TrustRadius Insights
Trustpilot is a versatile tool that is utilized by multiple departments across organizations. The marketing team benefits from …
Overview
What is Trustpilot?
Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).
Recent Reviews
Pricing
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What is Trustpilot?
Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Grade.us allows businesses to generate, monitor, and market online reviews to increase the companies visibility in search, create and showcase social proof to build their reputation, and collect feedback to improve their customer experience. Create a Review Funnel Landing Page The review funnel…
Product Demos
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Product Details
- About
- Tech Details
- FAQs
What is Trustpilot?
Trustpilot Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).
Reviewers rate Support Rating highest, with a score of 8.7.
The most common users of Trustpilot are from Small Businesses (1-50 employees).
Comparisons
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(39)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Trustpilot is a versatile tool that is utilized by multiple departments across organizations. The marketing team benefits from incorporating customer reviews into various channels, which helps build trust in the brand and highlights recent positive feedback. By using Trustpilot's sentiment analysis tool, companies can easily identify key areas of concern and quickly address any issues that may arise.
In addition to marketing efforts, Trustpilot is selected by businesses to verify the authenticity of reviews and differentiate themselves from competitors. This verification process builds trust with potential buyers and showcases the company's commitment to transparency. Moreover, Trustpilot serves as a valuable tool for measuring customer success and evaluating the effectiveness of marketing campaigns, providing insightful data on the overall customer experience.
From an SEO standpoint, Trustpilot enhances visibility on search engines and offers visually appealing graphics that can be leveraged for marketing assets. Furthermore, customer service teams utilize Trustpilot to pinpoint opportunities for improvement based on feedback from customers. By acting on this feedback, companies can enhance their products or services and drive overall customer satisfaction.
Lastly, by acting as an external review site, Trustpilot helps establish trust and authority with potential clients. This platform allows businesses to showcase their positive reviews and demonstrate their credibility in the market. Overall, Trustpilot's wide range of use cases makes it an invaluable tool for organizations looking to build brand trust, improve customer experiences, and differentiate themselves from competitors.
Simple and Efficient Review Process: Many users have found that completing the review process on Trustpilot is simple and efficient, allowing them to easily gather feedback. They appreciate how it streamlines the process and saves them time.
Trusted Partner for Account Management: Several reviewers have stated that the Trustpilot account management team acts as a true partner, working closely with each department to drive adoption across the company. They value the collaboration and support provided by the team throughout their partnership.
Seamless Website Integration and Visualizations: Numerous users have praised Trustpilot's user interface for its seamless integration with their own website, enabling dynamic display of reviews. They also appreciate the fluid visualizations and analysis of review data provided by the platform, which helps them gain valuable insights into customer sentiment.
Difficulties with mobile review widgets: Users have experienced difficulties with the review widgets on mobile, finding them to be cumbersome and sometimes causing them to get stuck scrolling. This has been mentioned by several reviewers.
Lack of filter option for website review widget: Many users have expressed their desire for a filter option in the website review widget. They would like the ability to filter reviews by product and star rating to make it easier to find relevant information.
Cost compared to free alternatives: Some users find it hard to justify the cost of the product when there are free alternatives available, such as Google. Several reviewers have mentioned this concern.
Users have made several recommendations based on their experiences with Trustpilot:
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Use Trustpilot for organic market exposure and reputation building. Many users suggest utilizing Trustpilot as a platform to gain organic market exposure and showcase positive reviews from satisfied customers. They recommend actively collecting reviews, replying to them daily, and using Trustpilot as a means to demonstrate the satisfaction of existing clients.
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Consider alternative review platforms for cost-effectiveness. Some reviewers believe that Trustpilot may be more suitable for businesses with unlimited resources due to its higher price point. They suggest exploring other, less expensive solutions if all the advanced features are not required. Free alternatives like Google reviews or paid solutions like Reviews.io are recommended as alternatives.
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Begin with the free option and upgrade if necessary. Many users advise starting with Trustpilot's free profile option before upgrading to the paid version. By doing so, businesses can familiarize themselves with the platform's settings, tools, and features while still benefiting from its basic functionalities. This allows for a quicker return on investment without committing to a higher price point prematurely.
Attribute Ratings
Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
March 03, 2021
Consistently removing legitimate positive reviews for which I have proof of purchase. Stay away!
Score 1 out of 10
Vetted Review
Verified User
We selected TrustPilot to prove to our customers that our positive reviews are real, in a competitive space. It seemed they had some tools to verify real reviews and help us differentiate, building trust with potential buyers.
August 16, 2020
Trustpilot is a trusted source for customer reviews
We use Trustpilot in Marketing, Customer Service, Product, and UX departments. We incorporate our customer reviews throughout all of our marketing channels. We also use the reviews to improve our customers' experience as Customer Service, Product and UX take our customers' feedback and use it to improve each department. The sentiment tool in the dashboard allows us to pinpoint main areas of concern and address them quickly. The actual reviews are useful in all of our ads such as display, TV, email, social media, etc.
August 08, 2020
Trustpilot has its good days
It is used to measure our customer success and marketing. We are able to understand our customer experience. Since we are in the lead generation space; we can learn which of our partners are delivering. Additionally, it increases our visibility on search engines. TP offers great graphics for marketing assets.
We were primarily using Trustpilot as a method to build brand trust and to bolster our website reviews as they have really nifty plugins that integrate with your website as well as other digital mediums that allow you to show dynamically recent reviews being made. It was meant to be used in addition to Google reviews as another way to show review ratings.
December 14, 2019
Good for now. Very pricey.
I use Trustpilot as an external review site to create more trust and authority with potential clients.
November 29, 2018
Reviews can help (or hurt) your business
The marketing team uses Trustpilot to collect feedback from our customers about the company and our products. The reviews are integrated with our search listing ads to provide an endorsement and validation of the company. It is also used by customer service to identify opportunities for improvement.