Uberflip

Uberflip

Customer Verified
Top Rated
Score 7.9 out of 10
Top Rated
Uberflip

Overview

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action...
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Recent Reviews

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How Uberflip Differs From Its Competitors

Speed to Market

Because I use it every day, I am able to create an Uberflip in under 2 minutes. It is not difficult and I even a made a training video for the rest of the sales team that was less than 3 minutes.
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Impact on Sales Enablement

Our show portfolio has been a huge assets. Our team likes having the ability to share recent event photos and videos with clients and showcase venues and different offerings we have. It’s easy to create content and update or add new features. We have cut our turnaround times to hours instead of …
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Impact on Sales Enablement

Yes, they have certainly benefitted from being able to curate content for a prospect and customize the look and feel with their logo. We have also been able to include CTAs with a reps calendar directly on them for easy follow up. Overall a solid sales enablement tool that could create …
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Speed to Market

It is easy once you get the hang of it and understand what you can and can't do in Uberflip. As mentioned before, there are some limitations around what you can actually create natively in Uberflip, its pretty much just blog posts unless you do customizations on content types where you can have …
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Speed to Market

Publishing content is extremely easy and Uberflip recently released more functionality around making it easier to have multiple people and/or departments uploading and creating content while making sure there are requirements in place to allow consistency in content distribution.
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Impact on Sales Enablement

I think it has made it easier to get sales buy-in on marketing campaigns. They are a little more self-sufficient now and can see what types of content to use for different situations a lot better now. They know how to sort by topic or by industry or content type to find what they need.
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Speed to Market

Pretty quickly. It's not an overly fun process to set everything up but I don't think any type of tech like this really is. I think it was as easy as it could be. Once it's set up though, using it is very easy and straightforward.
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Impact on Sales Enablement

Completely, the tool is very functional and easy to use, we have a team that runs the content and measures the results in Uber flip and they told me they have more time to be creative and think in other ways to innovate and plan other marketing strategies, because before they think all the time …
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Speed to Market

It is extremely easy, we are so happy with the UX, they have tutorials, the support is excellent and the platform is so intuitive. We don’t have any problems when we start to use the platform, just one time when we start to publish the content and we don't know how to personalize it, but the …
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Impact on Sales Enablement

Uberflip enabled our team to easily see what types of content we had for specific types of prospects across industries, products, and services. We used Uberflip to house both our public marketing content and our private customer stories so they could easily see both and distribute as needed.
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Speed to Market

Creating branded content hubs took less than an hour, and was our main tool when creating any sort of campaign. Publishing content took no more than 15 minutes once the content was created.
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Impact on Sales Enablement

Sellers feel empowered to find, leverage and curate experiences based on a mix of sales enablement collateral, public collateral and their own documentation They love the personalization and being able to create streams at scale for multiple companies based on templates or their own experience …
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Speed to Market

The process is pretty effortless once you get used to it. It can be complex, to begin with, especially if content sits in multiple streams, however, the overall benefits of this outweighs the negatives. The biggest issue we had was the initial integration - tagging our existing content and …
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Speed to Market

The more time and strategic thought you put into the set-up of your hub, the harder it will work for you in the end. Setting up the hub and adding the content is pretty simple, but doing it in a way that you are able to get the most out of the reporting on the back-end is key. We have developed …
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Impact on Sales Enablement

Our entire GTM team utilizes Uberflip. We include Uberflip training in their onboarding and have weekly meetings to review. Sales love how you can share the content via many different integrations such as Gmail and Outreach. Sales use sales streams to share experiences securely using password …
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Speed to Market

It took a bit of time to initially set up the content hubs to make it specific to our needs, occasionally requiring custom code for things like disclaimers or font changes. But once we were up and running and the framework was there it became incredibly easy to put together content hubs and streams.
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Impact on Sales Enablement

This is a tough one to answer. Most of our Sales team has been slow to adopt, but that may be more of an "us" thing. We did have issues with the front-end interface in the beginning and perhaps that's why we lost momentum there. By the time we had everything looking right, enough time had passed …
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Speed to Market

Once you understand how to create and edit streams and content in Uberflip, it's second nature. I would say there is somewhat of a learning curve, but there is plenty of documentation online (through Uberflip) and their account management team is usually quick to reply. I would say it is similar …
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Impact on Sales Enablement

Our Sales team uses Uberflip to create personalized streams of content for prospects and partners. They use the Outlook plugin to share streams and single pieces of content with a graphically appealing tile for the content. This is much more intriguing for the recipient than just a hyperlink. The …
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Speed to Market

