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What is Ubersuggest?

UberSuggest is a search engine optimization software solution offered by NP Digital.

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TrustRadius Insights

Ubersuggest is a versatile SEO research tool that users often combine with other tools in their arsenal. Customers frequently turn to …
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Popular Features

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  • Keyword analysis (8)
  • SERP ranking tracking (8)
  • Site audit / diagnostics (8)
  • Backlink management (7)
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What is Ubersuggest?

UberSuggest is a search engine optimization software solution offered by NP Digital.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

UberSuggest Demo


Ubersuggest Demo


UberSuggest SEO Demo - From Page 2 to Page 1 with Your Keywords

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Core features related to search engine optimization

Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

Avg 8.4
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Product Details

What is Ubersuggest?

From NP Digital, Ubersuggest is a free keyword tool that businesses can use for keyword research. Ubersuggest is primarily a free tool, though NP Digital does offer a paid version of the product with more advanced search engine optimization and search engine marketing capabilities.

These include:
  • keyword research
  • keyword rank tracking
  • website audit reporting
  • backlink analysis
  • competitive analysis and reporting

Ubersuggest Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

UberSuggest is a search engine optimization software solution offered by NP Digital.

Reviewers rate Global SEO and Multi-domain support highest, with a score of 8.7.

The most common users of Ubersuggest are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ubersuggest is a versatile SEO research tool that users often combine with other tools in their arsenal. Customers frequently turn to Ubersuggest when they want to kickstart their SEO research or find powerful keyword suggestions and information for starting new pages or blogs. The platform is highly regarded for its ease of use, offering both free and paid options at reasonable prices. Since its launch, Ubersuggest has continuously enhanced its offerings, attracting a loyal user base.

One of the standout features of Ubersuggest is its ability to provide keyword opportunities and gather information about competitors' websites. This makes it a valuable resource for users looking to compete with their rivals in the search engine rankings. The platform also assists in creating content plans and forecasting content for specific seasons or holidays, allowing users to stay ahead of the curve. Ubersuggest further supports users by enabling them to export keyword research lists to spreadsheets for better SEO results.

Companies offering SEO services have found value in Ubersuggest as well. It allows them to track their clients' SEO efforts and discover new keywords for blogs, while the dashboard provides an easy overview of keywords to focus on each month. Additionally, the site audit feature proves useful when pitching to potential clients. Ubersuggest is not limited to traditional keyword research; it also helps users compose SEO descriptions, social media hashtags, and blog topics.

In terms of performance analysis, Ubersuggest offers an overview of SEO performance, including identifying broken links and analyzing page loading times. This data empowers users to make informed decisions and optimize their websites accordingly. Competitor analysis is also facilitated by Ubersuggest, allowing users to compare their rankings with those of their rivals.

The effectiveness of Ubersuggest in identifying on-page SEO issues and providing simple solutions has garnered positive feedback from its customers. A subscription plan offers daily keyword ranking updates, helping users prioritize words effectively. Users who deal with large volumes of keywords and engage in competitor analysis benefit greatly from this plan.

While many users have experienced success in improving their search engine rankings with Ubersuggest, some have expressed dissatisfaction with the interface, finding it clunky and focused on upselling. Additionally, the tool has been criticized for running slowly and producing fewer results compared to other similar tools. Despite these occasional drawbacks, Ubersuggest remains a cost-effective alternative for keyword research and SEO optimization.

Nice, Clean Layout: Users have consistently praised the product's layout, describing it as nice, clean, and clear. This has made it easy for them to navigate and use the product effectively.

All-in-One SEO Functions: Many users appreciate that all the necessary functions for basic SEO research are included in the product. They find it convenient to have everything they need in one tool rather than having to switch between multiple tools.

Cost-Effective Pricing: Several reviewers mention that the prices for 1-3 websites are reasonable and on the lower end compared to other similar tools. This makes the product a cost-effective choice for users looking for affordable SEO solutions.

Lacking Features for Low Traffic Websites: Some users have expressed their disappointment with the tool's features, such as backlink tracking and competition analysis, stating that they are more suitable for websites with high traffic. These users suggest improvements in this segment to make it more inclusive for all types of websites.

Difficult User Interface Navigation: Several reviewers have found the user interface of the tool to be difficult to navigate. They mention that it requires constant diving in and starting over to compare and contrast data, making the process cumbersome and time-consuming.

Confusing Relationship between Keywords: Users have mentioned that they find the relationship between keywords, keyword lists, and tracking confusing. This lack of clarity makes it challenging for them to effectively manage their keyword strategies within the tool.

