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TrustRadius
TrustRadius for Vendors

TrustRadius for Vendors

Overview

What is TrustRadius for Vendors?

Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

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Recent Reviews

Highly recommend!

10 out of 10
September 15, 2023
Incentivized
We use Trustradius for our brand awareness and review collection. It helps us to increase our prospect reach, as they can compare …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

1 video

User Review: TrustRadius For Vendors Allows Business To Relay Quality Info To Prospective Buyers
03:28
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Pricing

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Customer Voice

Starting at $30,000 (multi-year discount available)

Cloud
per year per product

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $30,000 per year
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Product Demos

Getting Started with TrustRadius

story.screenspace.io

WTF is a Decisioning Platform?

app.screenspace.io

TrustRadius Vendor Portal Demo

Storylane
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Product Details

What is TrustRadius for Vendors?

TrustRadius mends the trust gap between technology buyers and providers. Delivering the most credible buyer decisioning platform for software across industries, TrustRadius helps decision-makers confidently choose technology with vetted, peer-based guidance. Providers are empowered to tell their unique story, engage high-intent buyers, improve conversion, and gain customer insights. More than 12 million annual visitors generate and use high-quality content like verified reviews, data, and ratings on TrustRadius.com.

TrustRadius offers a set of vendor solutions aimed to help technology companies harness the authentic voice of their customers, use that content in their own channels, and activate downstream intent to find and convert in-market buyers.

The Ultimate+ package helps vendors drive demand by leveraging category-level intent data, which allows vendors to target visitors to their own product pages as well as competitors’ pages in their category. The Ultimate package offers product-level intent data to deal intelligence on buyers looking at their products, including leveraging our LinkedIn Matched Audiences integration. The Customer Voice package helps product marketers, customer marketers, and analyst relations professionals use TrustRadius content in marketing and sales channels to increase conversion, accelerate sales cycles, and enable sales teams.

TrustRadius for Vendors Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Security

Frequently Asked Questions

Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

TrustRadius for Vendors starts at $30000.

TechValidate, Gartner Peer Insights, and Peerspot are common alternatives for TrustRadius for Vendors.

Reviewers rate Support Rating highest, with a score of 9.6.

The most common users of TrustRadius for Vendors are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(356)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
TrustRadius has been integral in ensuring that the customer voice is heard. While I'm still working on internal buy-in, we are utilizing the TrustRadius content and data on product pages, social campaigns, in webinar outreach, nurture journeys, and in campaign messaging. As this platform gets introduced to more of my marketing org, the value grows and the opportunities increase of where it can be utilized.
  • Dedicated CSM has helped keep my org on track and ensure success - thanks Grishma!
  • Detailed reviews that aren't offered in other review platforms.
  • Custom questions that allow me to easily change data points based on internal messaging updates.
  • Competitive pricing model compared to vendors when weighing value/ROI.
  • Updating listings can be a bit weird when you have to put competitors in to submit, especially when you are one of the first companies in a certain category.
If you're looking to capture the customer voice and use that in various marketing channels, this is a vendor you can't pass up. The value that is being offered allows you to have a customer testimonial for any angle you're trying to market.
  • Increase in customer reviews
  • Top Rated Award use in sales enablement tools, blogs, social, etc
  • TRUE certification
  • CTA conversion
TrustRadius is one of, if not the best, platforms for review quality. Others tend to come in at the 125-175 avg words/review, where I'm seeing 300+ avg words/review for our content. While I don't believe that TrustRadius is the only vendor that should be utilized at an organization, the quality is almost unmatched.
In six months, we've gone through 2-3 custom question changes and will go through another round shortly. Being able to get the content you want on your reviews is crucial. We've geared questions for cross-selling enablement, adoption level reporting, and more. This helps ensure that each review we get has something that's useful.
  • G2
  • TechValidate
  • Gartner Peer Insights
  • Capterra
All of these are either being considered or utilized in my org, and they each offer their own advantages. G2 offers a bit more lead gen, where TrustRadius offers more quality content. All of these should be considered, and more, depending on your org's product/service line.
  • Save time collecting reviews or references
  • Generate social proof
  • Gather product feedback
We've used reviews on product pages, social, vertical sprints, brag books, etc.
  • Website
  • Landing pages
  • Marketing collateral
  • Sales collateral
  • Sales Decs
  • Marketing emails
  • Sales emails
  • Internal databases
We recently ran a campaign in a customer community portal and generated 50 reviews in 24 hours. This allowed us to have fresh content, which is especially important during the current COVID time.
Very good support
No
Jennifer Freedman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using the TrustRadius platform to generate reviews which can be used to provide customer proof points and testimonials to potential users. It can be difficult to capture customer feedback so this provides us with an additional way to do so. Departments involved have been business ops, sales, marketing, product and customer success.
  • The support TrustRadius offers has been really impressive!
  • The TrustQuotes library is very easy to use both to create quotes and to find them.
  • The reports section is really helpful and provides us with valuable visitor insights.
  • It would be nice to be able to customize the review widget further.
TrustRadius is really great for gathering true insight into the customer uses cases and overall satisfaction with our platform vs. others. We are not using TrustRadius as a lead generation tool, but rather a tool which helps us move contracts through the sales funnel faster.
  • Increased reviews in industries which have proven difficult previously.
  • Provided over 100 talking points for the sales team to reference and share.
  • Improved our overall market position.
The quality of the reviews has been quite good. We also included custom questions to provide specific insight into the buying process and our product to provide additional feedback to both our product marketing and sales teams. The majority of the feedback has been consistent and has helped us to build use cases to address those needs.
We've also partnered with G2Crowd. The account support we've received from TrustRadius to G2Crowd is night and day. With TrustRadius we feel like we have a true partner who is invested in our success as much as their own.
  • Generate social proof
TrustRadius has allowed us to gain feedback and proof points that are used by both the product and sales team. The product team uses the feedback to validate their vision and the sales team uses these proof points to start conversations and validate experiences that are expected when using Jama.
  • Website
  • Marketing collateral
  • Sales collateral
  • Sales Decs
We've seen great success in including TrustRadius reviews and quotes within our sales deck. It's easy for us to point to a story that was not crafted by our own content team and is the true voice of a current customer. These stories resonate with our prospects because they offer a much more natural tone.
Marc Duke | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Review Management Program
  • TrustQuotes Library
  • TrustQuotes for Web
  • TrustQuotes for Salesforce
  • TrustReport (Product Report)
Criteo has looked at TrustRadius to support one of its key products - Criteo Direct Retargeting, reviews, buyer insight and comparisons are being used across the organisation from sales to product to PR. So anyone from product managers to market intelligence to sales is aware. We have seen that in recent months people looking at customer sat, product development and sales are also looking more closely at the insight generated from the platform. There is a growing interest in the origin of the reviews both in terms of company size and geography to support local initiative and specific campaigns.
Criteo has used the platform in a number of ways:
  1. Generate reviews of its products
  2. Gain an insight into how our products and specific features compare with our key competitors
  3. Understand what users like and more importantly what they don't
  4. Generate a set of reviewers who are happy to support future PR and marketing support
  5. Buyer intent is matched to internal sales efforts
  6. By analysing the issues raised we can compare this to areas of possible future product development
  • Trust quotes
  • Comparatives
  • Buyer Intent
  • No direct lead info is a big negative
  • Setting up categories to analyse trust quotes is horrendous
  • Competitive chart functionality is limited and hard to use
Brilliant for detailed product reviews and very good at comparing vendors around specific features/attributes. The quote library is also very powerful independent endorsement. Buyer intent is also very powerful when trying to understand which companies are looking at our product.

