Native advertising taken to the next level
We use TripleLift to promote products in a more compelling way via native advertising.TripleLift has a custom-made format that they …
TripleLift
TripleLift
TripleLift
Overview
What is TripleLift?
TripleLift is an advertising technology from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics. Founded in 2012, Triplelift has been backed by approximately...
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What is TripleLift?
TripleLift is an advertising technology from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics. Founded in 2012, Triplelift has been backed by approximately $6.1 million in funding…
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What is Taboola?
Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).
Product Details
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- Tech Details
What is TripleLift?
TripleLift is an advertising technology from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics.
Founded in 2012, Triplelift has been backed by approximately $6.1 million in funding since its inception.
TripleLift Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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May 31, 2021
Native advertising taken to the next level
We use TripleLift to promote products in a more compelling way via native advertising.TripleLift has a custom-made format that they created that maximizes impact and can be bought programmatically. We have been using it along with banners and more traditional video formats to create awareness for our brands online. TripleLift is well suited for branding campaigns that need to reach a lot of users.
- Great Support team.
- Custom made ad formats to drive exposure.
- Very competitive CPMs.
- Reporting not very granular.
- Not enough data integrations on the exchange.
- PMPs on the platforms are expensive compared to the open exchange.
- Extensive reach
- Great support
- Easy to use platform
- Increases reach and budgets for more revenue.
- Provides new formats to diversify media mix.
- Margins are a bit high, decreasing ROI.
The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.