Typeform

Typeform

About TrustRadius Scoring
Score 8.5 out of 100
Typeform

Overview

Recent Reviews

The unique form builder

8 out of 10
April 22, 2021
We like to use Typeform at the very beginning of any project, to collect info or validate assumptions with our stakeholders.
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Typeform is easy and fun!

10 out of 10
January 19, 2020
We use a google form to collect applicant data for classes/events. However, it requires that someone check to see the entires received. I …
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Awards

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Popular Features

View all 16 features

Multiple question types (44)

7.9
79%

Themes (44)

7.4
74%

Custom logo/branding (42)

7.2
72%

Survey templates (42)

7.1
71%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Essentials

$30

Cloud
*Per Month

Professional

$35

Cloud
*Per Month

Premium

$59

Cloud
*Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Survey Format & Appearance

7.2
72%

Survey Content

7.4
74%

Survey Logic

7.1
71%

Survey Reporting & Analytics

8.0
80%

Survey Administration & Security

7.2
72%

Survey Distribution

8.7
87%

Product Details

What is Typeform?

Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code.
Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file storage); their Pro+ plan is $70/month for three users (also includes team collaboration, white-labelled typeforms, priority support, and 4GB file storage).

Typeform Video

How you ask is important

Typeform Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (140)

Ratings

Reviews

(1-25 of 44)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
We were using it to collect additional information from people interested in our courses. We were able to do so in a way that didn't hit them with all of the questions on one screen and instead presented them with one question at a time. Due to the integration with our CRM, we were able to filter respondents into separate email sequences to follow-up on some of their responses.
  • Presents questions one at a time.
  • Provides an eye pleasing platform for submitting information.
  • Integrates with my CRM for further follow-up.
  • Initially, it was difficult to figure out how to use the endings to drive respondents to different URL's based on their response to a particular question.
  • The integration with my CRM was easy to set up, but each time I needed to make changes, I had to delete the integration, then re-connect it, and then re-apply the tags for each response.
It is good for initial prospect questions, but I wouldn't recommend it for a full-on survey. It would also work well to get feedback after a seminar or online course.
The one time I needed to reach out to support, my question was answered promptly and I was able to complete my form.
Tom Mulhern | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Typeform in every department of our company. From our marketing department using it to create forms for use by customers to our sales department using it capture leads. We have also used it as a part of various social media contests and give-aways to capture user contact information and contest submissions. Another use of Typeform is for internal communications and questionnaires to our staff.
  • Surveys
  • Quizzes
  • Integrations/plugins
  • More flexibility for design of forms
  • Better user analytics
  • Organization of Workspaces
Typeform has transformed the way we interact with our clients and retrieve valuable feedback from them. It is the best option for building contact forms because it makes it fun and interactive to fill out forms, instead of a chore. Typeform is valuable for any sized organization and allows companies to interact directly with customers with quizzes and forms.
Score 1 out of 10
Vetted Review
Verified User
Review Source
[I believe] they have poor customer support [and that they] randomly keep changing plans. [I feel] their refund policy is also pathetic. [In my opinion,] there are much better options outside; use them instead of using Typeform. [In my experience,] it, first of all, takes more than 24 hours to even get [the] first response from support teams, and then there [is a lot of] back and forth due to their poor logical ability to analyze problems. [I] strongly feel that their support staff need training on attitude and data analysis.
  • Good marketing for [what I feel is] their poor product.
  • [They need to] hire better customer support.
  • [They need to work on] training customer [support] staff.
  • [They need to provide the] right analytical tools [to their staff so that they can] answer customers.
  • [They need to work on the] heavy fees charged to their customers.
[I feel] it is a pathetic tool [and] do not recommend using them.
[Overall, I feel it is] pathetic. [I think] their support staff needs serious training.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Typeform has been a great addition to our company. We are always focusing on giving our users the best experience possible and with Typeform we believe we can even with surveys. Gone are the days of the dated old Google Forms and people seem to be engaging more with the new forms of filling out surveys which Typeform delivers on.
  • Reliable
  • User experience
  • Engaging
  • Surveys
  • Pricing
  • Templates
  • Data
Typeform is good for startups and companies with new product launches where you want to engage the audience with fun and engaging surveys. No one wants to do surveys these days, especially for free. So the user experience must be top class for people to want to engage in the process.
I haven't used the support portion of Typeform, as everything was quite easy to use. I have never encountered a situation where I did not know what to do or how to fix something myself. Typeform is very easy to adopt within any organization, no matter if you understand tech or not.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use it for validating ideas and capturing user sentiment around a particular feature or user flow. The feature may be an existing one or one that will be introduced. I have also used it to capture leads based on the answers for a startup. And lastly I have used it for capturing customer reviews about the products I sell and how to improve them.
  • The beautiful presentation of the forms is second to none
  • Very customizable with logic features
  • Easy to share results
  • Easy to find previous typeforms
  • Intuitive interface
  • The icon menu can be confusing at first; I'd rather have text and icons
  • The limit of responses on the basic plan
  • Embedding issues in certain mail providers
A scenario that Typeform is best suited to is when surveying buckets of customers or users with different attributes. Typeform allows for logic pathways to question those customer buckets differently. And all of this is done with a single form instead of creating and sending out multiple forms. That allows the convenience of going through all the results in one place as well. The ability to customize the form through the use of variables means I can use the answer from one question in another question in the same form. Very useful for using names.

