Uberflip will increase qualified leads and assist in reaching your revenue goals.
To organize, deploy, and track content on our website for consumption by our future customers. It interfaces nicely with our MarTech Stack …
Overview
What is Uberflip?
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action…
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Conversica, R-Zero (Computer Software, 51-200 employees)
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What is Uberflip?
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Uberflip?
Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.
Experience Management - Centralizes & organizes content from various sources to personalize destinations.
Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.
Key features:
- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)
- Tag manager and smart filters
- Streams for marketing, sales and customer success streams
- SEO optimization
Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.
Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.
Key Features:
- Uberflip AI and Personalization Apps
- Site engager and recommendation panel
- MAP integrations
- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)
Audience Intelligence - Gain insights into content performance and audience engagement
Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.
Key Features:
- Uberflip Analytics
- Google Analytics integration
- MAP and CRM integrations
- Performance dashboards
Uberflip Features
- Supported: Content hubs
- Supported: Tags and smart filters
- Supported: Marketing automation platform integrations
- Supported: Content integrations
- Supported: Uberflip Analytics
- Supported: Uberflip AI
- Supported: Sales Assist
- Supported: Martech integrations
- Supported: Uberflip Marketplace
- Supported: SEO optimization
- Supported: Uberflip Pages
Uberflip Screenshots
Uberflip Videos
Uberflip Integrations
Uberflip Competitors
Uberflip Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Uberflip Downloadables
Frequently Asked Questions
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works.
For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.
Reviewers rate Usability highest, with a score of 9.8.
The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
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August 27, 2021
Uberflip truly powers our content experience!
We use Uberflip to power content experiences globally across our business. It helps us have a centralized location for our content and the ability to better meet the needs of our customers when and how they want to learn about us. We use it to power resource hubs on several websites, host on-demand event experiences, power ABM campaigns and as campaign destinations across marketing.
Uberflip helps increase web lead conversion and aided in increasing organic search traffic. I have seen Uberflip increase marketing productivity by reducing the time to publish content destinations, reducing the need for as many dedicated MAP landing pages, and by allowing regional teams freedom to leverage consistent structure which simplifies approval and compliance.
- Uberflip's inherent ability to centralize content regardless of format and allow marketers to leverage it to create specific content destinations for a range of marketing use cases has become a mission-critical capability for me. It allows me enable a global distributed team with the tools they need to move rapidly in deploying campaigns to drive awareness and demand.
- The ability to create personalized content experiences helps drive deeper engagement with our audience and supports account-based marketing efforts at scale.
- Uberflip allows you to up-level the traditional website resource center experience and provides a way to increase content consumption across our sites. Built-in functionality helps increase organic search traffic by ensuring each content asset is able to be indexed for search.
- Uberflip also provides a simple way for SDR and sales to share content with customers they are working with while still adhering to branding guidelines and yielding insights on content consumption.
- While having standardized page templates helps with brand compliance and the ability to publish quickly, the flipside is it can restrict custom needs for say adding additional text on a page or creating a custom layout for a campaign without either engaging Uberflip for design help or having internal resources that can edit code etc.
- I have seen improvement in Uberflip analytics over the time I have been using the platform but as a data-driven marketer I continue to desire additional insights and ways to connect the data from Uberflip easily with other tracking systems we use.
- Uberflip has helped us engage target accounts, extend content reach, increase conversion on content assets and drive pipeline creation.
- Uberflip has saved the marketing ops time and reduced error and complexity in managing and distributing content.
- Uberflip has allowed Marketing to better enable Sales to use current content with prospects.
I've seen Uberflip be a great resource for Sales Enablement by ensuring SDRs and Sales Reps have access to the latest and greatest content to share with their customers and in being able to pull together the content their account will care about to share.
The setup and publishing process can be very streamlined. There are advanced options for customization but Uberflip also does a great job of laying out all the steps, providing resources and best practices to help you get going on hub set up. Once your hub is configured, adding additional content or creating a new marketing stream can take just minutes - it is that easy!
