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Foundry ABM

Foundry ABM
Formerly Triblio ABM/ABX Platform

Overview

What is Foundry ABM?

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target…

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Recent Reviews

TrustRadius Insights

Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an …
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Great Product

8 out of 10
April 28, 2022
Incentivized
Triblio allows our organization to leverage intent data from Bombora to better target companies we are looking for and gives us more buyer …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Display advertising (10)
    8.0
    80%
  • Ad campaign creation (10)
    7.7
    77%

Reviewer Pros & Cons

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Pricing

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What is Foundry ABM?

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire…

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.5
Avg 7.9

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

7
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.3
Avg 7.7

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

8.2
Avg 8.4
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Product Details

What is Foundry ABM?

Foundry ABM (based on Triblio's Account-Based Marketing) solution equips marketers with the platform and expertise to scale multi-channel campaign orchestration. Backed by IDG Communications, its AI-powered account-ID engine drives advertising, web personalization, and sales activation for businesses such as Nasdaq, Insperity, and Booz Allen.

Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Foundry ABM Features

  • Supported: Account Based Orchestration
  • Supported: Account Based Advertising
  • Supported: Web Personalization

Foundry ABM Competitors

Foundry ABM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

6sense and Terminus ABM Platform are common alternatives for Foundry ABM.

Reviewers rate Display advertising highest, with a score of 8.

The most common users of Foundry ABM are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(69)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an essential tool for executing account-based marketing strategies. The software enables marketers to implement lead generation strategies and target specific audiences based on industry and interests. With Triblio, sales teams can create targeted outreach based on account activity on the website, allowing them to engage interested individuals more effectively. The platform offers unique orchestration capabilities, allowing the creation of integrated advertising campaigns with multiple engagement elements along the buyer's journey. Triblio also provides insights into engaged account activity and third-party intent data, helping sales teams with prospecting and account-based insights.

Additionally, users have benefited from Triblio's custom account landing pages, finding them effective and easy to use. The software allows for targeted account-based display advertisements, site overlays, web personalization, and daily sales notification emails. Integration with Hubspot enables multi-platform campaigns, ABM, and website visit data integration. Triblio is used to gather intent data and send ads to specific lists of contacts and targets. Users have leveraged Triblio's capabilities to target ideal customers in a narrow market, serving relevant information once they arrive on the website.

Overall, Triblio is considered a critical tool for targeting specific individuals, tracking engagement, incorporating intent data in account-based marketing strategies, and delivering personalized experiences across different channels. It has helped improve brand awareness, accelerate geographic expansion, increase sales velocity, and achieve better ROI.

The most common recommendations from users and reviewers are as follows:

  1. Talk to other companies and friends who use Triblio for their opinions and comparisons to other ABM platforms.

  2. Review testimonials and compare outcomes before making a decision.

  3. Get buy-in from the sales organization to maximize the value of Triblio and review all the available features and consolidate the martech stack.

These recommendations highlight the importance of gathering feedback from others in order to make an informed decision, evaluating the platform's capabilities and benefits, and aligning with internal stakeholders to effectively utilize Triblio for account-based marketing campaigns.

Attribute Ratings

Reviews

(1-25 of 48)
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Ananya Patra | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Triblio for Account prioritisation, Account Sourcing and Account-Based Marketing. This tool helped us in scaling our ABM program and closing accounts and engaging accounts.
  • Triblio Smart Score
  • Orchestration
  • Intent Data
  • Platform stability
  • APAC reach
  • Data Accuracy
It's a great tool to set up and scale your ABX program. This is great for marketers to assess and evaluate their campaigns. However, there could be an easy to use access and dashboard for sales users.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The Triblio platform allows us to run multi-platform campaigns and ads to our targeted audience. In addition, we pull ABM and website visit data from Triblio. It is integrated with our Hubspot instance.
  • Ads to targeted audiences
  • Intent Data
  • Lead integration & tracking
  • More detailed views of user visits rather than company visits
Works well for companies looking to start doing ABM without a huge budget. Functionality is easy to use and insights gained useful. Triblio has enabled us to find companies we would never have found on our own by using their intent data and factoring in size, employees, etc. Their team is responsive, and set up was painless.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Use for personalized marketing. Website and display ads
  • Display ads
  • Personalized pop ups
  • User experience
  • Integrations
It’s great for display ads but the user interface takes a lot of training to get use to it
December 22, 2022

