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TripleLift

TripleLift

Overview

What is TripleLift?

TripleLift is an advertising technology from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics. Founded in 2012, Triplelift has been backed by approximately…

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Recent Reviews

TrustRadius Insights

TripleLift’s platform provides users with various tools and solutions to run successful native ad campaigns and increase brand awareness. …
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Pricing

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What is TripleLift?

TripleLift is an advertising technology from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics. Founded in 2012, Triplelift has been backed by approximately $6.1 million in funding…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

TRIPLELIFT ERA2 DEMO DAY

YouTube
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Product Details

What is TripleLift?

TripleLift Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(3)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

TripleLift’s platform provides users with various tools and solutions to run successful native ad campaigns and increase brand awareness. Users can explore different creatives in TripleLift's creative gallery to find solutions that align with their company objectives, ensuring their ads look and feel premium. Clients are able to utilize TripleLift's native ads and efficiently run campaigns, resulting in improved sales.

The product delivers a solution for businesses looking to shift from running strictly lower funnel media to more upper funnel awareness driving media. This use case is made easier with TripleLift, which helps users create brands that are engaging and resonate with the target audience. Additionally, TripleLift’s focus on quality control ensures non-brand safe content is avoided, resulting in increased user comfortability when creating ads. With CPCs running as low as $0.10 depending on the type of advertising, clients can also test different ad types at scale to gain insights on what works best for their brand. Overall, TripleLift solves key business problems by providing a reliable and effective way to create high-quality native ad campaigns and improve brand reach.

Easy Navigation: Users found TripleLift to be easy to navigate, with a user-friendly UI that was straightforward in design. Several reviewers appreciated the platform's engaging and receptive design, making it their first choice when compared to competitors.

Range of Ad Placement Options: The range of options for ad placements offered by TripleLift was appreciated by users who felt that this allowed for more creativity in advertising. Many reviewers noted that this feature set them apart from other native partners.

Seamless Integration: Reviewers praised the seamless integration of TripleLift with all sites, which allowed for an easy creative process. Multiple users found this feature valuable and made their experience working on the platform smoother.

Limited Optimization Options: Some users have reported that the platform doesn't offer many options to optimize campaigns, and even small changes require the campaigns to go under review. This inconvenience has been noted by several reviewers.

Dashboard Issues: A few users expressed their dissatisfaction with the dashboard, stating it is rudimentary and could benefit from more metrics and a more navigable UI. They suggest implementing a unique audience insights dashboard to help strategize and optimize existing campaigns.

Pricing: Several small business owners felt that TripleLift's pricing could be more competitive for their budgetary needs.

Reviews

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Kimberly Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use TripleLift to promote products in a more compelling way via native advertising.TripleLift has a custom-made format that they created that maximizes impact and can be bought programmatically. We have been using it along with banners and more traditional video formats to create awareness for our brands online. TripleLift is well suited for branding campaigns that need to reach a lot of users.
  • Great Support team.
  • Custom made ad formats to drive exposure.
  • Very competitive CPMs.
  • Reporting not very granular.
  • Not enough data integrations on the exchange.
  • PMPs on the platforms are expensive compared to the open exchange.
TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.
  • Extensive reach
  • Great support
  • Easy to use platform
  • Increases reach and budgets for more revenue.
  • Provides new formats to diversify media mix.
  • Margins are a bit high, decreasing ROI.
The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.
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