Typeform is less appropriate when you need heat map or key tracking metrics.
Typeform has a great help section that ranges from first steps, making a form, and question types to results and account and profile settings. The tutorials are short and concisely cover what you need to get going within a couple of minutes. I think the community is also a plus, as one can ask questions about more complex outcomes or if one gets stuck with a particularly unique form creation scenario.
Yaco Lioi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use and used Typeform to gather information about projects before the main meetings. This has helped us tons because type forms work wonderfully on all devices, and also the main point is that you can customize it as well. The looks of our brand are improved compared to using similar solutions such as Google Forms. Typeforms is just prettier in all aspects.
  • Great design.
  • Responsive in every screen.
  • Easy to use and deploy.
  • Sometimes it can be difficult to complete because of the steps.
  • More language customizations. Change buttons and labels.
  • More conditionals.
What you see is what you get. Typeform is easy to use and it just works. It is well suited for small and medium businesses and can solve the data gathering from other parts in an easy and good-looking way. It is not the best at the enterprise level where you may need something more custom-coded.
I never had a problem that needed customer support, but they seem really approachable.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Typeform has helped us in getting real-time customer surveys, NPS scores and so much more. A total game changer tool, but mostly I love the UI/ UX of it and its super-easy and quick to use, which makes it even better. Its like Canva - where you can just [drag], drop and your beautiful survey form is ready. Literally anyone can make beautiful and most importantly engaging survey forms. If you are evaluating, I would tell you, its way better than [SurveryMonkey] and similar competitors. Just go for it!
  • Super-easy to use and create beautiful forms
  • Love the sleek UI/UX
  • Simple drag, drop and create feature
  • Support can be improved a bit, but overall good product
Typeform is best suited for -
a) Product marketing teams - who want to know their product market fit, check NPS regularly or do some customer surveys about new feature launch/ check excitement about already launched feature
b) Marketing teams - who want to get real time customer feedbacks

Internally, also HR teams can use it for - employee engagements or planning events
Right now support is not bad though, but can be improved further a bit. Support can be better a bit...ideally they should have 24X7 support.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Typeform to manage everything from customer surveys and NPS collection to internal processes. Typeform makes it easy to create beautiful, intuitive ways of sharing information. We love how Typeform's team continually improves the product and have seen them introduce some exciting and really helpful features over the last three years.
  • Integration with HubSpot for automatic response routing
  • Incredibly intuitive, beautiful design.
  • Simple to build and deploy.
  • Greater form customization, though I understand that by giving users more control, that might impede overall intuitiveness from a respondent's standpoint.
  • Better reporting and data export.
  • Logic jump is great, but the way it's designed could be clearer—I wish there was a way to see an indent of the questions that would only be asked under certain conditions within the preview itself, not just the form map.
Typeform is perfect for both internal and external response collection. Though the tool might not be as robust for larger contexts as some other available solutions, I think the unique approach to question flow and beautiful design really do help to increase completion rates. So far, we haven't found a problem where we couldn't use Typeform as the solution.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We like to use Typeform at the very beginning of any project, to collect info or validate assumptions with our stakeholders.
  • Mobile first
  • Great usability, focused on the users (interviewer and interviewees)
  • Image research survey
  • Customizable survey display
Typeform is well suited for surveys, stakeholder research, and assumption/insight validation. I think it is less appropriate for anything else that isn't a survey.

