Reviews (1-25 of 169)
- Customer Service
- Adding in new features
- The platform is easy to use
- Customization of reports
- Not all placements are picked up or a lot of times the wrong placements are included.
- Although you can add in placements/coverage - it does not always end up in your report.
- If you want wire coverage (e.g. - PRNewswire, PRWeb, Businesswire) it won't capture the coverage if it is behind a firewall or taken off the site so you need to capture a report the day it runs or it skews the results if you are creating monthly reports.
- It has a great data set.
- I's UI is very easy to use.
- The customer service is great.
- They often have repeat articles.
- They can't differentiate between broadcast commercials and legitimate hits.
- They don't have a permissions level style platform. We'd love to grant view access to some of our clients.
- Syndication removal is difficult, and there's no easy way around it.
- Real-time updates of earned media. Its a great way to be on top of coverage since our Google Alerts are delayed and doing a manual search more tedious than helpful.
- TrendKite support. We use an additional service for our social monitoring and the customer service and reply time TrendKite gives is leaps and bounds better. Every time I contact support, they have been extremely helpful and gotten back to me in a timely manner.
- It is an easy and user-friendly back end. I have gone and edited searches on my own and it's been very easy and quick.
- TrendKite needs a function that allows you to filter out syndication. It's very difficult to do it manually and time heavy.
- I wish there were more customization of tagging articles and being able to filter by those tags.
- Social integration.
- Competitor comparison.
- Impact metrics.
- It's difficult to limit search terms for our needs.
- It's difficult to separate product offerings that have overlapping campaigns and search terms.
- Lack of performing arts expertise.
- Capturing media coverage across the web.
- Providing metrics like readership from an industry-trusted source, SimilarWeb.
- Online chat support.
- The boolean language used is far from standard, and requires a great deal of investment to understand and work with. It is also not as flexible as it should be (no wildcard operators, no ability to specify text case).
- It's too reliant on dashboard output vs. data exports. If you want to do deeper analysis by exporting raw data and manipulating or visualizing it yourself, you're in for a lot of extra work and frustration.
- It's inable to easily track sub-queries within a query, and has very limited ability to customize metrics. Measuring on-message mentions is a big use case for PR, but it's virtually impossible to do this. My team has lost many hours trying to find workarounds due to this gap in functionality.
- TrendKite has been able to help Centrica demonstrate the impact of a commercial campaign.
- The TrendKite platform allows for ad hoc analysis.
- The TrendKite platform allows for tracking of website visitors across multiple online sources.
- Ease of intuitive navigation
- Monitors coverage very well.
- Able to make good analyses reports.
- I think advance searches should be easier to do. The fact that we need to "code" the search makes it a bit intimidating. It should be as easy as typing key words.
- The search functionality is very helpful and can be tailored for a specific company, campaign, product announcement, etc.
- The reach: it pulls information and metrics from everywhere.
- Reporting: great features and ability to show what is working and what might not be.
- Interface improvements: the interface could be "prettier" and more user-friendly
- Mobile: a mobile app would be ideal for when I need to pull info/data when I'm not in the office.
- Making coverage available more quickly.
- Great for media monitoring and to keep an eye on what is being said about your brand in general, plus focused monitoring for specific campaigns, products, announcements, etc.
- Great for keeping a tab on coverage/what's being said with your company's competitors and within specific industries as well.
- It's less ideal for crisis communications monitoring only because you might miss some of the initial negative coverage.
- Share of Voice comparision
- Visual, interactive reports
- Digital media monitoring
- The monitoring parameters, it should be more user friendly to input "not" search words and terms, versus leaning on the customer support.
- Widgets - provide at-a-glance insights.
- Key messages - allows us to sift through large amounts of data to determine what articles were on message.
- Customer support is always prompt and knowledgeable.
- Boolean is very sensitive.
- Implementing filters across searches is difficult.
- Sometimes it pulls in articles that are dead or once contained a link to what is being searched.
- Excellent customer service! The team is truly engaged with our brand and ready to help at any point.
