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Typeform

Score8.2 out of 10

191 Reviews and Ratings

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What is Typeform?

Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code.
Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file storage); their Pro+ plan is $70/month for three users (also includes team collaboration, white-labelled typeforms, priority support, and 4GB file storage).

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Typeform has to offer, as determined by TrustRadius' reviewers.
Based on 191 ratings of Typeform's features
View all features

Top Performing Features

  • Custom logo/branding

    Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

    Category average: 7.8

  • Access controls

    Administrators can limit users’ ability to access data and edit content.

    Category average: 8.7

  • Multiple question types

    Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.

    Category average: 8.7

Areas for Improvement

  • Standard reports

    Includes canned reports that allow users to generate and share accurate survey results.

    Category average: 7.9

  • Respondent restrictions

    Users can place restrictions on who can participate in surveys or how many times the same person can complete a survey.

    Category average: 8.2

  • Custom reports

    Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.

    Category average: 7.8

Reviews

What users are saying about Typeform.
View all reviews

Incredible survey tool that can be customised as per your need

Incentivized
Sushant KumarView profile
Product & Growth in Product Management at Shyft (11-50 employees employees)

Use Cases and Deployment Scope

I'm using Typeform primarily for user surveys, gathering feedback on initial beta releases of the products or capturing NPS surveys. From the business perspective, the idea is to increase the number of survey respondents so that our users can share their thoughts without feeling overwhelmed. We wanted a tool where we can quickly set up the survey and go live asap. Typeform does tick all our use cases, and I've been using this for the last few years across different companies.

Pros

  • Capture user data through hidden fields via URL parameters
  • It absolutely increases the number of respondents of form by providing intuitive design to end users and asking one question at a time
  • Easy way to customise the Thank you page where you can share more details with respondents.

Cons

  • Individual and specific survey types can be improved. For eg NPS surveys or something that's captured regularly from same set of users. Like we use to take NPS survey every 3 months from set of clients, later we wanted to compare the improvements from previous surveys which we were not able to do it on Typeform and moved to another tool.
  • Survey data & insights also have some scope of improvements

Return on Investment

  • I'd also like to mention the improvement in respondents. Once we moved to Typeform from Google Form, our completion rate increased by more than 20%, which was huge.
  • CSAT Surveys data captured for CS agents helped us in improving productivity of agents by understanding areas to focus and celebrating the wins.
  • In one of the organisation, user research data captured through Typeform literally helped us in sharing our product features over time

Usability

Alternatives Considered

Google Forms and SurveyMonkey

Other Software Used

Tally, SurveyMonkey, eNPS

Great start weak finish.

Incentivized
Verified User
Director in Customer Service (201-500 employees employees)

Use Cases and Deployment Scope

We use Typeform to capture customer feedback for AB testing, new feature requests, and product flows, among other purposes. Surveys are sent within specific product flows to gauge users' opinions and determine their preferences between different flow options. The CX team uses Typeform to capture user feedback for particular user actions, and some NPS-related feedback operations were also driven using this tool.

Pros

  • The transition from one question to another is seamless, i.e., the UI is excellent.
  • Capturing data into a sheet for easy computation.
  • Building forms is very intuitive and has low learning curve.

Cons

  • Pricing needs to be worked on.
  • Cannot view other questions like on Google forms.
  • Reports need improvement.

Return on Investment

  • Since specific user flows were not built into our system, we used Typeform to capture user data for updation.
  • Surveys led to changes in UX on our app.
  • User interviews were also conducted to gather more insights.

Usability

Alternatives Considered

ClickUp and Google Forms

Other Software Used

DevRev, Help Scout, Redash, Freshdesk, Amplitude Analytics, MoEngage

Decent form tool but lacking custom code options

Incentivized
Verified User
Project Manager in Information Technology (11-50 employees employees)

Use Cases and Deployment Scope

Capturing Lead forms internal from customers as well external through our website by using it a a lead gen tool, without going through a lot of design processes and using it for some super fast created forms/tools.

Pros

  • design
  • fast approach
  • UX

Cons

  • Customizability
  • custom Javascript for hacking the formsq
  • Custom CSS for hacking stylings of single objects

Return on Investment

  • good ROI because we saved times on the designing
  • good ROI because we saved times on the creation of forms

Usability

Alternatives Considered

Heyflow

Other Software Used

Salesforce Sales Cloud, Bolt, Netlify CMS, Netlify Platform, Slack, Cursor

Great to kick-off your acquisition journey in a few simple steps.

Incentivized
Verified User
Manager in Product Management (51-200 employees employees)

Use Cases and Deployment Scope

Onboarding journey to acquire customers. After the landing page, we use Typeform to ask questions, sign up, and then purchase. At some point, we migrated most of our traffic to Heyflow because of the better UI and UX capabilities, at least back when we switched. Now we use Typeform for cancellation flows.

Pros

  • Visualisation of questionnaire logics.
  • Very simple to use.
  • Basic but converting UX.

Cons

  • UI and UX improvements.
  • Make customizable to change the layout of page.
  • At least, introduce much more UX customization options.

Return on Investment

  • Very good at kicking off and scaling the acquisition journey.
  • Very good for conversion rates compared to in-house solutions.
  • Bad at UX customization of the layouts.

Usability

Alternatives Considered

Heyflow

Other Software Used

Lovable, Cursor, Heyflow, Tableau Cloud, Slack, VWO, Notion, Dovetail, Userbrain, UserTesting, GitHub, Figma, Miro

Good for creating quick beautiful surveys

Incentivized
Verified User
Employee in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We used Typeform to collect survey responses for customer research and content marketing

Pros

  • The final survey look and feel is the best I have seen compared to other tools
  • Can use conditional logic to change the questions presented to respondents based on previous responses
  • Creating questions on the backend and customizing the look of it is easy

Cons

  • When you first use the tool it can be difficult to understand how to use it. Not as intuitive as Google Forms
  • Figuring out how to embed the form can be tricky
  • I don't like that all forms by default show the questions one by one or the staggered format. I would like for it to have the option to show multiple fields/questions at the same time rather than taking the respondent through one by one

Return on Investment

  • Compared to Google Forms, Typeform is more beautiful so it has helped improve our brand image when we send it out
  • Typeform has helped save time
  • Typeform has helped us improve brand awareness by helping us collect original research for reports

Usability

Alternatives Considered

Google Forms, Intuit Mailchimp and HubSpot Marketing Hub

Other Software Used

Grammarly, Crunchbase, Apollo.io