I have not found another platform that provides all the functionality Uberflip does. Before Uberflip we cobbled together content on our website, in our marketing automation platform, internal share sites for sales and such to give us a fraction of what Uberflip can do.
30
demand generation, marketing operations, content marketing, field marketing, digital marketing
1
marketing operations looks after the forms and integration to our MAP, we have partial time spent by content marketing or demand gen to add content assets or update branding etc.
- Resource center hubs
- ABM destinations
- Campaign destinations
- We stopped printing collateral to bring to in-person tradeshows and instead had a postcard that led people to an Uberflip stream that had all the relevant content on it
No
- Product Features
- Prior Experience with the Product
- Implemented in-house
Yes
Change management was a big part of the implementation and was well-handled
No, the standard support is great!
Yes
totally taken care of!
- Easy to drag and drop content, upload images, style text
June 08, 2021
Uberflip is flippin legit!
Score 10 out of 10
Vetted Review
Verified User
We needed a better alternative to the one we had for our content. After doing the research we chose Uberflip as our content hub because of it's ability to leverage our content across our entire site, capture leads, funnel clients through related content thus keeping them on our site longer while providing them with relevant information to their initial search. We have spent the last year creating content to be used just for these purposes and Uberflip made this really simple.
- Uberflip allows for customization of how your content is set-up and presented to site visitors.
- Uberflip allows us to serve relevant content on pages related to the subject the client is exploring as well as the AI serving up content before a client leaves a page.
- We can gate our content and then let our other martech stack products get involved in continual messaging related to what the lead showed interest in.
- At this point I have not found anything that I can say needs improvement or is missing.
- We have only just launched this, but what I can see in the analytics helps me understand the content we are presenting and can help us in the future of content ideation and creation.
2
The entire marketing team has access to Uberflip. The two main users are myself and our ABM Manager. I use it to post new content which includes, but not limited to: blog posts, press releases, company information in the news, and event announcements. Our ABM Manager has created an ABM specific hub for our Business Development Officers and uses the content from our main hub to populate that hub with a laser focus on referral partnerships for our BDOs.
1
Outside of our ABM Manager that knows how to use the hub, I am the main point of contact for anything related to the support of our hubs. I manage the relationship with Uberflip and handle any and all design and update communications with the team at Uberflip. Really, anyone could be the support point of contact as the use is very simple and straight forward. Communication with the team at Uberflip is always easy and prompt.
- First and foremost a content hub to support our various products and services
- Onsite hosting for our videos, whitepapers, case studies, and press releases
- Account-based marketing initiatives for our organization
- We were able to use Uberflip to host our unique comic book series and allowed us to share these without incurring the additional printing costs associated with this. It allowed "The Current" to be repurposed outside of it's original, very focused, event-specific origin. The content applies across multiple lines of business within the bank and has allowed us to share throughout different product campaigns. The form allowed us to gate the content and capture contact information of those looking to learn more.
- When we were attending events, pre-pandemic, Uberflip allowed us to promote our event hosting and event attendance through our social channels and emails that would drive our targeted audience to the event landing page and then allowed them to sign up for meeting slots with our attending representatives. As we begin to attend and host more live events this feature will once again be heavily used.
- Posting new content
- Connecting to Marketo lists supporting the content or events
- Making sure your posts add value from an SEO perspective
- Setting up Uberflip took some time and learning, but that is the case for most systems.
- If you ever need to update your website, you need to plan with Uberflip to make sure the hub matches the look and feel and this can take several weeks to do.
October 02, 2019
UberFlip takes your marketing content to the next level.
We needed a better way to manage our content and reach our busy audience, while still being able to directly integrate with Marketo. Previously, we were using individual landing pages that took the visitor away from our site and the process stopped there. With Uberflip, we were able to create one centralized hub for all of our content that directly integrated with Marketo. This has helped improve lead nurturing, increased content engagement, built better lead profiles, and increased lead generation.
- Gated content that doesn't disrupt the web experience.
- Custom content streams for specific audiences.
