Name: Twirl
Author: Twirl Technologies

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Batch Management Software

Functional Testing

Development

Business Intelligence (BI)

Collaboration

Data Extraction

Dropshipping

Emissions Management

Intellectual Property (IP) Management

Privacy Policy Generators

Statistical Analysis

Workflow

Enterprise

Accounting

Accounts Payable

Crypto Tax

Online Trading

Subscription Management

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Compliance

HR Management

Payroll

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Agent Builder

AI Governance

Authorization

Cloud Storage

Custom Software Development Services

Data Center Virtualization

DevSecOps

Fraud Detection

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Public Cloud Infrastructure

Network Performance Monitoring

Secure Email Gateway

Sensitive Data Discovery

Session Border Controllers

System Monitoring

Time Series Databases

Tower Servers

Web Portal

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Content Management

Email Marketing

Market Intelligence

Marketing Automation

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Lead-to-Account Matching and Routing

Sales Enablement

Sales

Cloud Infrastructure Entitlement Management

Secure Service Edge (SSE)

Security

Architecture

Banking

Digital Forensics

Financial Services CRM

Internet of Medical Things

Vertical-Specific

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Twirl is a platform developed by Twirl Technologies Ltd. that aims to assist brands, marketing teams, and agencies in efficiently and cost-effectively producing authentic user-generated content (UGC). According to the vendor, Twirl streamlines the process of finding, hiring, and vetting UGC creators, reducing the time and effort required. The platform provides support in managing contracts, payouts, and production times to ensure a smooth UGC production workflow.

**Key Features**

**UGC Production Platform**: Twirl is designed to help brands, marketing teams, and agencies produce UGC efficiently and cost-effectively. According to the vendor, it offers a streamlined process for finding, hiring, and vetting UGC creators.

**Simple Brief Builder**: Twirl provides a brief builder tool that allows users to specify their ad specifications, concept, and creator requirements. Users can create a brief using the tool, ensuring that they provide all the necessary information for the UGC creators.

**Vetted Creator Network**: Twirl has a diverse and high-quality creator network that has undergone a rigorous vetting process. The vendor states that the platform ensures the inclusion of underrepresented demographics, promoting inclusivity.

**Project Management Dashboard**: Twirl provides a project management dashboard where users can monitor project statuses and manage all creator applications in one place. The dashboard allows users to view and evaluate applications from creators, simplifying the selection process.

**High-Quality UGC Delivery**: Twirl enables users to select creators, ship products if needed, and receive high-quality UGC within days. Users can submit revisions directly through the platform, ensuring that the final content meets their requirements.

**Flexible and Simple Pricing**: Twirl follows a pay-as-you-go pricing model, allowing users to only pay for the content they need. According to the vendor, there are no hidden fees or monthly commitments, providing flexibility in budget management.

**Smooth Creator Management**: Twirl handles all creator communications and coordination through the platform, simplifying the management process for users. Users only need to communicate with Twirl, eliminating the need to individually deal with multiple creators.

**Free Creative Strategy Support**: Twirl offers free access to their creative team, including a project manager, via Slack. Users can receive creative strategy support to meet the unique needs of each project, ensuring the production of high-quality UGC.

**Unlimited Usage Rights**: Twirl includes unlimited usage rights for the approved content, allowing users to utilize it for paid social media, websites, and emails. According to the vendor, users have the freedom to use the UGC without restrictions, maximizing its value and reach.


Managed Services + SaaS

Essential

Value

Premium

OutboundEngine

Twirl

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Twirl Technologies

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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Twirl

Overview

What is Twirl?