Jamie Drahos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using Typeform for several solutions in our Learning & Development department. We have used it as a survey tool, information/recommendation form, quiz, etc. It is a modern online form builder that works on any device and is affordable. It is simple to use but has several advanced features to build more complex forms if that's what you need. We have also used it as part of an automation for our training intake process for new requests that come in across our Americas division.
  • The calculator tool allows you to use numerical formulas to create logic within your form for specific behavior.
  • Compatible with modern web browsers for both building a form and publishing, allowing it to work and look good on any device.
  • Integration with products like Zapier allow you to use it as part of a larger automation in your company.
  • Visually pleasing designs with use of themes, images and video to match your branding.
  • Quizzes can be accomplished using the calculator tool and branching, but it would be nice to have it as a default form type so it could be more easily built.
  • Would be nice to see the system have more options for default messaging/email confirmations tied to specific forms.
  • Although the integration with Zapier is expansive, some companies may want more native integration with other popular services instead of using a third party solution.
I believe that Typeform is the best solution on the market for custom web forms, surveys, and more. The opportunities are really endless when you think about how forms can be used in a company - lead generation, user engagement surveys, training quiz, idea generation, etc. The information you collect can then be manipulated or sent to another service to automate processes within the organization.
Questions are usually answered the same day if you are a paid user on the platform. Their support pages make it easy to find solutions on your own, so there isn't a reason to reach out to the support team. Feedback is also taken and shared with the larger team for future improvements.
Alvin Landicho | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Typeform internally and with many of our clients for a variety of reasons. From web contact forms, to process checklists and surveys. We even used it as an "online tax return" system for one of our accounting clients to populate all the data required to process their simple individual tax returns.
  • Simple and intuitive user interface.
  • Clean and pleasing design with nice quirkiness (like Mailchimp).
  • Great level of integrations available and customisations.
  • The editor is sometimes not intuitive to start with, but once you know how, it's quite easy and quick to create content.
  • The performance is sometimes not that great and the webpage has to refreshed and any edits are lost.
Excellent use case is any web-based data collection scenario. Its main plus is its pleasing and "single question" style interface which makes filling in a form quick and enjoyable. Plus it's mobile responsive so can be used as a mini "app" for many situations. The ability to branch with logic jumps and use calculator features all makes it quite a powerful tool. The user interface and experience is the main reason why we use and promote Typeform. No one feels like filling a form when they can see a whole bunch of question boxes staring in front of them.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our organization regularly survey constituents, whether students, alumni, or donors. We have tried a number of surveying platforms over the years with varying degrees of success. Typeform has provided the best interface for our constituents. Each department manages its own surveys. These can be stored in individual folders within Typeform. Surveys can easily be duplicated for re-use without losing prior information. User interaction with Typeform surveys is clean. I really like that all the questions aren't presented at one time, but that questions appear as respondents move through the survey. There are a variety of question formats, from radio tab to multiple-choice, short-answer, and email/phone. Typeform has become our go-to for gathering feedback on a wide range of topics as we engage with constituents and their interests.
  • Easy to create survey from scratch.
  • Drop-and-drag elements for ordering and re-ordering.
  • When duplicating surveys, it can be helpful to have time-sensitive questions highlighted to make sure these key fields are updated correctly.
We survey lots of people. Typeform enables us to gather, collect, and download information for analysis. Surveys can be varied in length, with customizable elements. Particularly when you have branching logic in responses, Typeform provides easy A-B logic trees based on respondent answers. We regularly embed surveys in emails or on Facebook. Typeform may be less appropriate should you want to have respondents engage with varied media like photos, videos, or presentations. We have not attempted to use Typeform in this way.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Typeform is mainly used in my department for event registration (typically small private dinners). We've also experimented in using it as a digital component in 1:few direct mail campaigns, where we link to a form through a QR code or short link.
  • Ease of use - the simplicity of the form builder makes it easy to create beautiful forms.
  • Form filling experience - forms are simple and engaging for the person filling them out.
  • I don't think event registration forms are a primary use case, but I wish the features supporting the use case were more robust. I'd like to include a zoomable map to show event location, and wish there was an easier way to create an "add to calendar" attached to a calendar event. I've found a workaround for the latter but it's clunky.
  • I turn off Typeform branding when I build a new form, but even still, I wish the Typeform branding was less apparent. When sharing a link via Slack or social media, the image and text that appears is an ad for Typeform and doesn't relate to the information you're trying to collect. (It's a Typeform-branded image accompanied by the text "Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.(40 kB)".
My team is barely scratching the surface on Typeform's functionality. We almost exclusively use it for invite-only event registration, and don't embed any forms on our website. The form builder is extremely easy to use and doesn't require coding knowledge to make beautiful forms.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use a google form to collect applicant data for classes/events. However, it requires that someone check to see the entires received. I love how simplified and intuitive type form is, and I love being able to integrate type form between slack and google. I can choose what to share to slack, which makes it so much easier to do my work.
  • The forms are short and make it seem less intimidating when presented with 1-2 questions on a page.
  • The integration for notifications is customizable, so I can send the relevant info to expedite actionable items.
  • When a form stops working, I would love to be notified.
  • Better summary report options.
It’s great for teams working together on spreadsheets. We used it for a class registration system and for other similar collaborative type projects.
Matthew Gardner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Typeform both internally and externally. Externally, our customer success team uses it to collect information from our partners before we get to the implementation stage to learn about their training process and product configuration. Inside our org we use Typeform to share information on deals closed to both Accounts Receivable and to customer success. Marketing has also used it to collect webinar registrations (in combination with Zapier).
  • Data collection
  • Low price
  • Collaboration
  • Logic Flows
  • Good user experience
  • No training
  • Sharing
  • Customization
  • Plug in/API access
Typeform is amazing for any type of data collection. We have used it successfully for:

