Uberflip

Uberflip

Customer Verified
Top Rated
Score 7.9 out of 10
Top Rated
Uberflip

Overview

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action...
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Recent Reviews

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How Uberflip Differs From Its Competitors

Impact on Sales Enablement

Our show portfolio has been a huge assets. Our team likes having the ability to share recent event photos and videos with clients and showcase venues and different offerings we have. It’s easy to create content and update or add new features. We have cut our turnaround times to hours instead of …
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Impact on Sales Enablement

Yes, they have certainly benefitted from being able to curate content for a prospect and customize the look and feel with their logo. We have also been able to include CTAs with a reps calendar directly on them for easy follow up. Overall a solid sales enablement tool that could create …
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Speed to Market

It is easy once you get the hang of it and understand what you can and can't do in Uberflip. As mentioned before, there are some limitations around what you can actually create natively in Uberflip, its pretty much just blog posts unless you do customizations on content types where you can have …
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Speed to Market

Publishing content is extremely easy and Uberflip recently released more functionality around making it easier to have multiple people and/or departments uploading and creating content while making sure there are requirements in place to allow consistency in content distribution.
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Impact on Sales Enablement

I think it has made it easier to get sales buy-in on marketing campaigns. They are a little more self-sufficient now and can see what types of content to use for different situations a lot better now. They know how to sort by topic or by industry or content type to find what they need.
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Verified User
Manager

Speed to Market

Pretty quickly. It's not an overly fun process to set everything up but I don't think any type of tech like this really is. I think it was as easy as it could be. Once it's set up though, using it is very easy and straightforward.
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Verified User
Manager

Impact on Sales Enablement

Completely, the tool is very functional and easy to use, we have a team that runs the content and measures the results in Uber flip and they told me they have more time to be creative and think in other ways to innovate and plan other marketing strategies, because before they think all the time …
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Verified User
Manager

Speed to Market

It is extremely easy, we are so happy with the UX, they have tutorials, the support is excellent and the platform is so intuitive. We don’t have any problems when we start to use the platform, just one time when we start to publish the content and we don't know how to personalize it, but the …
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Verified User
Manager

Impact on Sales Enablement

Uberflip enabled our team to easily see what types of content we had for specific types of prospects across industries, products, and services. We used Uberflip to house both our public marketing content and our private customer stories so they could easily see both and distribute as needed.
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Speed to Market

Creating branded content hubs took less than an hour, and was our main tool when creating any sort of campaign. Publishing content took no more than 15 minutes once the content was created.
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Impact on Sales Enablement

Sellers feel empowered to find, leverage and curate experiences based on a mix of sales enablement collateral, public collateral and their own documentation They love the personalization and being able to create streams at scale for multiple companies based on templates or their own experience …
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Speed to Market

The process is pretty effortless once you get used to it. It can be complex, to begin with, especially if content sits in multiple streams, however, the overall benefits of this outweighs the negatives. The biggest issue we had was the initial integration - tagging our existing content and …
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Speed to Market

The more time and strategic thought you put into the set-up of your hub, the harder it will work for you in the end. Setting up the hub and adding the content is pretty simple, but doing it in a way that you are able to get the most out of the reporting on the back-end is key. We have developed …
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Impact on Sales Enablement

Our entire GTM team utilizes Uberflip. We include Uberflip training in their onboarding and have weekly meetings to review. Sales love how you can share the content via many different integrations such as Gmail and Outreach. Sales use sales streams to share experiences securely using password …
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Speed to Market

It took a bit of time to initially set up the content hubs to make it specific to our needs, occasionally requiring custom code for things like disclaimers or font changes. But once we were up and running and the framework was there it became incredibly easy to put together content hubs and streams.
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Impact on Sales Enablement

This is a tough one to answer. Most of our Sales team has been slow to adopt, but that may be more of an "us" thing. We did have issues with the front-end interface in the beginning and perhaps that's why we lost momentum there. By the time we had everything looking right, enough time had passed …
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Verified User
Employee

