  • There is a very steep learning curve for navigating the filters and setup.
  • It doesn't handle Medium.com well (it ranks every post on the site as very high impact by default even if a Medium poster has no followers).
Any company whose business requires media intelligence would greatly benefit from the tool. I wouldn't recommend it to a company that doesn't have at least one analytics person to own the onboarding process and handle the more complicated search creations.
We regularly use the platform to research what competitors are putting out in terms of thought leadership and primary research, so that we can determine what is effective and where we and our clients might add value (the white space).
Read Laura West's full review
Theresa Hardy profile photo
May 30, 2019

"TrendKite Review"

Score 8 out of 10
Vetted Review
Verified User
Review Source
It is available to all current clients. We have both clients using the full premium version and the standard version.
It looks to be used to:
1. Help with measurement
2. Provide marketing and competitor insight
3. Showing we take measurement seriously
4. Help us differentiate from other agencies
  • I love how you can find what general articles (not coverage related) people are reading before going on a client's website - this insight is really powerful
  • It's a really attractive showing different measurement metrics
  • Showing how coverage links to website visitors
  • The crawling for coverage can be poor and not always accurate
  • The paywall issue on some sights can be frustrating
  • The speed turning around some enquiries
I think I've already touched upon this, but for industry insight it is great.
  • Insights on areas clients need to talk about
  • SoV tracking and understanding the wider industry
  • Content creation around key topics
Read Theresa Hardy's full review
Ryan Bennion profile photo
May 28, 2019

Review: "TrendKite -- How An Internal Non PR Focused Team Like Us Measures PR Content"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We are currently using TrendKite to monitor our trends and monitor the impact of earned media, outreach, and influencer marketing. TrendKite allows us to see the rank of the page and its monetary value. It allows us to determine the readership and whether we are captivating quality audiences or not.
  • TrendKite makes it simple to see in the dashboards. They are super user-friendly.
  • They allow us to measure by different statistics like Moz Score, Domain Authority, and Influencer reach.
  • We have enjoyed our account manager. He does a great job supporting and training us when we have questions.
  • You can download things to Excel to analyze specific data.
  • I feel at times that the influencers are inflated because of their followers. We have an influencer who has a huge following, but when she promoted our product, we didn't see a lift. TrendKite showed us that her post was supposed to be the most impactful, which is very subjective.
  • They don't allow you to DM influencers on an Instagram tool.
I think TrendKite is well suited for those people who want to track mentions, reach, impact, and the sources of all those different inquiries. We do use another provider for mentions because I think that the technology might need some improvement, but TrendKite's merger with Cision was super smart, and I think that the platform is only going to get better (though it might also get a bit pricier).
We don't have an internal PR team. We have relied for years on our relationships with publishers and affiliates to be able to reach different audiences and grow our current customer base. TrendKite allows us to monitor the conversation on the big publications (magazines, press, gift guides, etc.) as well as our affiliates, who have big reach for us in one single platform.
Read Ryan Bennion's full review
Katie Gallagher profile photo
March 09, 2019

User Review: "TrendKite soars!"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using TrendKite across our organization. Primary users are those working directly with clients to track news and show value added for our public relations efforts. As far as business problems it addresses, we feel that TrendKite is allowing us to show clients the bigger picture when it comes to how PR is affecting their bottom line, including web traffic, competitor analysis and share of voice. It is also helping our team when it comes to crafting better pitches and understanding what coverage is getting more traction and why.
  • News tracking.
  • Competitive analysis.
  • Social tracking.
  • Influencer identification.
  • Pinpoint contacts.
  • Dashboard set up can be tricky.
I do think it works better with larger companies, where you have more resources and time to spend on training and using the tools. For us, it does a good job tracking news, and reports can be produced fairly easily. However, there does need to be some manual labor used to tweak reports and build accurate dashboards. Overall, it does give us a value add for both our team and clients.
We haven't used it too much for strategy yet, but I can see it working over time to improve our pitching -- helping us to identify what worked and what didn't.
Read Katie Gallagher's full review
DeAira Anderson profile photo
March 09, 2019

