TrustRadius Insights
Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged …
Starting at $49 per month
View PricingOverview
What is unbounce?
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Landing page A/B testing: (11)5.555%
- Real-time analytics dashboard (11)5.454%
- Optimization recommendations (10)4.949%
- SEO tools (11)4.545%
Pricing
Essential
$79/mo
Cloud
75 landing pages, 8 popups & sticky bars
Premium
$159/mo
Cloud
150 landing pages, 16 popups & sticky bars
Enterprise
$399+/mo
Cloud
375+ landing pages, 40+ popups and sticky bars
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://unbounce.com/pricing/?utm_mediu…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $49 per month
Product Demos
Unbounce demo 2 Jun17
YouTube
Unbounce Demo Jun17
YouTube
Telephone validation demo for unbounce
YouTube
unbounce landing page review 2020 - unbounce landing page alternatives
YouTube
Unbounce Landing Page Tutorial (Unbounce Landing Page Builder Demo)
YouTube
Unbounce Smart Builder (Newer Unbounce Page Builder In Action)
YouTube
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is unbounce?
Unbounce helps convert more site visitors into leads, sales, and customers. Using its drag-and-drop builder, users can create and publish landing pages without needing a developer to code them. Also, users get conversion intelligence insights and enhance the intuition and skills they already have to ensure the best campaign performance. The vendor describes its capabilites:
✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages!
✔ OPTIMIZE campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, , and Smart Traffic, our new AI-powered tool that automatically delivers the best landing page to each visitor.
✔ INTEGRATE landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp.
✔ CONVERT more prospects with targeted popups and sticky bars that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time.
The vendor states its current customers include The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite.
unbounce Features
- Supported: Build Mobile Responsive Landing Pages
- Supported: Dynamic Text Replacement for PPC
- Supported: AI-powered optimization with Smart Traffic
- Supported: A/B Test your landing pages
- Supported: Create popups and sticky bars
- Supported: Integrate with over 900 apps like Zapier, Wordpress, Salesforce and Hubspot
- Supported: Build AMP landing pages
- Supported: Two-factor authentication
unbounce Screenshots
unbounce Video
unbounce Integrations
unbounce Competitors
unbounce Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English |
Frequently Asked Questions
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
unbounce starts at $49.
Reviewers rate Landing page A/B testing: highest, with a score of 5.5.
The most common users of unbounce are from Small Businesses (1-50 employees).
unbounce Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 20% |
| Mid-Size Companies (51-500 employees) | 60% |
| Enterprises (more than 500 employees) | 20% |
Comparisons
Compare with
Reviews and Ratings
(161)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged Unbounce to design effective landing pages for lead generation, event registration, and content tracking. Specifically, the platform has proven highly valuable for prototyping and testing landing pages for paid, direct response marketing campaigns, particularly through Facebook ads. The A/B testing feature of Unbounce is highly regarded by users, providing valuable insights into which version of a landing page is more successful at generating leads. Furthermore, Unbounce has been praised for its user-friendly interface and affordability, making it easy for users to design, build, and test landing pages without relying on IT or other departments. It has also gained recognition from agencies in different industries for its ability to create industry-specific landing pages for marketing campaigns. Additionally, Unbounce enables users to quickly launch paid campaigns with new landing pages while maintaining design consistency across branding. Despite some concerns about pricing and the need to upgrade packages to retain data, users appreciate the convenience and flexibility that Unbounce offers in creating customized landing pages for email promotions, paid social campaigns, and paid search campaigns. Overall, Unbounce has become an essential tool for marketing teams looking to convert visitors into leads and prospects through optimized landing pages.
Users commonly recommend the following tips for using Unbounce:
-
Utilize the provided templates and take advantage of the trial period to explore the user-friendly software. Beginners can use the templates provided by Unbounce to easily create landing pages and improve conversion rates. The trial period allows users to familiarize themselves with the platform's features and test its ease of use, even for beginners.
-
Make use of optimized images to enhance page load speed. Users emphasize the importance of using optimized images on Unbounce pages. This helps improve page load speed, ensuring a seamless experience for visitors.
-
Consider Unbounce for A/B testing and integration capabilities. Many users find Unbounce to be an excellent platform for A/B testing and integration with other platforms. It is particularly valuable for companies that require seamless integration with other tools and conduct frequent A/B testing. Unbounce also excels in running paid ads and generating higher-converting pages that load fast.
