Tumblr

Positive: Increased engagement with staff.

Positive: Stronger feeling of community and additional areas for dialogue in a less business-like setting.

Negative: Additional privacy and policy considerations that may not be necessary for other platforms.

It helps reach broader audience

It is free to use

Publication of content could be done by anyone

Tumblr has helped me meet new people with similar interests.

I used it for development blog postings for a game we worked on in college.

N/A- Not really business oriented beyond linking to pages, but I don't have one of those businesses. I've just seen people use it for that.

Tumblr is good to host images and to integrate with other applications, with its easy to use developer tools.

Tumblr takes time to manage and, thus, the way many clients evaluate ROI is subjectively based on brand impression.

Saves time and effort by not wasting efforts on untenable issues.

Helps creative thinkers get to the point rapidly.

Brings multiple approaches/ideas to the virtual table.

Better customer service

Increased efficiency

Better customer satisfaction

Can be seen as less professional

It has increased the visibility of our business overall.

We are able to tell which items are clients are more likely to buy before we even put them on display.

It give employees an opportunity to use their own creativity to help generate revenue for the business.

Tumblr offered more brand and company exposure for the client I used it for.

It provided a place where the company could be more accessible and relaxed.

Since Tumblr is a free tool to use, the impact it's had on our business objectives has only been positive. We do use Tumblr as a way to hopefully build credibility for our company (within the ad world), in addition to building agency/brand love among future potential employees.

Increased traffic to websites

Increased reach for marketing content

Increased brand recognition

Awareness. More frequent original content led to an enhanced awareness.