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unbounce

unbounce

Overview

What is unbounce?

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

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Recent Reviews

TrustRadius Insights

Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged …
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Unbounce revealed

9 out of 10
August 02, 2021
Incentivized
Landing pages and use to test the audience.

It works well when integrating with Salesforce. It's very easy for us to run comparison tests. …

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 5 features
  • Landing page A/B testing: (11)
    5.5
    55%
  • Real-time analytics dashboard (11)
    5.4
    54%
  • Optimization recommendations (10)
    5.0
    50%
  • SEO tools (11)
    4.5
    45%
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Pricing

View all pricing

Essential

$79/mo

Cloud
75 landing pages, 8 popups & sticky bars

Premium

$159/mo

Cloud
150 landing pages, 16 popups & sticky bars

Enterprise

$399+/mo

Cloud
375+ landing pages, 40+ popups and sticky bars

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://unbounce.com/pricing/?utm_mediu…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

Unbounce demo 2 Jun17

YouTube

Unbounce Demo Jun17

YouTube

Telephone validation demo for unbounce

YouTube

unbounce landing page review 2020 - unbounce landing page alternatives

YouTube

Unbounce Landing Page Tutorial (Unbounce Landing Page Builder Demo)

YouTube

Unbounce Smart Builder (Newer Unbounce Page Builder In Action)

YouTube
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Features

SEO and Conversion Optimization

Tools that help users improve their website and landing page SEO and optimize the conversion rate of specific pages or forms.

5.1
Avg 6.2
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Product Details

What is unbounce?

Unbounce helps convert more site visitors into leads, sales, and customers. Using its drag-and-drop builder, users can create and publish landing pages without needing a developer to code them. Also, users get conversion intelligence insights and enhance the intuition and skills they already have to ensure the best campaign performance. The vendor describes its capabilites:

✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages!

✔ OPTIMIZE campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, , and Smart Traffic, our new AI-powered tool that automatically delivers the best landing page to each visitor.

✔ INTEGRATE landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp.

✔ CONVERT more prospects with targeted popups and sticky bars that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time.


The vendor states its current customers include The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite.

unbounce Features

  • Supported: Build Mobile Responsive Landing Pages
  • Supported: Dynamic Text Replacement for PPC
  • Supported: AI-powered optimization with Smart Traffic
  • Supported: A/B Test your landing pages
  • Supported: Create popups and sticky bars
  • Supported: Integrate with over 900 apps like Zapier, Wordpress, Salesforce and Hubspot
  • Supported: Build AMP landing pages
  • Supported: Two-factor authentication

unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page TemplatesScreenshot of Manage Custom ScriptsScreenshot of Popup TemplatesScreenshot of Sticky Bar TemplatesScreenshot of Global Script Manager

unbounce Video

unbounce Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

unbounce starts at $49.

Leadpages, HubSpot Marketing Hub, and Instapage are common alternatives for unbounce.

Reviewers rate Landing page A/B testing: highest, with a score of 5.5.

The most common users of unbounce are from Small Businesses (1-50 employees).

unbounce Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)20%
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Comparisons

View all alternatives
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Reviews and Ratings

(160)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged Unbounce to design effective landing pages for lead generation, event registration, and content tracking. Specifically, the platform has proven highly valuable for prototyping and testing landing pages for paid, direct response marketing campaigns, particularly through Facebook ads. The A/B testing feature of Unbounce is highly regarded by users, providing valuable insights into which version of a landing page is more successful at generating leads. Furthermore, Unbounce has been praised for its user-friendly interface and affordability, making it easy for users to design, build, and test landing pages without relying on IT or other departments. It has also gained recognition from agencies in different industries for its ability to create industry-specific landing pages for marketing campaigns. Additionally, Unbounce enables users to quickly launch paid campaigns with new landing pages while maintaining design consistency across branding. Despite some concerns about pricing and the need to upgrade packages to retain data, users appreciate the convenience and flexibility that Unbounce offers in creating customized landing pages for email promotions, paid social campaigns, and paid search campaigns. Overall, Unbounce has become an essential tool for marketing teams looking to convert visitors into leads and prospects through optimized landing pages.

Users commonly recommend the following tips for using Unbounce:

  • Utilize the provided templates and take advantage of the trial period to explore the user-friendly software. Beginners can use the templates provided by Unbounce to easily create landing pages and improve conversion rates. The trial period allows users to familiarize themselves with the platform's features and test its ease of use, even for beginners.

  • Make use of optimized images to enhance page load speed. Users emphasize the importance of using optimized images on Unbounce pages. This helps improve page load speed, ensuring a seamless experience for visitors.