Overall, users suggest investing time in learning Unbounce, comparing it with alternative platforms like Leadpages or ClickFunnels, and seeking assistance from designers if needed. They emphasize that Unbounce is an excellent choice for smaller marketing teams who need to quickly build high-converting pages without investing in multiple landing page solutions.
Attribute Ratings
Reviews
(1-25 of 37)Companies can't remove reviews or game the system. Here's why
June 08, 2022
Poor Customer Service & Extreme Rip Off. Becareful!
Score 1 out of 10
Vetted Review
Verified User
Unbounce is more experience, limited support and you pay so much per domain connected.
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
March 09, 2022
Great tool for landing and pop-ups
March 09, 2022
Unbounce made me bounce!
Divi is easy to use. You can build pages fast. Global modules are easy to add. It does a better job. There is inbuilt AB testing but it's not as good as unbounce. But in comparison to the nasty experience building on unbounce's outdated builder... it's fantastic.
We selected unbounce because it was recommended on a course. The people gave us free templates and help videos. So in that respect it was good. But the building experience ruined everything. Now we add landing pages on a subdomain and use WordPress to build them. There are other ways to do the AB tests
We selected unbounce because it was recommended on a course. The people gave us free templates and help videos. So in that respect it was good. But the building experience ruined everything. Now we add landing pages on a subdomain and use WordPress to build them. There are other ways to do the AB tests
We have found that building landing pages in the CMS of choice is a much better solution. Unbounce is an ok solution for simple landing page needs but any more complex design or functionality needs are better handled inside the CMS. There are good plugins like Elementor and other landing page tools that can be added directly to the website.
August 03, 2021
A godsend for marketing campaigns
Back when we started using Unbounce, our website was very rigid and couldn't be adapted quickly (since a tech task had to be submitted to the developers' team and then they would do it when they had time, etc.). This wasn't good for marketing purposes because it limited our capabilities to the things we've already had on the website.
With Unbounce, we were able to solve this challenge (until we switched the website to WordPress and the Unbounce landing pages became somewhat not necessary because we could quickly do the same info on our main website and within our main web address, which raised the visitors' trust level.)
With Unbounce, we were able to solve this challenge (until we switched the website to WordPress and the Unbounce landing pages became somewhat not necessary because we could quickly do the same info on our main website and within our main web address, which raised the visitors' trust level.)
Unbounce is very similar all said and done to optimize. The main difference is in the pricing tiers and the templates that each of them offers. Each would be dependant on someone's specific business and I think is valuable to evaluate to determine which would be best for each industry/website.
August 02, 2021
Unbounce revealed
Instapage offers a/b testing and supports AMP. I haven't verified if Unbounce does too. We used a product called instabuider prior to both, which is a WordPress plugin' , There's more control with Unbounce than other page builders. We also found that there are more usable features with Unbounce than some of the competitors.
SharpSpring integrates well with a robust CRM, but is more difficult to use. Again, I think Unbounce does a really great job of providing a landing page solution that provides the necessary functionality and tools to do a decent job. I'd like to see Unbounce expand its ability on these elementary functions in order to keep their competitive edge. I don't see a lot of new features or adapting.
Instapage is a very good product for landing page deployment. Unbounce has an advantage when it comes to site messaging. We are able to make site updates on specific areas of our web site that provide relevant content to very unique segments of our customer audience. The fact that these message widgets can be scheduled and deployed so easily is a big advantage for Unbounce.
February 25, 2020
Unbounce is the landing pages tool you’ve been looking for.
LP was not as visually appealing and didn’t seem to have the same level of testing under their belt.
October 15, 2019
Unbounce is the best of the landing page platforms
Unbounce seems to be more complete and better suited for non-programmers. While Instapage has a slick UI and feel to it, when you get into actually using Instapage you find yourself looking for features that are standard in Unbounce like lead handling and script management. On price, Unbounce has the edge as well.
October 09, 2019
The Landing Page Builder For People Serious About Conversions
Leadpages is focused mostly on collecting emails, but Unbounce is focused on lead generation of all kinds, and offers a much more robust landing page builder that gives you the ability to create landing pages for any kind of strategy, not just collecting emails. We selected Unbounce because we have clients with a variety of conversion goals, and wanted a landing page app that can be used for all of them.
July 17, 2019
Seriously Easy and Effective Landing Pages
June 01, 2019
Increase your prospecting funnel with Unbounce
Unbounce is a robust tool that will allow users to continuously create and optimize landing pages as they grow. The product overall is easy to get started with, but it may take some time to set up and get used to the navigation. Support from tech, design and marketing teams would be recommended.