Not great on lead generation if you are looking at sourcing prospects. The platform does not offer non-English reviews which for a global company is a drawback. Additionally, the platform is a little light on details of how products used.
  • Customer review number up
  • Number of trust quotes
  • Increase brand awareness
  • Manage brand reputation
  • Scale customer proof through reviews
  • Identify candidates for case studies & advocacy
  • Create sales enablement content
  • Improve sales efficiency
At present the missing piece is connecting TR and our site so we have little or no visibility on traffic. The quote library is excellent [and] buyer intent is very helpful. To date we have not set hard metrics for ROI (rather a test it and see).
We did not use custom questions due to internal issues. But a colleague has described content as a 'treasure trove' and another as a 'goldmine' (that applies to the negative comments too). The content is better than some sites (TrustPilot) but comparable to others (G2, Peer Insight). What sets TR out from other platforms is a focus on product feature and attributes.
We have not used the custom questions option but understand the value that using custom questions offers at it enables you focus on specific product features or usage cases as well as test specific messages in a way that the standard questions don't offer. It is a really good supplement when compared to undertaking primary market research
  • G2 is better on the lead gen side but not on the depth of reviews but leaving video reviews is good
  • Capterra reviews not as comprehensive nor overall functional
  • Peer Insights better scoring of reviews and a Gartner company
  • TrustRadius not as comprehensive in terms of the reviews left but the platform is much more user-friendly.
It's been really really powerful for me personally to see how peer review really works and can be integrated across an entire business and its value in an integrated influencer marketing programme. It has enabled me to understand the full power of these platforms in terms of user views, competitive comparisons, buyer intent.
  • Gather product feedback
We have analysed reviews across all the platforms we have used - Trust Radius, G2, Peer Insight, Capterra and TrustPilot and for all of them have compared the rating, and looked comments and analysed them all by attributes both positive and negative. From this we can then look at how important different attributes are.
  • Internal databases
We have not got to that point yet as the platform has been used in the first instance to see how customers review the platform, due to other internal priority we have not used the reviews in dedicated campaigns. We did try to encourage delegates to leave reviews at events but over time we will expand usage.
There is always room for improvement but I have found the team, responsive, courteous, helpful and have always set expectations in dealing with any questions I have.
No
Yes, I was sent a brilliant piece of collateral about how to use peer review sites, I could use the collateral to explain the value of TrustRadius to people across the business.
4
Some are from PR, others are from product marketing, others are in sales, while others are in mid-market marketing and others also focus on customer satisfaction and market research work. We also have people who specialise in competitive intelligence who also benefit from the platform.
2
It helps to know how to use the platform, how to review quotes and assign attributes to sections of the review. It also is useful if you can analyse data and know how embed the charts.
  • Competitive insight
  • Customer insight
  • Customer advocacy
  • Product development
  • Closer integration into salesforce
  • Use of widgets on our website
Always room for improvement and the question is always about ROI.
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
  • Analyst Reports
The comprehensive nature of the platform, the ease in which a review program could be run and how reviews impacts into market analysis reports. This makes the platform really powerful.
I would look more at the lead generation element and more on the web traffic element
  • Trust Quote feature
  • Buyer Intent tool
  • Comparative charts
  • Widget feature
There is always room for improvement but it did not take too long to get to grips with the platform and the real key is working off reviews that are left, the more reviews the more powerful the platform is. The key is to look at every aspect of the platform and think about the ways in which it can be used internally.
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