unbounce

unbounce

Customer Verified
Top Rated
About TrustRadius Scoring
Score 7.2 out of 100
Top Rated
unbounce

Overview

Recent Reviews

Unbounce revealed

9 out of 10
August 02, 2021
Landing pages and use to test the audience.

It works well when integrating with Salesforce. It's very easy for us to run comparison tests. …

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 5 features

Landing page A/B testing: (12)

7.5
75%

Real-time analytics dashboard (12)

7.1
71%

Optimization recommendations (11)

6.3
63%

SEO tools (12)

5.8
58%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Essential

$79/mo

Cloud
75 landing pages, 8 popups & sticky bars

Premium

$159/mo

Cloud
150 landing pages, 16 popups & sticky bars

Enterprise

$399+/mo

Cloud
375+ landing pages, 40+ popups and sticky bars

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://unbounce.com/pricing/?utm_mediu…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $49 per month

Features Scorecard

SEO and Conversion Optimization

6.8
68%

Product Details

What is unbounce?

Unbounce helps convert more site visitors into leads, sales, and customers. Using its drag-and-drop builder, users can create and publish landing pages without needing a developer to code them. Also, users get conversion intelligence insights and enhance the intuition and skills they already have to ensure the best campaign performance. The vendor describes its capabilites:

✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages!

✔ OPTIMIZE campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, , and Smart Traffic, our new AI-powered tool that automatically delivers the best landing page to each visitor.

✔ INTEGRATE landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp.

✔ CONVERT more prospects with targeted popups and sticky bars that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time.


The vendor states its current customers include The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite.

unbounce Features

  • Supported: Build Mobile Responsive Landing Pages
  • Supported: Dynamic Text Replacement for PPC
  • Supported: AI-powered optimization with Smart Traffic
  • Supported: A/B Test your landing pages
  • Supported: Create popups and sticky bars
  • Supported: Integrate with over 900 apps like Zapier, Wordpress, Salesforce and Hubspot
  • Supported: Build AMP landing pages
  • Supported: Two-factor authentication

unbounce Screenshots

100+ Landing Page TemplateResponsive Drag-and-Drop Landing Page BuilderAccount Overview and Testing Features (Smart Traffic and A/B Testing)AMP Landing Page TemplatesManage Custom ScriptsPopup TemplatesSticky Bar TemplatesGlobal Script Manager

unbounce Video

unbounce Integrations

unbounce Competitors

unbounce Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)20%

unbounce Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Comparisons

View all alternatives

Frequently Asked Questions

What is unbounce?

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

How much does unbounce cost?

unbounce starts at $49.

What is unbounce's best feature?

Reviewers rate Landing page A/B testing: highest, with a score of 7.5.

Who uses unbounce?

The most common users of unbounce are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 38)
Companies can't remove reviews or game the system. Here's why
Evan Laird | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
Score 7 out of 10
Vetted Review
Verified User
Review Source
I personally prefer Hubspot for the additional functionality the tool provides, however, this being said, the price difference between Hubspot Enterprise and unbounce is significant and if you are looking for a cost-effective option to build landing pages optimized for conversion, this is a good way to go.
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is clearly a more powerful than Mailchimp for landings and pop-ups. We were limited with what we could do with Mailchimp and this tool is just laser focused on getting landings and pop up done easily and effectively. From templates, designs, improvement and scripts it does all well and easy.
Jon Law | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
Divi is easy to use. You can build pages fast. Global modules are easy to add. It does a better job. There is inbuilt AB testing but it's not as good as unbounce. But in comparison to the nasty experience building on unbounce's outdated builder... it's fantastic.

We selected unbounce because it was recommended on a course. The people gave us free templates and help videos. So in that respect it was good. But the building experience ruined everything. Now we add landing pages on a subdomain and use WordPress to build them. There are other ways to do the AB tests
Mike Muller | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
We have found that building landing pages in the CMS of choice is a much better solution. Unbounce is an ok solution for simple landing page needs but any more complex design or functionality needs are better handled inside the CMS. There are good plugins like Elementor and other landing page tools that can be added directly to the website.
Zee Gimon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Back when we started using Unbounce, our website was very rigid and couldn't be adapted quickly (since a tech task had to be submitted to the developers' team and then they would do it when they had time, etc.). This wasn't good for marketing purposes because it limited our capabilities to the things we've already had on the website.

