Great feature set + Exceptional Support
We utilize Triblio as our main Account-Based Marketing tool. From display ads to web personalization and then the orchestration of alerts …
Triblio ABM/ABX Platform
Top Rated
Triblio ABM/ABX Platform
Overview
Recent Reviews
Reviewer Sentiment
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Positive ()
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Awards
Popular Features
View all 13 featuresAd deployment (6)
9.1
91%
Display advertising (6)
8.6
86%
Ad display and retargeting segmentation (6)
8.6
86%
Ad campaign creation (6)
8.5
85%
Reviewer Pros & Cons
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Pricing
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What is Triblio ABM/ABX Platform?
Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
What is Skai (formerly Kenshoo)?
Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Features Scorecard
Ad Network Integration
8.1
81%
Ad Campaigns
8.1
81%
Ad Reporting & Analytics
8.4
84%
Product Details
What is Triblio ABM/ABX Platform?
Triblio's Account-Based Marketing (ABM) solution equips marketers with the platform and expertise to scale multi-channel campaign orchestration. Backed by IDG Communications, its AI-powered account-ID engine drives advertising, web personalization, and sales activation for businesses such as Nasdaq, Insperity, and Booz Allen.
Triblio ABM/ABX Platform Features
- Supported: Account Based Orchestration
- Supported: Account Based Advertising
- Supported: Web Personalization
Triblio ABM/ABX Platform Video
Triblio partners with marketing practitioners from Dodge Data & Analytics, DLT, N3, and Insperity on their ABM journeys.
Triblio customers describe a unique set of needs and expectations. This video shows how Triblio satisfies companys' ABM needs, and how they can exceed expectations.
Triblio ABM/ABX Platform Integrations
Triblio ABM/ABX Platform Competitors
Triblio ABM/ABX Platform Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Comparisons
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Frequently Asked Questions
What is Triblio ABM/ABX Platform?
Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
What are Triblio ABM/ABX Platform's top competitors?
6sense and Terminus ABM Platform are common alternatives for Triblio ABM/ABX Platform.
What is Triblio ABM/ABX Platform's best feature?
Reviewers rate Ad deployment highest, with a score of 9.1.
Who uses Triblio ABM/ABX Platform?
The most common users of Triblio ABM/ABX Platform are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.
Reviews and Ratings
(56)
Reviews
(1-25 of 41)- Popular Filters
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May 01, 2022
Great feature set + Exceptional Support
- ABM Display Ads
- Website Personalization
- Customer Service and Support
- Sales Enablement
- Potentially integrate with chat bots to provide more intel on who is on the site
April 28, 2022
Great Product
- tracking buyer's journey through our digital assets
- serves ads to companies we want to target
- I would like to see more robust reporting.
- Segmenting audiences through integrations (Salesforce)
- User interface - both existing and the new version they're rolling out
- Comprehensive look at account activity
- Intent data provision
- While the existing platform is fairly user friendly, it's had some glitches and bugs. Hoping the new updates will fix those.
- Budgeting section can be a little confusing
- Multiple names for campaigns/orchestrations is convoluted
April 23, 2022
Triblio is the best ABM Platform
- Targeting - there are several ways to target key accounts such as email address, job title, and job function.
- Overlays - we can show different popups on the website to different audiences to further engage and interact with them. They are similar in appearance to our display ads to help with brand recognition and awareness.
- HubSpot Integration - Triblio has the best HubSpot integration out of all the ABM providers. It is two-way, simple to set up, easy to use, and automated.
- Reports - Triblio has awesome reports but currently, they are split between sales notification emails and orchestration emails. It would be great to have these combined to reduce the number of emails sent to sales and to have all the information in one email.
April 22, 2022
Great Platform, Great Support
- Knowledgeable account managers.
- User-friendly platform with online center.
- Ability to map advertisements to HTML5, .jpg, or .png out of the box.
- The autosave feature can make it troublesome to undo errors when editing campaigns or advertisements.
April 22, 2022
Well-rounded ABM engine to replace multiple platforms
- ABM Ad Serving.
- Account and Contact level based engagement tracking.
- Analytics and reporting of ABM activities.
- Some reporting or analysis need backend support (doesn't come standard).
- Support personnel training to better assist customer needs.
- User friendliness of the platform UI.
March 31, 2022
Triblio has been the key to our success with ABM!!!
- Great at reaching current and new prospects that were previously unobtainable.
- Easy to use and learn, integrated with our Salesforce and Marketo systems.
- Allows us to customer tailor our messaging and audiences.
- Customer service has been exceptional!
- The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
- Campaigns with multiple steps, I do hear this is in the works.
- It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
January 04, 2022
Triblio: a Trailblazer in Integrated ABM Campaigns Orchestration
- Ad campaign orchestration mechanist.
- Web page customization.
- Smart Pages.
- Sales Alerts and notifications.
- Intent targeting through Bombora intent and IDG intent packages.
- Media buy done through automated credit card charge at the end of the month (as opposed to having to manually send the payment in once your balance is low).
