Uberflip

Uberflip

Customer Verified
Top Rated
Score 7.9 out of 10
Top Rated
Uberflip

Overview

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action...
Read more

Recent Reviews

Read all reviews

How Uberflip Differs From Its Competitors

Impact on Sales Enablement

Our show portfolio has been a huge assets. Our team likes having the ability to share recent event photos and videos with clients and showcase venues and different offerings we have. It’s easy to create content and update or add new features. We have cut our turnaround times to hours instead of …
Continue reading

Impact on Sales Enablement

Yes, they have certainly benefitted from being able to curate content for a prospect and customize the look and feel with their logo. We have also been able to include CTAs with a reps calendar directly on them for easy follow up. Overall a solid sales enablement tool that could create …
Continue reading

Speed to Market

It is easy once you get the hang of it and understand what you can and can't do in Uberflip. As mentioned before, there are some limitations around what you can actually create natively in Uberflip, its pretty much just blog posts unless you do customizations on content types where you can have …
Continue reading

Speed to Market

Publishing content is extremely easy and Uberflip recently released more functionality around making it easier to have multiple people and/or departments uploading and creating content while making sure there are requirements in place to allow consistency in content distribution.
Continue reading

Impact on Sales Enablement

I think it has made it easier to get sales buy-in on marketing campaigns. They are a little more self-sufficient now and can see what types of content to use for different situations a lot better now. They know how to sort by topic or by industry or content type to find what they need.
Continue reading

Speed to Market

Pretty quickly. It's not an overly fun process to set everything up but I don't think any type of tech like this really is. I think it was as easy as it could be. Once it's set up though, using it is very easy and straightforward.
Continue reading

Impact on Sales Enablement

Completely, the tool is very functional and easy to use, we have a team that runs the content and measures the results in Uber flip and they told me they have more time to be creative and think in other ways to innovate and plan other marketing strategies, because before they think all the time …
Continue reading

Speed to Market

It is extremely easy, we are so happy with the UX, they have tutorials, the support is excellent and the platform is so intuitive. We don’t have any problems when we start to use the platform, just one time when we start to publish the content and we don't know how to personalize it, but the …
Continue reading

Impact on Sales Enablement

Uberflip enabled our team to easily see what types of content we had for specific types of prospects across industries, products, and services. We used Uberflip to house both our public marketing content and our private customer stories so they could easily see both and distribute as needed.
Continue reading

Speed to Market

Creating branded content hubs took less than an hour, and was our main tool when creating any sort of campaign. Publishing content took no more than 15 minutes once the content was created.
Continue reading

Impact on Sales Enablement

Sellers feel empowered to find, leverage and curate experiences based on a mix of sales enablement collateral, public collateral and their own documentation They love the personalization and being able to create streams at scale for multiple companies based on templates or their own experience …
Continue reading

Speed to Market

The process is pretty effortless once you get used to it. It can be complex, to begin with, especially if content sits in multiple streams, however, the overall benefits of this outweighs the negatives. The biggest issue we had was the initial integration - tagging our existing content and …
Continue reading

Speed to Market

The more time and strategic thought you put into the set-up of your hub, the harder it will work for you in the end. Setting up the hub and adding the content is pretty simple, but doing it in a way that you are able to get the most out of the reporting on the back-end is key. We have developed …
Continue reading

Impact on Sales Enablement

Our entire GTM team utilizes Uberflip. We include Uberflip training in their onboarding and have weekly meetings to review. Sales love how you can share the content via many different integrations such as Gmail and Outreach. Sales use sales streams to share experiences securely using password …
Continue reading

Speed to Market

It took a bit of time to initially set up the content hubs to make it specific to our needs, occasionally requiring custom code for things like disclaimers or font changes. But once we were up and running and the framework was there it became incredibly easy to put together content hubs and streams.
Continue reading

Impact on Sales Enablement

This is a tough one to answer. Most of our Sales team has been slow to adopt, but that may be more of an "us" thing. We did have issues with the front-end interface in the beginning and perhaps that's why we lost momentum there. By the time we had everything looking right, enough time had passed …
Continue reading

Speed to Market

Once you understand how to create and edit streams and content in Uberflip, it's second nature. I would say there is somewhat of a learning curve, but there is plenty of documentation online (through Uberflip) and their account management team is usually quick to reply. I would say it is similar …
Continue reading

