Skip to main content
Unmetric (discontinued)

Unmetric (discontinued)


What is Unmetric (discontinued)?

Unmetric was a SaaS platform for intelligence on an organization's social media efforts and the efforts of their competitors on social media. It provided data across Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn. Its capabilities are now supplied by Brandwatch.

Read more
Recent Reviews

Engaging with Unmetric

9 out of 10
February 03, 2016
Unmetric is being used by the Analytics Department. We use it to benchmark our clients' social presence against their competitors. It's a …
Continue reading
Read all reviews
Return to navigation


View all pricing



Per Month [Unlimited Users]


Pay As You Go

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Details

What is Unmetric (discontinued)?

Unmetric was an enterprise solution for branded content analysis and discovery. It helped digital marketers, social media analysts, and content creators harness social signals to track and analyze competitive content and campaigns and to create better content and campaigns of their own. Umetric was acquired by in 2019, and merged with Brandwatch in 2021. Unmetrics capabilities are now provided by Brandwatch.

Unmetric (discontinued) Features

  • Supported: All Major Social Networks Included
  • Supported: Competitive Analysis & Benchmarking
  • Supported: Automated Reporting Tools
  • Supported: Content Engagement Intelligence
  • Supported: Promoted Post Detection
  • Supported: Competitive Reach & Impressions Data
  • Supported: Team Accounts

Unmetric (discontinued) Screenshots

Screenshot of Unmetric's Social Media Search Engine For BrandsScreenshot of Unmetric Shows Viral Brand Videos on YouTubeScreenshot of Unmetric's Hashtag Analysis on InstagramScreenshot of Unmetric's LinkedIn Comparison Report

Unmetric (discontinued) Integrations

Unmetric (discontinued) Competitors

Unmetric (discontinued) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish

Unmetric (discontinued) Customer Size Distribution

Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)10%
Enterprises (more than 500 employees)90%
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings



(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
We use Unmetric to review social content. It helps us understand how peers, partners, and competitors are using social media and allows us to evaluate the effectiveness of different creative and content approaches. It also helps us identify white space when developing social strategies. The platform is set up well for this exact work, and you can use both their built-in dashboards or data downloads to do your work, which means both novice users and seasoned analysts can use the platform with minimal training.
  • Calculates average engagement rates for custom time-periods and displays this on a dashboard.
  • Can access content from most platforms.
  • Good balance of easy-to-use and access to raw data for custom work.
  • Has all of the standard metrics for social media analysis.
  • The interface is slightly different for each social channel, which is confusing for novice users. I wish they'd standardize their naming schemes and dashboards, to the extent they can be with the different platforms.
  • They'll add and implement new features but won't tell you- I came back into the platform to discover they'd applied a weighting scheme to my engagement rate that messed up my findings.
  • Sometimes the platform just stops working.
  • Support sits in India so there's no way to get answers fast if you have a question or issue.
Unmetric is great when you need to do quantitative analysis of social media posts, whether you own the posts or not. Newer features like segment creation where you can get results by keyword or category are amazing time-savers for certain tasks (like if you're looking at posts about fruit and want to see how posts that mention "bananas" perform you can do that right in the dashboard). Hopefully, they'll soon allow you to build and save those filters so you don't have to recreate them every time you do a task. While in the past I'd only recommend this platform for keeping a pulse on unowned content, the new tools make the platform useful even for reviewing owned content, as you may be able to save time on content coding tasks- it seems like that's the direction they're headed anyway.
  • I haven't traced our use of this platform back to ROI specifically, but the data it provides is key to our strategic client work and clients are pleased with the level of detail and rigor we are able to provide.
I haven't used Simply Measured in a few years, mostly because it was just too expensive for what we needed it for and Unmetric provided what we needed at a reasonable price. I also had an issue with how big the Simply Measured files were- they often froze analysts' computers, and the first task was to delete unused tabs to reduce the file size.
February 03, 2016

Engaging with Unmetric

Score 9 out of 10
Vetted Review
Verified User
Unmetric is being used by the Analytics Department. We use it to benchmark our clients' social presence against their competitors. It's a useful tool because we are unable to see our competitors reach and impressions or calculate engagement rate. Unmetric calculates its own custom engagement rate based upon the accounts' engagements and followers. This normalized engagement rate can be used to benchmark across all social platforms.
  • Very user friendly.
  • Great support staff.
  • Constant updates.
  • Length between data fetches.
Unmetric is very well suited for social tracking. One thing to keep in mind is that you cannot view previous content when adding a new brand to your watch list.
  • Increased employee efficiency
  • Better customer service
Return to navigation