Triblio Reviews

13 Ratings
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Reviews (1-9 of 9)

Brad Zomick | TrustRadius Reviewer
December 11, 2019

Triblio: decent starter ABM package

Score 6 out of 10
Vetted Review
Verified User
Review Source
We used Triblio to kickstart our ABM program.
  • Web personalization
  • Lead capture
  • User experience
  • Content hub usability
Triblio is good for companies looking to get started with ABM, but it doesn't work as well for companies that have more mature ABM programs.
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Anonymous | TrustRadius Reviewer
November 05, 2019

Triblio - A great ABM platform

Score 8 out of 10
Vetted Review
Verified User
Review Source
Currently, Triblio is being used by the marketing team with plans to expand within the sales team as well. We utilize Triblio for targeted account-based display advertisements, as well as site overlays and web personalization. Triblio allows us to take a targeted approach to advertising, and to offer tailored content to key accounts.
  • Integrates with Salesforce - as we take an ABM approach, leveraging the data in Salesforce to target key accounts is key to success.
  • Provides many personalization options - Triblio makes it easy to personalize your webpage so that you can offer a tailored experience based upon what you know of key accounts
  • ABM Ads - it offers a platform to upload and deploy targeted ads to key accounts and buyers
  • Reporting - I think there is still more to be done from a reporting process, but haven't been able to dig in much to uncover more.
  • User Experience - while some of the functionality is intuitive, other pieces are harder to navigate. Also, the terminology on the site can sometimes be a bit confusing as to what each button/section does.
  • Enablement - ABM is a bit newer, so I think they can be doing a bit more to ensure we get off on the right foot utilizing all the important and cool features they offer.
If you are looking to start or augment ABM activities, I think Triblio is a great start. It is something that your team needs to be prepared to invest in (both time and money). It definitely isn't something that is suited for just trying something new, you need organizational alignment and clear goals around what and why you are leveraging the tools.
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Anonymous | TrustRadius Reviewer
October 03, 2019

Great tool for web personalization,

Score 8 out of 10
Vetted Review
Verified User
Review Source
Triblio is being used as part of our account-based marketing technology stack. It is used throughout our website to enable web personalization based on marketing segments, intent and persona to show the most relevant content for our website visitors. It also has multi-channel account based marketing capabilities as well.
  • Web personalization
  • Account based marketing platform
  • Paid digital ads platform
  • Attribution reporting
  • Not intuitive platform
  • It could use better dashboards to see overall goals and progress
Triblio's best use is to target companies and personalize your website to specific companies, industries or segments. It works well by combining your paid marketing efforts and website into one platform. It also has integrations with various marketing technology tools that work well with it. The exit-intent pop ups also work well to capture leads who might leave the website.
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Jack Moberger | TrustRadius Reviewer
April 19, 2019

Triblio is a well performing, robust ABM platform

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Triblio to create and manage ABM campaigns for our top target accounts. These campaigns include display, web personalization, CTAs on our blog, and other bulk actions specific to different audiences. It's used by our marketing department, but enables sales to create really targeted outreach based on account activity on the site.
  • Design templates for CTAs.
  • Audience Management.
  • HubSpot Integration.
  • Daily account activity digests.
  • Can be tough to get started on your own, but their Account Managers are amazing!
  • Reporting could be more in-depth.
Well suited: Provides a clear list of target accounts, and lots of web properties to send them to. We have a blog, microsites, and lots of content that we can leverage in our campaigns. Our display ads are used to drive users to content, and then sales follow up based on content consumed.
Poorly suited: low ACV customers who do not justify quite such personalized outreach.
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Tesia Ray | TrustRadius Reviewer
November 17, 2018

Ideal for ABM Web Strategies

Score 7 out of 10
Vetted Review
Verified User
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We use Triblio for personalizing web experiences for our target accounts. Our marketing team implements strategies among our top prospect accounts for ABM campaigns to showcase specific items based on industry, geography and the tier of the target account we are looking at targeting. We also use it to let our sales team know when target accounts visit the website, etc. We also use it for our competitor campaigns as well. Triblio addresses the problem of getting a relevant message in front of the right person helping increase conversion rates and more.
  • Intuitive interface that makes it easy for users to use.
  • The experiences for current clients, prospects, and competitors to all be personalized are awesome!
  • The offering of uploading and deploying ABM ads to targets accounts and contacts.
  • Easier to pull reporting and analytics would be nice.
  • More modals or tools for those with minimal HTML experience.
Triblio is ideal for ABM programs when you have the correct data in place such as targeted accounts and solid go-to-market strategies. Triblio can produce some quick wins when implementing successfully. Can really help with 1-1 ABM campaigns.

