Great addition to our Sales + Marketing Teams!
Prior to implementing Uberflip, a common issue amongst both our Sales and Marketing teams was that we didn't have a centralized repository …
Uberflip
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Uberflip
Overview
What is Uberflip?
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action...
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Most Loved
2023
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Christy Ricketts
VP Marketing
GES - Global Experience Specialists (Events Services, 1001-5000 employees)Video Reviews
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What is Uberflip?
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
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- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Uberflip?
Uberflip is a content experience platform (CEP) that enables marketers to take content and package it into digital experiences relevant to target audiences. From account-based marketing campaigns to sales and customer engagement programs, the solution aims to enable users to give audiences the content and personalized experience they’re looking for, in fewer touches. The vendor states more than 700 customers are using Uberflip to increase their audience’s consumption of relevant content, building trust in their brand that drives business growth.
Experience Management
Build personalized destinations in minutes.
Uberflip acts as a single platform to centralize and organize all content. It integrates with third-party content platforms so the user can import, organize, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences right away—Uberflip calls these ‘streams’. This is to drive less content waste, faster campaign launches, and a sales team that’s empowered with the best content for their prospects.
Key features:
Content hubs
Sales, customer, and marketing streams
Tags and smart filters
SEO optimization
Content integrations
Journey Acceleration
Accelerate pipeline with binge-worthy experiences.
Uberflip helps drive content consumption with AI-powered content recommendations that keep visitors on-site. With robust Marketing Automation Platform (MAP) integrations, every interaction with content can trigger the perfect next step to accelerate the customer journey. This is to enable users to reduce friction in a buyer’s journey, deliver personalized content experiences for audience, improve conversion rates, and speed up time to revenue.
Key Features:
Uberflip AI
Stream embeds
MAP integrations
Martech integrations and apps
Audience Intelligence
Understand the content your audience craves.
Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can double down on what works and continuously drive better results.
Key Features:
Google Analytics integration
MAP and CRM integrations
Uberflip Analytics
Performance dashboards
Uberflip Features
- Supported: Content hubs
- Supported: Tags and smart filters
- Supported: Marketing automation platform integrations
- Supported: Content integrations
- Supported: Uberflip Analytics
- Supported: Uberflip AI
- Supported: Sales Assist
- Supported: Martech integrations
- Supported: Uberflip Marketplace
- Supported: SEO optimization
Uberflip Screenshots
Uberflip Videos
Uberflip Integrations
- Adobe Marketo Engage
- Oracle CX Marketing
- HubSpot Marketing Hub
- Pardot
- Mailchimp
- Wistia
- Google Analytics
- BrightInfo
- Brightcove
- Optimizely Web Experimentation
- Vidyard
- Vimeo
- Bombora
- Disqus
- YouTube
- AddThis
- SlideShare
- PDFs
Uberflip Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Uberflip Downloadables
Frequently Asked Questions
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works.
For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.
Reviewers rate Implementation Rating highest, with a score of 10.
The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
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March 14, 2023
Great addition to our Sales + Marketing Teams!
- content repository
- communication with customers - great CX support!
- metrics on how prospects/customers are interacting with content shared!
- Ability to add in personal video recordings to sales/marketing streams
March 08, 2023
Uberflip is UberEASY!
- Demand Generation
- ABM
- Sales Engagement
- Content Experience
- Analytics
- Landing pages- new feature coming soon
- Dashboards for specific streams
- Integrations
February 28, 2023
Uberflip is a fantastic tool if you know what you're getting is what you were looking for!
- Tagging for easy creation of content streams
- Integrations with various media sources for quick import
- Out-of-the-Box Analytics
- CRM/MAP integration
- Hub design and customization - takes way too long to make changes
- Explanation up front of what Uberflip can and can't do, its not a robust tool for building content directly within it, its better as a way to aggregate content across sources.
- More integrations with other ABM tools
- Pricing structure can be a bit rigid, allow for more customization based on company needs
September 23, 2022
Glitchy and no longer aligns with our use case IMO
- Our CSM and the support team are incredible
- We take advantage of some of the platform integrations
- Making changes is simple
- Customization capabilities
- Brand look/feel alignment
- We've experienced major issues granting user permissions
August 14, 2022
Uberflip as more than just Content Management
- Content Management
- Sales Enablement
- Reporting
- Bulk updating/changing
- Integrating with Marketing Automation System
- Landing Pages for Demand Generation
- Design Functionality
August 14, 2022
Lots of promise but needs some work
- User-friendly backend system
- Clean frontend
- Simple and easy CTAs
- Decent amount of bugs in the system, constantly need to work with support.
- Continues to raise their prices without adding much extra value.
- Lots of turnover on their customer team's.
- Somewhat customizable but could use some work on making hubs not all look exactly the same.