Triblio ABM Platform

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Triblio is our ABM platform that helps orchestrate the different tactics (digital ads, automated emails) and provide intent to help ID net new accounts and enrich existing accounts in CRM. Triblio is also working to build a scoring model to capture the variety of engagement within an account to determine how ready they may be ready for purchase or how we should message.

Social ads and BDR emails are executed in their own respective platforms.
  • Multiple intent sources
  • Website personalization
  • Ease of Smart Pages
  • Better integrations to support more robust capabilities
  • Would like more recommendations and optimizations as compared to raw data in weekly recaps
  • Onboarding, due to custom work, has taken longer than expected
Triblio has multiple intent sources, which is nice to observe multiple signals, but at the moment of this review, they do not all integrate together to provide alerts into CRM and BDR platforms.

The team is willing to grow with us as partners, but at times, the custom work that was outlined at the start of the contract has taken longer to stand up.

As the experts within ABM, the data provided to us on a weekly basis is nice, but suggestions and insights to do better would be appreciated as compared to getting raw data.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Triblio to advertise to our target and key accounts. We do this in a number of ways through display ads, web personalization, and overlays on our website. We also have a daily sales notification email set up so we can see companies visiting the key pages on our website. This along with intent data provides sales with invaluable information to reach out to known and unknown contacts at these accounts.
  • Targeting - there are several ways to target key accounts such as email address, job title, and job function.
  • Overlays - we can show different popups on the website to different audiences to further engage and interact with them. They are similar in appearance to our display ads to help with brand recognition and awareness.
  • HubSpot Integration - Triblio has the best HubSpot integration out of all the ABM providers. It is two-way, simple to set up, easy to use, and automated.
  • Reports - Triblio has awesome reports but currently, they are split between sales notification emails and orchestration emails. It would be great to have these combined to reduce the number of emails sent to sales and to have all the information in one email.
I have selected Triblio whilst working at 2 different companies. They always come out on top and ahead of competitors based on the features they offer, the fact they are continually improving and adding new features, and the team is awesome to work with. The new orchestration canvas tool is amazing and just makes Triblio even better.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Triblio to see who is visiting our website. It's used to track what pages people are clicking on and who is clicking on them. Our sales representatives use the websites and other reports to target people who are expressing interest specifically. We use an account-based marketing strategy and this helps save our reps time. They no longer have to hope that they're finding the interested people. Now they can pinpoint the best targets.
  • Reporting
  • Tracking who visits our website.
  • Seeing the most viewed pages.
  • Tough to understand for new users.
  • Too much going on, would rather have it be simple.
  • Can't tell what time people are visiting pages.
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
Steven Tsao | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Triblio to track known and unknown web visitor engagements, as well as serve ABM ads to target accounts based on their categorization and their digital behavior to determine the right message. Triblio is also syncing to SFDC in real-time to update engagement and lead score on the account object.
  • ABM Ad Serving.
  • Account and Contact level based engagement tracking.
  • Analytics and reporting of ABM activities.
  • Some reporting or analysis need backend support (doesn't come standard).
  • Support personnel training to better assist customer needs.
  • User friendliness of the platform UI.
Triblio is an excellent ABM engine if your organization is account-based focused, and wants to be able to react to the behaviors of the target accounts with appropriate messaging and guiding them through the buyers' journey. If your organization is not quite mature enough to have an account-based strategy, then Triblio is not right for you.
December 09, 2022

ABM Made Easy!

