TrustRadius for Vendors

TrustRadius has been very beneficial to help me increase our pool of customer advocates. In order for us to keep up with our rising demands for references, quotes, feedback, etc, and also be respectful of our customers' time and ability to participate in advocacy activities, we need to keep growing our base of advocates. Having a steady stream of reviews coming in has really helped with that. Having a large number of customer quotes to work with, especially quotes that compare us to our competitors has been especially helpful. I'm able to provide good information to our sales teams that they can share with prospective customers, often avoiding the need to reach out to our base of customer advocates for their assistance.

TrustRadius is definitely helping our company's Share of Voice in the market... the very busy market we are in. We continue to make steady progress on driving reviews and maintaining our position on the quadrant.

The periodic CSM contact moments help in staying on track of goals to increase the amount of reviews and to do more with given insights. TrustRadius was also the first review platform on which we started to publicly thank and respond to the reviews. For one because the platform offers proper possibilities to do so (other platforms are less equipped for this or more difficult). They also provide guidance and best practices for this.

Hard to say. I suppose gathering quantifiable metrics from TrustRadius would be better.

TrustRadius has made it easy for me to meet my goals of adding new reviews. Of the different platforms we work with, TrustRadius has helped us collect the most reviews for our products without sacrificing detail or quality. The tools from TrustRadius reviews make it easy for me to share this content with other marketing and sales team members as well.

Additional insight and visibility into client satisfaction as well as the overall number of reference-able clients.

We were quickly able to enter the TrustMap and this was a great achievement for all of us and for our company.

TrustRadius has enabled us to grow our overall review quantity, achieve additional third-party distinctions and supplemented our demand generation efforts. We have seen increased utilization of customer-generated content across our various departments and have also seen the content increase the effectiveness of our campaigns and competitive deal cycles.

It just helped boost conversions on our landing page and free trial pages.

TrustRadius has helped me in my digital role by providing me with quality quotes we can use on the website and in our content. It also helps us understand how real users talk about our tool. This can redirect the way we write our copy and can be a way to reinforce that we are speaking our target audience's language.

TrustRadius has helped us to be ale to display that social proof to our customers and prospects.

It's been really really powerful for me personally to see how peer review really works and can be integrated across an entire business and its value in an integrated influencer marketing programme. It has enabled me to understand the full power of these platforms in terms of user views, competitive comparisons, buyer intent.

TrustRadius gives us a great proof point for client feedback, which is where our team is focused.

I've been able to empower my teams with relevant quotes and reviews that they can use by industry, use case, services component, etc. It also has allowed me to make our marketing collateral even more interesting and relevant to readers.

Served as a powerful mechanism to gather positive feedback on our products.

At this point it has not but that has nothing to do with TrustRadius- it's more to do with the amount of activities my team is managing with regard to customer activities. Online reviews are not currently a KPI that we measure.

TrustRadius helps us elevate our brand presence authentically. Reviews have an outsized influence on purchase decisions with our target buyers, and TrustRadius allows us to highlight the success of our customers to prospects considering our platform.

We have KPIs for collecting customer feedback, testimonials, and case studies, and the reviews on TrustRadius help us identify which companies might be well suited for case studies. We also use the quotes on the web site. We are incorporating testimonials on many of our trial submission form pages as well, which has increased conversion on those pages.

We are well on our way of achieving an OKR for the year. Goal is to have 50 fresh reviews by EOY. With 30 reviews completed, we are on our way there!

I cannot speak to KPIs so far, but I'm responsible for anything that drives social proof. Given this, it's been a great tool so far!

To be blunt, TrustRadius helped to legitimize the Customer Marketing team's existence and put them on a path to greater attribution and visibility at Cision. TrustRadius is now part of the required checklist in our campaign planning to ensure success. Cision is a global organization and our regions are all asking us during our budget and planning cycle how they can get someone from TrustRadius helping them.

Still too early for me to tell, but that is mostly a function of the length of sales cycles in our industry. Overall, the ability to get long, comprehensive reviews from customers will benefit us in the long run as it will give our sales team strong collateral to use in the buying process.

It has helped me to better understand how to reach customers, how to meet them where they are, and utilize those touch points to reach my org's end goals. It has also helped pivot our company from depending too heavily on traditional market research and analyst reports, leveraging a new, rich source of information.

My main KPI is the amount of reviews collected, TrustRadius review collection outreach on our behalf has helped us go above and beyond our goal for the amount of reviews we have so far collected across all three of our product offerings