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unbounce

unbounce

Overview

What is unbounce?

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

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Recent Reviews

TrustRadius Insights

Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged …
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Unbounce revealed

9 out of 10
August 02, 2021
Incentivized
Landing pages and use to test the audience.

It works well when integrating with Salesforce. It's very easy for us to run comparison tests. …

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 5 features
  • Landing page A/B testing: (11)
    5.5
    55%
  • Real-time analytics dashboard (11)
    5.4
    54%
  • Optimization recommendations (10)
    5.0
    50%
  • SEO tools (11)
    4.5
    45%
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Pricing

View all pricing

Essential

$79/mo

Cloud
75 landing pages, 8 popups & sticky bars

Premium

$159/mo

Cloud
150 landing pages, 16 popups & sticky bars

Enterprise

$399+/mo

Cloud
375+ landing pages, 40+ popups and sticky bars

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://unbounce.com/pricing/?utm_mediu…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

Unbounce demo 2 Jun17

YouTube

Unbounce Demo Jun17

YouTube

Telephone validation demo for unbounce

YouTube

unbounce landing page review 2020 - unbounce landing page alternatives

YouTube

Unbounce Landing Page Tutorial (Unbounce Landing Page Builder Demo)

YouTube

Unbounce Smart Builder (Newer Unbounce Page Builder In Action)

YouTube
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Features

SEO and Conversion Optimization

Tools that help users improve their website and landing page SEO and optimize the conversion rate of specific pages or forms.

5.1
Avg 6.2
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Product Details

What is unbounce?

Unbounce helps convert more site visitors into leads, sales, and customers. Using its drag-and-drop builder, users can create and publish landing pages without needing a developer to code them. Also, users get conversion intelligence insights and enhance the intuition and skills they already have to ensure the best campaign performance. The vendor describes its capabilites:

✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages!

✔ OPTIMIZE campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, , and Smart Traffic, our new AI-powered tool that automatically delivers the best landing page to each visitor.

✔ INTEGRATE landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp.

✔ CONVERT more prospects with targeted popups and sticky bars that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time.


The vendor states its current customers include The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite.

unbounce Features

  • Supported: Build Mobile Responsive Landing Pages
  • Supported: Dynamic Text Replacement for PPC
  • Supported: AI-powered optimization with Smart Traffic
  • Supported: A/B Test your landing pages
  • Supported: Create popups and sticky bars
  • Supported: Integrate with over 900 apps like Zapier, Wordpress, Salesforce and Hubspot
  • Supported: Build AMP landing pages
  • Supported: Two-factor authentication

unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page TemplatesScreenshot of Manage Custom ScriptsScreenshot of Popup TemplatesScreenshot of Sticky Bar TemplatesScreenshot of Global Script Manager

unbounce Video

unbounce Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

unbounce starts at $49.

Leadpages, HubSpot Marketing Hub, and Instapage are common alternatives for unbounce.

Reviewers rate Landing page A/B testing: highest, with a score of 5.5.

The most common users of unbounce are from Small Businesses (1-50 employees).

unbounce Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(160)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged Unbounce to design effective landing pages for lead generation, event registration, and content tracking. Specifically, the platform has proven highly valuable for prototyping and testing landing pages for paid, direct response marketing campaigns, particularly through Facebook ads. The A/B testing feature of Unbounce is highly regarded by users, providing valuable insights into which version of a landing page is more successful at generating leads. Furthermore, Unbounce has been praised for its user-friendly interface and affordability, making it easy for users to design, build, and test landing pages without relying on IT or other departments. It has also gained recognition from agencies in different industries for its ability to create industry-specific landing pages for marketing campaigns. Additionally, Unbounce enables users to quickly launch paid campaigns with new landing pages while maintaining design consistency across branding. Despite some concerns about pricing and the need to upgrade packages to retain data, users appreciate the convenience and flexibility that Unbounce offers in creating customized landing pages for email promotions, paid social campaigns, and paid search campaigns. Overall, Unbounce has become an essential tool for marketing teams looking to convert visitors into leads and prospects through optimized landing pages.