Impact on Sales Enablement

Our Sales team uses Uberflip to create personalized streams of content for prospects and partners. They use the Outlook plugin to share streams and single pieces of content with a graphically appealing tile for the content. This is much more intriguing for the recipient than just a hyperlink. The …
Continue reading

Speed to Market

The ease of setup was the critical selling point for us and continues to be an extremely valuable part of Uberflip. Publishing a PDF/Flipbook takes seconds, and if you need to make changes or update it at a later time, you can either replace single pages or the entire PDF just as quickly. Then all …
Continue reading

Speed to Market

We were able to get content available and published almost immediately. We have been taking some extra time to spruce up our page and have it flow nicer from our company website, but when I have new content my clients can access it within the hour which is spectacular for our needs!
Continue reading

Speed to Market

Given the amount of content we produce and that we have multiple language hubs, it took 6-8 months to full setup our instance. However, now that we're up and running, it is very easy to manage and publish content on a daily basis.
Continue reading

Speed to Market

There is a lot of initial work that needs to be done on the Uberflip side to set up the Hub. Once the Hub is set up creating and adding streams is instant. They also provide a great service of bulk uploading. This helped my company our initial upload as we were moving close to 500 pieces of …
Continue reading

Impact on Sales Enablement

I've seen Uberflip be a great resource for Sales Enablement by ensuring SDRs and Sales Reps have access to the latest and greatest content to share with their customers and in being able to pull together the content their account will care about to share.
Continue reading

Speed to Market

The setup and publishing process can be very streamlined. There are advanced options for customization but Uberflip also does a great job of laying out all the steps, providing resources and best practices to help you get going on hub set up. Once your hub is configured, adding additional content …
Continue reading

Impact on Sales Enablement

We have a sales enablement platform to fuel training and in the moment recommendations for reps. Uberflip is primarily used for content marketing use cases and for users to self-nurture through content journeys.
Continue reading

Speed to Market

It's incredibly easy and fast to implement. The longest part is a content audit if you haven't done one, and then we invested quite a bit in our on brand experience. We phased our implementation into a V1 and V2. V1 we did in less than a month (including audit, tagging, technical implementation …
Continue reading

Impact on Sales Enablement

Our sales team loves the sales streams and uses these to follow up with prospects after meeting them at events. We are expanding our sales enablement as we speak in order to give sales more control and autonomy in this area. This has been a much requested item from our sales team, as they can see …
Continue reading

Speed to Market

Setting up the content hubs took about a month of dedicated work but publishing content is quite easy after the hub has been set up. Uberflip does provide a detailed list of things to do in order to get your hub off the ground, which has come in handy for each of the five language hubs we …
Continue reading

Impact on Sales Enablement

One of the things that are helpful is the ability to personalize presentations and customize content for the conversation. This is a total upgrade from having a media kit update once a year. It also increases professionalism and our ability to have meaningful conversations with high-level …
Continue reading

Speed to Market

Uberflip makes the back-end process extremely user-friendly so that everyone on the team can participate in the production process. This allows people to make updates in real-time rather than waiting for tech support or production or design team members to contribute.
Continue reading

Impact on Sales Enablement

No, our AEs and BDRs do not currently use Uberflip. They do have a package for this, but it would require getting our sales enabled on using the platform itself, rather than just analytics on content consumed on the account/contact level. We have generated some 1:1 pages for sales reps.
Continue reading

Speed to Market

Very quickly. Implementation was easy, and I remember Uberflip as a vendor for those early along in their content journey. They are helpful with strategizing and management.
Continue reading

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Uberflip, and make your voice heard!

Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

2 people want pricing too

Alternatives Pricing

What is SnapApp?

The SnapApp Interactive Content Marketing platform from Uberflip (acquired December 2019) boasts a browser-based, drag-and-drop interface that gives users the flexibility to create distinctive, on-brand custom content experiences. SnapApp features templates, asset libraries, design tools, and global…

What is ScreenSpace?

ScreenSpace presents a simple solution to the complex sales process. Revenue teams can use the ScreenSpace buyer experience platform to craft video game-like product tours that aim to deliver the simplicity, flexibility, and WOW! factor needed to emotionally engage their modern-day buyers and guide…

Return to navigation

Product Details

What is Uberflip?

Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.


Experience Management - Centralizes & organizes content from various sources to personalize destinations.

Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.

Key features:

- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)

- Tag manager and smart filters

- Streams for marketing, sales and customer success streams

- SEO optimization


Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.

Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Key Features:

- Uberflip AI and Personalization Apps

- Site engager and recommendation panel

- MAP integrations

- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)


Audience Intelligence - Gain insights into content performance and audience engagement

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.

