TrustRadius
Unmetric is a SaaS platform that provides intelligence on an organization's social media efforts and the efforts of their competitors on social media. The platform provides data across Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn. Unmetric complements listening tools by providing campaign, content and competitive intelligence on what brands are doing on social media.https://media.trustradius.com/product-logos/Jl/L3/5NDC9Z6SBSUR.PNGUnmetricGreat for quantifying content performance from unowned channels2019-05-01T22:25:51.020ZWe use Unmetric to review social content. It helps us understand how peers, partners, and competitors are using social media and allows us to evaluate the effectiveness of different creative and content approaches. It also helps us identify white space when developing social strategies. The platform is set up well for this exact work, and you can use both their built-in dashboards or data downloads to do your work, which means both novice users and seasoned analysts can use the platform with minimal training.,Calculates average engagement rates for custom time-periods and displays this on a dashboard.
Can access content from most platforms.
Good balance of easy-to-use and access to raw data for custom work.
Has all of the standard metrics for social media analysis.,The interface is slightly different for each social channel, which is confusing for novice users. I wish they'd standardize their naming schemes and dashboards, to the extent they can be with the different platforms.
They'll add and implement new features but won't tell you- I came back into the platform to discover they'd applied a weighting scheme to my engagement rate that messed up my findings.
Sometimes the platform just stops working.
Support sits in India so there's no way to get answers fast if you have a question or issue.,8,I haven't traced our use of this platform back to ROI specifically, but the data it provides is key to our strategic client work and clients are pleased with the level of detail and rigor we are able to provide.,Simply Measured,BrandwatchVerified UserEngaging with Unmetric2016-02-03T17:41:30.330ZUnmetric is being used by the Analytics Department. We use it to benchmark our clients' social presence against their competitors. It's a useful tool because we are unable to see our competitors reach and impressions or calculate engagement rate. Unmetric calculates its own custom engagement rate based upon the accounts' engagements and followers. This normalized engagement rate can be used to benchmark across all social platforms.,Very user friendly.
Great support staff.
Constant updates.,Length between data fetches.,9,Increased employee efficiency
Better customer service,NetBase, Crimson Hexagon ForSight, Tableau DesktopVerified User
Unspecified
Unmetric
8 Ratings
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