  • Consider Unbounce for A/B testing and integration capabilities. Many users find Unbounce to be an excellent platform for A/B testing and integration with other platforms. It is particularly valuable for companies that require seamless integration with other tools and conduct frequent A/B testing. Unbounce also excels in running paid ads and generating higher-converting pages that load fast.

Overall, users suggest investing time in learning Unbounce, comparing it with alternative platforms like Leadpages or ClickFunnels, and seeking assistance from designers if needed. They emphasize that Unbounce is an excellent choice for smaller marketing teams who need to quickly build high-converting pages without investing in multiple landing page solutions.

Attribute Ratings

Reviews

(1-25 of 49)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy drag and drop system.
  • Boost conversion rates significantly.
  • Integrate with other landing pages easily.
  • The interface could be more user friendly.
  • Customer services could be unavailable sometimes.
  • Many features are in beta format.
Evan Laird | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Quick and Easy to Use (Especially for Beginners).
  • Good UI/UX.
  • Decent Templates.
  • A/B Testing (in my experience) was still pretty basic.
  • Full funnel building wasn't built out yet (may be now).
  • Designing landing pages is just better and easier in WordPress or Custom Code if you're very design-focused.
Jon Law | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
  • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
  • Tracking code is easy to add. Follow the straightforward instructions in the back end
  • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
  • I feel like the biggest problem is the page builder. It is a slog. It is outdated and super-fiddly. The alignment tools are awful. Finding elements can be horrible too.
  • I believe it's a pig to use
  • Nothing else comes close to the awful page builder. I feel like it is just horrible. Everything else is fine
Mike Muller | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Relatively easy to use
  • Can craft and design landing pages without much coding
  • Drag and drop editing makes creating landing pages
  • Managing lots of landing pages can be difficult
  • Integrations with other systems is challenging
  • It's an extra tool that needs to be learned and managed
Zee Gimon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • User-friendly drag-n-drop design
  • Convenient templates for those who don't know the tricks of website creation
  • Useful conversion tracking tools (which are more extensive and simpler to set up than Google Analytics' goals)
  • Sometimes there was too much flexibility (but I think that was mostly my own issue because I ended up editing more things than I should've) :)
  • As the result of too much flexibility (see above), I felt somewhat lost as to what I should focus my attention on at first. This gets easier once you've created at least one Unbounce landing because you have tested everything.
  • Otherwise, I enjoyed Unbounce, so it's definitely going on the right direction.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Design templates - which means you don't have to be a creative genius or designer to come up with a sexy looking landing page
  • Reasonably priced corporate tier with thousands of conversions
  • New features are being added by the team in order to compete with other landing page optimizers
  • No low tier priced option for small businesses (think those with less than a thousand visitors a month)
  • A lot of the features are in beta
  • The traffic analyzer/optimizer is only available to higher priced tiers
August 02, 2021