Key Features:

- Uberflip Analytics

- Google Analytics integration

- MAP and CRM integrations

- Performance dashboards


Uberflip Features

  • Supported: Content hubs
  • Supported: Tags and smart filters
  • Supported: Marketing automation platform integrations
  • Supported: Content integrations
  • Supported: Uberflip Analytics
  • Supported: Uberflip AI
  • Supported: Sales Assist
  • Supported: Martech integrations
  • Supported: Uberflip Marketplace
  • Supported: SEO optimization
  • Supported: Uberflip Pages

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.

Uberflip Videos

Uberflip Competitors

Uberflip Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Hushly, Seismic, and Folloze are common alternatives for Uberflip.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews

(1-25 of 59)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
In my prior experience as an SDR using Uberflip, creating customized sales streams for prospects prior to a qualification call as a cadence step didn't seem as useful as when using it post-qualification call or post-demo. Our team has found that it has been most useful when we are able to create one customized landing page for the prospect/account so everything is centralized.
March 08, 2023

Uberflip is UberEASY!

Christy Ricketts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Uberflip is great for managing content especially across multiple business units. We are able to cross promote and engage customers quickly by adding content to existing streams. I love the Marketo and wistia integrations. The are great for Account Based Marketing and scaling campaigns quickly. Uberflip is perfect for creating case stories and product spotlights for sales to share.
Jesse Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
If you want an easy to use media aggregation tool that can bring in all of your content types from various sources. It is also great to serve as the tool for creating and publishing articles and blog posts. It is good for custom content and ABM style programs. It is less appropriate if you are looking for a true CMS where you can customize the types of pages and content you are creating and publishing with templated layouts.

TL;DR It is not a Wordpress replacement, but a complement.
Score 1 out of 10
Vetted Review
Verified User
In my opinion, I think Uberflip is suitable for smaller companies that want the ease of use and a quick execution time for making changes. I also like the account base marketing use case and possibilities. I do not think it is the ideal platform to host aligned branding and a larger-scale resource center like we have been doing.
Score 8 out of 10
Vetted Review
Verified User
Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS.

Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
Score 6 out of 10
Vetted Review
Verified User
I think it can be good for a really small content marketing team/person. It's fairly simple and easy to use. I don't think the setup process is overly difficult, so you can hit the ground running really quickly with it. I think it's also probably good for a really large team with a lot of moving parts for the same reasons. I think it doesn't work well for more sophisticated content marketing. They have more ABM and sales features, but I think the actual content marketing part of the platform is just okay. I think it's really good for a newer content strategy and less helpful once you've gotten deeper into it
Score 9 out of 10
Vetted Review
Verified User
Uberflip saves us a lot of time because it uses data to create specific content for your target, before of try this tool we did it manually we have to create the content, try it and then analyze our data to take decisions about the content we will be posting then. Now, we have everything in the same place, and is extremely easy. I think there is nothing wrong with the tool but there are many other strategies we use in our marketing journey so the can integrate more of them
Bri Jones | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Uberflip is a must for marketing teams where content is at the center of your marketing strategy, and/or if you have a variety of audiences that you’re creating content for. Uberflip is probably not a fit for teams who produce small amounts of content and who only produce one type of content for a specific audience.
Sam Macleod | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Managing content for both website visitors and sellers Giving sellers the opportunity to personalize streams at scale Integrating with 6sense, MAP, or CRMs Analytics and reporting on content performance Making unique destinations by pain point, solution, or industry Transforming content experiences and being at the cutting edge of content experience
Kristen Bridenbaugh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The Uberflip platform is great for building a website that is targeted more at content marketing versus an eCommerce site. We use them both hand-in-hand. Driving traffic from one site to the other with very specific goals in mind for each of our site experiences. The tagging functionality on Uberflip is robust and extremely helpful when it comes to back-end reporting. We have been heavily using CTA forms to drive form fills and conversions, all feeding into our CRM system and contributing to our overall lead scoring initiatives.
February 16, 2022