Users commonly recommend the following tips for using Unbounce:

  • Utilize the provided templates and take advantage of the trial period to explore the user-friendly software. Beginners can use the templates provided by Unbounce to easily create landing pages and improve conversion rates. The trial period allows users to familiarize themselves with the platform's features and test its ease of use, even for beginners.

  • Make use of optimized images to enhance page load speed. Users emphasize the importance of using optimized images on Unbounce pages. This helps improve page load speed, ensuring a seamless experience for visitors.

  • Consider Unbounce for A/B testing and integration capabilities. Many users find Unbounce to be an excellent platform for A/B testing and integration with other platforms. It is particularly valuable for companies that require seamless integration with other tools and conduct frequent A/B testing. Unbounce also excels in running paid ads and generating higher-converting pages that load fast.

Overall, users suggest investing time in learning Unbounce, comparing it with alternative platforms like Leadpages or ClickFunnels, and seeking assistance from designers if needed. They emphasize that Unbounce is an excellent choice for smaller marketing teams who need to quickly build high-converting pages without investing in multiple landing page solutions.

Attribute Ratings

Reviews

(1-25 of 49)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
Evan Laird | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Unbounce is well suited for small teams that are running paid media campaigns (probs under $50k/month budget - more than that I feel it's worth it to start really taking control of your funnel with your own custom pages made by a design team and A/B testing software like Optimizely, LaunchDarkly, AB Tasty, etc). But if you need quick landing pages, don't have a ton of dev or design resources, and don't have an extremely complicated product, unbounce is a very good option.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We got up and running in a day.
The implementation was a breeze thru Google Tag Manager although I would have preferred a more robust method to implement it. After the implementation we were up and running in minutes and the Marketing team was modifying layouts and creating pages by the end of the day. It was that simple.

Jon Law | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
I would tell a colleague to choose another page builder software. Because I believe this is horrible to use. You will soon want to throw your PC out of the window. I suppose if you used the ready made templates and filled those in with your own copy it might be okay. Anything other than that, forget it.
Mike Muller | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Unbounce works well for simple landing page needs. It allows non-technical people to create and manage the pages. Where Unbounce gets difficult is when there are a large number of landing pages being used. Managing them is challenging. Changing templates and content across multiple pages is difficult. It's also more challenging to pass form data to other systems.
Zee Gimon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Unbounce is a great marketing tool when you are launching marketing and advertising campaigns and would like to track the conversions and user behavior in general. It is also very convenient for companies that don't use an easily editable CMS (like WordPress) because it allows to quickly create additional pages for the website.

When you have a website that you can easily add pages to, sometimes Unbounce might be redundant. (Granted, the tracking and conversions etc. is easier to set up in Unbounce than in many other things because that's what it's aimed at.)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Unbounce is perfect for the marketing team of a larger website that doesn't want to want long development cycles or creative team pushback. By making A/B tests seamless, allows quick thinking and thus better KPIs and decision making for overall cost savings.
It doesn't have a ton of features for specific page testing in my experience. Meaning we often use it for full-page tests instead of minor features or pop-ups that would be small tests.
August 02, 2021

