Name: TV & Radio Attribution
Author: Quality Analytics

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TV & Radio Attribution is a tool offered by Quality Analytics that allows businesses to measure and analyze the impact and effectiveness of their TV and radio advertising campaigns. According to the vendor, this software solution caters to businesses of various sizes and is particularly useful for marketing professionals, advertising agencies, media buying agencies, brand managers, and media planners.

## Key Features

**TV Attribution Features**: According to the vendor, this feature utilizes a data science process to assign usage data to offline media schedules and calculate the benefit of television advertising. It integrates with Google Analytics to measure the impact of TV ads on website visits, conversions, and user behavior. The granular analysis provides minute-level, geography-specific, marketing channel-specific, and device type-specific data for accurate attribution.

**Radio Attribution Features**: The vendor claims that with radio attribution, businesses can assign usage data to offline media schedules and calculate the benefit of radio advertising. It also integrates with Google Analytics to measure the impact of radio ads on website visits, conversions, and user behavior. This feature allows for local market measurement, precise timestamp tracking, and customizable key performance indicators (KPIs).

**Cross-Channel Features**: According to the vendor, this feature enables businesses to measure and analyze both TV and radio advertising campaigns in a single platform. It provides the ability to compare the performance of TV and radio campaigns with other channels, such as digital or out-of-home, to evaluate overall marketing effectiveness. The platform also offers optimization insights and quarterly check-in meetings for reviewing progress and fine-tuning attribution strategies.

**Data Science Process**: The vendor states that TV & Radio Attribution utilizes a sophisticated data science process to assign usage data to offline media schedules. This process helps calculate the benefit of TV and radio advertising and generate a return on investment. It ensures accurate attribution and forecasting capabilities to determine the expected impact of ads.

**Google Analytics Integration**: According to the vendor, TV & Radio Attribution seamlessly integrates with Google Analytics to measure the impact of TV and radio ads on website visits, conversions, and user behavior. This integration provides businesses with insights into the effectiveness of their advertising campaigns and allows for data-driven decision-making.

**Local Market Measurement**: The vendor claims that with radio attribution, businesses can measure the impact of radio ads at the local market level. This feature enables targeted analysis and optimization, allowing businesses to tailor their advertising strategies to specific geographic areas for maximum impact.

**Precise Timestamp Tracking**: According to the vendor, radio attribution requires accurate timestamps to the minute and timezone information for each radio ad. This ensures precise attribution and helps businesses understand the timing and effectiveness of their radio advertising efforts.

**Customizable KPIs**: Both TV and radio attribution features allow users to choose a key performance indicator (KPI) to track, according to the vendor. Businesses can customize their KPIs to align with their objectives and measure the success of their advertising campaigns.

**Comprehensive Reporting**: TV & Radio Attribution offers detailed reports on the performance of TV and radio ads, according to the vendor. These reports include metrics such as sessions, new users, and a customizable KPI. The comprehensive reporting feature provides businesses with insights to optimize their advertising strategies and maximize their return on investment.

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Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

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TV & Radio Attribution

Tools for measuring the effectiveness of marketing campaigns.

Marketing Analytics

Quality Analytics

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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TV & Radio Attribution

Overview

What is TV & Radio Attribution?