The ease of setup was the critical selling point for us and continues to be an extremely valuable part of Uberflip. Publishing a PDF/Flipbook takes seconds, and if you need to make changes or update it at a later time, you can either replace single pages or the entire PDF just as quickly. Then all …
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Speed to Market

We were able to get content available and published almost immediately. We have been taking some extra time to spruce up our page and have it flow nicer from our company website, but when I have new content my clients can access it within the hour which is spectacular for our needs!
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Speed to Market

Given the amount of content we produce and that we have multiple language hubs, it took 6-8 months to full setup our instance. However, now that we're up and running, it is very easy to manage and publish content on a daily basis.
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Speed to Market

There is a lot of initial work that needs to be done on the Uberflip side to set up the Hub. Once the Hub is set up creating and adding streams is instant. They also provide a great service of bulk uploading. This helped my company our initial upload as we were moving close to 500 pieces of …
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Impact on Sales Enablement

I've seen Uberflip be a great resource for Sales Enablement by ensuring SDRs and Sales Reps have access to the latest and greatest content to share with their customers and in being able to pull together the content their account will care about to share.
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Speed to Market

The setup and publishing process can be very streamlined. There are advanced options for customization but Uberflip also does a great job of laying out all the steps, providing resources and best practices to help you get going on hub set up. Once your hub is configured, adding additional content …
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Impact on Sales Enablement

We have a sales enablement platform to fuel training and in the moment recommendations for reps. Uberflip is primarily used for content marketing use cases and for users to self-nurture through content journeys.
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Speed to Market

It's incredibly easy and fast to implement. The longest part is a content audit if you haven't done one, and then we invested quite a bit in our on brand experience. We phased our implementation into a V1 and V2. V1 we did in less than a month (including audit, tagging, technical implementation …
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Impact on Sales Enablement

Our sales team loves the sales streams and uses these to follow up with prospects after meeting them at events. We are expanding our sales enablement as we speak in order to give sales more control and autonomy in this area. This has been a much requested item from our sales team, as they can see …
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Speed to Market

Setting up the content hubs took about a month of dedicated work but publishing content is quite easy after the hub has been set up. Uberflip does provide a detailed list of things to do in order to get your hub off the ground, which has come in handy for each of the five language hubs we …
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Impact on Sales Enablement

One of the things that are helpful is the ability to personalize presentations and customize content for the conversation. This is a total upgrade from having a media kit update once a year. It also increases professionalism and our ability to have meaningful conversations with high-level …
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Speed to Market

Uberflip makes the back-end process extremely user-friendly so that everyone on the team can participate in the production process. This allows people to make updates in real-time rather than waiting for tech support or production or design team members to contribute.
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Impact on Sales Enablement

No, our AEs and BDRs do not currently use Uberflip. They do have a package for this, but it would require getting our sales enabled on using the platform itself, rather than just analytics on content consumed on the account/contact level. We have generated some 1:1 pages for sales reps.
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Speed to Market

Very quickly. Implementation was easy, and I remember Uberflip as a vendor for those early along in their content journey. They are helpful with strategizing and management.
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Awards

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Pricing

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What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Uberflip?

Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.


Experience Management - Centralizes & organizes content from various sources to personalize destinations.

Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.

Key features:

- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)

- Tag manager and smart filters

- Streams for marketing, sales and customer success streams

- SEO optimization


Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.

Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Key Features:

- Uberflip AI and Personalization Apps

- Site engager and recommendation panel

- MAP integrations

- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)


Audience Intelligence - Gain insights into content performance and audience engagement

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.

Key Features:

- Uberflip Analytics

- Google Analytics integration

- MAP and CRM integrations

- Performance dashboards


Uberflip Features

  • Supported: Content hubs
  • Supported: Tags and smart filters
  • Supported: Marketing automation platform integrations
  • Supported: Content integrations
  • Supported: Uberflip Analytics
  • Supported: Uberflip AI
  • Supported: Sales Assist
  • Supported: Martech integrations
  • Supported: Uberflip Marketplace
  • Supported: SEO optimization
  • Supported: Uberflip Pages

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.

Uberflip Videos

Uberflip Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Hushly, Seismic, and Folloze are common alternatives for Uberflip.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-25 of 60)
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Devyn Beregi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Uberflip every day to help prospects understand our products and help them prepare for demonstrations. I find it extremely beneficial for prospects to understand the scope of our products and how we can help them. I have sent over 500 Uberflips in the past year alone and have seen a high success rate between sending Uberflips and prospects showing up to demos.
Score 10 out of 10
Vetted Review
Verified User
Prior to implementing Uberflip, a common issue amongst both our Sales and Marketing teams was that we didn't have a centralized repository to store all of our content. Since implementing Uberflip, we have found that having one central repository to not only store all relevant internal and external facing content has helped streamline our process for finding content and sharing with prospects but has also ensured that the content that we are sharing externally is the most updated version of a document.
March 08, 2023

Uberflip is UberEASY!

