March 20, 2019
Score 9 out of 10
We help several large non-profit organizations use the product to build and engage large SMS programs. The platform is well built and has a strong CRM back-end for managing user data. We've built very custom message flows for clients, with complex interactions and segmenting. Highly recommend.
- One of the few platforms that allow you to build triggered, based upon activation date welcome series messaging.
- Liquid is simple to use, but a powerful enough software to build complex, segmented message flows.
- Great support from the Upland team.
- Some features require additional cost. The nature of growth means the product becomes more expensive and that is a problem for some buyers.
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For large organizations that are looking to build big, robust SMS programs and want the benefit of a CRM back-end for managing users and messaging.