  • Employee surveys
  • Customer information collection
  • Potential customer surveys
  • Swag order collection (i.e. size, address)
  • Internal sharing as part of pass off processes
  • Webinar registrations
I wish it had a native API or plug-ins that were easy to use but it works well with Zapier.
Score 9 out of 10
Vetted Review
Verified User
Review Source
When use Typeform in a variety of situations from short, temporary surveys internally to developing complicated online apps, we use Typeform over other form tools because it is easy to set-up, share, and complete. Having a fluid user experience increases results. We also like that seems different from most survey and form tools.
  • Logic Mapping
  • Creating a fluid, fast user experience for form completion.
  • I wish the design scheme and templates choices had more options.
  • Direct integrations with our CRM and website solution (HubSpot and Squarespace).
Typeform works excellent for almost any survey or form. It works best when online surveys and forms are long, and you don't want the user to feel overwhelmed. In other words, the streamlined user experience quickly gets users through the questions rapidly. It may not work best for legal needs where DocuSign could be better suited.
January 08, 2020

Love this service!

Score 9 out of 10
Vetted Review
Verified User
Review Source
We currently use Typeform in a couple of different areas in our organization. We use it for our partner program for a quick and easy way to submit orders. We also use it in our customer experience department for training aspects to provide a seamless transition between materials. Typeform overall is an extremely easy system to use.
  • Provides great templates to use.
  • You have the ability to build from scratch with a multitude of options.
  • The branching can be difficult to understand at the start.
  • There are almost too many options.
Typeform is very well suited for training and simple forms of all sorts. It works nicely in a training system to allow for a clean, technical look that works well for visual aesthetics. The flow of the program is very smooth and easy to understand the first time you use the service.
Kate Marshall | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Typeform is ideal for the design-minded person. It offers design and layout options that Google Forms just doesn't provide and makes actually taking the survey fun for the user. As a company that greatly cares about branding, design, and user-friendliness, Typeform is the solution that makes the most sense in those interests.
  • Design.
  • Layout.
  • Ease of use.
  • Overwhelming options.
Use Typeform if you care about your survey feeling like your brand! If you care more about quickly executing an internal survey, use Google Forms.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Typeform to interact with clients. We created a questionnaire that allows our clients to select options and specifics for their event as it relates to our services. Additionally, we use TypeForm as part of our interview process for applicants that want to work for our company. We use the questionnaire to qualify applicants through scenario type questions.
  • Allows for customization to meet your specific needs
  • Provides a user friendly platform that doesn't require an outside contractor to create questionnaires
  • Though you can learn how to build simple questionnaires fairly easily, but for more complex things it does require some additional knowledge.
  • There is no phone support. They only communicate through email and on their business hours (in Spain).
Typeform can be applied successfully for MANY scenarios / needs - client feedback, interview questionnaires, performance reviews, services selection, and so much more. We use Typeform for a complex questionnaire for our clients and it required a lot of work and learning. If you are building your own questionnaire and have limited experience, I would recommend keeping things more simple. Typeform can be a little bit challenging for someone with little computer experience so it may be good to have someone assist in the creation.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Typeform was being used across the organization. We used this primarily for surveys to solicit feedback from donors and volunteers to improve our offerings and communication. Having these surveys informed our decisions as we planned from year to year to know we were improving and addressing concerns.
  • Usability
  • Surveys
  • Support
  • Filter logic redirects externally
  • More customizations
  • Pricing
Typeform is best suited for surveys in my opinion. However, there are numerous other avenues where you could use it. We didn’t want to use it for payments or anything - just soliciting feedback.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I used Typeform as an application form to qualify people applying for a call with me. It helps me get more information on the people who book a call with me, and also filters out the ones who are not a fit using conditional logic. It's very customizable to each person depending on how they answer a question, which is very suitable for my business.
  • Logic Jump. Their logic jump is very easy to understand and implement. I love tailoring questions according to how people answer them.
  • Redirection to end pages. It's such a time saver to be able to redirect people to different end pages depending on if they are a fit.
  • The conversational experience. I like how Typeform is so unique in its presentation to clients.