- Integration with Marketo.
- UberFlip doesn't store contact data, so it can be hard to troubleshoot issues with your automation platform.
- It's great that you can gate/un-gate assets as needed, but there should be a way to say that a specific asset should always be gated no matter which streams it lives in.
- More advanced reporting options.
- Increase in Marketing Qualified Leads
- ROI Attribution to Specific Content
- Builds better lead profiles
- Custom
We started with a custom resource hub built with our website It quickly became outdated and didn't meet our needs. It lacked all of the features that UberFlip has and continuously improves on.
- Uploading new content
- Organizing Content
- Gating Content
- Auditing why a someone is not flowing into your Marketing Automation software.
- Comparing metrics in Uberflip to those in Marketo.
August 24, 2015
One of the best sales and customer service experiences I've ever had - plus the product rocks!
Score 10 out of 10
Vetted Review
Verified User
We had two main goals when we decided to start using Uberflip. One was to create an area on our site where all of our content could live in one place. This meant we needed our blog, ebooks, white papers, social posts, etc. all together. We couldn't easily do this with HubSpot and Drupal as ebooks required forms on landing pages which weren't part of the RSS feed for the blogs and weren't pulled in with the API. We also wanted to get our calls-to-action and forms converting at a higher rate to generate more leads. With Uberflip we're using overlay CTAs and pop up CTAs instead of just a CTA that requires yet another click to a landing page with yet another submit button. As the marketing director, I use Uberflip daily and two of our front end developers have learned the product as well to help me implement some of the embedded features on our Drupal site.
- Customer service and on-boarding! One of the best experiences I've ever had.
- The knowledge base is amazing. It has great step-by-step guides and unique ideas of how to use Uberflip.
- Calls-to-action are easy to integrate with marketing automation software and look nice. They expand and have lots of options and can even pass directly to smart lists in HubSpot for us.
- Uberflip started out as simply a flipbook (ebook) product so there are still a few things they need to update - they have been moving full steam ahead it seems like but a few little things get left behind (i.e. the confirmation emails still call flipbooks "issues" which can be confusing.)
- I'd like to have more CTAs - though the Optimizely integration helps a little with this.
- Some of the settings are very granular so if you change one thing you may have to change it in many places. It'd be great to have an option on features like "just this flipbook, everything in this folder, all folders, etc."
- Better resource center for our current clients.
- Higher converting CTAs - more leads.
- More engagement with our blog posts.
I didn't really look at many similar products. Honestly, Uberflip reached out to us and had the perfect solution for us. Their sales process - from the first email Matt sent me to our launch day - was absolutely fantastic. They sold us on their product but also on working with them as a company.
3
Marketing
Front-End Developers
Front-End Developers
3
Marketing definitely uses it. Our front-end developers helped with embedding the Hub on our Drupal site.
- We wanted to get all of our content in one place.
- We use custom streams to deliver segmented groups of content to our different buyer personas.
- We A/B test our calls-to-action using Uberflip and Optimizely
- We have put our case studies in Uberflip and integrated them with our custom streams.
- We are finding more ways to use flipbooks/ebooks for things like resources just for customers.
- Implemented in-house
Yes
The Uberflip team gave us a great outline to work through our on-boarding and set up. We set up our Hub, added our content, embedded our Hub, updated SEO information and then launched.
- We had a few small questions but it was nothing Emilie couldn't always answer easily.
- We wanted the background of our site to match the background of our Hub. Since we couldn't make it white and didn't have a high enough level account for custom style, we ended up changing the background of that page of our site so the white container was grey like our Hub.
- Online training
No
Absolutely! I had forgotten how to change one setting and I emailed Emilie. She immediately responded with a little gif recording showing me exactly what to do. She even told me the tool she used in case I wanted to record what I was doing and send it to her to see if I was missing something. Every experience with Uberflip has been great but this one in particular was really top notch.
- Uploading and editing flipbooks.
- Creating forms and integrating fields with marketing automation.
- Changing settings on a folder-specific level but for all your folders.