With Unbounce, we were able to solve this challenge (until we switched the website to WordPress and the Unbounce landing pages became somewhat not necessary because we could quickly do the same info on our main website and within our main web address, which raised the visitors' trust level.)
Score 9 out of 10
Vetted Review
Verified User
Review Source
Unbounce is very similar all said and done to optimize. The main difference is in the pricing tiers and the templates that each of them offers. Each would be dependant on someone's specific business and I think is valuable to evaluate to determine which would be best for each industry/website.
August 02, 2021

Unbounce revealed

Score 9 out of 10
Vetted Review
Verified User
Review Source
Instapage offers a/b testing and supports AMP. I haven't verified if Unbounce does too. We used a product called instabuider prior to both, which is a WordPress plugin' , There's more control with Unbounce than other page builders. We also found that there are more usable features with Unbounce than some of the competitors.
Josh Aston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
SharpSpring integrates well with a robust CRM, but is more difficult to use. Again, I think Unbounce does a really great job of providing a landing page solution that provides the necessary functionality and tools to do a decent job. I'd like to see Unbounce expand its ability on these elementary functions in order to keep their competitive edge. I don't see a lot of new features or adapting.
Michael Dell'Arciprete | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Instapage is a very good product for landing page deployment. Unbounce has an advantage when it comes to site messaging. We are able to make site updates on specific areas of our web site that provide relevant content to very unique segments of our customer audience. The fact that these message widgets can be scheduled and deployed so easily is a big advantage for Unbounce.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Unbounce seems to be more complete and better suited for non-programmers. While Instapage has a slick UI and feel to it, when you get into actually using Instapage you find yourself looking for features that are standard in Unbounce like lead handling and script management. On price, Unbounce has the edge as well.
Gary Shouldis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Leadpages is focused mostly on collecting emails, but Unbounce is focused on lead generation of all kinds, and offers a much more robust landing page builder that gives you the ability to create landing pages for any kind of strategy, not just collecting emails. We selected Unbounce because we have clients with a variety of conversion goals, and wanted a landing page app that can be used for all of them.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Unbounce is a robust tool that will allow users to continuously create and optimize landing pages as they grow. The product overall is easy to get started with, but it may take some time to set up and get used to the navigation. Support from tech, design and marketing teams would be recommended.
HubSpot is probably the strongest competitor, having a plethora of products and features to use. Like Unbounce, it can require a team to really get the most out of.
Instapage and ClickFunnels are products with solid solutions. However, Instapage is a WordPress plug-in only, and ClickFunnels is more focused on sales funnel programs.
Shannon Johlic | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Unbounce is just easier to use than Leadpages and has overall better integrations. The cost is on par with each other... and really, it's just a matter of preference on which platform you use. HOWEVER, I do find that the Unbounce community to be MUCH better and much more informative to solve your problems.
Tanner Holt | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
A lot of other programs needed coding or design experience. Unbounce has made it really simple to create highly effective landing pages really quickly. They are easy to integrate, and the reports are very robust for the price. Other A/B testing programs I looked at were very costly and required a lot more expertise.
J.P. VanderLinden | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Unbounce is much more expensive than options like Leadpages and Instapage, but the polish of the platform and functionality are lightyears ahead. The user interface is much more intuitive, the visual editor makes changing designs and layouts simple, and the form builder seems to have been built by people who actually use forms. Plus, the features like automatically recreating your desktop page as a mobile page are small but significant upgrades worth paying more for. And finally, integrations like Zapier and HubSpot are so much easier on Unbounce, whereas they often don't even existing on Instapage.
Joshua Long | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
ClickFunnels might be a slightly easier page builder to build within, but they have outages that are unpredictable and drove me crazy to try to work through when campaigns were running.

WordPress has a lot of great themes and page builders available, but they each require their own learning curve to figure out how to leverage. Unbounce is just that much faster and has that much more design options baked into it.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have not used other products like Unbounce. To be honest, once we started using Unbounce we stopped looking for a solution altogether because Unbounce ended up working out so well for us. I would say start with Unbounce and then see what you can add to make your Unbounce page better.
Score 6 out of 10
Vetted Review
Verified User
Review Source
In terms of pure landing page generation, Unbounce is of very high quality. We went with Unbounce over Leadpages because we felt they had more features, and the software itself was easier to use. When we moved on from Unbounce, we switched all of our landing pages over to HubSpot. HubSpot requires more technical experience, but it's easier to customize things more in-depth in HubSpot, and therefore have a positive impact on the landing page performance (which is where Unbounce was lacking).
Hope Arent | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Unbounce and Leadpages are very similar, I really don't have anything bad to say about either. I chose Unbounce over Leadpages because of the customized URL option. From a branding perspective, it looks stronger to have try.mycompany.com/myoffer than something like mycompany.Leadpages.com/myoffer. I just like that and i felt more comfortable knowing that we would be able to take ownership of the url even if it wasn't hosted on our home site.