Reviews (1-25 of 185)
- Customer Service
- Adding in new features
- The platform is easy to use
- Customization of reports
- Not all placements are picked up or a lot of times the wrong placements are included.
- Although you can add in placements/coverage - it does not always end up in your report.
- If you want wire coverage (e.g. - PRNewswire, PRWeb, Businesswire) it won't capture the coverage if it is behind a firewall or taken off the site so you need to capture a report the day it runs or it skews the results if you are creating monthly reports.
- Easy to navigate tool.
- Search people's bios and add them to lists quickly.
- Launch campaigns with mass messaging at once.
- I need them to act more as a consultant and provide good strategy/suggestions as well as help create a plan and content. The first account executives really set the bar high for us and the work has gone downhill since then.
- Incorporate a paid influencer option - Pay directly through platform
- Do community management as part of what we paid for - Our old account execs would at least make us aware when someone responded.
- It is a great source to find media coverage about your company. TrendKite has the ability to track nearly every outlet that talks about your company. If they don't currently track an outlet, you can request it. More times than not, they can add it to your search.
- It is incredibly user-friendly. It seems overwhelming at first, but its structure is easy to master.
- I enjoy having the ability to manually add clips that I find that TrendKite did not pull in.
- The live chat is outstanding and the response time is incredibly quick.
- To my knowledge, it doesn't currently have the ability to search by outlet. If this functionality does exist, it isn't easy to find. I'd like a tool where I can look up an outlet and find all of the clips about my company. It would be great to have that included in the article viewing page. Currently, you can SORT the full list by date, media outlet, headline, author, etc. But you can't FILTER. The filtering is key to quickly find an outlet.
- The broadcast mentions have been rocky, especially international. We get a lot of coverage from outside of the US on television and radio, but TrendKite doesn't currently track them. So, when we go to do our monthly and yearly reports, our data is not accurate.
- The accuracy of data seems to be suspect. I don't quite understand how some searches are built and what they are pulling in. I'd like better access to talk to someone via Skype or phone call. The live chat is certainly helpful, but it doesn't always help get to the bottom of the issue.
- It has a great data set.
- I's UI is very easy to use.
- The customer service is great.
- They often have repeat articles.
- They can't differentiate between broadcast commercials and legitimate hits.
- They don't have a permissions level style platform. We'd love to grant view access to some of our clients.
- Syndication removal is difficult, and there's no easy way around it.
- Real-time updates of earned media. Its a great way to be on top of coverage since our Google Alerts are delayed and doing a manual search more tedious than helpful.
- TrendKite support. We use an additional service for our social monitoring and the customer service and reply time TrendKite gives is leaps and bounds better. Every time I contact support, they have been extremely helpful and gotten back to me in a timely manner.
- It is an easy and user-friendly back end. I have gone and edited searches on my own and it's been very easy and quick.
- TrendKite needs a function that allows you to filter out syndication. It's very difficult to do it manually and time heavy.
- I wish there were more customization of tagging articles and being able to filter by those tags.
- Social integration.
- Competitor comparison.
- Impact metrics.
- It's difficult to limit search terms for our needs.
- It's difficult to separate product offerings that have overlapping campaigns and search terms.
- Lack of performing arts expertise.
- Capturing media coverage across the web.
- Providing metrics like readership from an industry-trusted source, SimilarWeb.
- Online chat support.
- The boolean language used is far from standard, and requires a great deal of investment to understand and work with. It is also not as flexible as it should be (no wildcard operators, no ability to specify text case).
- It's too reliant on dashboard output vs. data exports. If you want to do deeper analysis by exporting raw data and manipulating or visualizing it yourself, you're in for a lot of extra work and frustration.
- It's inable to easily track sub-queries within a query, and has very limited ability to customize metrics. Measuring on-message mentions is a big use case for PR, but it's virtually impossible to do this. My team has lost many hours trying to find workarounds due to this gap in functionality.
- TrendKite has been able to help Centrica demonstrate the impact of a commercial campaign.
- The TrendKite platform allows for ad hoc analysis.
- The TrendKite platform allows for tracking of website visitors across multiple online sources.
