Name: TripleLift
Rating: 9.1 (3 reviews)
Author: Triplelift

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Flowchart

Development

Association Management

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Risk Management

Streaming Analytics

Workflow

Enterprise

Accounting

Accounts Receivable

Crypto Asset Management

Crypto Tax

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

.Net Development

AI Governance

Cloud Storage

Custom Software Development Services

Data Center Virtualization

Data Fabric

Fraud Detection

IT Service Providers

Identity Verification

Integration Platform as a Service (iPaaS)

Intranet

Load Testing

Managed File Transfer (MFT)

Managed Private Cloud

Network Performance Monitoring

SaaS Management

Software-Defined WAN

System Monitoring

Time Series Databases

User Activity Monitoring

Web Portal

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Content Management

Contest Management

Email Marketing

Gamification

Marketing Automation

Personalization Engines

Press Release Management

Product Sampling

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead-to-Account Matching and Routing

Product Configuration

Sales

Architecture

Construction Workforce Management

Inventory Management

Last Mile Delivery

Loan Servicing

Moving Software

Oil and Gas

Physical Therapy

Vertical-Specific

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TripleLift’s platform provides users with various tools and solutions to run successful native ad campaigns and increase brand awareness. Users can explore different creatives in TripleLift's creative gallery to find solutions that align with their company objectives, ensuring their ads look and feel premium. Clients are able to utilize TripleLift's native ads and efficiently run campaigns, resulting in improved sales.

The product delivers a solution for businesses looking to shift from running strictly lower funnel media to more upper funnel awareness driving media. This use case is made easier with TripleLift, which helps users create brands that are engaging and resonate with the target audience. Additionally, TripleLift’s focus on quality control ensures non-brand safe content is avoided, resulting in increased user comfortability when creating ads. With CPCs running as low as $0.10 depending on the type of advertising, clients can also test different ad types at scale to gain insights on what works best for their brand. Overall, TripleLift solves key business problems by providing a reliable and effective way to create high-quality native ad campaigns and improve brand reach.

Easy Navigation: Users found TripleLift to be easy to navigate, with a user-friendly UI that was straightforward in design. Several reviewers appreciated the platform's engaging and receptive design, making it their first choice when compared to competitors.

Range of Ad Placement Options: The range of options for ad placements offered by TripleLift was appreciated by users who felt that this allowed for more creativity in advertising. Many reviewers noted that this feature set them apart from other native partners.

Seamless Integration: Reviewers praised the seamless integration of TripleLift with all sites, which allowed for an easy creative process. Multiple users found this feature valuable and made their experience working on the platform smoother.

Limited Optimization Options: Some users have reported that the platform doesn't offer many options to optimize campaigns, and even small changes require the campaigns to go under review. This inconvenience has been noted by several reviewers.

Dashboard Issues: A few users expressed their dissatisfaction with the dashboard, stating it is rudimentary and could benefit from more metrics and a more navigable UI. They suggest implementing a unique audience insights dashboard to help strategize and optimize existing campaigns.

Pricing: Several small business owners felt that TripleLift's pricing could be more competitive for their budgetary needs.

TripleLift is an advertising technology  from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics.

Founded in 2012, Triplelift has been backed by approximately $6.1 million in funding since its inception.

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

Campaigns

Choozle, headquartered in Denver, provides a digital advertising software platform that leverages consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums.

Choozle Go

Choozle Pro

Choozle

TripleLift

Native ads are paid advertisements that are matched to and embedded in digital publications based on fit of form and function. In other words, these ads are designed to fit the style of the media in which they appear, so that they are consistent with the experience of the reader of the particular publication where they appear. Native Advertising Platforms provide a means for advertisers and publishers to buy and sell ad space. Ancillary native ad software may include tools for programmatic buying, ad editing and style management, and strategy management (e.g. campaign management, ad or publisher performance analytics, etc.).

Native Advertising

TRIPLELIFT ERA2 DEMO DAY

Likelihood to Recommend

TripleLift makes native programmatic simple, scalable, and effective.  Leveraging pioneering computer vision technology, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that that match the unique look and feel of a publisher’s website.  Accessible via the industry’s first real-time, native programmatic exchange, TripleLift helps marketers reach millions of consumers across any device, at scale.  Since 2012, TripleLift has delivered meaningful results for some of the world’s biggest brands through what it calls the next evolution of display advising. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, and joined Forbes list of Most Promising Companies in America in 2015. For more information, please visit http://www.triplelift.com.

Triplelift

AppNexus

Twilio

LinkedIn Sales Navigator

Reply.ai, acquired by Kustomer

Director digital

TripleLift 2021-05-25 20:30:57

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Enough data

Data integrations

Support team

Custom made

Home

Native Advertising Platforms

We use TripleLift to promote products in a more compelling way via native advertising.TripleLift has a custom-made format that they created that maximizes impact and can be bought programmatically. We have been using it along with banners and more traditional video formats to create awareness for our brands online. TripleLift is well suited for branding campaigns that need to reach a lot of users.

Great Support team.
Custom made ad formats to drive exposure.
Very competitive CPMs.

Reporting not very granular.
Not enough data integrations on the exchange.
PMPs on the platforms are expensive compared to the open exchange.

Extensive reach
Great support
Easy to use platform

Increases reach and budgets for more revenue.
Provides new formats to diversify media mix.
Margins are a bit high, decreasing ROI.

Twilio, LinkedIn Sales Navigator, Reply.ai

TripleLift

Overview

What is TripleLift?