- In-depth analytics and reporting that will simplify and streamline your campaign management.
- Straightforward, easy to use interface, that doesn't lack capability. If you've sat through as many platform demos as we have you know this isn't the industry norm. In a sea of platforms that all seemed to be the same, TrendKite really stood out to us!
- I know that it's tougher with Facebook privacy rules, but deeper insight and tracking abilities for Instagram would be fantastic. The ability to track sponsored content or specific posts would also be great.
- Customer service: we love our account rep, Kyle, as if he was an extension of our team!
- Search flexibility and accuracy.
- Dashboards mean reporting automation.
- Knowledge guide: so intuitive to learn basic Boolean search language.
- Readership numbers, direct links, and SEO scores.
- Duplication of readership numbers in syndicated press (artificially inflates total readership count).
- Sharing of searches between team members + API integration.
- Search type tagging: more streamlined would be better (fewer options).
- Monitoring media coverage
- Ease of use on the dashboard
- Good range of options
- The search function is absolutely bonkers.
- Using general search tags is bizarre and confusing.
- Changing searches could be a lot easier.
- Visually appealing and user-friendly
- The amount of data we receive and the customization options on the dashboards are great.
- Ability to distill down from the dashboard widgets into what I call "the rabbit hole of info" is amazing.
- It manages and scrubs for a ton of info, and this sometimes bogs down the speed.
- The newsletter functionality was less intuitive to customize than we had hoped.
- It is very comprehensive in what it pulls in.
- It allows for convenient slicing and dicing of the data after some practice.
- The customer service is great.
- There is a very steep learning curve for navigating the filters and setup.
- It doesn't handle Medium.com well (it ranks every post on the site as very high impact by default even if a Medium poster has no followers).
It looks to be used to:
1. Help with measurement
2. Provide marketing and competitor insight
3. Showing we take measurement seriously
4. Help us differentiate from other agencies
- I love how you can find what general articles (not coverage related) people are reading before going on a client's website - this insight is really powerful
- It's a really attractive showing different measurement metrics
- Showing how coverage links to website visitors
- The crawling for coverage can be poor and not always accurate
- The paywall issue on some sights can be frustrating
- The speed turning around some enquiries
- Insights on areas clients need to talk about
- SoV tracking and understanding the wider industry
- Content creation around key topics
- TrendKite makes it simple to see in the dashboards. They are super user-friendly.
- They allow us to measure by different statistics like Moz Score, Domain Authority, and Influencer reach.
- We have enjoyed our account manager. He does a great job supporting and training us when we have questions.
- You can download things to Excel to analyze specific data.
- I feel at times that the influencers are inflated because of their followers. We have an influencer who has a huge following, but when she promoted our product, we didn't see a lift. TrendKite showed us that her post was supposed to be the most impactful, which is very subjective.
- They don't allow you to DM influencers on an Instagram tool.
- Report creation.
- Owned account tracking.
- Including social data in overall media monitoring reports.
- The social component could be upgraded to more accurately collect metrics on ephemeral content.
- Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section.
- Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media.
TrendKite is less appropriate to use for real-time customer service on social media, such as responding to complaints or praise during a live event when the timing is key to head off negative thoughts. Because it is just a listening platform you cannot post from the same service in response to negative tweets so doing so would involve an extra step.
- TrendKite has print, broadcast, online and radio all in one place, rather than using different monitoring services for broadcast versus online.
- TrendKite has a ton of data on viewership and the impact of each story.
- TrendKite saves reports and coverage all in one place making it easy to return to coverage that was pulled.
- There is room for improvement with advanced searches. Rather than having to code out if you want just U.S. coverage or any other specific filters, there should be dropdowns allowing you to fully customize your search.
- I always receive errors when trying to search just one type of media i.e. just selecting broadcast, or just selecting online, rather than all. The page will continue to refresh and never pull just one type of media which is what we need sometimes.
- I will still notice coverage results missing and find stories on Google that TrendKite did not pick up.
- Media analytics.
- Real-time media monitoring.
- Boolean search that the media monitoring uses can result in false positives/negatives.
