TrustRadius
Tumblr is a very easy to use microblogging platform and social networking website, owned and operated by Tumblr, Inc. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs, as well as make their blogs private. https://media.trustradius.com/product-logos/NK/UX/ETABGXCDP4TT.pngTumblrGreat for reaching liberal teens and young adults. Not recommended for B2B use. Ever.2016-04-30T19:21:24.884ZTumblr is a widely used blogging platform that's simple to use. We use Tumblr specifically for clients since, internally, we don't have much use for it. We implement it for clients that create shareable content that appeals to the Tumblr user demographic (teens and young adults interested in self-expression and an income of $75k or less, slightly skewed toward females).,Tumblr's demographics may serve some businesses very well.
We notice a higher rate of engagement with content shared on Tumblr vs. other leading social media.
It's very easy to build a Tumblr following (and typically quicker than Facebook).,Tumblr doesn't provide detailed engagement statistics (other than interactions over a predefined set of date ranges).
Reblogging items from another Tumblr blog is cumbersome and results in multiple page redirects/refreshes.
Tumblr's design and feature development is not well organized. These changes introduce variables that must be explained when reporting on KPIs.,6,Tumblr takes time to manage and, thus, the way many clients evaluate ROI is subjectively based on brand impression.,Blogger, Facebook, Twitter and Twitter,Facebook for Business, Hootsuite Pro, IFTTTMatthew HardestyTumblr is Trustworthy2016-03-04T19:48:19.872ZSince Tumblr is capable of supporting so many functions, it's a useful tool within a group of people to ensure that we are all "on the same page" regarding issues at hand. The support of blogs and samples/examples of product categories is a great feature for people who think visually.,The ability to follow blogs that deal with very specific topics and POV is very useful, as they are generally well written and highly on point.
Being able to use a visual example within a "digital community" to say "is this what you mean?" is priceless.
When a team is "word smithing" something, such as a mission statement, using examples from Tumblr is very effective.,The search function could be more robust and detailed.
I personally like the randomized visual layout of examples, but some team members found it to be annoying.
The "recommended for you" feature rarely makes a lot of sense to me...,10,Saves time and effort by not wasting efforts on untenable issues.
Helps creative thinkers get to the point rapidly.
Brings multiple approaches/ideas to the virtual table.,Google BigQuery,Adobe Analytics, Microsoft Application Virtualization,50Constance ConklinTumble into Tumblr2015-08-25T14:29:11.824ZTumblr can actually be a fantastic tool for retail businesses . At our business, we have found it to be a great way to show new merchandise to attract more younger customers to our store. Depending upon what type of merchandise you wish to showcase to your followers, you really need to do testing with different types of effects that show the product that you are offering in such a way that your customers are more likely to find appealing. It really doesn't hurt to have someone that you may already have on staff with a photography or design background do the initial photographs for you. By creating a Tumblr for your business, it opens up a new avenue to bring in new clientele, which is great for businesses both large and small. I would caution that some of the photo effects that you use on Tumblr can help or harm your business depending upon how you use them. Make sure to give a flattering, but accurate portrayal of your merchandise so that customers do not feel misled. Also, make sure that your regular customers can be made aware of your business Tumblr when they come into the store.This way they can encourage their own followers to seek out your Tumblr and increase the chance of bringing in new business from your Tumblr account.,Tumblr is very accessible as a download for cell phones.
It's free to use.
It allows for employees who might not otherwise have the opportunity to express creativity at work to do so for the benefit of your business.,It can be hard to get followers, similar to Twitter.
Also similar to Twitter, its possible to get followers that are in no way interested in your business and seeking to promote themselves.
If you want to use Tumblr to promote your products online, it can be a trial and error process that can be frustrating for businesses that have little experience with photography.,8,It has increased the visibility of our business overall.
We are able to tell which items are clients are more likely to buy before we even put them on display.
It give employees an opportunity to use their own creativity to help generate revenue for the business.,Facebook, Twitter and InstagramSara GeeI'm Head Over Heels for Tumblr2014-03-11T19:32:35.573ZI use Tumblr for several of my clients. It is great for clients who want to share short form and visual content (like lifestyle, fashion and design industry clients). It's usually used by one or more people on the content marketing team of an organization. I also have several online personality clients who use the platform.,Tumblr integrates with other platforms, such as Facebook, Instagram and Twitter. This helps increase the reach of a piece of content.
Tumblr is easy to set up and use.
Tumblr is easily customizable.
Tumblr has a great mobile app for on-the-go publishing.
Tumblr has several free themes that suit many different types of publishing needs.,Tumblr doesn't pull the image thumbnail directly from a link, so the user has to manually input an image link as well when publishing a link post.
Some of Tumblr's themes have functionality issues (for instance, the tweets widget may not always work in some themes).
Tumblr does not support ads.,10,Increased traffic to websites
Increased reach for marketing content
Increased brand recognition,,10Carla RisemanOut for a Tumblr2016-06-24T20:20:32.624ZI, personally, use Tumblr to review media, connect with friends through shared posts and images, and to follow crafters who make work that I'm interested in. It acts as an easy-to-update starting platform for new business to reach out to consumers through tagging, spotlighted posts, and fanbases in a way that business websites cannot. It also allows people to connect one on one in an informal blog setting with direct messaging and links to external sites or services.,Tagging posts - You can experiment with tags to get views and to organize your own posts for later review.
Variety of post options - You can upload a good variety of media (text, image, sound, video, links) and set them to post on a schedule or immediately. This gives you some flexibility when scheduling online campaigns or keeping up with followers.
Connecting communities - Tumblr is an informal network with a lot of followers, so it's a great platform for reaching out to youths and starting discussions. Many of the circles on this site involve information about news, culture, and activism while others serve as support groups or fanbases.,Trigger tags should be a thing - Many people on tumblr are vulnerable to certain content, and it can be hard to avoid it. Maybe some of these tags would help restrict content.
An in-line gif creator would be pretty cool.
Verify celebrity accounts. I haven't looked for one in a while, but I remember that being a concern.,9,Tumblr has helped me meet new people with similar interests.
I used it for development blog postings for a game we worked on in college.
N/A- Not really business oriented beyond linking to pages, but I don't have one of those businesses. I've just seen people use it for that.,blogspotVerified User
Unspecified
Tumblr
57 Ratings
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