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Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged …
Starting at $49 per month
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What is unbounce?
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
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Popular Features
- Landing page A/B testing: (11)5.555%
- Real-time analytics dashboard (11)5.454%
- Optimization recommendations (10)5.050%
- SEO tools (11)4.545%
Pricing
Essential
$79/mo
Cloud
75 landing pages, 8 popups & sticky bars
Premium
$159/mo
Cloud
150 landing pages, 16 popups & sticky bars
Enterprise
$399+/mo
Cloud
375+ landing pages, 40+ popups and sticky bars
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://unbounce.com/pricing/?utm_mediu…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $49 per month
Product Demos
Unbounce demo 2 Jun17
YouTube
Unbounce Demo Jun17
YouTube
Telephone validation demo for unbounce
YouTube
unbounce landing page review 2020 - unbounce landing page alternatives
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Unbounce Landing Page Tutorial (Unbounce Landing Page Builder Demo)
YouTube
Unbounce Smart Builder (Newer Unbounce Page Builder In Action)
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is unbounce?
Unbounce helps convert more site visitors into leads, sales, and customers. Using its drag-and-drop builder, users can create and publish landing pages without needing a developer to code them. Also, users get conversion intelligence insights and enhance the intuition and skills they already have to ensure the best campaign performance. The vendor describes its capabilites:
✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages!
✔ OPTIMIZE campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, , and Smart Traffic, our new AI-powered tool that automatically delivers the best landing page to each visitor.
✔ INTEGRATE landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp.
✔ CONVERT more prospects with targeted popups and sticky bars that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time.
The vendor states its current customers include The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite.
unbounce Features
- Supported: Build Mobile Responsive Landing Pages
- Supported: Dynamic Text Replacement for PPC
- Supported: AI-powered optimization with Smart Traffic
- Supported: A/B Test your landing pages
- Supported: Create popups and sticky bars
- Supported: Integrate with over 900 apps like Zapier, Wordpress, Salesforce and Hubspot
- Supported: Build AMP landing pages
- Supported: Two-factor authentication
unbounce Screenshots
unbounce Video
unbounce Integrations
unbounce Competitors
unbounce Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English |
Frequently Asked Questions
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
unbounce starts at $49.
Reviewers rate Landing page A/B testing: highest, with a score of 5.5.
The most common users of unbounce are from Small Businesses (1-50 employees).
unbounce Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 20% |
| Mid-Size Companies (51-500 employees) | 60% |
| Enterprises (more than 500 employees) | 20% |
Comparisons
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Reviews and Ratings
(160)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged Unbounce to design effective landing pages for lead generation, event registration, and content tracking. Specifically, the platform has proven highly valuable for prototyping and testing landing pages for paid, direct response marketing campaigns, particularly through Facebook ads. The A/B testing feature of Unbounce is highly regarded by users, providing valuable insights into which version of a landing page is more successful at generating leads. Furthermore, Unbounce has been praised for its user-friendly interface and affordability, making it easy for users to design, build, and test landing pages without relying on IT or other departments. It has also gained recognition from agencies in different industries for its ability to create industry-specific landing pages for marketing campaigns. Additionally, Unbounce enables users to quickly launch paid campaigns with new landing pages while maintaining design consistency across branding. Despite some concerns about pricing and the need to upgrade packages to retain data, users appreciate the convenience and flexibility that Unbounce offers in creating customized landing pages for email promotions, paid social campaigns, and paid search campaigns. Overall, Unbounce has become an essential tool for marketing teams looking to convert visitors into leads and prospects through optimized landing pages.
Users commonly recommend the following tips for using Unbounce:
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Utilize the provided templates and take advantage of the trial period to explore the user-friendly software. Beginners can use the templates provided by Unbounce to easily create landing pages and improve conversion rates. The trial period allows users to familiarize themselves with the platform's features and test its ease of use, even for beginners.
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Make use of optimized images to enhance page load speed. Users emphasize the importance of using optimized images on Unbounce pages. This helps improve page load speed, ensuring a seamless experience for visitors.
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Consider Unbounce for A/B testing and integration capabilities. Many users find Unbounce to be an excellent platform for A/B testing and integration with other platforms. It is particularly valuable for companies that require seamless integration with other tools and conduct frequent A/B testing. Unbounce also excels in running paid ads and generating higher-converting pages that load fast.
Overall, users suggest investing time in learning Unbounce, comparing it with alternative platforms like Leadpages or ClickFunnels, and seeking assistance from designers if needed. They emphasize that Unbounce is an excellent choice for smaller marketing teams who need to quickly build high-converting pages without investing in multiple landing page solutions.
Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
We recommended Unbounce to one of our clients to build landing pages for their recruitment process. It is just being used by me in the digital marketing team. It enabled us to build dedicated landing pages for the marketing campaign, stripping out navigation and unnecessary links to tighten up the top of the funnel. It also allowed us to operate independently from the client's existing CMS and create pages quickly and more easily.
- The landing page templates follow best practice and can be easily customized and branded.
- It integrates with Google Analytics and a range of other products, such as Salesforce.
- Pages can be hosted on a subdomain of your main website's domain.
- The conversion tracking could sync up more neatly with Google Analytics.
- Managing multiple landing pages can be quite cumbersome.
- The user interface for building pages can be a little confusing at first.
- The marketing team were able to operate independently from web developers, saving time and money.