Review: "TrendKite: Great Tool for Coverage Tracking"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Our organization uses TrendKite as a media monitoring/reporting tool. We use it daily to build news scans to share with clients, and quarterly when we are building our 3-month dashboard. We use the searches to build reports that show the share of voice, how our key messages pull through, and general numbers of coverage.
  • TrendKite does a good job of providing various tools to measure your clients' media presence.
  • TrendKite employees are great at helping whenever you need them.
  • TrendKite's filters are great!
  • Some of the searches pull irrelevant coverage, no matter how many filters you apply.
  • TrendKite has an issue with recognizing scrolling webpages as separate pages, marking the same piece of coverage hundreds of times.
  • Some of the filters are not all-encompassing, like the Market Reports filter still allows some market reports, for example.
TrendKite is well suited in coverage monitoring and providing various widgets to help further analyze said coverage. An example of this is when I'm cross-referencing TrendKite with a simple google search for an organic milk client, I can see articles and syndication that google search engines omit due to duplication.
TrendKite helps inform our PR strategy by helping us monitor for competitor coverage. By having the ability to compare searches for competitor coverage to my client's, it allows us to see how well we are doing and pivot accordingly. Share of Voice is also a great tool to help us determine if we need to alter our program.
Read DeAira Anderson's full review
Jorge Altamirano profile photo
March 04, 2019

Review: "TrendKite helps me create a real newsletter that is more attractive to my readers while making it easier for them to follow and follow up."

Score 9 out of 10
Vetted Review
Verified User
Review Source
We currently use TrenKite in the creation of our newsletter. It's used both internally and externally with our donors and other prospects. I'm currently the only user at our organization but we hope to use it more widely within our marketing and communications department in the future in studying trends related to other foundations and non-profits.
  • TrendKite is good at identifying articles related to my organization, including issues we address and people related to those issues.
  • TrendKite groups articles into categories which allow me to easily compose our Newsletter and group related articles together for the people who read it.
  • I had a conference call with TrendKite staff and they created dashboards for me to query on the different articles I want to include in my newsletter. It makes the process a lot easier easier.
  • I would like for my dashboards to include articles by specific publications that I included in my newsletter before I started using TrendKite.
  • I would like to be able to somehow exclude articles I've used in past newsletters. I don't always remember them and need to go back to past newsletters to make sure I don't include past articles.
  • I would like to exclude articles from the last newsletter I sent without manually removing all the tags.
I currently only use TrendKite in composing my newsletter and feel it's well suited for that purpose because of the query function through dashboards and also because of how it groups articles together. I feel it is limited when it comes to specific publications. But I feel that working closely with TrendKite staff will help me figure out a solution to what may be limiting the process.
I use TrendKite to identify articles related to our organization, which is very much the interest of our donors and prospective donors. Development, Program and Communications and Marketing staff share the information with our constituents in ways that help them be better in their daily lives in and out of the office.
Read Jorge Altamirano's full review
Paul McGuinness profile photo
February 27, 2019

TrendKite Review: "Great team service & fantastic platform"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using TrendKite in the marketing department to track our PR activity. It gives us a central place to view all our activity and give us a global picture of results over time.
  • The dashboards functionality are really visual and useful to use
  • The onboarding customer experience and account management from TrendKite was super friendly and efficient
  • The ability to quickly create custom reports is fantastic
  • I'd like to easily drill down into one athlete or social influencers impact on PR and social media over time
  • Our product has very specific search terms and it took some time to get our search queries working perfectly and removing the irrelevant mentions
  • I'd like to be able to monitor community user comments and feedback to view in one place and see if there are comments we need to respond to in a proactive way
  • I'd like to be able to harvest contacts when people speak positively about our brand or products on PR or social media to reach out to them proactively to enter our sales funnel
Great tool for PR tracking and has good social integration. I wish I had more time to spend on the platform to really maximise the benefits.
It helps us research our brand performance, competitor activity, and industry coverage to create a strategy for messaging, positioning and targeting.
Read Paul McGuinness's full review
Freek Wilkes profile photo
February 27, 2019

Review: "TrendKite helps us to better understand the media landscape."