Chris Petersen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Triblio has been a huge factor in us increasing our brand awareness. Additionally, it has allowed us to prioritize and clean up our sales universe and implement a rifle-shot strategy for accounts to target for our BDR team based on engagement levels and their proprietary SMART Scores.
  • Brand awareness.
  • Account penetration.
  • Sales strategy.
  • Orchestration (new feature) is a bit confusing.
  • Lots of options available for data, it might help consolidating into a single report.
It is a great tool for brand awareness, "air coverage" and intent data. Having third-party data for intent is huge for us to get in front of folks that may be considering our competitors or searching for our services.
December 05, 2022

A complete ABM package!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Triblio is a SaaS product we brought on to help us with our ABM program. Marketing is the ones who are operating in the platform on a day-to-day basis, but the sales team is also a huge beneficiary. We use it for ABM-based advertising, site customizations, account intent data, account activity notification to the sales team, account intelligence pulled into Salesforce.
  • Provides sales relevant account level activity.
  • Shows us account level traffic to our website.
  • Allows us to target specific accounts with advertising.
  • Allows us to customize our site based on specific accounts.
  • Salesforce widget could use a visual update.
  • Salesforce widget slow to update with data.
  • Salesforce widget requires a Chrome extension as opposed to be native in SFDC.
I have found that Triblio has bundled in quite a few tools that other ABM platforms charge exorbitant fees for. In many cases, you'd need multiple vendors to cover all the functionality that Triblio has. I think there [are] some places in overall UI polish and application speed that is a bit lacking compared to others. But for the most part, I've been very happy with it.
Score 6 out of 10
Vetted Review
Verified User
Triblio ABM/ABX Platform is intended for mainly 2 things: (1) Gathering intent data (2) sending ads to a specific list of contacts and targets. We understand that our TAM is limited, and we have invested our efforts in mapping out the market to know exactly who our buyers would be. Triblio ABM/ABX Platform allows us to input this information and obtain intent data as well as target this audience.
  • Gathering Intent Data with LeadSift
  • Integration into HubSpot
  • Targeted ads could really work better. There are too many technicalities in this step, and when results are unsatisfactory there is always this one parameter that we managed differently.
Triblio ABM/ABX Platform works better for those organizations that have not yet fully mapped their target audience. It's a very expensive tool, and its advertising capabilities are weaker when just inputting a list of 5 people or 20 people. Triblio ABM/ABX Platform works better when inputting a list of thousands of people. I do highly recommend their LeadSift intent data module.
Parker Pearson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Triblio to help us identify meaningful leads by leveraging valuable first and third-party data. Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
  • Excellent onboarding & training.
  • Easy to use interface.
  • Deep insights on intent data & audience behavior.
  • Cost effective message testing.
  • Support tickets and status - improving and responsive, but was less so at first.
  • Logically organized documentation and how-tos.
  • Video to demonstrate new features & use case scenarios.
Triblio is a relatively new platform for us, and it's our first ABM orchestration platform, so feedback is with those caveats. So far, the platform is well suited to targeting & serving ad messaging far more efficiently than we could ever do on our own. Triblio does NOT provide contact information like some "ABM/X" platforms do. Be aware of that. We understand and are OK with it - but some people confuse what an ABM platform should provide, and if you are expecting to have access to specific contact to enrich your targeting - that's not part of what Triblio does.
Devyn Cleveland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The Triblio ABM/ABX Platform is one of the main pillars of our ABM strategy. It's a great platform that can help with our objectives, whether that's nurturing qualified leads or being a lead generation channel. Utilizing the smooth use of audience building as well as using their intent data helps us know which accounts we should engage with and better provide a valuable journey for the end-user. It's easy to set up various display ad campaigns simultaneously and easy to revise audiences. We are able to reach the right person at the right time across channels and have seen incredible ROI since we started using Triblio.
  • Creating Audiences is smooth and easy.
  • Setting up campaigns, editing settings, and matching audiences with Linkedin is also easy.
  • Triblio's customer support is outstanding. They were there to help us set up our account. They are always here to make sure your launches go smoothly as well as answer any questions you may have.
  • It's reporting structure helps us know how our campaigns are doing in real time.
  • Triblio's reporting is sometimes slow to load, which means it can take a while for an individual to grab detailed information if they have several campaigns running at once.
We have had an overall fantastic experience using Triblio. The Triblio team is both caring and strategic and here to help any team succeed. There is a learning curve to understanding how the platform works, but once you understand it, it's beyond easy to work with. It's easy to create an audience with various criteria attached if you wish. It's even easier to set up a display ad campaign and create a matched audience on Linkedin. The data it provides has also made our entire commercial team more aligned on strategy.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We utilize Triblio as our main Account-Based Marketing tool. From display ads to web personalization and then the orchestration of alerts to the sales and the BDR teams. The main problem we were trying to solve with Triblio was to target our ideal customers which is a fairly narrow, specific market. Triblio helps us get in front of potential buyers and serve up relevant information once they've arrived on our website.
  • ABM Display Ads
  • Website Personalization
  • Customer Service and Support
  • Sales Enablement
  • Potentially integrate with chat bots to provide more intel on who is on the site
I think Triblio is a great fit for people looking to maximize their advertising spending. It's also great from a web personalization perspective and getting people to convert.
April 28, 2022

