Overview

What is TubeMogul (discontinued)?

TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.

Recent Reviews

Keith's Review

8 out of 10

April 01, 2016

Incentivized

TubeMogul is currently being used to programmatically buy video for Zimmerman clients. It is being used by the digital media department. …

Fully Transparent Video DSP with great customer service

9 out of 10

March 31, 2016

Incentivized

We are using Tubemogul as our preferred Video DSP. We are using Tubemogul across our department. Tubemogul is an easy to use platform to …

TubeMogul - Transparent, Efficient Video Partner

9 out of 10

March 28, 2016

Incentivized

TubeMogul is used as a programmatic video partner, placing video media across the digital landscape on behalf of our agency and client. …

TubeMogul needs work to keep up with YouTube's offerings for analysts like myself that do more than just video advertising.

1 out of 10

March 25, 2016

Incentivized

Tubemogul was used in the digital advertising department by advertising analysts including myself. It satisfied our clients' need for …

Supply partner review of Tube.

8 out of 10

March 25, 2016

Incentivized

We are using TubeMogul as a partner to help monetize our live streaming and video on demand inventory. It is being used by several members …

TubeMogul Review

8 out of 10

March 22, 2016

Incentivized

TubeMogul is used for programmatic media buying and it is solely used by the ad operations department. The primary problems that TubeMogul …

Serviceable Platform, Good Customer Support, Low Scale

6 out of 10

March 22, 2016

Incentivized

I am an analyst in our advertising operations department, and we are the only department to use Tubemogul. We use Tubemogul, along with a …

TubeMogul - Preroll DSP w/ those whistles and bells!

7 out of 10

March 22, 2016

Incentivized

We upload our custom segments into the platform for targeting specific audiences--even though they have a plethora of third party segments …

User Review of TubeMogul

9 out of 10

March 18, 2015

We use Tubemogul's platform to run video campaigns for our clients

Excellent product! Incredible time saver.

10 out of 10

May 09, 2014

While working for a large internet retailer, I used TubeMogul on a daily basis for several years. It allowed me to quickly and efficiently …

Read all reviews

Popular Features

View all 13 features

Ad dashboards (7)
7.3
73%
DSP integration (6)
7.1
71%
Ad performance reports (7)
6.7
67%
Ad campaign creation (6)
6.5
65%

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Pricing

View all pricing

TubeMogul (discontinued)

N/A

Unavailable

What is TubeMogul (discontinued)?

TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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1 person also want pricing

Alternatives Pricing

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Post Affiliate Pro

$129

per month

What is Post Affiliate Pro?

Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…

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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.8

Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

6.7

Avg 7.8

6.5
Ad campaign creation
(6) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
6.6
Ad deployment
(6) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
7.5
Display advertising
(2) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
6
Ad display and retargeting segmentation
(4) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
6.9
Sequence targeting
(2) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

5.7

Avg 7.8

7.3
Ad dashboards
(7) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
6.7
Ad performance reports
(7) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
5.2
Ad conversion tracking
(2) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
3.1
Ad attribution reporting
(2) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
6.4
Cross-channel ad management
(5) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
5.5
Ad forecasting and optimization
(6) Ratings
Ad forecasting models predict campaign performance to assist with optimization.

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Product Details

About
Integrations
Tech Details

What is TubeMogul (discontinued)?

TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.

TubeMogul (discontinued) Integrations

Oracle DMP, now part of Oracle CX Marketing

TubeMogul (discontinued) Technical Details

Operating Systems	Unspecified
Mobile Application	No

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Comparisons

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Reviews and Ratings

(22)

Attribute Ratings

Reviews

(1-10 of 10)

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April 01, 2016

Keith's Review

Keith LeMontang

Digital Marketing Analyst

Zimmerman Advertising (Marketing and Advertising, 501-1000 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Videology

It once again depends on the objective on the campaign and what the client is looking to achieve.

March 31, 2016

Fully Transparent Video DSP with great customer service

Verified User

Strategist in Marketing

Marketing and Advertising Company, 201-500 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Videology

One similar product I have evaluated is Videology. Videology is a demand site platform that provides a technology filter to serve video across screens. I have not yet used this platform for media buying but it seems very user [friendly] with many publisher direct deals linked in their dashboard. I choose to run tubemogul for my campaigns because they have a larger reach and our agency partnership. They also have great customer service, which is important to me.

March 28, 2016

TubeMogul - Transparent, Efficient Video Partner

Verified User

Employee in Other

Marketing and Advertising Company, 501-1000 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Brightroll

Transparency - ability to easily manage media buy.
Account management - working closely with TubeMogul account managers to get best performance

March 25, 2016

TubeMogul needs work to keep up with YouTube's offerings for analysts like myself that do more than just video advertising.

Verified User

Analyst in Marketing

Internet Company, 51-200 employees

Score 1 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Youtube

Like I said previously, it's much easier to have video advertising consolidated with other ad mediums. It keeps consistency in targeting and reporting as well.

March 25, 2016

Supply partner review of Tube.

Verified User

Employee in Sales

Sports Company, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

TubeMogul has been more willing to collaborate with us in all of our key regions where as most other DSPs are focused on a single region. This global presence makes them an attractive demand partner for our business model.

March 22, 2016

TubeMogul Review

Verified User

Analyst in Marketing

Political Organization Company, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

DBM, AppNexus and Brightroll

TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.

March 22, 2016

Serviceable Platform, Good Customer Support, Low Scale

Verified User

Analyst in Marketing

Political Organization Company, 51-200 employees

Score 6 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

DoubleClick, Brightroll and AppNexus

1. DoubleClick
2. Tubemogul
3. AppNexus
4. Brightroll
5. Dataxu

March 22, 2016

TubeMogul - Preroll DSP w/ those whistles and bells!

Verified User

Analyst in Marketing

Political Organization Company, 51-200 employees

Score 7 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

DoubleClick

Between the two platforms for similarly targeted campaigns, I have not seen any real difference in metrics like click through rate and completion rate. When stacking on a viewability threshold, DoubleClick tends to scale a bit better than TubeMogul. While I am a HUGE Google products fan, I have to say TubeMogul's Optimization Goals feature is awesome and something DoubleClick does not have. The ability to prioritize your goals is a huge plus. Coming from an agency, ensuring delivery usually is king. Having the ability to then tack on your viewability, CPM/CPC, completion rate, CTR, CPA, site diversity preference goals is awesome.

March 18, 2015

User Review of TubeMogul

Olesya Zinovieva

Campaign Manager

Cadreon (Marketing and Advertising, 51-200 employees)

Score 9 out of 10

Vetted Review

Verified User

Alternatives Considered

DoubleClick,Videology,adapt tv

Tube doesnt have many options for CPA driven campaigns; it doesn't have a well-vetted inventory; it doesn't have as many targeting capabilities: i.e. demo, language, channels etc.

May 09, 2014