Score 7 out of 10
Vetted Review
Verified User
Review Source
TrendKite helped us to discover our main traffic generators, initiated by PR content. I am using this software to create a bridge between PR and MarCom. We were able to show the value of PR to our MarCom colleagues.
  • The customer care and help functions inside the TrendKite dashboard works really well. We normally receive answers within minutes.
  • Requests for new dashboards and updates are entered a few days after asking.
  • Sidelink content was the main issue we faced when creating useful dashboards.
  • The PR attribution part is not 99% accurate.
TrendKite is well suited for discovering your main PR partners. TrendKite is, in my opinion, not distinctive in its monitoring functionality. The reason we chose TrendKite as our monitoring and intelligence partner is because of the PR attribution.
The monitoring part is not what differs from its competitors. PR attribution is the USP of TrendKite's software. Our PR department will look different within a few years, partly because of TrendKite's insights.
Read Freek Wilkes's full review
Katrin Weissenborn profile photo
February 27, 2019

TrendKite Review: "Cutting-edge analytics for data-driven PR professionals"

Score 8 out of 10
Vetted Review
Verified User
Review Source
TrendKite helps us to understand what the world is saying about our brands. With a portfolio of several well-known travel brands in over 40 countries, it used to be a challenge to keep track of all PR coverage and at the same time not miss out on what are the hot topics the travel industry is talking about.
  • TrendKite quantifies our PR impact and helps the team to optimize the PR strategy.
  • TrendKite analytics are the data basis to strategically shape our SEO-friendly PR approach.
  • TrendKite allows us to easily get an overview of what other travel brands are doing.
  • TrendKite is very strong in detecting coverage for our brands that operate in the English-speaking market, but it struggles with other languages e.g. Spanish.
  • TrendKite also does not always get the international media right. So sometimes coverage is missing or top media is categorized as a blog (which we filter out by default).
If the dashboards and searches are properly set up, you should find it easy to create nice reports that are easy to understand and updated automatically. However, if your brand name is an actual word in the local language, it takes a lot of time to remove articles, but this is a general problem of these kinds of tools.
We optimize our PR strategy based on TrendKite reports: what articles land on media that is beneficial for SEO, what kind of stories drive traffic to our site, what kind of coverage positions us as industry experts, what hot topics are there currently in the industry that we might not be covering etc.
Read Katrin Weissenborn's full review
Paul Doyle profile photo
February 26, 2019

TrendKite Review: "Great for earned media monitoring and insights!"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use TrendKite to monitor earned media for our clients or to gather intelligence to serve as the foundation for strategic recommendations for clients and prospective clients. We are a communications agency of about 20-25 practitioners, about 60% of which use TrendKite regularly.
  • Provides us insight into the reporters and/or media outlets that have the most impact.
  • Gives us a great sense of the geographical spread our clients are seeing with earned media coverage.
  • Allows us to pull out key messages from earned media coverage to ensure that our spokespersons are effectively delivering said key messages via media interviews and other communications.
  • Social media tracking
  • Pulling in all coverage/not missing key articles
Great for earned media tracking and reporting out findings to clients or internally.
Given the platform's ability to customize dashboards, dive into data provided via various unique widgets, we really rely on the data as a validator or proof point to the strategies we recommend to our clients.
Read Paul Doyle's full review
Bill Fortune profile photo
January 30, 2019

User Review: "Staying on Top With TrendKite"

Score 10 out of 10
Vetted Review
Verified User
Review Source
TrendKite is used by the entire organization to monitor traditional and online media to maintain ensure public information is accurately disseminated and that brand is properly represented.
  • Tracking and alerting media output that might reflect on brand
  • Flexible output for reports to leadership
  • Easy to use tracking and reporting
  • Easy to customize output for my own use
  • Easy to share reports, searches and other information with communicators across the country
  • The campaign feature helps me organize media hits and that allows me to provide more accurate targeting.
  • For some reason the Newsletter feature is hidden under the Alert category but, knowing that I use it weekly to inform leadership about our media interactions
  • The search feature required a significant amount of effort to learn. Developing a plain language search method or employing AI might make it easier to use.
Tracking media output is critical for brand management. During disasters I use TrendKite for real time alerts. Likewise, TrendKite makes my life easier when it comes to tracking specific campaigns or when creating quarterly reports. Most importantly, when a negative comment is made I can respond quickly and confidently based on information I get from Trendkite.
Knowing what outlets we are reaching has helped us expand our coverage and helped us maintain a watch on our information. This is especially critical when providing public safety information. Trendkite has allowed us to recognize what outlets cover our information and those that we need to be in contact more frequently. Most importantly, it has allowed us to target specific outlets based on what that outlet likes to cover. It has strengthened our relationships.
Read Bill Fortune's full review
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March 11, 2019