Great Product

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Triblio allows our organization to leverage intent data from Bombora to better target companies we are looking for and gives us more buyer insight into those companies that may be interested in our product. I love the way it maps the different types of visits a company can make. It gives us more insight into the path they took to get create an actionable action by our sales team.
  • tracking buyer's journey through our digital assets
  • serves ads to companies we want to target
  • I would like to see more robust reporting.
I think Triblio is well suited for those who want to create audiences from their CRM in tandem with buyer intent data.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Triblio is used across our marketing organization for a number of audiences and purposes. We use it for demand generation, but also throughout the sales process and customer lifecycle for expansion and cross-sell business. We've found it to be fairly user friendly, in large part due to the excellent support we've received from our customer success manager.
  • Segmenting audiences through integrations (Salesforce)
  • User interface - both existing and the new version they're rolling out
  • Comprehensive look at account activity
  • Intent data provision
  • While the existing platform is fairly user friendly, it's had some glitches and bugs. Hoping the new updates will fix those.
  • Budgeting section can be a little confusing
  • Multiple names for campaigns/orchestrations is convoluted
The better defined your audience is, the more useful Triblio will be. You can cast a wide net with it, but we've found success with it as a tool to help us market to our fairly niche audience. We see good success rates in targeting, which is not always the case with these types of tools.
EJ Davis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Triblio has been an essential tool in our ABM execution. When we are presented with any difficulties or questions, our account representative is readily available to give us support. It is the customer service and support that truly separates Triblio from similar platforms. The platform itself is easy to configure and user-friendly. There are more features that could be provided in this tool, but I can see that the team is hard at work to provide even more benefits to their portal.
  • Knowledgeable account managers.
  • User-friendly platform with online center.
  • Ability to map advertisements to HTML5, .jpg, or .png out of the box.
  • The autosave feature can make it troublesome to undo errors when editing campaigns or advertisements.
Triblio has helped us to reach out to prospects at pre-defined target accounts with the titles we are seeking. Not only does Triblio position our advertisements in front of those individuals, but we also get reports about how they are engaging with our website, which has helped us to provide crucial insights to our sales team.
Alex Hendrickson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We introduced Triblio at Viewpoint to help us reach a new audience. We were stuck in our old habits of webinars and emails and needed a new lever to pull. With Triblio we were able to measure intent signals, buying indications and target specific customers and prospects. It allowed us to reach individuals who had unsubscribed, deleted, or filtered our traditional marketing practices. With Triblio in place, we were able to improve our registration and attendance rates by 10%. Another additional benefit was the ability to reach individuals at a company that was not yet in our database.
  • Great at reaching current and new prospects that were previously unobtainable.
