Skip to main content
TrustRadius
unbounce

unbounce

Overview

What is unbounce?

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

Read more
Recent Reviews

TrustRadius Insights

Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged …
Continue reading

Unbounce revealed

9 out of 10
August 02, 2021
Incentivized
Landing pages and use to test the audience.

It works well when integrating with Salesforce. It's very easy for us to run comparison tests. …

Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 5 features
  • Landing page A/B testing: (11)
    5.5
    55%
  • Real-time analytics dashboard (11)
    5.4
    54%
  • Optimization recommendations (10)
    5.0
    50%
  • SEO tools (11)
    4.5
    45%
Return to navigation

Pricing

View all pricing

Essential

$79/mo

Cloud
75 landing pages, 8 popups & sticky bars

Premium

$159/mo

Cloud
150 landing pages, 16 popups & sticky bars

Enterprise

$399+/mo

Cloud
375+ landing pages, 40+ popups and sticky bars

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://unbounce.com/pricing/?utm_mediu…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
Return to navigation

Product Demos

Unbounce demo 2 Jun17

YouTube

Unbounce Demo Jun17

YouTube

Telephone validation demo for unbounce

YouTube

unbounce landing page review 2020 - unbounce landing page alternatives

YouTube

Unbounce Landing Page Tutorial (Unbounce Landing Page Builder Demo)

YouTube

Unbounce Smart Builder (Newer Unbounce Page Builder In Action)

YouTube
Return to navigation

Features

SEO and Conversion Optimization

Tools that help users improve their website and landing page SEO and optimize the conversion rate of specific pages or forms.

5.1
Avg 6.2
Return to navigation

Product Details

What is unbounce?

Unbounce helps convert more site visitors into leads, sales, and customers. Using its drag-and-drop builder, users can create and publish landing pages without needing a developer to code them. Also, users get conversion intelligence insights and enhance the intuition and skills they already have to ensure the best campaign performance. The vendor describes its capabilites:

✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages!

✔ OPTIMIZE campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, , and Smart Traffic, our new AI-powered tool that automatically delivers the best landing page to each visitor.

✔ INTEGRATE landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp.

✔ CONVERT more prospects with targeted popups and sticky bars that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time.


The vendor states its current customers include The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite.

unbounce Features

  • Supported: Build Mobile Responsive Landing Pages
  • Supported: Dynamic Text Replacement for PPC
  • Supported: AI-powered optimization with Smart Traffic
  • Supported: A/B Test your landing pages
  • Supported: Create popups and sticky bars
  • Supported: Integrate with over 900 apps like Zapier, Wordpress, Salesforce and Hubspot
  • Supported: Build AMP landing pages
  • Supported: Two-factor authentication

unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page TemplatesScreenshot of Manage Custom ScriptsScreenshot of Popup TemplatesScreenshot of Sticky Bar TemplatesScreenshot of Global Script Manager

unbounce Video

unbounce Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

unbounce starts at $49.

Leadpages, HubSpot Marketing Hub, and Instapage are common alternatives for unbounce.

Reviewers rate Landing page A/B testing: highest, with a score of 5.5.

The most common users of unbounce are from Small Businesses (1-50 employees).

unbounce Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)20%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(159)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged Unbounce to design effective landing pages for lead generation, event registration, and content tracking. Specifically, the platform has proven highly valuable for prototyping and testing landing pages for paid, direct response marketing campaigns, particularly through Facebook ads. The A/B testing feature of Unbounce is highly regarded by users, providing valuable insights into which version of a landing page is more successful at generating leads. Furthermore, Unbounce has been praised for its user-friendly interface and affordability, making it easy for users to design, build, and test landing pages without relying on IT or other departments. It has also gained recognition from agencies in different industries for its ability to create industry-specific landing pages for marketing campaigns. Additionally, Unbounce enables users to quickly launch paid campaigns with new landing pages while maintaining design consistency across branding. Despite some concerns about pricing and the need to upgrade packages to retain data, users appreciate the convenience and flexibility that Unbounce offers in creating customized landing pages for email promotions, paid social campaigns, and paid search campaigns. Overall, Unbounce has become an essential tool for marketing teams looking to convert visitors into leads and prospects through optimized landing pages.

Users commonly recommend the following tips for using Unbounce:

  • Utilize the provided templates and take advantage of the trial period to explore the user-friendly software. Beginners can use the templates provided by Unbounce to easily create landing pages and improve conversion rates. The trial period allows users to familiarize themselves with the platform's features and test its ease of use, even for beginners.

  • Make use of optimized images to enhance page load speed. Users emphasize the importance of using optimized images on Unbounce pages. This helps improve page load speed, ensuring a seamless experience for visitors.

  • Consider Unbounce for A/B testing and integration capabilities. Many users find Unbounce to be an excellent platform for A/B testing and integration with other platforms. It is particularly valuable for companies that require seamless integration with other tools and conduct frequent A/B testing. Unbounce also excels in running paid ads and generating higher-converting pages that load fast.

Overall, users suggest investing time in learning Unbounce, comparing it with alternative platforms like Leadpages or ClickFunnels, and seeking assistance from designers if needed. They emphasize that Unbounce is an excellent choice for smaller marketing teams who need to quickly build high-converting pages without investing in multiple landing page solutions.

Attribute Ratings

Reviews

(1-25 of 49)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • We don't have every A/B test outperform, but that also means we've still found a winner each time
  • On pages that have succeeded a 6% increase in conversions is thousands of dollars more in revenue with no additional ad spend
  • Better on page time and lower bounce rates as well
Score 2 out of 10
Vetted Review
Verified User
Incentivized
  • It allowed me to quickly set up a landing page and get my Google Ad campaign up and running without having to worry about building out a website
  • The cost was so prohibitively high that, combined with the cost of ads management, ad spend, and the Unbounce landing page, I lost money on the 6-month campaign
Josh Aston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Very low cost when it comes to creating landing pages - high ROI
  • Very easy for almost anyone to create landing pages - high ROI
  • Easy to set-up new tests and to test out hypothesis - high ROI
Michael Dell'Arciprete | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • There has been a significant cost saving with Unbounce because we relay less on coding for site updates.
  • There has been a 10-15 % increase in site conversion by using landing pages and site messaging functions to target specific messages.
Danilo Roberto Zerón | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
Gary Shouldis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Unbounce has allowed us an easy way to offer lead generation and conversion optimization services regardless of what technology the client is using for their website.
  • ROI is achieved fast, as a single client engagement more than pays for the software each month.
Shannon Johlic | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Time to Value - we were up and running in about 3 hours, with our first landing page live in another 2 hours (very low learning curve)
  • Keep headcount low - we run lean, and it enabled me to use headcount budget for other strategic initiatives.
  • Conversion Rate Optimization - with the A/B testing feature, we were able to test "hunches" quicky to increase our overall conversion rates by over 60%.
J.P. VanderLinden | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • For $100/mo, Unbounce allows your marketing team to work 2-4x faster on creating and testing landing pages without involving developers and designers. The speed of execution makes the cost almost negligible, and the time to get new learnings is crucial to succeeding in a fast-moving marketing world.
Joshua Long | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It has simply allowed us to push more campaigns out the door. They haven't all been home-runs, but it has allowed us to iterate our offers faster and break down assumptions that we had.
  • The cost is a no-brainer since it is just a fraction of a percent of our marketing and sales budget.
Return to navigation