TrustRadius: an HG Insights company

TrustRadius for Vendors

Score7.9 out of 10

393 Reviews and Ratings

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What is TrustRadius for Vendors?

Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

Categories & Use Cases

Reviews

What users are saying about TrustRadius for Vendors.
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TrustRadius helps us to boost our review program and identify new business opportunities

Incentivized
Nicolas ChavesView profile
Senior Manager, Digital Demand Generation in Marketing at WatchGuard Technologies (1001-5000 employees employees)

Use Cases and Deployment Scope

TrustRadius is one of the main platforms within our review program. This program establishes a framework of transparency and honesty that allows us to listen to our users, partners and market analysts actively. At the same time, it establishes our customers' satisfaction level and helps decision-makers make better choices based on the real experiences of their peers. That is why the results obtained here are included in our company's health metrics.

Pros

  • Review Campaign Support
  • Integration with third-party software (like Salesforce, 6sense or LinkedIn)
  • TrustQuotes for web
  • Chrome extension
  • Intent Data

Cons

  • Control the incentive balance when running review campaigns
  • More options to configure the TrustQuotes for web
  • To have a historical record of the won badges and a place to display them publicly

Return on Investment

  • Helps us to better influence decision-makers
  • Drives qualified traffic to our website and more importantly to our demo/trial pages
  • Brings an extra layer of intent data to our ABX platform
  • Helps sales to provide instant quotes to potential buyers

Alternatives Considered

Gartner Peer Insights

Other Software Used

Gartner Peer Insights, Capterra, G2 Seller Solutions

Unlocking peer reviews platform

Incentivized
Emaad NasserView profile
Senior Customer Advocacy Specialist in Marketing at Celonis (1001-5000 employees employees)

Use Cases and Deployment Scope

TrustRadius for Vendors helps us secure peer reviews from our customers and get real-time feedback for our products and services that help us actively solve and improve our offerings.

Pros

  • Popularity
  • Region wise reach
  • Reliability
  • Leadership's vote of confidence

Cons

  • Improving visibility regarding account balance within the same website

Return on Investment

  • Driving buyer motivation
  • Improved our roadmap offering via feedback
  • Ratings helped in increasing pipeline

Other Software Used

Gartner Peer Insights

TrustRadius for Vendors is my favorite third party review platform right now

Incentivized
Verified User
Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We use TrustRadius for Vendors to gather customer reviews, allowing us to gather customer quotes for social proof, and also, learn more about the areas in which we may be lacking, and can therefore, improve upon to make our products better and our customers' and prospects' experience more optimal.

Pros

  • TrustRadius for Vendors allows us to collect more comprehensive reviews than many competing review platforms
  • TrustRadius' customer success team is very helpful

Cons

  • The vendor portal is a bit clunky

Return on Investment

  • TrustRadius for Vendors has allowed us to gather multiple reviews at once to use for social proof. The gift card incentives greatly increase a customer's probability to leave a review.

Alternatives Considered

Capterra and G2 for Buyers

Other Software Used

G2 for Buyers

A Dependable Lead Source for Our B2B Solution

Incentivized
Verified User
Manager in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

We use TrustRadius for Vendors to generate leads and increase the overall exposure of our software solution. It's one of the handful of software review sites where people with genuine intent go on to find software, so that makes it a pretty valuable partner for a company like ours. We have it connected to Hubspot to send leads directly.

Pros

  • The pricing model is straightforward
  • The intent solution is a big plus
  • The option to appear in multiple categories makes the platform more worth the effort

Cons

  • It would be good if the platform had a larger traffic volume

Return on Investment

  • It generated exponentially more leads for us once we unlocked our CTA

Alternatives Considered

Gartner Peer Insights

Other Software Used

G2 Seller Solutions, Capterra

Why quality over quantity is TrustRadius' superpower

Incentivized
Liza McGrawView profile
Sr. Customer Marketing Manager in Marketing at Motive (1001-5000 employees employees)

Use Cases and Deployment Scope

With the growing importance of consumer feedback in today's digital world, online reviews now shape nearly every consumer decision. TrustRadius for Vendors has helped us stay ahead of the curve. We have found numerous new advocates through asking for reviews, aligning to our goal of continuing to use the customer voice to prove the impact of our business. With the review questionnaire being more detailed, we have found that the quotes from customers that review us on TrustRadius for Vendors better align with our OKRS, therefore are used more frequently in our marketing materials.

Pros

  • My account team: Riley Rogers and Anderson Duncan - always on it and so helpful
  • Review generation = no stress. We’re not hamsters on a wheel—we don’t need to panic every quarter just to prove we belong at the top
  • Questions are shaped around ROI and business objectives
  • Strong, thoughtful questions lead to higher-quality quotes and more in-depth answers

Cons

  • LLM searches. TrustRadius does not appear for Motive searches
  • Google + SEO searches: TrustRadius does not appear until the 4th page when searching "Motive reviews" - not great!
  • Rankings - It would be more competitive if the awards were ranked

Return on Investment

  • Increased customer advocates
  • Increased customer quotes for public usage
  • Increased credibility in the market through all of the badges won

Alternatives Considered

Gartner Peer Insights, Capterra and G2 Seller Solutions

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