- Ease of intuitive navigation
- Monitors coverage very well.
- Able to make good analyses reports.
- I think advance searches should be easier to do. The fact that we need to "code" the search makes it a bit intimidating. It should be as easy as typing key words.
- The search functionality is very helpful and can be tailored for a specific company, campaign, product announcement, etc.
- The reach: it pulls information and metrics from everywhere.
- Reporting: great features and ability to show what is working and what might not be.
- Interface improvements: the interface could be "prettier" and more user-friendly
- Mobile: a mobile app would be ideal for when I need to pull info/data when I'm not in the office.
- Making coverage available more quickly.
- Great for media monitoring and to keep an eye on what is being said about your brand in general, plus focused monitoring for specific campaigns, products, announcements, etc.
- Great for keeping a tab on coverage/what's being said with your company's competitors and within specific industries as well.
- It's less ideal for crisis communications monitoring only because you might miss some of the initial negative coverage.
- Share of Voice comparision
- Visual, interactive reports
- Digital media monitoring
- The monitoring parameters, it should be more user friendly to input "not" search words and terms, versus leaning on the customer support.
- Breadth of sources: We could always find reports.
- Query language is intuitive and help menu detailed enough to help you write advanced queries easily.
- Features were complementary and useful.
- We didn't use most of the features, as we had no need for them.
- News sources were often spam or not meaningful. Some of these could be addressed in the query, but often there were no options.
- Paywall sources such as LexisNexis and Bloomberg gave just enough to get you an article hit, but failed at giving you the whole story, which made them useless.
- Easy and attractive reporting capabilities.
- Intuitive platform, very user-friendly.
- Ability to measure results (like share of voice) that you couldn't do manually.
- Hard to get your boolean/search query accurate.
- Slow customer support from the technical side (not from the Sales side).
For instance, in one of our competitive analyses, we saw that another brand in the space was completely dominating the conversation. However, after looking further into it we noticed that a majority of their coverage was coming from TV, in the form of ads. When we removed TV from the mix, we were able to see a more accurate representation of the online conversation, and could then report on how our client was being talked about on blogs, news websites, etc. compared to others.
- Ease of use: easy to tag articles, build reports and comparisons
- Customer service is always ready to help with anything.
- Helps automate a very manual process.
- The quality of the automated and developer implemented article filters: too many unwanted articles get through. Takes too long to make the articles pulled and the reports accurate. Eliminates the time savings pretty quickly.
- Difficulty in self-building new searches.
- Measurement consistency
- Share of voice
- Key message identification
- Insights into coverage that gets most amplification and SEO value
- Search is hard to refine and narrow. Consistently get too many results and the team spends way too much time filtering down. Some times we just give up and use manual searches and trackers.
- Functionality - quite often we've removed articles or results only to have them appear again.
- Newsletter function is not collaborative and takes too much time to set up. Not flexible or scalable.
- Don't use added features like Cision database because the database isn't as good or have the functionality of MuckRack.
- Lack of integration across the platform. So many mergers have made add ons and pricing inconsistent. We have to have separate contracts for our international offices.
- International monitoring (UK and CAN) not great.
- Articles behind firewalls can't be pulled.
- Direct links to news stories.
- Flexibility on dashboard customization and time variables.
- News targeting for individuals, topics and more.
- Trendkite doesn't allow you to export videos and save them to your computer anymore—this was great to share externally.
- It can only track digital and some broadcast hits. It doesn't have a way of tracking print media impressions.
- No matter how much you segment the information, our team still gets stories and information that is not relevant or relative to our area.
- The dashboards are modern, easy to use and to re-purpose for specific searches.
- Reports are truly interactive, quick and easy to build and share with anyone in the form of a web link.
- Newsletters are another attractive way to share results with the company's stakeholders.
- The media database is quite US-centered; it has been expanding in the rest of the world, however, there is still much room for improvement.
- Some KPIs like SEO impact and PR attribution should be better explained within the dashboards and knowledge base, some examples would be helpful.
- The "mentions by location" feature should be a global (not US-only) metric.