- Mixed bag on the helpfulness of their teams.
- Not overly proactive with suggestions for optimization or knowledge of their accounts.
June 14, 2022
This is an excellent content creator for you
- Create specific content to your buyers
- It provides personalized pathways that turn prospects into customers
- It help you to attract customers through your chosen channels
- Engage customers at the destination
- Create landing pages
- A CRM for sabe our customers
- Content experience.
- Content management.
- Campaign execution.
- Bots in the analytics.
- Ease of use for automation capabilities.
- UX flexibility.
Score 9 out of 10
Vetted Review
Verified User
- Content tagging is easy and powerful
- Sales streams are constantly being improved and iterated on
- The AI recommendations drive engagement
- Analytics is continually improved, creating one of the best content analytics I've ever seen
- The OnBrand process is slow. The team is great, but the backlog slows down iteration.
- New product features aren't communicated particularly well.
May 03, 2022
Great flexibility and robust back-end analytics
- Integration into already existing CRM platforms, like Marketo.
- Robust back-end reporting with the what seems like endless filters.
- High-level of support from both the account management and technical teams.
- Problem-solving with a focus on your end goal or what you are trying to accomplish.
- Basic link reporting, when using simple hyperlinks within content.
March 22, 2022
Content Experiences that simply WORK
Score 10 out of 10
Vetted Review
Verified User
- Easy to use and train sales
- Journey acceleration
- Experience Management
- Hub for all content
- None that I can really think of
- CSM handles the few problems we did have with broken code and fixed fast
February 16, 2022
Sales Enablement is Key
- Sales Enablement - We can now have Sales pick and choose what content they want to send out to Clients/Prospects while having all of the data tracked on the back-end
- Content Management - We can host all of our PDF content in Uberflip so it is easy to pull individually or into sales/marketing use cases
- Client Relations - Our CSM and the entire Uberflip team has been incredibly helpful in getting us off the ground and helping us figure out how Uberflip fits in exactly with our use cases.
- Sales Enablement - Though I noted this as one of their strengths, they are still early in the game for their Sales Enablement platform. They are still tweaking the product to be perfect. This isn't necessarily a bad thing, personally I have seen it as a great opportunity to be able to help them adjust their product to satisfy a client like us.
- Categories - Though I know it is on the roadmap, the lapse of categories on Uberflip pages has been a bit tedious. You can implement them with custom code, but I would prefer to see this built directly in the system
February 03, 2022
A robust and user-friendly system for organizing, promoting, and reporting on assets
Score 1 out of 10
Vetted Review
Verified User
- Increases pages-per-session
- Increases time on page
- User-friendly asset creation and editing
- Reporting — the current system is slow, and the filters and presets are primitive.
- Development Support — once your hub is built, the support lead time increases tremendously.
- Communication — a few months ago, there was some sizable downtime and the issues were never formally addressed by our account manager or leadership.
December 10, 2021
Great for Lead Gen and our Small Team
- Easy Administration - It is incredibly easy and efficient to load new content, update old content, and implement forms/gates
- The "binge" effect - every page has "Read Next" links for guiding the visitor through to the next piece of content
- Includes SEO ability for capturing organic traffic
- The Analytics area was a little hard to navigate, but they just released a new Analytics section that looks like it is much better!
- Ability to know exactly who is engaging with content without going to another platform to find the data. They are releasing new integrations to Marketing Automation/CRM platforms that will allow this information to now be included!
- Would like the page layouts to be more customizable without the need for custom code or an on-brand team.
November 04, 2021
Organize your Thoughts and Content!
- Organization of content.
- Hosting content.
- Providing assistance.
- Answering questions.
- Not all features are intuitive and take some training to learn how to use.
- Recommended to have a marketing professional on-hand to make your space look nice as the default is very plain.
November 04, 2021
Step up your content experiences with Uberflip
Score 9 out of 10
Vetted Review
Verified User
- Easy to upload and manage content.
- Easy to create curated landing zones for business use cases.
- Customer support is fast to respond and very knowledge.
- Great onboarding support from implementation team.
- Analytics is a bit hard to navigate and is slow compared to other tools.
- Customizing design requires onBrand support which has long turnaround times.
- While usually brief there are occasional downtimes that result in content being inaccessible.
September 08, 2021
Uberflip provides high level of discoverability, agility and customization to our Resource experience.
Score 10 out of 10
Vetted Review
Verified User
- Discoverability: Uberflip gives multiple different ways to encourage users to continue the discovery journey. This not only makes the user experience better but simplifies our work as content creators.
- Analytics: The Uberflip analytics dashboard is extensive and gives you many options of collecting data. In the past we have only had page views and downloads to figure out success of pieces of content. Uberflip breaks it down to even more details about content performance.