- The current media database capabilities are not great. Once Gorkana's capabilities are eventually integrated in the platform, I expect it will be much better.
- Gauge engagement of coverage
- Add real insight into the success of certain aspects of a PR campaign.
- Assess which publications are hitting the mark with their content.
- The functionality has taken a dip recently: social integration hasn't been feeding through, requiring regular going-back to the account manager to resolve incorrect numbers. This meant that the tool was dropped from being used totally due to the time and effort required to get accurate results.
- The American support team was great with their onboarding, they suggest ways in which the platform can be used. I don't feel the London team has the same handle on the platform and they offer help on the platform if there are issues, but don't go the extra mile to understand how the tool could be used better or in the way it isn't being used currently.
- Still very USA-centric with the results, the regional information that comes through is all USA focused—particularly Texas. I don't get the impression the platform has been thought through end-to-end for an international market. I've used it both in Australia and in the UK and it was the same in both places.
- The general feel of TrendKite was that it was a start-up with a passionate staff that was keen to show what it did. Since its sale to Cision, it feels as though it's one part of a much larger organisation and the account managers have less sway - I found myself having to inform them about a third party service they offer as they couldn't get the information
- It is very expensive for what it is.
- Communications Tools: once you create the initial reporting request, it will create graphics, newsletters, and PowerPoints for you to share these results with others.
- Dashboard: It gives you a quick peek at trends based on areas you identify (share of voice, messages, spokespeople, competitors).
- Customer Service: The chat function is fast and efficient. Requests are responded to quickly. Everyone is positive and helpful.
- Needs to fully merge under one roof and price its Cision media database. The PinPoint tool is nice, but the general media database is not robust.
- Too much confusion over what you get and don't get in the price you pay.
Less appropriate as a media monitoring tool for daily or weekly analysis of news agenda, media titles, more qualitative details ie. sentiment.
TrendKite Scorecard Summary
TrendKite is PR analytics software helping PR professionals quantify their true business impact. The vendor aims to go beyond legacy metrics such as readership, mentions and ad equivalency and provide PR professionals a concrete way to attribute their efforts to real business outcomes like brand value, web traffic, SEO, and revenue.
The TrendKite platform allows PR professionals to hone in on quality coverage with single-click filters, benchmark against competitors, and report the business impact of campaigns with beautiful interactive reports. PR pros can swifty respond to crises thanks to Spike Alerts, real-time alerts powered by artificial intelligence. And using Pinpoint Contacts, the next-generation of media contacts, PR pros can leverage a journalist discovery engine to uncover new high impact journalists.
According to the vendor, the product is used by more than 1300 clients, including brands and agencies such as Nike, Google, SXSW, Hershey's, John’s Hopkins, M&C Saatchi, and Mondelez.
TrendKite Videos (3)
- Everything a PR Pro Needs to Know about Google Analytics
- Evernote uses TrendKite to quantify the impact of their global comms strategy.
- Hershey uses TrendKite to find opportunities to proactively join conversations in the media.
- Vega can now create a beautiful PR Newsletter in 1/4 the time.
- Drive Time uses TrendKite to measure PR's impact on search engine rankings (SEO)
TrendKite Customer Size Distribution
|Small Businesses (1-50 employees)||10%|
|Mid-Size Companies (51-500 employees)||30%|
|Enterprises (> 500 employees)||60%|
TrendKite Support Options
|Video Tutorials / Webinar|
TrendKite Technical Details
|Supported Languages:||English, Spanish, Chinese, German, Korean, French, Portuguese, Italian, Japanese, Vietnamese, Dutch, Bahasa, Indonesian, Czech, Russian, Hebrew, Polish, Romanian, Macedonian, Turkish, Arabic, Ukrainian, Greek, Croatian, Norwegian, Swedish, Estonian, Tagalog, Hungarian, Hindi, Bulgarian, Danish, Tamil, Afrikaans, Slovenian, Slovak, Finnish, Gujarati, Lithuanian, Swahili, Thai, Somali, Latvian, Nepali, Bengali, Marathi, Persian|