  • Price. It's expensive. It's why I stopped and switched to another software of $39.50 a year compared to their pricing of $30 a month. My prospects fill in the form regardless of a conversational experience.
  • 1 question at a time. It's not very clear how long the form is for people filling it in.
  • Typeform branding. You have to pay $59 a month in order to remove the Typeform branding.
Typeform is great for collecting data, an application, a survey or a quiz, but I find it strange if it was used as a shopping cart or to make payment for something.
Ogochukwu Obiajulu Onyema | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Typeform is a very Important tool for my department because it makes the collection of data very easy and efficient. Content Marketing is a core part of growing a business in this current age and Typeform has been proven to be an effective tool in helping us get Insights on the areas people need help with. A popular business problem is knowing the right content strategy to deploy, with the data collected from our community via Typeform, we are able to recognize their pain points and find ways to bring them utmost value via the content and also courses that we provide.
  • Valuable surveys
  • Data collection at scale
  • Great Analytics
  • I believe that the pricing structure needs work. Even though entry level is free, $35 a month can be a bit tasking for some businesses that are just starting out. I believe that an Intermediate level is needed.
  • I also believe that more Templates are needed in the admin section as most people might struggle with setting up for the first time.
Typeform is well suited for surveys, whether you are trying to get the views of your existing customer based on some company-related issues or you are scouting for new areas to delve into. The feedback it helps you gather is powerful and it can guide you in the decision-making process
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Typeform with our clients to help them build and create better surveys. We also use Typeform to create surveys for our target audience, clients, and team members. Typeform is a fantastic tool to source information quickly and efficiently. It is used across all departments for our clients, as any team can use it to source relevant information.
  • The user experience is very friendly. It's easy to get started and to start creating forms.
  • Templates. Typeform has many templates to help save time and create ideas.
  • The Basic package has many options and integrations to get form builders started.
  • The Typeform branding is only removed at the Pro+ ($70 per month level).
  • The option to edit the URL.
  • Team members can only be invited at the $70 per month level. By charging a lower price, Typeform might get users to add more team members as opposed to using once account per business/team etc.
If you want to collect information, Typeform is your go-to tool. Information collected may relate to: Lead Generation, Customer Feedback, Client Registration, Expenses, Online Contact Us form among many others. Due to Typeforms integration via Zapier (From the free plan upwards) and the possibility to create APIs. The possible scenarios to collect information are endless.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use TypeForm to survey internal teams on a wide range of business topics, and the survey results help to inform planning priorities. For example, in a recent survey we gathered pricing input from the global sales organization and used the feedback to guide price levels for an upcoming software product release.
  • Ease of use: TypeForm is easy to self-train within less than an hour.
  • Flexibility: I can capture a wide range of survey inputs, such as multiple choice and rankings
  • Accessibility: I appreciate that survey results are easily accessible in downloads that I can view in Excel or other tools.
  • The central dashboard could do a better job of highlighting my active survey, versus historical.
  • The notifications feature for new results was previously available for all users, and seemingly the company has changed the policy on this feature a couple of times.
For quick surveys in which you want users to use a simple link to access easy-to-follow questions, Typeform is an ideal choice. It is easier to learn and more flexible than the native Microsoft Excel Forms approach offered by Office365 (likely available to many business teams). Seemingly, they have thought of everything!
Dr Olivier Becherel - Leadership and Executive Coaching | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use it to run surveys and send questionnaires to clients for them to fill in prior to our coaching sessions. Once the questionnaire is completed, they get the answers straight into their inbox. In addition, I can customize the forms to match ymy company branding and feel. It simplifies the collection of data.
  • Customization for forms with many options for data entry.
  • Nice look and simple to use.
  • Automatic email data to choosen email address.
  • Simple and very easy to use.
  • Could offer more options for data entry.
  • Graphic representation of data.
A simple way to collect information from clients that is convenient, easy to use, and nice looking. Makes running surveys easy. Can be used to collect any kind of data and there is a wide range of templates that can be customized at will. I highly recommend this tool if you need to collect data from customers or clients. Typeform is a simple effective online tool to do that.