- Problem Solving: My companies use cases have been complicated with a lot of moving parts. The Uberflip team went above and beyond to problem solve every new challenge we sent to them. They had out of the box ideas that made our Hubs perform they way wanted.
- Building Hubs Backlog: As they are growing as a company the "onBrand" time has drastically increased. A project that was originally said to be built in 8 weeks ended up being around 12. They were good about getting us on the list even before we signed the contract but these delays pushed our internal timeline back.
- Automation: Uberflip has some great tools to automate tasks within the platform. But I think this has room for improvement. An example would be that when you want to add a form to a piece of content you have to go into each stream and add the form vs having the form automatically be added to all locations of the piece of content.
- Occasional Downtime: This is another room for improvement area for Uberflip. As they are growing there has been some downtime. Most are only for a few minutes but when they happen it looks like our resource center is down.
August 27, 2021
Uberflip truly powers our content experience!
- Uberflip's inherent ability to centralize content regardless of format and allow marketers to leverage it to create specific content destinations for a range of marketing use cases has become a mission-critical capability for me. It allows me enable a global distributed team with the tools they need to move rapidly in deploying campaigns to drive awareness and demand.
- The ability to create personalized content experiences helps drive deeper engagement with our audience and supports account-based marketing efforts at scale.
- Uberflip allows you to up-level the traditional website resource center experience and provides a way to increase content consumption across our sites. Built-in functionality helps increase organic search traffic by ensuring each content asset is able to be indexed for search.
- Uberflip also provides a simple way for SDR and sales to share content with customers they are working with while still adhering to branding guidelines and yielding insights on content consumption.
- While having standardized page templates helps with brand compliance and the ability to publish quickly, the flipside is it can restrict custom needs for say adding additional text on a page or creating a custom layout for a campaign without either engaging Uberflip for design help or having internal resources that can edit code etc.
- I have seen improvement in Uberflip analytics over the time I have been using the platform but as a data-driven marketer I continue to desire additional insights and ways to connect the data from Uberflip easily with other tracking systems we use.
August 05, 2021
I'm a 3-time UberFlip customer. Here's why...
- Organizes content
- Integrates with our tech stack
- Provides great customer support
- Making design updates
- Analytics
July 20, 2021
Best content marketing experience platform to support buyer journey, improve conversion, and increase velocity
Score 10 out of 10
Vetted Review
Verified User
- Uberflip helps us build personalized content journeys to help users find the information they need most quickly and nurture themselves through the funnel.
- Uberflip's on brand experience helps us technical manage and administrate our content in a way that serves our digital marketing strategy on the backend, and presents beautifully on the front end.
- Uberflip's capabilities support our SEO strategy so we can capitalize on more traditional marketing content that in PDF form.
- The on-brand capabilities are very robust but do require creative expertise. I would recommend an implementation package if you want to have a beautiful hub and high brand standards.
- The regular Uberflip hub and sales streams are really intended for marketing and ABM; it's not a solve for all of your sales enablement needs (like training, dynamically recommended content, etc.) I'd recommend their Sales Enablement product for that or coupling with another solution.
- The usage analytics are great, but we're still working on aligning them to our reporting system (which is pretty advanced).
Score 9 out of 10
Vetted Review
Verified User
- Content organization
- Design customization
- Landing page builds (set up streams quickly and easily)
- Importing of feeds and source streams
- Customer support is excellent
- The Pardot integration could be more expansive and easier to set up (some of it's limitations on the Pardot side, however)
- Ability to gate content in a sales stream
July 19, 2021
Uberflip as a content Solution
- Easy upload on the backend by our production team.
- User-friendly interface for the reader.
- Beautiful image reproduction.
- Easy to read text and graphics.
- More information about pricing for interested customers.
July 19, 2021
Uberflip = bread and butter for marketers
- Easy to get your content uploaded and distributed
- Great account team and support
- Flexible to work with many use cases
- Sales enablement can be tricky
- Tagging and governance
- Robust account-based and personalized-based analytics
June 08, 2021
Uberflip is flippin legit!
Score 10 out of 10
Vetted Review
Verified User
- Uberflip allows for customization of how your content is set-up and presented to site visitors.
- Uberflip allows us to serve relevant content on pages related to the subject the client is exploring as well as the AI serving up content before a client leaves a page.
- We can gate our content and then let our other martech stack products get involved in continual messaging related to what the lead showed interest in.
- At this point I have not found anything that I can say needs improvement or is missing.
April 27, 2020
Great Tool to manage your content!
- Detailed metrics. We are able to pin point which page of a whitepaper or ebook users saw the most, which was impossible when we were simply uploading PDFs to our site.
- Capacity to embed the documents on our website.
- Integrations with our website so we can feature content in the tiles.
- We would like to be able to put a different call to action next to our document, based on where people are in the buyer's journey.