HubSpot is probably the strongest competitor, having a plethora of products and features to use. Like Unbounce, it can require a team to really get the most out of.
Instapage and ClickFunnels are products with solid solutions. However, Instapage is a WordPress plug-in only, and ClickFunnels is more focused on sales funnel programs.
HubSpot is probably the strongest competitor, having a plethora of products and features to use. Like Unbounce, it can require a team to really get the most out of.
Instapage and ClickFunnels are products with solid solutions. However, Instapage is a WordPress plug-in only, and ClickFunnels is more focused on sales funnel programs.
As far as landing page builders go, in my opinion, Unbounce is the best and easiest to use.
Unbounce is just easier to use than Leadpages and has overall better integrations. The cost is on par with each other... and really, it's just a matter of preference on which platform you use. HOWEVER, I do find that the Unbounce community to be MUCH better and much more informative to solve your problems.
February 13, 2019
Best A/B Solutions for all skill levels
A lot of other programs needed coding or design experience. Unbounce has made it really simple to create highly effective landing pages really quickly. They are easy to integrate, and the reports are very robust for the price. Other A/B testing programs I looked at were very costly and required a lot more expertise.
January 17, 2019
The Best Landing Page Software for Marketers. Period.
Unbounce is much more expensive than options like Leadpages and Instapage, but the polish of the platform and functionality are lightyears ahead. The user interface is much more intuitive, the visual editor makes changing designs and layouts simple, and the form builder seems to have been built by people who actually use forms. Plus, the features like automatically recreating your desktop page as a mobile page are small but significant upgrades worth paying more for. And finally, integrations like Zapier and HubSpot are so much easier on Unbounce, whereas they often don't even existing on Instapage.
July 02, 2018
Unbounce is the best landing page tool for a reason
ClickFunnels might be a slightly easier page builder to build within, but they have outages that are unpredictable and drove me crazy to try to work through when campaigns were running.
WordPress has a lot of great themes and page builders available, but they each require their own learning curve to figure out how to leverage. Unbounce is just that much faster and has that much more design options baked into it.
WordPress has a lot of great themes and page builders available, but they each require their own learning curve to figure out how to leverage. Unbounce is just that much faster and has that much more design options baked into it.
June 28, 2018
Won't go wrong with Unbounce
We have not used other products like Unbounce. To be honest, once we started using Unbounce we stopped looking for a solution altogether because Unbounce ended up working out so well for us. I would say start with Unbounce and then see what you can add to make your Unbounce page better.
June 21, 2018
Easy to use - no coding required
In terms of pure landing page generation, Unbounce is of very high quality. We went with Unbounce over Leadpages because we felt they had more features, and the software itself was easier to use. When we moved on from Unbounce, we switched all of our landing pages over to HubSpot. HubSpot requires more technical experience, but it's easier to customize things more in-depth in HubSpot, and therefore have a positive impact on the landing page performance (which is where Unbounce was lacking).
April 13, 2017
The Easiest Landing page builder there is
I don't recall the other products that were looked at since unbounce was one of the first few to stand out and have everything we needed. It made the option to purchase them really easy.
Unbounce and Leadpages are very similar, I really don't have anything bad to say about either. I chose Unbounce over Leadpages because of the customized URL option. From a branding perspective, it looks stronger to have try.mycompany.com/myoffer than something like mycompany.Leadpages.com/myoffer. I just like that and i felt more comfortable knowing that we would be able to take ownership of the url even if it wasn't hosted on our home site.
March 31, 2017
Unbounce review from a B2B marketer specializing in SaaS
- Leadpages and Landigi
I believe each tool is good for their own purposes but Unbounce is the most versatile of them.
Leadpages is ideal to get your feet wet and have a solid landing page to drive traffic for opt ins in exchange for a lead magnet.
Landigi when I tried it was pretty clunky, it might have improved since then.
I found Clickfunnels a bit complicated for no apparent reason, but I'd recommend it for people who sell courses and want to upsell, etc.
Leadpages is ideal to get your feet wet and have a solid landing page to drive traffic for opt ins in exchange for a lead magnet.
Landigi when I tried it was pretty clunky, it might have improved since then.
I found Clickfunnels a bit complicated for no apparent reason, but I'd recommend it for people who sell courses and want to upsell, etc.