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Uberflip

Uberflip

Overview

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Uberflip?

Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.


Experience Management - Centralizes & organizes content from various sources to personalize destinations.

Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.

Key features:

- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)

- Tag manager and smart filters

- Streams for marketing, sales and customer success streams

- SEO optimization


Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.

Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Key Features:

- Uberflip AI and Personalization Apps

- Site engager and recommendation panel

- MAP integrations

- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)


Audience Intelligence - Gain insights into content performance and audience engagement

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.

Key Features:

- Uberflip Analytics

- Google Analytics integration

- MAP and CRM integrations

- Performance dashboards


Uberflip Features

  • Supported: Content hubs
  • Supported: Tags and smart filters
  • Supported: Marketing automation platform integrations
  • Supported: Content integrations
  • Supported: Uberflip Analytics
  • Supported: Uberflip AI
  • Supported: Sales Assist
  • Supported: Martech integrations
  • Supported: Uberflip Marketplace
  • Supported: SEO optimization
  • Supported: Uberflip Pages

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.

Uberflip Videos

Uberflip Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Hushly, Seismic, and Folloze are common alternatives for Uberflip.

Reviewers rate Usability highest, with a score of 9.8.

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(93)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Eric Dickmann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our traditional marketing approach had been focused on campaigns around single pieces of content. Once converted, we hoped the prospect would stick around to explore more of our website/content but often found our bounce rates were too high. After spending all the effort to get someone to the website, they were gone too quickly. The main reason we went with Uberflip is that it presented content in a way that increased "stickiness" and provided a more engaging experience for consumers of our content. Uberflip presents the content in streams and offers recommendations on other content of potential interest to the prospect. We saw an immediate increase in page views, session length and a decrease in bounce rates one we implemented the solution.
  • The marketing streams that mix video, PDF, blog and social media content together provide a very compelling way to build an engaging experience for the visitor.
  • The new Site Engager tool easily brings streams and content recommendations to existing website without coding.
  • Their customer support has been terrific. Questions are quickly answered and they work behind the scenes to tweak the product as needed to support our requirements.
  • We use HubSpot as our marketing automation platform and the integration with Uberflip is still fairly immature. Form conversions use cryptic naming which requires some translation to understand conversions. There's also no summary or Uberflip activity or easy way to embed streams in marketing emails (unlike the plug-in for Sales).
  • The product has a limited number of 3rd party integrations so if you use a product that is not pre-integrated, there is some custom work that needs to be done to get it working.
  • Their CTA (conversion forms) are pretty basic and don't provide much control over appearance, placement and there are limits to what you can do with hidden fields if you want to pass back additional data.
Uberflip is a great tool if your content falls neatly into categories. If you have multiple pieces of content around a specific product, theme or topic, Uberflip is a great way to string it all together to increase engagement and stickiness. The ability to mix content types (pdf, video, social media, blog, etc) making finding content in a specific area of interest much more straightforward for the end-user.
  • We've seen an immediate increase page views, session length and a decrease in our bounce rate
  • The ability to create Sales streams has allowed us to provide a better content viewing experience for SQL's
We selected Uberflip because it was integrated with HubSpot and provided a user experience similar to what we were developing on our website. Uberflip has also been very responsive since day 1 and gets our issues resolved quickly. We looked at doing more in-house or building it out in HubSpot but that didn't give us the same flexibility.
The support team has been great to work with. They are willing to think outside the box to get issues resolved. Our questions get answered quickly and accurately.
Yes
The bug was acknowledged, workaround explained and we were told it's in the engineering pipeline to be fixed.
We've run into a few issues with Uberflip's integration with HubSpot but each time, they've gotten the right resources on a call to understand the problem and work through a solution. They follow-up with email summaries and provide other helpful FAQ's and support articles to assist. We've rarely had to wait more than a day to get an issue resolved.