- Provides share of voice breakdown amongst competitors
- Tells you whether coverage is positive, negative or neutral
- Ability to create competitive dashboards
- The Boolean is near impossible to figure out so if you want to create a dashboard or make any changes, you need to reach out to customer service. Would be great if it were easier to make these changes yourself.
- Searching for a specific keyword within your coverage is not possible (or hard to figure out).
- Not everything gets captured. I've had some pretty mainstream articles that somehow get missed.
- Very comprehensive coverage
- Timely info: every morning
- Well presented: user-friendly
- French/Canadian coverage could be better
- Some websites are too small or not important enough to get even mentioned in the coverage
- Visualize data. Auto-generated reports with graphics are easy to understand and convenient to send directly to clients.
- Discover news coverage. TrendKite usually finds all relevant mentions of companies and other search terms.
- Customer service. Support staff is generally responsive and helpful in meeting specific needs and custom requests.
- Better vetting/filtering of search results. Results often include duplicate or irrelevant content.
- Email notification settings. Too many unnecessary emails are sent to users. I've tried to unsubscribe from email alerts many times but still receive them.
- Allows us to set up multiple dashboards for different clients
- Allows us to present results from publicity campaigns in a quantified manner
- Customer support is pretty responsive
- Inability to add articles from e-editions of magazines
- Manually adding articles is a slow process
- Tracks several false/unrelated mentions and misses credible mentions
- TrendKite has print, broadcast, online and radio all in one place, rather than using different monitoring services for broadcast versus online.
- TrendKite has a ton of data on viewership and the impact of each story.
- TrendKite saves reports and coverage all in one place making it easy to return to coverage that was pulled.
- There is room for improvement with advanced searches. Rather than having to code out if you want just U.S. coverage or any other specific filters, there should be dropdowns allowing you to fully customize your search.
- I always receive errors when trying to search just one type of media i.e. just selecting broadcast, or just selecting online, rather than all. The page will continue to refresh and never pull just one type of media which is what we need sometimes.
- I will still notice coverage results missing and find stories on Google that TrendKite did not pick up.
TrendKite Scorecard Summary
TrendKite is PR analytics software helping PR professionals quantify their true business impact. The vendor aims to go beyond legacy metrics such as readership, mentions and ad equivalency and provide PR professionals a concrete way to attribute their efforts to real business outcomes like brand value, web traffic, SEO, and revenue.
The TrendKite platform allows PR professionals to hone in on quality coverage with single-click filters, benchmark against competitors, and report the business impact of campaigns with beautiful interactive reports. PR pros can swifty respond to crises thanks to Spike Alerts, real-time alerts powered by artificial intelligence. And using Pinpoint Contacts, the next-generation of media contacts, PR pros can leverage a journalist discovery engine to uncover new high impact journalists.
According to the vendor, the product is used by more than 1300 clients, including brands and agencies such as Nike, Google, SXSW, Hershey's, John’s Hopkins, M&C Saatchi, and Mondelez.
TrendKite Videos (3)
- Everything a PR Pro Needs to Know about Google Analytics
- Evernote uses TrendKite to quantify the impact of their global comms strategy.
- Hershey uses TrendKite to find opportunities to proactively join conversations in the media.
- Vega can now create a beautiful PR Newsletter in 1/4 the time.
- Drive Time uses TrendKite to measure PR's impact on search engine rankings (SEO)
TrendKite Customer Size Distribution
|Small Businesses (1-50 employees)||10%|
|Mid-Size Companies (51-500 employees)||30%|
|Enterprises (> 500 employees)||60%|
TrendKite Support Options
|Video Tutorials / Webinar|
TrendKite Technical Details
|Supported Languages:||English, Spanish, Chinese, German, Korean, French, Portuguese, Italian, Japanese, Vietnamese, Dutch, Bahasa, Indonesian, Czech, Russian, Hebrew, Polish, Romanian, Macedonian, Turkish, Arabic, Ukrainian, Greek, Croatian, Norwegian, Swedish, Estonian, Tagalog, Hungarian, Hindi, Bulgarian, Danish, Tamil, Afrikaans, Slovenian, Slovak, Finnish, Gujarati, Lithuanian, Swahili, Thai, Somali, Latvian, Nepali, Bengali, Marathi, Persian|