Name: Tubular Labs - The Leader in Social Video Intelligence
Uploaded: 2022-08-10T16:03:59.000Z
Duration: 3 min 23 s
Description: Tubular Labs Overview - Social Video Intelligence

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### Social Media Platforms
Users appreciate Tubular's ability to provide insights into social media platforms, particularly in tracking video statistics and channel behaviors across various platforms. However, there are concerns about the platform's limitations, such as inaccuracies in categorizing channels and videos on YouTube and the absence of certain features like Instagram in-feed video data. Despite these drawbacks, Tubular remains a valuable tool for monitoring influential users, conducting competitor audits, and analyzing campaign performance across social media platforms.

### Content Analysis
Users appreciate Tubular's content analysis capabilities for their ability to provide valuable insights into video content trends, audience segmentation, and content strategy optimization. While some users express minor concerns about the availability of certain segmentation options or language limitations in video categories, overall, Tubular's content analysis functionality is seen as a powerful tool for guiding digital content strategies and identifying growth opportunities in the ever-evolving digital landscape.

### Content Strategy
User sentiment regarding Tubular's content strategy capabilities is generally positive, with users highlighting the platform's ability to guide digital content strategies, identify key genres for ROI, and uncover whitespace opportunities. Some users express a desire for additional features such as the ability to track new creators within properties and a broader selection of content genres. Despite minor drawbacks like the lack of contact information for creators, Tubular is praised for providing valuable insights that inform strategic decision-making and enhance research efforts.

### Performance Metrics
Users appreciate Tubular's ability to provide unique and detailed metrics that are not readily available on other platforms. However, some users express frustration with certain limitations in the platform's performance metrics, such as the inability to access specific data points like Watch Time in Video Intelligence. Despite these drawbacks, Tubular's performance metrics are generally regarded as a valuable tool for tracking video performance and audience engagement across various social media channels.

### Video Analytics
Reviewers consistently praise Tubular's video analytics for its ability to provide comprehensive data on video performance and audience engagement. Users appreciate features like Boolean search for specific video content topics, filters for creator and audience segmentation, and the flexibility to track short-form video metrics. While some users find the interface slightly cumbersome for data analysis, overall, Tubular's video analytics functionality is regarded as a valuable tool for monitoring and optimizing video content strategies.

Tubular is a versatile software that solves business problems for its users. With the help of Tubular, users can research and identify categories of content that deliver the best ROI. They can measure their performance against their competitors, especially video views, which helps them understand what works and what needs improvement. The boolean search feature allows users to comb through videos, RFPs, creator channels, and video lists effortlessly. Additionally, it informs them of trends without focusing on audiences on TV and is complementary to other tools.

Tubular's software provides quicker ways to insights about each social channel and content; they can determine how well it fares against the competition. This feature helps businesses showcase examples in media plans, especially short-form video data, including TikTok data, to see trends. The platform also allows finding out the largest YouTube creators in a certain genre, demographics of creators, language of creators, and what percentage of their views come from shorts. Ultimately, Tubular helps businesses change aspects of videos that would engage audiences more and determine top creators to engage with to determine the latest top trends.

Clean User Interface: Reviewers have consistently praised Tubular's clean and easy-to-use user interface. Many users found the design of the platform to be detailed, organized, and visually appealing. This has made it possible for non-technical individuals to use the tool with ease.

Accurate Data: Users appreciate that Tubular provides highly accurate data which is essential for making informed business decisions. The ability to track all video statistics on social media platforms including demographic data for channels and videos, audience behavior, property roll-ups as well as unique metrics such as what each creator's audience buys on Amazon has been particularly valuable.

Cost-effective Solution: Reviewers appreciate that Tubular strikes a great balance between pricing and features. It is an affordable option compared to other pipeline services available in the market without compromising on quality.

Limited Metrics: Some users have expressed disappointment in the fact that Tubular is limited to video metrics. Several reviewers have mentioned wanting a more holistic view of social performance beyond just video platforms.

Confusing Interface: Many users find the user interface confusing and not optimized for scrolling and selecting metrics. Some have specifically mentioned difficulty with making lists or clicking through various buttons to find what they need.

Expensive Price Point: A few reviewers have noted that the price point can seem expensive, particularly given the 2-seat minimum requirement. This has been mentioned as a downside for some potential customers.