Speed to Market

Once you understand how to create and edit streams and content in Uberflip, it's second nature. I would say there is somewhat of a learning curve, but there is plenty of documentation online (through Uberflip) and their account management team is usually quick to reply. I would say it is similar …
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Verified User
Employee

Impact on Sales Enablement

Our Sales team uses Uberflip to create personalized streams of content for prospects and partners. They use the Outlook plugin to share streams and single pieces of content with a graphically appealing tile for the content. This is much more intriguing for the recipient than just a hyperlink. The …
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Speed to Market

The ease of setup was the critical selling point for us and continues to be an extremely valuable part of Uberflip. Publishing a PDF/Flipbook takes seconds, and if you need to make changes or update it at a later time, you can either replace single pages or the entire PDF just as quickly. Then all …
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Speed to Market

We were able to get content available and published almost immediately. We have been taking some extra time to spruce up our page and have it flow nicer from our company website, but when I have new content my clients can access it within the hour which is spectacular for our needs!
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Speed to Market

Given the amount of content we produce and that we have multiple language hubs, it took 6-8 months to full setup our instance. However, now that we're up and running, it is very easy to manage and publish content on a daily basis.
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Verified User
Manager

Speed to Market

There is a lot of initial work that needs to be done on the Uberflip side to set up the Hub. Once the Hub is set up creating and adding streams is instant. They also provide a great service of bulk uploading. This helped my company our initial upload as we were moving close to 500 pieces of …
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Verified User
Manager

Impact on Sales Enablement

I've seen Uberflip be a great resource for Sales Enablement by ensuring SDRs and Sales Reps have access to the latest and greatest content to share with their customers and in being able to pull together the content their account will care about to share.
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Jodi Lebow | TrustRadius Reviewer
Jodi Lebow
Senior Director, Demand Generation & Marketing Operations

Speed to Market

The setup and publishing process can be very streamlined. There are advanced options for customization but Uberflip also does a great job of laying out all the steps, providing resources and best practices to help you get going on hub set up. Once your hub is configured, adding additional content …
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Jodi Lebow | TrustRadius Reviewer
Jodi Lebow
Senior Director, Demand Generation & Marketing Operations

Impact on Sales Enablement

We have a sales enablement platform to fuel training and in the moment recommendations for reps. Uberflip is primarily used for content marketing use cases and for users to self-nurture through content journeys.
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Speed to Market

It's incredibly easy and fast to implement. The longest part is a content audit if you haven't done one, and then we invested quite a bit in our on brand experience. We phased our implementation into a V1 and V2. V1 we did in less than a month (including audit, tagging, technical implementation …
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Impact on Sales Enablement

Our sales team loves the sales streams and uses these to follow up with prospects after meeting them at events. We are expanding our sales enablement as we speak in order to give sales more control and autonomy in this area. This has been a much requested item from our sales team, as they can see …
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Speed to Market

Setting up the content hubs took about a month of dedicated work but publishing content is quite easy after the hub has been set up. Uberflip does provide a detailed list of things to do in order to get your hub off the ground, which has come in handy for each of the five language hubs we …
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Impact on Sales Enablement

One of the things that are helpful is the ability to personalize presentations and customize content for the conversation. This is a total upgrade from having a media kit update once a year. It also increases professionalism and our ability to have meaningful conversations with high-level …
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Speed to Market

Uberflip makes the back-end process extremely user-friendly so that everyone on the team can participate in the production process. This allows people to make updates in real-time rather than waiting for tech support or production or design team members to contribute.
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Impact on Sales Enablement

No, our AEs and BDRs do not currently use Uberflip. They do have a package for this, but it would require getting our sales enabled on using the platform itself, rather than just analytics on content consumed on the account/contact level. We have generated some 1:1 pages for sales reps.
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Verified User
Manager

Speed to Market

Very quickly. Implementation was easy, and I remember Uberflip as a vendor for those early along in their content journey. They are helpful with strategizing and management.
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Verified User
Manager

Awards

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Pricing

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Uberflip

Uberflip

N/A
Unavailable

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Uberflip?

Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.


Experience Management - Centralizes & organizes content from various sources to personalize destinations.

Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.