- We were able to build multiple landing pages within a few days.
- Although we were able to track entries to the top of the funnel, we were unable to track users' progress all the way to the end when they actually completed our registration process.
- Optimizely,Visual Website Optimizer,Google Content Experiments
Unbounce is slightly different from Optimizely, Visual Website Optimizer and Google Content Experiments because it is essentially a tool for building landing pages rather than testing any aspect of your website. Unbounce solved a problem for us because we wanted to build landing pages quickly and independently from the existing CMS. However, we did not take full advantage of the A/B testing opportunities. These other products would also be more effective if you want to do multivariate testing.
1
I'm the only user of Unbounce in my company. I'm a Search Marketing Executive in the digital marketing team. I used it to build landing pages for one of my clients for their recruitment campaign. It allowed me to build pages without the need for support from web developers, so I got things done more quickly.
1
Unbounce doesn't need much technical support. One of the hardest things was getting the subdomain set up - but the problems for that stemmed from the DNS provider rather than Unbounce. You don't have to be a designer or a developer to use it because you can just modify existing templates.
- Marketing team can build landing pages independently.
- Client can modify pages themselves.
- You can copy one of your existing pages if you need to create a slight variant of it for a different audience.
- We used it as a clickthrough landing page. The main conversion of our campaign occurred elsewhere.
- We've been able to modify and re-use our original pages for a different purpose.
- Setting up the next campaign should be even simpler.
- Build landing pages for PPC traffic.
- Create landing pages for a specific marketing campaign.
- Create a data capture form.
No
- Price
- Product Features
- Product Usability
- Prior Experience with the Product
- Positive Sales Experience with the Vendor
Unbounce offers an 80% discount to charities and nonprofits if you ask them. This made the product so much more affordable for our client. It saves so much on development time and labour to get a page ready quickly for a marketing campaign. It more than paid for itself and is worth keeping in mind for future campaigns.
I don't think I would change very much. I might dig a little deeper about how the tool would integrate with Google Analytics because the most important thing is our success metric and the "conversions" that Unbounce was reporting were merely clickthroughs to another page. Success for us meant those users then going on to sign up and complete the registration process beyond the Unbounce landing page.
- Implemented in-house
No
- Integrating with Google Analytics.
- Setting up a subdomain and cross-domain tracking.
- Getting the branding right so that the Unbounce landing pages looked like they were part of the main website.
No
Yes: I asked for a discount on behalf of my charity client and they gave me 80% in perpetuity! This made the product so much more affordable that it was silly not to sign up. It has more than paid for itself and the Unbounce team were really happy to help us out.
- Adding Google Analytics and other third-party code.
- Moving design elements around the page.
- Customizing an existing landing page template.
- Tracking the conversion you want if that occurs beyond the landing page.
- Editing text.
- Saving and publishing small tweaks to the landing page.
Score 9 out of 10
Vetted Review
Verified User
We use Unbounce for landing pages on our website. A/B Testing provides valuable insights as to which version of a landing page is more successful at generating leads. We first connected this to Zoho CRM and then after we switched to SalesForce, we pointed the form information there. Unbounce is primarily used by the Marketing Department which manages the Website. It is used to capture visitor information on gated content such as white papers, case studies and other assets.
- Easy to build landing pages. Can copy html from your website so that the landing page looks the same as other pages.
- Easy integrations. Both Zoho CRM and Salesforce were easy to link up.
- Ability to export visitor information in the event that a CRM integration fails. (Occasionally we changed fields in our CRM that then prevented unbounce from exporting visitor information. i.e. we changed the length of a field without limiting the Unbounce field length. In these cases, Unbounce notified me that there was a problem and it was easy to fix.)
- For integrating with CRMs, it would be nice to have a feature that shows you the formatting of the field in your CRM. That way you could match formatting on your form without having unexpected errors like (CRM field is number only - need to set up a number only field in Unbounce) or (lead source field is 35 characters max - limit length of lead source to prevent an error).
- In Unbounce, each landing page is a separate file. Would be nice to be able to change formatting on many landing pages at once. This would be useful when rebranding or renewing a website. You may have 20-30 or more landing pages that need to be reformatted individually.
- We successfully captured information for up to 500 prospects per campaign.
- A/B testing allowed the Marketing team to plan future improvements to our website and emails.
- Phone number verification helped keep visitors from inputting invalid numbers like 9999999999
- Pardot,HubSpot,ExactTarget Interactive Marketing Hub,Marketo
You'll notice that I selected marketing automation software for my comparison. This is because we have just switched over to Pardot which includes basically everything that Unbounce does along with its many marketing automations. Basically, we used Unbounce for landing pages for assets on our website and through email blasts. When it was time to select a marketing automation software, we evaluated Hubspot, ExactTarget, Marketo and Pardot. Unbounce didn't have a chance compared to these other options as Unbounce is not a full marketing automation platform. I do highly recommend Unbounce if you are not planning to automate your marketing processes.
- Creating landing pages through the editor was straight forward and simple.
- Setting up CRM integrations was a piece of cake.
- Checking A/B versions of landing pages was simple and useful.
- Changing formatting for all landing pages to match new website design required editing each one individually. (35 total)
- Initial CRM integration is easy, but sometimes you forget to match the field type from the CRM to the field type of the form in Unbounce. I wish there was an easy way to sync these fields other than receiving errors when Unbounce is unable to push over a lead due to field inconsistencies.