Tubular is a cloud-based sales pipeline and customer relationship management (CRM) software that enables teams to manage their contacts, leads, deals, tasks, and more. It offers tools for visualizing the sales pipeline in real-time so that users can quickly understand what stage each deal is at without manually updating it. Tubular's workflow integration ensures that it fits seamlessly within an organization's existing processes.

One of the key features of Tubular is its email correspondence management system. Each deal has its own unique email address which can be included in CC or BCC fields so that all related emails are easily accessible from the deal timeline. The software allows indexing of contacts, organizations, and deals so that users can search for information as required.

Users can prioritize tasks with due dates linked directly to deals with notifications sent when completed automatically. Filters enabling visual sales reports highlighting trends by quarter or team member help users make data-driven decisions about where to focus their sales efforts. The software also supports lead importing from multiple sources including MailChimp and Autopilot while web forms or popups captured via Tubular are supported for creating new leads.

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Most social media tools provide some level of analytics, and basic integrated reporting is a must. There are some specialty tools specifically designed to track and analyze social data. Some like SocialBro are focused on a single platform like Twitter. Others like Simply Measured are capable of providing a complete snapshot of social data from a variety of different platforms.

Social Media Analytics

Grinder: Tips for beginner/pano gumamit ng grinder to cut(metal)tubular,plywood,granite,actual demo.

Demo of a see-through tubular lock.

Whenever I demo the friction saw, there is always at least one person who has never seen it before. In past classes, I've doubled up and tripled up paracord to cut through and without fail it burns right through. To demonstrate the capability of the paracord friction saw, I decided to make this quick video. 

In the video, I cut through a single piece of paracord, a 1" tubular length of climbing webbing (max load approx. 4000lbs.) and a length of 2" tubular webbing (max load approx. 7000lbs.) In less than 10 seconds each, the paracord is able to burn through each piece. 

This saw has various applications and as long as you have swapped out your boot laces for 550 cord or have a hank available, you have a means to cut through tape, rigging and other lines. Hope this helps!

Kev

550 Paracord Friction Saw Demo (vs. 1" and 2" tubular webbing)

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Demo of a cutaway tubular lock.

Social Videos
- Explore the social video universe 
- Video performance
- Video Categories

Creators
- Evaluate creators & their content
- Unmatched scale
- Creator snapshot

Audience
- Overlapping viewing behaviors
- Audience Composition

Behavior
- Holistic customer journey view
- Trended Insights

Sponsored Content
- Sponsored Content Analytics
- Search Partners and Sponsors
- Campaign Performance

Tubular is a trusted partner in inspiring what is remarkably relevant. The company provides a unified view of the shifting values and interests of audiences across YouTube, Instagram, Facebook, Twitch and Twitter. Tubular sees what no one else sees: new content categories, new creators, and the passions that are driving what’s next in culture. Tubular powers agencies, brands and media companies to make efficient decisions that grow their business through AI, machine learning and human analysis. Trusted by some of the biggest brands in the world, Tubular is the only company that is a member of the <a href="https://info.tubularlabs.com/e/67932/measurementprogram-/fb9r84/515615587?h=F0USJUZzdsb1o2zzqrkgZyjm9Rk2GjC1hWcrkyBvpn0" rel="">YouTube Measurement Program</a> and a <a href="https://info.tubularlabs.com/e/67932/tions-measurement-partnerships/fb9r86/515615587?h=F0USJUZzdsb1o2zzqrkgZyjm9Rk2GjC1hWcrkyBvpn0" rel="">Facebook Measurement Partner</a>. For more information, visit <a href="https://can01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.tubularlabs.com%2F&amp;data=04%7C01%7CShaun.Smith%40wildbrain.com%7C4f6ee0cb65144b4b3d1008d8b725b9e6%7C4dc06e2247684f5f9228809e4588d8c1%7C0%7C0%7C637460719956635058%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=0JmC45f84nF3JFF4KAzRRndpQG%2FbHYv%2F2UHFhz0YpmE%3D&amp;reserved=0" rel="">www.tubularlabs.com</a>

Tubular Labs

Tubular Labs Overview - Social Video Intelligence

Tubular Labs - The Leader in Social Video Intelligence

GET MORE INSIGHTS FROM TUBULAR LABS!

Tubular Labs ► https://tubularlabs.com

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