Picked UberVU over Radian6 and Brandwatch and couldn't be happier.
Rating: 10 out of 10
December 04, 2014
Verified User
Vetted Review
Verified User
2 years of experience
- This software did everything we needed it to do.
- We used a custom plan, and it allowed to apply our own branding to reports and interface.
- We could have unlimited mentions which was great (most other solutions I evaluated had certain number of mentions (or results) included, and they charged for anything extra.
- The reports were great and these were something we could easily download and send around - no additional formatting was required.
- The real-time alerts included specific posts, plus daily/weekly summaries were helpful to get the overview of industry buzz in social media. Those real-time alerts were one of the most important reasons we got the tool (they aren't call "real-time" in the interface, we had to set it for "every 15 minutes", I believe, which is as close to real time as we needed).
- Collaboration features were neat and alerts worked great for that as well. Some posts could be assigned to other users and they would get an alert when they needed to act on it.
- Loved to be able to get the stats on "reach" for a specific post or tweet, even though these were estimates; engagements stats were detailed as well.
- Oh the ever so important ROI question...
- This software was designed to monitor our social media presence and respond to mentions, and we didn't use it to actually track ROI. But the fact that we were able to react to people's mentions of our brand was important, especially for support-related questions.
- We were able to increase efficiency of our employees monitoring, posting and responding to mentions, so the ROI in this case could be translated to saved man hours - if taken this way it was definitely positive. However this would have been the ROI of any solution of that kind, regardless of the vendor.
Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs.
5
We just had users on the marketing team, but the interface allowed to forward postings when necessary, to any email address.
1
Online marketing manager or marketing programs.
- Multiple uses:
- Support: Monitoring social media mentions for multiple brands, and responding to urgent requests quickly
- Social media presence: posting across multiple networks (Facebook, Twitter), including scheduled postings across multiple accounts as well
- Monitoring trends to help identify new keywords and buzz words
- Watching engagement to company postings on multiple networks
We switched from Jive (formerly Filtrbox)
- Implemented in-house
This is a SAAS platform so no implementation was necessary.
- Online training
No
Support was included.
We signed up for the company's custom plan which was their top-level plan at the time, and it already included everything we needed. I believe it was a month-to-month commitment with 30 day cancellation notice.