Users recommend giving Ubersuggest a try due to its smooth navigation, valuable features, and affordable pricing. They suggest using it as an alternative to Ahrefs. Users find Ubersuggest to be an excellent tool for identifying content topics and analyzing competitors. They advise trying the free version before making a decision. Ubersuggest is considered a valuable asset for keyword research and is recommended for anyone involved in SEO. It is regarded as one of the top SEO tools for keyword research and competitor analysis. For the best results, users recommend combining Ubersuggest with another SEO software platform. While Ubersuggest is praised for its affordability and practicality, some users note that it lacks comprehensive backlink and social media reporting features. Content writers, website owners, and SEO experts consider Ubersuggest to be one of the best tools available.

Attribute Ratings


(1-9 of 9)
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September 13, 2022

Good Place to Start...

Michael Taub | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Keyword research:
Need to identify what keywords we are ranking for and which ones we need to target. This is both for paid and organic search.

Competitor analysis:
See what our competitors are ranking for and compare to our rakings

SEO Analysis:
It is very good at identifying various on page SEO issues and simple to work through them and fix them
  • SEO Analysis, clearly shown and prioritised
  • Keyword suggestions with monthly volume
  • Onboarding process is easy to get started
  • The relationship between keywords, keywords list and tracking is confusing
If you're just getting started and want something simple to get a boost on your SEO, then it is a good place to start. It takes you through the initial steps and show you where you can improve. The paid versions are still pretty cheap compared to the competitors, but some of the others have more features and functional areas.

However, bear in mind that the main reason this product exists is to provide leads for NPDigital marketing agency, so you'll get a fair amount of push in that direction.
Abhinav Ranganath Panyam Vuppu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Since the day Ubersuggest was launched, I have been using it, and I like how they continue to enhance their offerings. I have a premium account, which enables me to conduct research without being constrained by a free trial. It is simple for me to export the outcome in CSV, edit it, and store it for later use. The primary reason I use Ubersuggest is because it is far less expensive than other keyword research service providers. Ubersuggest makes it simple for me to give each of my competitors a difficult fight.
  • Keyword Research
  • Competitive Analysis
  • SEO Audit
  • Some of the tool's features, including backlink tracking and competition analysis, were either lacking or more appropriate for the top-performing websites that already had a lot of traffic. So they should improve in this segment
As far as my experience is concerned the Ubersuggest tool is best suited for Keyword Research and SEO audits compared to other tools since it provides many features for a very less price with more accuracy. Ubersuggest's chrome extension is also very useful in tracking monthly search volume and the competitor's data. Overall I use Ubersuggest more for Keyword research and SEO audits than for backlink analysis and tracking.
JJ Garrido | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use the Ubersuggest platform to find keyword opportunities to create new content for our online assets and to learn more about our website competitors. It helps us to fill up our content planner calendar, to forecast different types of content during the seasons of the year or specific holidays. We export keyword research lists to spreadsheets from the Ubersuggest keyword research tool and classify the results for better results with our SEO.
  • Keyword Research.
  • Content Ideas.
  • Website Competitor Analysis.
  • Content GAP opportunities.
  • Improve the user interface.
  • Speed up the Ubersuggest platform because it loads many unnecessary graphical elements or tooltips when the user looks for data.
  • Improve keyword research for other languages than English.
I believe Ubersuggest is suitable for beginners in digital marketing, ad campaigns, SEO, and content creation ideas. For example, someone has a startup idea and immediately wants to build a website to generate leads. It's a great idea to start a keyword research campaign, identify similar ideas, and establish who are the possible competitors of the startup.
Kèlene Poyurs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use UberSuggest at our company to keep track of our SEO efforts for a few clients, as well as for ourselves. We also make use of it for discovering new keywords and topics for blogs, for both ourselves and clients. The dashboard makes it easy to see which keywords we should be focusing on during any particular month, and the site audit feature is invaluable when pitching to new clients.
  • Finding new keywords and topics
  • SEO site audits
  • Keeping track of keyword rankings
  • Nothing I can think of. For the price, it's an extremely robust tool.
  • Lack of automated reports
UberSuggest is an ideal tool for SEO beginners or businesses who don't want to shell out huge amounts of money for an SEO tool. It is very robust and contains all the basic information and stats you need. Especially for smaller agencies with only a few SEO clients, it really contains everything you need to get started.
Score 1 out of 10
Vetted Review
Verified User
They advertised a lifetime subscription and promoted it as the way to go. As soon as I signed up I was sorry. They emailed me about new features and when I went to try them they weren't available. I contacted support and they said they were not included with the "lifetime" subscription. Then a few days later they indicated they were changing the lifetime login approach and charging more for additional users. When I emailed requesting a refund, they indicated I was past 30 days. It was day 33 to be clear. Horrible way to do business. The tool was clunky at best and focused more on upselling you to buy their services, consults, and premium tools. It ran very slow compared to Ahrefs and produced only 1/2 of the results. Completely disappointed and would NOT recommend it.
  • Friendly looking interface
  • Seemingly compares to what other tools do
  • Backed by neil Patel
  • Horrible interface
  • Scammy subscriptions
  • Refuse to provide quality customer service
I would recommend avoiding this at all costs. I used it when it was a free tool, then decided to support Neil and pay for the lifetime subscription. Worst decision ever. once you get into the tool it's all about upselling you to their consulting or buying a higher-paid service. They emailed about new features and then said they weren't available in their life when I went to use them. They would not refund the cost because it was day 33 and they had a 30-day guarantee. Avoid this tool and avoid this company.
November 01, 2021