Christy Ricketts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use uberflip for content management. We have a vast amount of information on our blog to help show organizers and exhibitors have exceptional trades show experiences. We love the user friendly interface and the analytics options. My team is able to quickly add photos and links to make the content more interesting. We recently started creating portfolios on each show we produce and highlight our venue partners.
Jesse Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is being used by our sales and marketing team to power our resource center. It solves the issue of having an easy to use, easy to publish, CMS style tool that various stakeholders can all utilize to create both general content as well as customized content. We run a lot of ABM programs so we benefit from the features it has to create custom streams of content and send them to our high value prospects.
Score 1 out of 10
Vetted Review
Verified User
Our org. uses Uberflip to host our resource center and to aid in account-based marketing efforts. We are able to create targeted marketing and sales streams and embed those in emails and chatbots. We have a moderately custom resource center and use some of the analytics and search engine optimization capabilities.
Score 8 out of 10
Vetted Review
Verified User
We use Uberflip as a content management system, but as we have continued partnering with them they have continuously released more and more functionality that addresses different business pain points. When we started using Uberflip it was to store content, now Uberflip plays a large role in distributing content and helping to make it easy for our entire organization to leverage content within their specific roles. As we have continued to grow, managing and organizing our content for 5 products across 4 audiences has been a challenge but Uberflip has continued to find ways to easier and more intuitively solve our pain points.
Score 6 out of 10
Vetted Review
Verified User
We use it as a content hub/CMS type system. All of our marketing and sales content lives in Uberflip. Before this tool, we were building landing pages in WordPress from scratch. It was time-consuming and we couldn't put out a lot of content because of it. Uberflip eliminated the need for that and our team can now create, publish and promote content quickly.
Score 9 out of 10
Vetted Review
Verified User
I use it for my marketing campaigns, i found that this tool is awesome in engaging my buyer's persons with the content. The content we create for the customers it was poor quality until we start using this platform, it gave us insights and better formats that we used in our content to have more engagement and it really works. we start setting our SEO and this tool made easy this task too.
Bri Jones | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As a services business, thought leadership content was at the center of all of our marketing efforts. With content in a variety of mediums and across a variety of channels, Uberflip helped us centralize all of our content in one destination, and curate experiences for prospects, partners, and customers. We were able to create content destinations for key parts of our customer lifecycle, ABM campaigns for prospects, and co-branded content with partners, all using Uberflip.
Sam Macleod | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Uberflip to create personalized experiences at scale. We untangled a messy mix of TOFU, MOFU, and BOFU content and consolidated it all in a destination that creates two distinct experiences that benefit our business: Personalisation for web traffic and recommendations based on groupings we can dynamically update and tweak based on our knowledge of our audience Surfacing content to sellers and providing the ability to create personalized streams leveraging our vast library of content
Kristen Bridenbaugh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We needed a way that we could really connect with teachers in the K-12 education space. We knew that just sending emails out about our products was not the best way to be engaging with them. We wanted to be a trusted and helpful resource to make teachers' lives easier. The education industry is one of the most stressful and demanding, especially over the last few years. So we created a teacher content resource hub built on the Uberflip platform. This site provides teachers with articles, activities, lesson plans, videos and more to help support their classroom lesson development. Since our audience is made up of such a wide range, we are able to segment the site and our content so teachers are able to quickly find content that would be most relevant to them.
Score 10 out of 10
Vetted Review
Verified User
We use Uberflip as our content experience platform. Uberflip empowers our Marketing and GTM teams to easily create ABM or personalized experiences at scale to the right people at the right time. At the end of the day, Uberflip is essential for our business and drives faster consumption of content by our best-fit prospects and customers. As an ABM marketer, I use Uberflip for 1:1, 1:few, and programmatic campaigns.
February 16, 2022

Sales Enablement is Key

Nicholas Topor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Uberflip along with Uberflip Sales Assist for Marketing and Sales content management as well as sales enablement. Uberflip addresses a big problem we have had where we have not had a place to host our content to use in Marketing landing pages, or for the sales cycle. With Uberflip and Uberflip Sales Assist we are able to have content ready to go for whenever we need to create a Marketing landing page on the fly, or for when sales needs to send a piece of content to a prospect or client.