  • Easy to use and learn, integrated with our Salesforce and Marketo systems.
  • Allows us to customer tailor our messaging and audiences.
  • Customer service has been exceptional!
  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
Triblio is just as good if not better at executing ABM Campaigns as any other platform on the market. With a simple interface and simple campaign setup, I was able to launch my first ABM campaign within weeks of our initial setup. If you are a single user for your field marketing department then Triblio is a great program to help you increase the traffic, registration, and engagement with all of the marketing functions that you support. The Customer service is excellent, we meet almost weekly with our reps and they are available anytime I need them. No matter how simple of a question or if you need help presenting to leadership they are there to help you the entire way! My only request is to have more control over the overall budget. Once the money is loaded into the system you can accidentally use all of your budgets on one campaign if you do not have your parameters set correctly. This quickly becomes a problem as you add users to the system. The ability to have multi-step campaigns is taking shape but is a pretty important capability from the start.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We switched to Triblio from Terminus, another ABM solution. The main reason we went with Triblio is its unique orchestration capabilities that allow building-integrated advertising campaigns with multiple engagement elements along the buyer's journey. So, I have multiple IF_THEN functionalities within each campaign: if an account saw an ad X times, then show him the next ad; if the account engaged with the next ad Z number of times, push them into a LinkedIn segment. Then I can continue targeting these people on LinkedIn and drive the traffic to a custom Smart Page (a Triblio product) that is built specifically for each campaign. Or, I can do a product webpage customization for campaign-specific messaging. No other AMB product allows this breadth of functionality to break marketing channel silos.
  • Ad campaign orchestration mechanist.
  • Web page customization.
  • Smart Pages.
  • Sales Alerts and notifications.
  • Intent targeting through Bombora intent and IDG intent packages.
  • Media buy done through automated credit card charge at the end of the month (as opposed to having to manually send the payment in once your balance is low).
  • The more clean look of the analytics dashboards - everything is there now, but there are so many analytics dashboards, you get paralysis by over-analysis sometimes, hard to pick what view to go by.
If you want to just flash ads in front of a list of accounts and call it ABM, you don't necessarily need Triblio - many other ABM platforms can do that. Triblio really shines when a marketer is looking for a comprehensive orchestration engine to create preemptively between various campaign elements across multiple channels (programmatic, paid social, email). It is integrations-rich (LinkedIn, ZoomInfo, various CRMs, Bombora, IDG), so you can get as sophisticated with your campaign logic and logistics as you want. It also offers web customization and smart pages (landing pages built without any coding skills) - icing on the cake. Lastly, they just rolled out their new UI, and it is very clean. On the company philosophy side, Triblio never stops improving. They appear to have a great culture and excellent employee camaraderie and morale which translates into customers feeling like their product feedback is considered and acted on fast. The innovation that is coming out of Triblio on a quarterly basis is phenomenal. I would highly recommend going with Triblio.
December 25, 2021