TrendKite Review: "Excellent tool to monitor and evaluate your PR impact"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it to monitor our PR impacts - which campaigns resonate the most with highest SEO impact.
  • My favorite widget is the one for seeing SEO impact
  • Also it is great to see your trending vs. the competition
  • Positive vs. negative segment is good too - sometimes it surprises us. A campaign that we saw as super positive - actually had a negative impact on our reputation.
  • It is a pretty complex tool, so understanding each widget can be overwhelming, however the staff is very helpful in guiding you.
We have a relatively simple business model and are small company compared to what TrendKite can do for you if you are larger company with a lots of mentions.
We are monitoring our mentions daily and focus on the media that seem to show the highest potential.
Read Eva Egbert, PhD.'s full review
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July 10, 2019

User Review: "TrendKite for Social Media"

Score 7 out of 10
Vetted Review
Verified User
Review Source
Our media relations and social media teams in our Office of Public Affairs and Communications are using TrendKite for media and social media monitoring. We create reports on major events and track day-to-day metrics on Instagram, Twitter, and Facebook through the TrendKite (UnionMetrics) social listening component.
  • Report creation.
  • Owned account tracking.
  • Including social data in overall media monitoring reports.
  • The social component could be upgraded to more accurately collect metrics on ephemeral content.
  • Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section.
  • Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media.
My favorite aspect of TrendKite is the easy drag and drop report creation. We use this particularly when we are reporting campaign results or providing a snapshot of an incident. Prior to using TrendKite, we were creating multiple different reports using different services and then compiling them into one report - it was sloppy. TrendKite has allowed us to create compelling, easy to understand reports for media monitoring directly from a Dashboard and then we add in the social listening component by adding more slides to that same report with easy formatting to make it match.

TrendKite is less appropriate to use for real-time customer service on social media, such as responding to complaints or praise during a live event when the timing is key to head off negative thoughts. Because it is just a listening platform you cannot post from the same service in response to negative tweets so doing so would involve an extra step.
TrendKite doesn't so much shape our PR and social strategy as it helps us quantify our successes. We have the ability to track both our brand and our peers to see how we're meeting key metrics.
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July 16, 2019

TrendKite Review: "Bells and whistles but more substance is needed"

Score 4 out of 10
Vetted Review
Verified User
Review Source
We use TrendKite to:
  • Identify reporters to whom we want to pitch stories.
  • Find the contact information of reporters.
  • Build mailing lists.
  • Send press releases.
  • Find out more about media outlets, such as unique visitors per month.
  • Create media monitoring reports.
  • Create a quarterly report for leadership and different teams.
  • Visually appealing.
  • Lists articles reporters have written recently so that I can pitch the right content to the right reporters.
  • Provides real-time customer service via chat.
  • It does not have contact information for many reporters whom I want to contact.
  • It does not allow us to customize the look and feel of our reports.
  • TrendKite has limited information on news outlets. For example, it does not include the number of print subscribers.
  • Story Kit has limitations, including requiring teams to link their corporate email accounts, which is a privacy/HIPAA risk for healthcare users.
It's not good as an online Rolodex of reporter's information because TrendKite is missing a lot of reporter contacts. It takes a while for them to get the contact once requested. Hopefully this issue will be fixed once Cision is fully incorporated.
We often need to vet media outlets, but TrendKite has limited information on media outlets. It can definitely be more robust. We would like information such as print subscribers or even demographics if that's available.
I use TrendKite to vet media outlets that I'm not familiar with to see if a certain media request is worth our effort.
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July 16, 2019