On the sales side of things, Sales Assist personalizes our buyers journey as well as enables us to track how sales content is being consumed by our prospects/clients. For the first time we now know, which of our content is being consumed, which isn't and then allows us to decide as a team "do we update the content that isn't working, or get rid of it all together?"
Score 1 out of 10
Vetted Review
Verified User
We use Uberflip as a resource center. We had accumulated plenty of assets but felt that many were falling through the cracks and being underutilized. We also had several blind spots in reporting. We needed a platform that could organize our content marketing efforts and report on them as well — all within a user-friendly system that everyone on our small team could access. That it does. When developing our hub, Uberflip was able to match their environment to our main website. So, now the team can add and edit assets in the backend and have them be presented consistently and professionally on the frontend. As far as metrics, we were looking to increase our web visitors' time-on-page, pages-per-session, and bounce rate. We also wanted a level of reporting that was previously unavailable (for instance, PDF reading data).
Ashley Hyman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Uberflip to create an engaging content experience on our website. Our Uberflip Resource Hub houses all of our content and is ultimately used for lead generation by utilizing the gating feature to capture new leads. The Marketing department owns and manages Uberflip, but our Sales department uses the Sales feature that allows them to create personalized streams of content for prospects.
Lindsay Ross | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We have recently implemented Uberflip to host our 'Learning Hub' which is a resource for both our internal employees and our clients. Uberflip has helped us to organize our large video library so that it is easy to find what you are looking for. Our Client Success Manager, Chris is incredibly approachable, friendly and helpful and he has supported us in each step of the way while we create our Hub.
Score 9 out of 10
Vetted Review
Verified User
We use Uberflip in a variety of ways. From powering our resource center to content promotion within our marketing webpages to nurture streams, Uberflip allows us to deliver the right content to the right user at the right time. Uberflip has allowed us to scale our consumer content journeys across our website.
Score 10 out of 10
Vetted Review
Verified User
My company is using Uberflip for three different use cases.

ABM Hub - We started the relationship with Uberflip through our ABM Hub project. This Hub is only being used for our ABM efforts with the marketing team.

Resource Center Hub - This Hub replace our internal CMS built resource center that is the central location for all our external facing resources including PDFs, Videos and Blogs. The main business problem that Uberflip address was discoverability of content. With Uberflip's features such as search, menu filtering and AI based recommendations we were able to make our Resource Center more discoverable and increase time on page.

Internal Content Hub - Our newest hub is an internal place that the whole company can find internal and external content. This hub pulls in content for the Resource Center as well as internal only documents and presentations. This was the first hub we have utilized the authentication features Uberflip provides.

Jodi Lebow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Uberflip to power content experiences globally across our business. It helps us have a centralized location for our content and the ability to better meet the needs of our customers when and how they want to learn about us. We use it to power resource hubs on several websites, host on-demand event experiences, power ABM campaigns and as campaign destinations across marketing.

Uberflip helps increase web lead conversion and aided in increasing organic search traffic. I have seen Uberflip increase marketing productivity by reducing the time to publish content destinations, reducing the need for as many dedicated MAP landing pages, and by allowing regional teams freedom to leverage consistent structure which simplifies approval and compliance.

Hailey McDonald | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Uberflip as our content management and experience platform across our marketing team. It allows us to organize our content by use case, audience, funnel stage and more to deliver more relevant and personalized content journeys to our buyers. Additionally, Uberflip's features enhance our digital marketing strategies by helping us track content consumption better, prop up SEO, and extend the life of all mediums of content.
Amber Francis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We needed a better way to organize and file our content. After doing some research, we chose Uberflip as our content hub because of its ability to organize our content into categories, topics, and type. It also allowed us to better track leads in Pardot from the source content by campaign or item form fill. This made it easier for the marketing team to attribute MQLs and funnel progression to our marketing efforts.

We also found the organization of content to be very useful for four other target languages that we are focusing on creating more content for. Our pages per visit has seen a huge increase, as has time on page since implementing Uberflip across all the five languages we currently have hubs for.
Felicia Tomasko | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our team has used Uberflip as a resource for creating user-friendly flipbooks. The Uberflip backend platform makes it easy for our team to upload information including texts and graphics. They are beautiful to read in the online format. They're also easy to download so readers can keep a copy. The images and text look great and are available to use on a variety of devices so we can engage with our readers and customers.
Score 8 out of 10
Vetted Review
Verified User
We utilize Uberflip for plenty of use cases, but primarily to host all of our content un-gated in our resource center, which is personalized for each individual based on 6sense data, for ABM campaigns, and event follow-up. I use Uberflip within our Digital Marketing team and it is an easy-to-use platform that can allow companies to launch their content in no time.
Shane Adair | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We needed a better alternative to the one we had for our content. After doing the research we chose Uberflip as our content hub because of it's ability to leverage our content across our entire site, capture leads, funnel clients through related content thus keeping them on our site longer while providing them with relevant information to their initial search. We have spent the last year creating content to be used just for these purposes and Uberflip made this really simple.
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