Key features:

- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)

- Tag manager and smart filters

- Streams for marketing, sales and customer success streams

- SEO optimization


Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.

Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Key Features:

- Uberflip AI and Personalization Apps

- Site engager and recommendation panel

- MAP integrations

- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)


Audience Intelligence - Gain insights into content performance and audience engagement

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.

Key Features:

- Uberflip Analytics

- Google Analytics integration

- MAP and CRM integrations

- Performance dashboards


Uberflip Features

  • Supported: Content hubs
  • Supported: Tags and smart filters
  • Supported: Marketing automation platform integrations
  • Supported: Content integrations
  • Supported: Uberflip Analytics
  • Supported: Uberflip AI
  • Supported: Sales Assist
  • Supported: Martech integrations
  • Supported: Uberflip Marketplace
  • Supported: SEO optimization
  • Supported: Uberflip Pages

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.

Uberflip Videos

Uberflip Integrations

Uberflip Competitors

Uberflip Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Uberflip Downloadables

Frequently Asked Questions

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Hushly, Seismic, and Folloze are common alternatives for Uberflip.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

 (89)

Attribute Ratings

Reviews

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February 28, 2023

Uberflip is a fantastic tool if you know what you're getting is what you were looking for!

Jesse Miller | TrustRadius Reviewer
Jesse Miller
ABM Manager
NextRoll (Computer Software, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Alternatives Considered
Ceros is a completely different type of tool, and didn't have the full functionality we needed. PathFactory was good but lacked some ABM features for customization. Overall, we chose Uberflip because of all the integrations and ABM functionality we were after. They also wow'ed us with their sales pitch. I think we made the right choice.
June 14, 2022

This is an excellent content creator for you

Verified User
Manager in Marketing
Computer Software Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Alternatives Considered
I think they have different perspectives and solutions, I think Uberflip is similar but different and use both to complement the strategy, there are things that they share and I choose which is the best from both in that specific area and used it. I love HubSpot and I think Uberflip has to extend the part of the academy or implement one
June 01, 2022

Great product with a strong roadmap and robust feature set

Sam Macleod | TrustRadius Reviewer
Sam Macleod
Director, Digital Marketing
Beamery (Information Technology & Services, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Alternatives Considered
We preferred the vision for Uberflip and the team we worked with. It has an aggressive development roadmap and they roll out features quickly, including better integrations with our wider tech stack - including 6sense, salesforce, and Marketo,
February 03, 2022

A robust and user-friendly system for organizing, promoting, and reporting on assets

Verified User
Employee in Marketing
Financial Services Company, 51-200 employees
Score 1 out of 10
Vetted Review
Verified User
Alternatives Considered
When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.
December 10, 2021

Great for Lead Gen and our Small Team

Ashley Hyman | TrustRadius Reviewer
Ashley Hyman
Director of Marketing
AgilQuest (Computer Software, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Alternatives Considered
Uberflip truly integrates with the website experience through the resources hub and streams, but also in main website pop-ups and embedded tiles. It also fully integrates with our Marketing Automation Platform so we get additional information and data.
September 08, 2021

Uberflip provides high level of discoverability, agility and customization to our Resource experience.

Verified User
Manager in Marketing
Security & Investigations Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Alternatives Considered
We looked at 6 different categories of these products. Below I outline how Uberflip stacked up against the other products.
  • Look N Feel: The Uberflip platform and front end hub look n feel scored higher than either of the other products. They had more template options, better customization options and the platform has an easy user face.
  • Functionality: Uberflip compared nice with the rest of the products on features but also included thins like AI recommendations and Bombora integration.
  • Ease-of-Use: Uberflip scored high in ease-of-use for analytics, building hubs, streams and individual items.
  • Integrations: Uberflip does integrate with Marketo and SDFC but does not with emails such as Outreach and Gmail
  • Metrics: Uberflip had a robust amount of Analytics capabilities that was a huge plus for our organization
  • Timeline: Uberlflip had the longest timeline of the 3 products. This was the category that Uberflip scored lowest on.
  • Cost: Uberflip was also the product with the highest cost. We felt he cost was worth the Functionality we got
August 27, 2021

Uberflip truly powers our content experience!