Review: "TrendKite is great for international teams"

Score 8 out of 10
Vetted Review
Verified User
Review Source
It is being used by our international PR teams and helps us with tracking coverage and reporting.
  • Great at pulling readership.
  • Great at pulling ad value.
  • The customer service team is very responsive.
  • It doesn't always pick up multiple articles, and we have to manually add the ones missed.
  • It doesn't always determine ad value or reach form for manually added articles.
TrendKite is well suited for pulling monthly PR reports. It's very helpful in tracing reach. We would like for it to pick up more articles though, as it missed a few last time.
It's great for tracking PR coverage per region, as we have international teams. It also helps us track competitor coverage so we know where we're lacking.
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About TrendKite

TrendKite is PR analytics software helping PR professionals quantify their true business impact. The vendor aims to go beyond legacy metrics such as readership, mentions and ad equivalency and provide PR professionals a concrete way to attribute their efforts to real business outcomes like brand value, web traffic, SEO, and revenue.

The TrendKite platform allows PR professionals to hone in on quality coverage with single-click filters, benchmark against competitors, and report the business impact of campaigns with beautiful interactive reports. PR pros can swifty respond to crises thanks to Spike Alerts, real-time alerts powered by artificial intelligence. And using Pinpoint Contacts, the next-generation of media contacts, PR pros can leverage a journalist discovery engine to uncover new high impact journalists.

According to the vendor, the product is used by more than 1300 clients, including brands and agencies such as Nike, Google, SXSW, Hershey's, John’s Hopkins, M&C Saatchi, and Mondelez.


TrendKite Features

Has featureTraffic, leads, and revenue from PR (via Google Analytics & Adobe Analytics integrations)
Has featurePR campaign measurement
Has featureSocial sharing of earned media
Has featureReadership (unique visitors per month)
Has featureShare of voice
Has featureTotal quality mentions
Has featureRegional mentions
Has featureKey message pull through
Has featureSentiment
Has featureInteractive drill-down dashboards
Has featureUnlimited dashboards & searches
Has featureOnline publication & blog monotiring
Has featureBroadcast & radio monitoring
Has featurePrint monitoring
Has featureLicensed content & paywall acess
Has featureSingle-click interactive reports
Has featureTailored daily digest emails
Has featureWeekly news snapshot emails
Has featureCurated PR newsletter
Has featureEnterprise onboarding & training
Has featureStrategy sessions with Customer Success Managers
Has featureBest practices enablement (content)
Has featureIn-app chat with >1 min response time
Has featureSEO impact of PR (Domain Authority of Publications)
Has featurePinpoint Contacts (media contact database)
Has featureSpike Alerts that detect anomalous spikes in coverage (powered by AI)

TrendKite Screenshots

TrendKite Videos (3)

Quick TrendKite Overview Video

Watch Quick Demo Video of TrendKite PR Newsletter

Watch Video of Pinpoint Contacts, TrendKite's next generation media contacts solution

TrendKite Downloadables

TrendKite Integrations

Google Analytics, Moz, Adobe Analytics, TVEyes, BurrellesLuce, NewsEdge

TrendKite Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
10%
Mid-Size Companies (51-500 employees)
30%
Enterprises (> 500 employees)
60%

TrendKite Support Options

 Paid Version
Phone
Live Chat
Email
FAQ/Knowledgebase
Video Tutorials / Webinar

TrendKite Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Languages: English, Spanish, Chinese, German, Korean, French, Portuguese, Italian, Japanese, Vietnamese, Dutch, Bahasa, Indonesian, Czech, Russian, Hebrew, Polish, Romanian, Macedonian, Turkish, Arabic, Ukrainian, Greek, Croatian, Norwegian, Swedish, Estonian, Tagalog, Hungarian, Hindi, Bulgarian, Danish, Tamil, Afrikaans, Slovenian, Slovak, Finnish, Gujarati, Lithuanian, Swahili, Thai, Somali, Latvian, Nepali, Bengali, Marathi, Persian