Would not recommend choosing Triblio until your CRM is ready with a defined list of target accounts and your strategies on how you are going to message and target to those account prospects.
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Scott Barker | TrustRadius Reviewer
May 18, 2018

Quickly maturing, go-to digital ABM platform

Score 7 out of 10
Vetted Review
Verified User
Review Source
Triblio is used to drive digital account-based marketing initiatives within our organization. Marketing manages and administers the platform and we coordinate with sales on execution. Sales consumes reports on digital activity within their target accounts.
  • Easy to use - the homepage personalization allows you to fine-tune the homepage for specific industries, companies and user profiles in a snap.
  • Their customer success is top-notch. They work hand-in-hand to help you accomplish your objectives on the platform.
  • We've had some early success with Triblio digital ad targeting - impression/click/land ratios. We may deserve some credit for the creation of the effective ads, but they're doing something right.
  • The platform is maturing. We've encountered a few small hiccups with the technology and there are certain features that are more than just nice-to-have, that are missing from the platform. That being said, the roadmap is robust and it seems to be evolving quickly with customer demands.
If you're looking to get into some lightweight digital ABM, as we were, it's a great first step. If you're reliant on ABM, I'm not sure how effective the platform would be. We don't demand a lot from the platform and it doesn't always meet our needs. As with any ABM initiative, it requires heavy collaboration and alignment between sales and marketing, so make sure you have the bandwidth and relationships to support that requirement.
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Eric Martin | TrustRadius Reviewer
December 14, 2017

Triblio is a great first purchase when deploying ABM in your SaaS organization

Score 10 out of 10
Vetted Review
Verified User
Review Source
We currently use Triblio primarily for personalizing web experiences for our target accounts. Our Programs team, which is in charge of strategy and execution of account-based campaigns uses it to target specific marketing promotions to target accounts based on industry, geography and the tier of target account we are trying to target. We also use it to alert salespeople when target accounts that are assigned to them visit the website. Triblio addresses the business problem of getting a relevant message in front of the right person - when you can achieve that you can greatly increase conversion rates. Additionally, when prospects see more relevant information, they just overall have a better experience interacting with your content/site.
  • For geographic field marketing events we've seen a lot of success using their Modals to get relevant promotions in front of the right customers (for user meetups) and prospects (for happy hours to network with other SalesLoft customers). They've actually directly driven attendance at multiple events.
  • The metrics that Triblio provides and its integration with Google Analytics help us to better understand how much progress we're making at driving target account traffic to our website. One of the lagging indicators of a successful ABM program is an increase in the number of target accounts visiting your site vs. non-target, and Triblio has helped us to measure this precisely.
  • Triblio, for a young product, has a pretty intuitive interface. Though there are opportunities for it to grow and improve, it's easy for new Triblio users to pickup personalization, even if they are beginners or have only a rudimentary understanding of HTML.
  • Their user interface while fairly intuitive can be sluggish at times, especially when pulling reports. This may be due to speed of integration, but there's some opportunity for performance improvement.
  • It would be great if it were even easier to style the modals and other objects with a more graphical user interface. This would allow people with little to no HTML experience develop campaigns and customizations.
  • Triblio does a great job of tracking the accounts that visit your site, but it would be great if we could integrate it with our marketing automation system to the point where we can actually identify specific prospects from our target accounts.
Triblio is well suited for ABM programs that are nascent or growing, and want to make some quick wins. I always caution people that are developing an ABM practice to not start with technology, but when you have the data and go-to-market strategy Triblio can produce some quick, visible wins.

You should not invest in Triblio until you have a high level of data integrity in your CRM, a clear go-to-market strategy, and a defined list of target accounts selected to and agreed to be management. With those things done, Triblio will quickly enable you to ramp up targeted messaging to the account prospects that matter.
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Luciana Montivero | TrustRadius Reviewer
March 28, 2018

A great product to achieve faster sales

Score 9 out of 10
Vetted Review
Verified User
Review Source
We currently implemented Triblo for Lead Generation, within the sales department. It's a really good app to target specific audiences, according to the industry they take part in, the interests they have, among other things. It makes targeted sales a lot easier.

  • Targeted experiences for customers
  • Greatly integrated metrics with google analytics.
  • Representative information about what are users doing in your website
  • Sometimes metrics take a long time to set up
It is a really good upgrade for sales acceleration, as it allows you to do what most business companies want: address targeted sales. Everyone should give it a try to see the impact.
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Anonymous | TrustRadius Reviewer
December 04, 2017

Great product for account based marketing

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Triblio to create landing pages specific to target accounts and our sales reps. We also use Triblio to see which accounts are viewing our website and customize the content they see on it. Both our sales and marketing departments use it for insights on accounts and their interests.
  • Custom experiences for accounts
  • Tracking target account views and interests
  • Customizable landing pages for sales reps
  • Account insight emails sent to reps
  • More detailed analytics
  • Nothing else! It's great
Triblio is great for companies who are utilizing a target account sales and marketing methodology. It is also great for marketing departments that create multiple landing pages. The product is great for quickly scaling customizable web experiences for a variety of account and sales reps. Triblio wouldn't be great for a smaller company only targeting a few companies.
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About Triblio

Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

A CODiE winner, Triblio’s clients include Plex, CallidusCloud, Virgin, and Sage.

Triblio Features

Has featureWeb Personalization
Has featureAccount Based Advertising

Triblio Screenshots

Triblio Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No