All-round ABM platform

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Triblio is an all-around ABM platform used by us to target accounts, design & execute multi-channel campaigns, retarget website visitors with personalized ads, find new look-alike accounts, get intent data and empower our sales team on indispensable account intelligence.
  • Retargeting ads
  • Intent data
  • Personalized ads
  • Should have an easier UI to navigate
  • Should have more support documentation
  • More guidance needed on use cases
  • Reporting can be made easier
I feel Triblio is a complete ABM platform. The insights provided by Triblio are detailed and present a complete view. The tool allows us to do personalization to the right target audience without wasting spend our budgets on irrelevant contacts. Hence it is great to hyper-target & personalizes your campaigns to a niche audience. It lacks the simplicity & usability that should be there. It's difficult to get started for non-technical marketers. So ensure that you spend some time during onboarding and get your doubts clear with the success team.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Triblio to find and identify accounts in our ICP that are surging on high-value intent topics. We deliver these to our SDR team for outreach as well as input leads from these surging accounts into nurtures to drive brand awareness.
  • Amazing customer success team.
  • Willing to work on our specific use case and make recommendations for ABM programs.
  • User interface is a bit difficult sometimes.
  • We sometimes have to go through our CSM to make changes.
Triblio is a great tool for identifying intent accounts and their customer success team is very knowledgeable on marketing and ABM tactics. If you are just getting started in ABM, Triblio is very hands-on and has helped us identify areas of improvement in our programs. We did not have a ton of success with ads through Triblio though.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We used Triblio for our account-based marketing solution. It was connected with Bombora, so we used it to surface intent showing accounts. We used intent along with account scoring to indicate to our team which Salesforce accounts were an ICP fit and relevant for timely outreach. We also used it to run programmatic advertising.
  • Customer Service
  • Custom implementation
  • Strategy Assistance
  • User Interface
  • Quality Ad Placement
Triblio is well suited for organizations that have a clear set of tiered priority accounts and a sales team that is bought into using technology to help them sell.
November 19, 2021

Triblio, you are great!

Elise Donovan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Triblio is being used by our small and lean marketing team of 3. I am in the dashboard the most, while my 2 other colleagues use it on occasion to monitor our ABM strategies. It helps us target key accounts, and also gives us the intent data we need to add contacts/accounts to our ABM efforts.
  • Easy to use portal.
  • Excellent custom service.
  • Data and analytics.
  • Working through bugs on the dashboard around personalization.
  • More templates for personalization, smart pages, etc.
  • More training resources.
It is well suited for an organization with small bandwidth but a need to amp up ABM efforts. It is much more manageable than competitors like Demandbase, and is a good way to get your feet wet with ABM. The dashboard and UI is easy-to-use, which puts us at ease with our small marketing team of 3.
November 14, 2021

Average ABM Tool

Score 6 out of 10
Vetted Review
Verified User
Incentivized
Our organization uses Triblio to identify and engage targets for our ABM program, through the tools ad groups, overlays, and intent features.
  • Overlays on your website
  • The new orchestration canvas
  • Easy to create audiences from lists or integrations with marketing automation and CRM tools
  • The templates for overlays can be difficult to change, with out going in to the code.
  • lack visibility in the ad metrics
  • Updating the knowledge base to accurately reflect current tools
Triblio is well suited for general awareness campaigns, we have gotten a decent number of engagement with our ads. However, we have been told Triblio is not a conversion tool. While we have gotten average engagement through ads, we have converted below our average using this platform. Triblio has an intent feature, one of the main reasons we invested in the platform, I think is [the] area that needs improvement. Since they use a third party the intent topics are difficult to change, if the topic you need isn't there it can take months to be added. Also, the intent data is not as integrated as it could be and can be hard to explain to your sales reps. One feature in the platform that really works well is their overlays. You can set up overlays, popups, on any page of your site, specific to an audience or visitor behavior.
Ryan Olsen 📱 | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Triblio is used for a few reasons where I work. One is Account Based Marketing website personalization. The other reason is for Account Based Marketing ad programs. It allows us to create more refined and relevant messaging for people visiting the website so they care able to get to what they care about quicker.
  • Creating audiences
  • Ad delivery
  • Website personalization
  • User interface
  • User experience
Triblio can be great when you are able to narrowly define the intended audience for your website. It can be harder to use and wrap your head around if you have to think through dozens and dozens of audiences to create experiences for them.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Triblio is being used by the sales and marketing departments. Marketing uses the platform itself where sales receive emails and use the integration with HubSpot CRM. We use it for a couple of use cases such as website visitor traffic, to serve display ads to target accounts, and to personalize our website for our target accounts.
  • Website personalisation
  • Targeted display ads
  • Account specific metrics
  • Website visitors
  • The interface could be modernised but I hear this is coming.
Triblio is well suited for displaying personalized ads to specific accounts, alongside displaying target pop-ups and personalizing the website.
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