Jodi Lebow | TrustRadius Reviewer
Jodi Lebow
Senior Director, Demand Generation & Marketing Operations
CollabNet VersionOne (Computer Software, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Alternatives Considered
I have not found another platform that provides all the functionality Uberflip does. Before Uberflip we cobbled together content on our website, in our marketing automation platform, internal share sites for sales and such to give us a fraction of what Uberflip can do.
July 20, 2021

Best content marketing experience platform to support buyer journey, improve conversion, and increase velocity

Hailey McDonald | TrustRadius Reviewer
Hailey McDonald
Director of Growth Marketing
Culture Amp (Information Technology & Services, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Alternatives Considered
Uberflip's strengths seem to be in the organization and delivery of content journeys, the measurement of content engagement and integration into a broader digital marketing strategy (SEO capabilities, embedding on pages, partnerships and integrations).
July 20, 2021

Amazing Content Experience, ABM, and Sales Enablement Platform

Amber Francis | TrustRadius Reviewer
Amber Francis
Senior Digital Marketing and Operations Manager
EcoVadis (Environmental Services, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Alternatives Considered
The WordPress site that we used before Uberflip was not intuitive, required developer time to maintain, and did not offer the same level of customization to the content types as Uberflip does. The connection with Pardot was not as smooth either.
July 19, 2021

Uberflip = bread and butter for marketers

Verified User
Manager in Marketing
Computer Software Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Alternatives Considered
Uberflip is a simpler solution and gets the job done. Yes, there are more bells and whistles with some of the enterprise level solutions, but they are going to be more costly and complex. Uberflip gives you what you need to get the job done for the most part.
April 11, 2019

Great Content Hub For SMBs

Verified User
Manager in Marketing
Marketing and Advertising Company, 11-50 employees
Score 6 out of 10
Vetted Review
Verified User
Alternatives Considered
  • Visually
The only competitor we looked at in comparison to Uberflip was Visually. From our perspective, Visually just didn't align with the content hub needs we were needing. We also had a more enjoyable sales process with Uberflip as they spent a lot of time customizing our demo platform and the training we received.
March 29, 2019

Customer Service is by far the best I've seen

Verified User
Manager in Marketing
Information Technology and Services Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Alternatives Considered
At the time of purchase we looked a few different Content Management Systems but what really stood out with Uberflip was the competitive pricing and the outstanding Customer Support team. They were there with us through set up making it an easy transition over and the customer support team is still there 3 years later helping with all my questions. They think out of the box to help solve any problem.
March 23, 2018

Überflip streams change the way your content is consumed

Eric Dickmann | TrustRadius Reviewer
Eric Dickmann
Vice President of Marketing
SunView Software, Inc. (Computer Software, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Alternatives Considered
We selected Uberflip because it was integrated with HubSpot and provided a user experience similar to what we were developing on our website. Uberflip has also been very responsive since day 1 and gets our issues resolved quickly. We looked at doing more in-house or building it out in HubSpot but that didn't give us the same flexibility.
November 09, 2017

Uberflip is an amazing platform with an amazing customer support team.

Jade Hill | TrustRadius Reviewer
Jade Hill
Content Marketing Manager
BlueJeans Network (Computer Software, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Alternatives Considered
While WordPress and Drupal have much the same functionality as Uberflip, I like Uberflip more because it provides an easier way to organize and stream content for specific audiences. Plus, it provides the ability to incorporate things like whitepapers, videos, etc. directly into the content stream rather than having to write a blog post and embed the content there.
August 10, 2017

Uberflip - A must have for a content-heavy organization

Daniel Englebretson | TrustRadius Reviewer
Daniel Englebretson
Director, Integrated Content Marketing
Acuity Brands (Electrical/Electronic Manufacturing, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Alternatives Considered
I personally have not evaluated another tool that matches Uberflip's capabilities. I can say that I selected this tool because it is easy to use, very capable, well integrated, and the company is very easy to do business with. Additionally, since we adopted the tool, the support has been phenomenal, and we've been able to continuously expand our use of the platform beyond what we originally intended.
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