Name: TrendSpottr
Author: TrendSpottr

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TrendSpottr is a tool designed to predict emerging trends, viral content, and key influencers from the social web in real-time. According to the vendor, it offers insights to marketing professionals, advertising professionals, PR professionals, journalists, and crisis managers. By harnessing the capabilities of TrendSpottr, businesses can potentially stay ahead of the curve, optimize their strategies, and enhance their brand visibility.

## Key Features

**Content Discovery and Curation**: According to the vendor, TrendSpottr allows users to discover and curate trending content from industry and topic feeds. It aims to support B2B content marketing by sharing social content with prospects and customers before it potentially goes viral. Additionally, it may help enhance PR and media relations by identifying trends that could impact PR and media strategies. The vendor claims it can also provide insights into the latest trends and news impacting the industry and competitors, potentially upgrading market and competitive intelligence.

**Crisis Management**: The vendor suggests that TrendSpottr can help users anticipate threats and crises to business and brand reputation by alerting them to developing news and crises before they potentially go viral. It may provide early insights into emerging news, events, and conversations, potentially mitigating potential threats. The vendor claims it can offer real-time crisis management support to brands, marketers, advertisers, journalists, and crisis managers, potentially helping them stay ahead of emerging news and conversations.

**Influencer Targeting**: According to the vendor, TrendSpottr can provide salespeople with real-time insights into industry and competitive trends. It aims to help build thought leadership and connect with key prospects and influencers. The vendor claims it can identify key influencers with high predicted growth and market impact, potentially enabling users to engage with them and leverage their reach to enhance brand visibility.

**Paid Media**: The vendor suggests that TrendSpottr can potentially optimize media planning and buying by providing predictive insights. It claims to identify emerging trends and viral content, potentially improving targeting and engagement. By leveraging real-time insights, it may help improve the effectiveness of paid media campaigns and potentially maximize ROI by staying ahead of trends and incorporating them into media planning and buying.

**Market Research**: TrendSpottr aims to allow users to track emerging trends, memes, and consumer sentiment in real-time. It may help users stay up-to-date with the latest trends and news impacting the industry. According to the vendor, it can potentially provide insights into consumer preferences, sentiments, and behaviors, allowing users to identify market opportunities and potential threats.

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

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TrendSpottr

At the most basic level, social monitoring incorporates scanning the web for potential PR crises, identifying industry trends, gathering intelligence on competitors and identifying sales opportunities. But the quantity of data these tools return can be overwhelming. Many tools have filters to help remove noise, and some include sentiment analysis which helps to categorize comments into positive or negative categories, but this is still a somewhat inexact science. 

Tools are distinguished by the social channels covered and number of languages supported.

Social Media Monitoring

trendspottr - Toronto DEMO Innovation Tour

DEMO Spring 2011 - Trendspottr

DEMO Spring 2011 - Interview: Trendspottr

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What is TrendSpottr?