Sales Enablement is Key

Nicholas Topor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Uberflip is well suited in the sales process, as well as in personalized campaigns for Marketing. In the Sales process, you are able to pick and choose content specifically for a prospect and serve it up in a format that is easy to digest and very dynamic(no more clunky PDFs!). For personalized marketing campaigns, you can take advantage of integrations with other tools(such as 6sense) to change a page's content based on an audience.
Score 1 out of 10
Vetted Review
Verified User
It is a great way to organize your content and bring new life into old assets. For instance, we are able to pin certain assets to high-traffic areas, but every asset has the benefit of being automatically suggested in one way or another to where it doesn't have to be a manual process. The reporting can get very detailed, although getting to that data can be frustrating. I do a quarterly presentation on our web stats, and I dread pulling data from Uberflip — not because it isn't there, but because it is particularly slow.
Ashley Hyman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Uberflip is great for anyone who needs an easy-to-manage content experience for their website and lead generation, a more personalized content experience for ABM, or Sales support. If you are looking for a more customized landing page for gated content (for ads, specific campaigns, etc), it is not going to be great for that, but for general website traffic or customized streams of content, it is fabulous.
Score 9 out of 10
Vetted Review
Verified User
Uberflip is well suited for businesses looking to up-level their content journey throughout their website. It is easy to use and requires little technical skill (great to save on internal web developer time). There are abundant integrations to help connect your full martech stack.
Score 10 out of 10
Vetted Review
Verified User
[Uberflip is] well suited [for:]
  • Self Service Content Platform - If you are looking for an easy platform to add and manage content Uberflip is great. Our past resource center took 3 days to add a piece of content but with Uberflip you can upload in seconds.
  • Consolidation of Resources: Uberflip has a lot of great ways to bring in different types of content with RSS feeds, Video platform connectors and a whole PDF management section of the platform it makes Uberflip the singe source of truth.
  • Need for specific content focused hubs: If you are a company that has a lot of content that you want to utilized based on theme or campaign Uberflip makes it easy to add marketing streams for every different type of content.
Less appropriate:
  • Development Control: If you want to be able to control the development of your resource center or content hub I would not go with Uberflip. The page is build within their system so if you want to make updates you need to reach out to the Uberflip team.
Jodi Lebow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I think Uberflip is suited for most B2B marketing teams. It is a platform that, for a small team, can provide the infrastructure to deploy content experiences without having to have a lot of internal technical resources and it can grow and scale with them as their teams/business grows. Uberflip can also meet the needs of larger enterprises with the ability to leverage all the same great content but have different teams or divisions pulling the content into the streams they need for their specific campaigns and efforts.
Hailey McDonald | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Uberflip solves for some of the biggest, most common B2B marketing challenges all in one place. We're able to take buyers along a content journey and serve up the content that resonates most with them. And on the back end, all of the features give us the power to optimize SEO, get content-specific engagement insights and the flexibility to serve up content onbrand and where we want it.

Uberflip is only as good as the effort you invest in it. If you don't have enough content, this isn't going to deliver much value. If you don't have content folks (or supporting marketing members) that understand the ins and outs of digital marketing, a lot of Uberflip's power is going to go to waste. It's a tool that is fairly easy to use, but I would say that it really shines when you have the talent internally to power it.
Amber Francis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Uberflip is very well suited to content marketing needs; they are constantly improving their product and take customer feature requests seriously. They are open to assisting with workarounds when specific features may not be out-of-the-box items. Their customer support team is very quick in responding, thorough in their explanations, and happy to help for as long as needed until the issue is resolved.

The only real pain points we have experienced have been with the Pardot integration, as it seems that Marketo is better suited to the platform.
Felicia Tomasko | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I find that Uberflip is excellent for situations where we want to offer a multi-media experience or presentation that integrates information with strong visual impact. It is also a great solution for incorporating videos, photos, charts, and more information. The use of analytics to see how content lands with the end-user is also a helpful part of Uberflip's offering.
Score 8 out of 10
Vetted Review
Verified User
Uberflip is a great vendor to work with if you are looking to get your content hub launched. You don't need to integrate with a CMS and can host your content directly within the platform, which is a plus. It also is good for people with lots of different types of content - they have a lot of integrations.
Shane Adair | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
For us, we have spent a lot of time creating content. Uberflip allows us to serve this up in a well thought out and well planned environment. It also allows us to use these as landing pages for email campaigns as well as a starting point for our sales AI to engage with a potential customer based on the content they were viewing. Because we had the content it made it easy to organize and present this in an easy to navigate resource hub on our site.
Score 8 out of 10
Vetted Review
Verified User
We use the platform to host all our content (on-demand webinars, ebooks, whitepapers, brochures, etc). The capacity to gate content is very interesting for us. They also have an integration with Marketo, so when someone fills out a form, the information is automatically pushed over to Marketo, which simplifies the process on our end.
Return to navigation