- The more clean look of the analytics dashboards - everything is there now, but there are so many analytics dashboards, you get paralysis by over-analysis sometimes, hard to pick what view to go by.
December 25, 2021
All-round ABM platform
- Retargeting ads
- Intent data
- Personalized ads
- Should have an easier UI to navigate
- Should have more support documentation
- More guidance needed on use cases
- Reporting can be made easier
December 24, 2021
Good tool for ABM, Customer Success team is a differentiator
- Amazing customer success team.
- Willing to work on our specific use case and make recommendations for ABM programs.
- User interface is a bit difficult sometimes.
- We sometimes have to go through our CSM to make changes.
December 23, 2021
Good Product, Great Roadmap, Superior Support
- Customer Service
- Custom implementation
- Strategy Assistance
- User Interface
- Quality Ad Placement
November 19, 2021
Triblio, you are great!
- Easy to use portal.
- Excellent custom service.
- Data and analytics.
- Working through bugs on the dashboard around personalization.
- More templates for personalization, smart pages, etc.
- More training resources.
November 14, 2021
Average ABM Tool
- Overlays on your website
- The new orchestration canvas
- Easy to create audiences from lists or integrations with marketing automation and CRM tools
- The templates for overlays can be difficult to change, with out going in to the code.
- lack visibility in the ad metrics
- Updating the knowledge base to accurately reflect current tools
November 13, 2021
Trials and Lack of Triblioations
- Creating audiences
- Ad delivery
- Website personalization
- User interface
- User experience
November 13, 2021
Best all round ABM platform!
- Website personalisation
- Targeted display ads
- Account specific metrics
- Website visitors
- The interface could be modernised but I hear this is coming.
November 13, 2021
Triblio review
- targeting job titles
- intent targeting
- targeting specific companies
- could make the user experience more seamless
- less hurdles for changing budgets
September 13, 2021
A new ray of light among account-based marketing (ABM) tools
- It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
- This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
- It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
- Despite all the good, this software is more appropriate for tech-savvy people because it can get slightly complicated for beginners.
- The website does not ensure consistency throughout the working and operating of the application.
- It should avoid mentioning abbreviations and rather write detailed notes so that all users can understand them.
September 13, 2021
We are more effective, influencing our customer purchase journey.
- Intuitive user interface - This is an important [criterion] for me because an intuitive user interface makes a software platform easy to use. Triblio does very well in this aspect.
- Prompt response from Triblio support team.
- Engagement tracking; This feature of Triblio makes it convenient and easy to track our sales lead. The ability to effectively track our sales lead is helping my organization make smarter marketing decisions.
- Better integration with third party software tools.
- Importing data into Triblio can be more straightforward, without the need to modify data such as our target audience list into small datasets, for a smooth import experience.
September 05, 2021
Great start for ABM, but hard to scale
- Use-friendly interface that is easy to understand and learn as a new user.
- Comprehensive home dashboard and signals of campaign status.
- Flexible sales activation and orchestration reports and Salesforce integration.
- Uploading audience lists is buggy, causing us to upload lists 2-3 times before they are registered.
- Budget management is not intuitive - cannot be done on a campaign level.
- Reporting could be improved.
September 05, 2021
Triblio The best Option for ABM
- Web personalization.
- Sales activation features.
- Campaigns across multiple channels.
- Lost in the platform when doing tasks.
- Some simpler and more user-friendly interface.
- Integrated into a CRM system.
September 05, 2021
A complete ABM package!
- Provides sales relevant account level activity.
- Shows us account level traffic to our website.
- Allows us to target specific accounts with advertising.
- Allows us to customize our site based on specific accounts.
- Salesforce widget could use a visual update.
- Salesforce widget slow to update with data.
- Salesforce widget requires a Chrome extension as opposed to be native in SFDC.
August 28, 2021
Solid ABM Platform but Still has Room to Improve
- Integration with MAP & CRM.
- Ease of use.
- Customizable account landing pages.
- The reporting could be better and what does exist is unreliable.
- The product is not as mature as advertised. Quite a few bugs exist.
- Lack of support team makes the CSM a single point of failure with no redundancy.
August 26, 2021
Makes ABM automated, easy, and highly targeted
- Smart pages.
- Display advertising.
- Website metrics.
- More sophisticated smart pages.
August 24, 2021
My Triblio Review
- Interface is easy to navigate.
- Their campaign builder is super intuitive.
- Can get lost in the platform when doing certain tasks like editing/creating campaigns.
- No integration with Insightly.
June 28, 2021
Big fan of Triblio!
- Their Customer Success team has been super helpful! If I have any questions, they are answered quickly!
- Being able to integrate data into Salesforce, this is huge for any organization using Salesforce. It's the only way our sales team will ever see it.
- Creating audiences to target with our campaigns, easy to set up and customize.
- Would love to integrate more data into Salesforce. We can see stuff on an Account level via their Chrome extension, but being able to import all that data directly into Salesforce would be great.
- I haven't seen a lot product updates from them in our time with them.
- When we launched, we had a featured included in the console that wasn't actually available yet. That was a little strange.