Unsplash for Brands

Score8.5 out of 10

34 Reviews and Ratings

What is Unsplash for Brands?

Unsplash is an online community hosted by the company of the same name in Montreal, featuring photos and images that are available free. Unsplash for Business is a solution that puts content in the hands of people and add context by sharing visuals with their audiences.

Categories & Use Cases

Verified User

Consultant (1-10 employees employees)

Use Cases and Deployment Scope

I use Unsplash for Brands for clients and for church. They are commercial platforms, addressing clients in HR / Recruitment. For the church is for people that want to get to know more about God.

The scope is to use strong imagery that reflects the business and church so people visiting the website get an idea of what the brand / church is about.

Pros

Spontaneous photography
High quality photography
Creative Photography

Cons

Easier way of filtering on for example colors
Maybe make it possible to have a smaller grid

Return on Investment

Easy and quick
Accessible
Understandable
Name is easy to remember
Able to download some free photos

Usability

Alternatives Considered

Shutterstock

Other Software Used

Figma, Slack

Verified User

Director in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

I use Unsplash for Brands for our church as well as for businesses I have managed social media and advertising for. It helps to find high quality photos that are specific to my needs and have the colors or feel that I am looking for for each project, while knowing they are available for use by businesses.

Pros

Filtering by description
Allowing color filtering
Peace of mind that photos are royalty free

Cons

Wider variety of selection

Return on Investment

Saves time searching
Lowers cost of buying individually
Helps provide cohesiveness of look

Usability

Other Software Used

Adobe Creative Cloud for Enterprise

Scott Halewood

Digital Exerperience Coordinator in Marketing at York St John University (501-1000 employees employees)

Use Cases and Deployment Scope

I have used Unsplash for a number of projects and campaigns. One of the problems that Unsplash has helped me to tackle is the use of images when none of our users could be found to fit the specific need. It allows you access to free, professional photography across a wide range of key search terms.

Pros

Allows you to discover a vast range of professionals.
Quick access to a library of high quality images.
Collect examples of photography styles to use when guiding a campaign design.

Cons

Would be nice to search across multiple tags rather than one definitive tag.

Most Important Features

A large gallery of images.
Being able to work with and help spread the work of great photographers.

Return on Investment

Alternatives Considered

Shutterstock, iStock and from Getty Images

Other Software Used

Shutterstock, iStock, from Getty Images, Adobe Stock

Scott Sendelweck View profile

Director Employment Brand in Marketing at Community Health Network (10,001+ employees employees)

Use Cases and Deployment Scope

I write a lot of content and image support is imperative to delivering a visual for that content. I use Unsplash to find trending and relatable image content to support the words I write to bring them to life.

Pros

Trending Images
High Resolution Images
Content Creator Images

Cons

Expand on the content categories.
Expand content based on geographical areas.
Possibly offer training on Images and Image usage when writing content.

Most Important Features

Trending Image Search
Typography
In the News image content

Return on Investment

Speed and ease of use
I can use it on the go for IOS as the mobile interface makes it very easy to search for the images I need.
The expanding partnerships Unsplash is cultivating only enhance the brand capability.

Alternatives Considered

Getty Images Enterprise Solutions, iStock and from Getty Images

Other Software Used

Oracle PeopleSoft HCM, BrainStorm, Firstup (Dynamic Signal + SocialChorus)

Nicole Andujar View profile

Senior Graphic Designer in Marketing at University of Miami (5001-10,000 employees employees)

Use Cases and Deployment Scope

I love using Unsplash for many jobs for a retainer client since there is such a wide array of choices of photographs, photographers, and themes. I am able to solve my client's challenges with beautiful, high-end photographs. We use them for flyers, web banners, posters, pole banners, marketing materials, brochures, and their internal bulletin.

Pros

brochures
pole banners
website images
marketing materials
bulletin

Cons

more macro and micro images
better meta data tagging for ease of search
brighter images
more diversity

Most Important Features

many options
landscape and horizontal photographs
high end quality of photos

Return on Investment

positive client feedback
ease of use
better audience capture

Alternatives Considered

iStock, from Getty Images, Shutterstock and Getty Images Enterprise Solutions

Other Software Used

Adobe InDesign, Adobe Illustrator CC, Adobe PhotoShop