Thanks Ubersuggest

Score 9 out of 10
Vetted Review
Verified User
Hello, I took the subscription with Ubersuggest at 29 Dollars per month. The advantage that I find there is the ranking of the keywords, day by day I have access to their evolutions which helps me to move forward and to orient myself rather towards such or such words in priority. In addition, the subscription is very useful for me to search for a large number of keywords as well as competitors. My first site is on track to land in the Serp thanks to Ubersuggest. A second site will soon be set up with the same objective as the first. The free version was no longer enough for me and the paid version of ubersuggest is much cheaper and as interesting as the competing sites. This is why I pay for this site and I am very proud of it.
  • Ranking keyword
  • Project updated quickly
  • Searching multiples keywords
  • Actualization DR and backlinks
  • Une signification comme le TF et le CF de majestic would be nice
  • More advice to better our site quickly
Ubersuggest is less suitable for knowing the reliability of a referring domain and backlink on the other hand in terms of keyword research and analysis of competing sites, on these points it is rather advantageous
Mike Koolwijk | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We mainly use it for a tool next to the other SEO research tools, and I also suggest this tool to customers when they want to get started with their own SEO research.

The free option is powerful enough to get many keyword suggestions, and other information to get your first pages/blogs started. It's easy to use, and if you want to go for the paid version it's not that expensive. So for an entry-level SEO tool, go for it. It's free!
  • Nice clean and clear layout, that's easy to use
  • All the functions you need for basic SEO research
  • Prices for 1-3 websites are nice and on the lower end vs other tools
  • Nothing really--it's complete as it is for the price.
  • Numbers are not always correct but this is basic with multiple tools.
  • They could add a page scan to see how well a page scores.
Ubersuggest is a good tool to get basic insight into your website's position in Google and keywords. You can make big lists with suggestions around a specific keyword, questions, and comparison of keywords.

When you first open the page, it's really easy to navigate and use, so it's perfect for beginners. And it's still powerful enough for advanced users. If you are a small company with only a handful of clients, that's okay. But if you are bigger, then there are better and more complete tools on the market if you want more functionality and more in-depth information, like better competition research, ad spying, etc.
Darren Winter, MA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Ubersuggest as a research tool for keywords to use in SEO descriptions for website pages, social media hashtags, topics for blogs and to help with search engine marketing. It also provides a good overview of SEO performance such as any broken links, monitoring page loading times and being able to monitor competitors.
  • Monitoring broken links - helps optimise your Google ranking
  • Researching hashtags and keywords for website and social media to keep relevant
  • Researching competitor keywords to get a competitive advantage
  • It has a ceiling on maximum number of results it can show (I think 5000) and max 3 years
  • It would be great to export reports, even better with automated reports
  • I've found it recent updates, it's not that easy as it used to be to navigate - you have to keep diving in and then start over to compare and contrast data. I now keep two tabs open.
Well, it's affordable for business owners and anyone interested in a good step-up to boost their website performance, also great for agencies.

It lacks the commercialism of Moz and SEM Rush with automated reports but you could snapshot charts and create your own.
Amy Borne | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use this Ubersuggest to research keywords, competition and website ranking for specific keywords.
  • Keyword research.
  • Competition ranking.
  • Company website content ideas.
  • Top pages keywords are presented in batches of 10. Would like to see it in full without clicking "next 10."
I like that I can paste a competitor's URL and see all their money keywords.
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