Unbounce revealed

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Perfect for creating temporary landing pages for specific email campaigns. There are a few features that it could add, but not a deal-breaker. We find it extremely useful for email campaigns - we assign a specific landing page, which makes it a lot easier to track conversion that way instead of reviewing email campaign reports.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
If a person has no website outside of an Amazon listing and has no access to a graphic designer, then I guess unbounce may be a suitable option to get a landing page set up quickly for use with Google Ads. However, it would actually be cheaper to set up a simple SquareSpace website with a custom domain and still get the same data/metrics and a great looking landing page, even without the need for a graphic designer to create anything custom.
Josh Aston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I don't know a better product than Unbounce. They have been around for a long time, but they are also just a great tool to use. I think they've done a great job of staying competitive while being the most tenured in the industry. So I would not hesitate to recommend them to other people - friends, clients, peers, etc.
Darian Rawson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Unbounce is a great tool for companies looking to leverage targeted sales channels and paid marketing, promotions, or other local events and even raise awareness without having to dedicate entire portions of a webpage to one area of your business. The best part is you can even do a/b solutions and you can even implement third-party tracking, tools, and analytics.
Michael Dell'Arciprete | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Unbounce is well suited to companies that need to make updates to their site content easily and without extensive HTML coding. Unbounce is well suited to providing different messages to different user segments and different audiences that are visiting our web site. Additionally, its scheduling functionality allows us to schedule messaging components so that new messaging can be displayed during off-hours and weekends.
Danilo Roberto Zerón | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Unbounce is well suited for users seeking a dependable and easy-to-use DIY landing page builder (e.g. users within the Search Engine Marketing niche), and would virtually never be applicable within the scope or context of web development or building a website (e.g. users within the Search Engine Optimization niche).
Ashley Mumm | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Unbounce was a great tool for a consultancy to face and implement with various clients. For small business, the cost is exorbitant if online sales are minimal. If you already have a large budget, Unbounce would be an ideal next step. If you send traffic to your website's home page, you’re losing out on a large percentage of potential sales and frankly wasting your ad dollars. This tool is great for creating ad-specific pages that have the potential to convert at much higher rates. Their company is also very invested in testing and tweaking things to help their users get the most out of the service.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Very well suited for small or medium-sized companies looking to deploy landing pages for specific email blasts or campaigns or in conjunction with ad platforms like Facebook, Google Adwords, LinkedIn or others. Easy to share with other users in the company for them to make changes and it's easy to duplicate and modify as many pages as you like.
Gary Shouldis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Unbounce is ideal if you want to create landing pages fast for ad campaigns and would like to be able to test different elements to see what converts better (A/B testing). Unbounce is also perfect for companies that have websites without a content management system or clunky ones, which can make it difficult to build nice looking landing pages without a designer and programmer on your team. With Unbounce, you can easily add it to your website via a sub-domain so it will work with any website.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Unbounce is perfect for a mid-size company who has the resources to produce and test a variety of landing pages and additionally are driving enough site traffic to warrant the product. If you're not driving adequate site traffic, setting up and testing landing pages properly is going to be challenging.
You will get the most out of the product if you can allocate enough resources from the needed teams to build out and test through several iterations of landing pages and pop-ups.
Shannon Johlic | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
If you are looking to build easy landing pages that convert and are mobile responsive... WITHOUT a developer... then you're in luck! Running A/B tests are a breeze. The main issue you will have is if you are trying to do any type of progressive profiling with your leads via your Marketing Automation platform.
Tanner Holt | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I would recommend Unbounce for anyone who is looking to track and A/B test certain pages. I wish it would extend to A/B testing other features such as workflows, but it is perfect for someone with no Photoshop experience.

Convertibles and pop-ups are a great new add on. I wish it had ways to implement HotJar or chatbots, but it does what it is made for perfectly.
J.P. VanderLinden | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Unbounce isn't great for an e-commerce store looking to building landing pages to sell collections of products which is fed dynamically from a database. It is more suited for lead-collection or pass-through pages, for use in SaaS or lead generation, B2B or B2C. In those areas, Unbounce excels. It's great for explainer pages, contest pages and early stage user acquisition in a workflow.
Joshua Long | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The best case for Unbounce is for speed of campaign creation and deployment. If you can't create custom landing pages quickly and push traffic to them, your feedback loops are slow and holding you back from optimizing conversion.

Another great case for Unbounce is to test new web-design elements to see how they perform before you do a website redesign. There's nothing worse than doing a wholesale website redesign only to have it convert worse than the site it replaced!
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