Unbounce revealed

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Many template options to design with
  • My web designer "extremely fast to create a landing page"
  • Mobile ready, never an issue
  • can easily add features (e.g. pop ups)
  • Cookie Cutter look, which was the problem with WP when it became popular
  • Customer support is good, but doesn't seem available all the time.
  • other than what is mentioned, nothing to be concerned about.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
  • Offers templates for you to create your own landing page or upload a custom one you create
  • Provides tracking and metrics so you can evaluate the success of your campaigns
  • The price is ridiculous for what is being offered
  • Most ecommerce sites will offer you the option for a landing page for far less
Josh Aston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Sets up landing pages with ease and light experience
  • Allows us to run A/B tests easily and quickly
  • Allows us to collect leads on a landing page easily
  • I'd like to see more templates available
  • Chatbot functionality built-in would be powerful
  • Better analytics available as we drive traffic to these pages
Darian Rawson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Speed! It is fast
  • Shared scripting
  • Assets all in one place from images and pdfs
  • Not responsive layouts that are either mobile or desktop
  • document management leaves room to be desired, it functions but is not the best
  • logging who last edited a page in addition to when it was edited
Michael Dell'Arciprete | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Unbounce excels at site messaging. We insert targeted content on specific pages.
  • Unbounce has a very easy to use landing page development tool.
  • I would like Unbounce to create dynamic rules that allow our team to change the messaging based on frequency.
  • I would like Unbounce to create dynamic rules that allow our team to change the messaging based on campaign source.
Danilo Roberto Zerón | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Customer Support
  • Unbounce provides users with valuable resources for building landing pages, including pre-existing template designs, a navigable technical support forum, and the "live chat with a human" feature. Therefore, Unbounce is ideal for users ranging from beginner to advanced levels of industry experience.
  • Cross-Channel Reporting
  • Unbounce can be used to track conversion data for major SEM channels such as Bing Ads, Google AdWords, and Google Analytics. By placing javascript at the head of an Unbounce page for Bing UET Tags, Google AdWords Conversion Goals, and Google Analytics Global Site Tags, users begin to compile the necessary data for producing highly detailed multi-channel performance reports.
  • Creating Contact Lists For Drip Email Campaigns
  • Unbounce also allows users to transfer and store contact information into a mailing list by integrating landing pages with various email marketing platforms (e.g. ConstantContact, MailChimp, etc.), both seamlessly and effectively empowering users to create a new mailing list, or bolster a preexisting audience.
  • Unbounce support staff will often prove unresponsive when reaching out via "Live Chat With A Human" (i.e. powered by Olark). For example, this feature is consistently unavailable during Unbounce's listed hours of availability.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy for non-programmers to deploy and modify pages.
  • A/B testing and optimization are excellent.
  • Lead collection and integration to other platforms work well.
  • The UI for the design has some nuances that can be a little frustrating at first.
  • It seems a little slow sometimes.
  • Have had some down times a couple times over the last few years.
Gary Shouldis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • They have a great template library that is not just focused on email collection. They also have great looking templates for specific industries.
  • The landing page builder is really easy to use and makes it easy to build nice looking landing pages that are mobile responsive.
  • Their blog is the go-to place to learn about lead generation and conversion optimization. They are experts at what they do.
  • Unbounce pricing is higher than most competitors. Even the starting plan may be costly for most small businesses unless you intend on creating a lot of landing pages.
  • Depending on your design, sometimes getting the mobile view to match the desktop view can get tricky.
  • Since the landing page builder is so robust with features, it can become too complicated to build nice landing pages if you are a novice.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Create landing pages on the fly.
  • Integrate with products and services like Facebook, Salesforce, Mailchimp, and more.
  • Allows creators with no development background to create great landing pages.
  • A centralized library for creative assets would be helpful.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Gives full design flexibility of landing page designs.
  • Multiple team inputs and collaboration.
  • The pop-up functionality is easy to implement and get up and running.
  • Reporting on all products is adequate.
  • Documentation is lacking to build things out on your own.
  • You definitely need a team to fully utilize the product -- users with various technical, design, and marketing backgrounds.
  • The integration into advanced marketing tools is a bit underwhelming.
Jeremy Estes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Loads very quickly.
  • Easy to develop quality landing pages and variants for proper testing.
  • Easy to customize the mobile experience.
  • It's easy to get disorganized in the builder with elements.
  • I've never found much use for their templates. It would be nice to have more.
Shannon Johlic | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of use. No coding required.
  • Integrates with just about every Marketing Automation tool so you can stay away from the clunky page builder in Marketo or the outdated builder in Pardot.
  • Easy A/B testing out of the box.
  • Tighter integrations with Pardot to allow for progressive profiling.
  • Better community driven templates.
  • More features in their lightboxes.
J.P. VanderLinden | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • A/B testing new landing page variants is the core offering, and Unbounce does it better than anyone. Confidence levels and tracking are front-and-center, spinning up new options takes mere minutes, and finding out what works and iterating has never been easier.
  • Designing a page can be a pain if you're a marketer and not a developer. But with a simple WYSIWYG editor, drag-and-drop functionality and a bunch of pre-existing templates, even someone like myself can build a page much, much faster.
  • Integrations with tools like Zapier & Hubspot make using Unbounce very attractive. It can send or receive data from numerous sources instantly, so when someone fills out a form it goes seamlessly into your CRM to trigger a follow-up sequence.
  • Unbounce has a robust community full of great ideas and little hacks to do things, but these ideas are hard to find and often could be baked in natively. Dynamic Text Replacement, multi-step form fields, and others can be built with a little tinkering, but it feels like Unbounce is slow to adopt these as native features.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It makes setting up a landing page or PPC campaign easy
  • The drag & drop nature of the product makes the learning curve almost instant
  • Split testing is simple with the built-in nature of it
  • The pricing may be high for those on a tight budget
  • The A/B split testing could be a bit more robust and include more variables in the data
Joshua Long | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The design options are seemingly endless! Especially with the mobile view and ability to turn off elements on it so the user experience is as tailored as possible.
  • Integrations are robust, making it easy to capture and pass leads to other systems, as well as track data.
  • It never goes down. The other landing page tools we've used over the years all seemed to have broad outages, but we've never had a problem with Unbounce.
  • The only hangup we've had was with a Pardot form integration as Unbounce doesn't display a configuration error if the fields are mapped wrong. It took a bit of trial and error to determine that the fields weren't labeled exactly the same in Pardot and in Unbounce.
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