Usermaven

Usermaven is a website and product analytics tool offered by Usermaven Inc. According to the vendor, the tool is designed to provide actionable insights to help businesses increase product adoption and reduce churn. It offers features such as web analytics, product insights, funnel analysis, attribution, segmentation, and a contacts hub. Usermaven is said to be suitable for all kinds of websites and SaaS businesses, including startups, small businesses, and mid-sized enterprises. The tool is commonly used by marketing professionals, product managers, growth teams, SaaS companies, and e-commerce businesses.

Key Features

Spotless™ tracking: According to the vendor, Usermaven's Spotless™ tracking automatically captures all events on a website or app, eliminating the need for manual tracking by developers. This feature is said to make it an easy-to-use analytics tool for marketers and product people.

Privacy-friendly and hosted in EU: Usermaven is hosted in the EU, which, according to the vendor, ensures compliance with GDPR and CCPA regulations. The tool is claimed to be privacy-friendly, as it does not collect personally identifiable information (PII) or use tracking cookies.

Track engagement metrics: Usermaven allows users to track engagement metrics such as daily active users (DAU), weekly active users (WAU), monthly active users (MAU), and the ratio of DAU to MAU or WAU to MAU. According to the vendor, these metrics provide insights into user engagement and help businesses understand the level of activity and stickiness of their product.

Unmatched tracking and attribution: Usermaven offers tracking and attribution capabilities, allowing businesses to analyze their marketing channels and measure return on investment (ROI). The vendor claims that Usermaven provides a "single source of truth" for tracking and attribution, enabling users to evaluate the contribution of each marketing channel, identify new referrers, and track the performance of marketing campaigns using UTMs.

Understand user behavior: According to the vendor, Usermaven allows users to track individual user behavior on their website or app, providing insights into their interests and actions. Users can reportedly see the user journey, including the channel that brought them, where they dropped off, and their interactions with different features.

Quick 5-minute setup: Usermaven offers a quick and easy setup process, according to the vendor. Users can start tracking their website or app within 5 minutes by adding a small JavaScript snippet or plugin to their website.

Effortless, no-code event tracking: Usermaven eliminates the need for manual event tracking by developers, making it effortless for marketers and product people to track key actions. The vendor claims that every button click, form submission, purchase, or page visit is automatically tracked without the need for any coding.

Analyze marketing channels for increased ROI: Usermaven helps businesses understand the impact of their marketing channels on return on investment (ROI). According to the vendor, users can evaluate the performance of different marketing channels and focus their efforts on the ones that engage their target audience and drive conversions.

Uncover user journeys for informed decisions: Usermaven allows users to track and analyze individual user journeys on their website or app. The vendor states that by understanding user behavior, businesses can make informed decisions about their product and user experience. Users can reportedly see which channels brought users, where they dropped off, and how they interacted with different features.

Get accurate stats with Adblocker bypassing and cookie-less tracking: Usermaven's pixel whitelabeling technology bypasses adblockers, ensuring accurate tracking statistics, according to the vendor. The tool also offers a cookie-less tracking mode, eliminating the need for cookie-consent banners and providing privacy-friendly analytics. The vendor claims that it is compatible with iOS and ensures accurate tracking and attribution for businesses.