Stephanie Casstevens | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We had two main goals when we decided to start using Uberflip. One was to create an area on our site where all of our content could live in one place. This meant we needed our blog, ebooks, white papers, social posts, etc. all together. We couldn't easily do this with HubSpot and Drupal as ebooks required forms on landing pages which weren't part of the RSS feed for the blogs and weren't pulled in with the API. We also wanted to get our calls-to-action and forms converting at a higher rate to generate more leads. With Uberflip we're using overlay CTAs and pop up CTAs instead of just a CTA that requires yet another click to a landing page with yet another submit button. As the marketing director, I use Uberflip daily and two of our front end developers have learned the product as well to help me implement some of the embedded features on our Drupal site.
  • Customer service and on-boarding! One of the best experiences I've ever had.
  • The knowledge base is amazing. It has great step-by-step guides and unique ideas of how to use Uberflip.
  • Calls-to-action are easy to integrate with marketing automation software and look nice. They expand and have lots of options and can even pass directly to smart lists in HubSpot for us.
  • Uberflip started out as simply a flipbook (ebook) product so there are still a few things they need to update - they have been moving full steam ahead it seems like but a few little things get left behind (i.e. the confirmation emails still call flipbooks "issues" which can be confusing.)
  • I'd like to have more CTAs - though the Optimizely integration helps a little with this.
  • Some of the settings are very granular so if you change one thing you may have to change it in many places. It'd be great to have an option on features like "just this flipbook, everything in this folder, all folders, etc."
Uberflip is really great if you have a large library of content and are active on social networks. However, if you don't have a lot of content just yet I still think it would be great to start using Uberflip now if you plan to create content consistently moving forward. It might be even easier to organize your content if you're starting from scratch than working to import and organize hundreds of blogs and ebooks.
  • Better resource center for our current clients.
  • Higher converting CTAs - more leads.
  • More engagement with our blog posts.
I didn't really look at many similar products. Honestly, Uberflip reached out to us and had the perfect solution for us. Their sales process - from the first email Matt sent me to our launch day - was absolutely fantastic. They sold us on their product but also on working with them as a company.
3
Marketing
Front-End Developers
3
Marketing definitely uses it. Our front-end developers helped with embedding the Hub on our Drupal site.
  • We wanted to get all of our content in one place.
  • We use custom streams to deliver segmented groups of content to our different buyer personas.
  • We A/B test our calls-to-action using Uberflip and Optimizely
  • We have put our case studies in Uberflip and integrated them with our custom streams.
  • We are finding more ways to use flipbooks/ebooks for things like resources just for customers.
The tool is easy to use and does exactly what we wanted it to do. Plus working with Uberflip has been absolutely fantastic.
  • Implemented in-house
Yes
The Uberflip team gave us a great outline to work through our on-boarding and set up. We set up our Hub, added our content, embedded our Hub, updated SEO information and then launched.
  • We had a few small questions but it was nothing Emilie couldn't always answer easily.
  • We wanted the background of our site to match the background of our Hub. Since we couldn't make it white and didn't have a high enough level account for custom style, we ended up changing the background of that page of our site so the white container was grey like our Hub.
Set up folder settings the way you want before cloning folders! Saves so much time!
  • Online training
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up.
The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away.
No
Absolutely! I had forgotten how to change one setting and I emailed Emilie. She immediately responded with a little gif recording showing me exactly what to do. She even told me the tool she used in case I wanted to record what I was doing and send it to her to see if I was missing something. Every experience with Uberflip has been great but this one in particular was really top notch.
  • Uploading and editing flipbooks.
  • Creating forms and integrating fields with marketing automation.
  • Changing settings on a folder-specific level but for all your folders.
It was easy to learn and while it definitely took time to get everything set up and working the way I wanted, it wasn't difficult. There was plenty of support and knowledge center tools as well.
They are seriously the best!!! I had such a great experience working with Uberflip I feel like I have new friends too.
So great. They got even MORE helpful after the sale. They really care about my Hub and its success.
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