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UserTesting

Overview

What is UserTesting?

UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the speed…

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What is UserTesting?

UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the speed business…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.usertesting.com/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is TryMyUI?

TryMyUI.com is a remote usability testing platform that offers affordable, cross-platform services for testing and improving the user experience. The product allows you to watch videos of real people using your website or app to see where (and why) users get frustrated, lost, or confused. People…

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Product Details

What is UserTesting?

UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the speed business demands.

UserTesting Screenshots

Screenshot of Connect with your own audiences 
UserTesting offers several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and navigate you to key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together so that you can directly drill in and understand the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Specify your audience by screening contributors from UserTesting’s global network of contributors or connecting to your preferred network.

UserTesting Videos

Get to know UserTesting and the value of Human Insights for your business.
UserTesting + Microsoft
UserTesting + AAA
UserTesting + NBC Universal
UserTesting + Burberry

UserTesting Competitors

UserTesting Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesNorth America, APAC, EMEA
Supported LanguagesEnglish, French, German
Security

Frequently Asked Questions

UserZoom, Userlytics, and TryMyUI are common alternatives for UserTesting.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of UserTesting are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(220)

Attribute Ratings

Reviews

(1-25 of 127)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our team has been leveraging usertesting.com for conducting all the unmoderated and moderated research. The tool is pretty intuitive and helps our designer able to conduct the unmoderated tests without any support. The team at usertesting.com has been immensely helpful in working with us in putting together the right set of documentation which standardizes our overall research operations. Their acquisition of UserZoom has also integrated all our userbase into one. I highly recommend usertesting.com to others! We did evaluate other tools but the quality of the product, easy integration w/Figma and their Support system makes this an absolute 10/10!
  • Support system
  • Intuitive and easy to learn
  • Their certification process giving our users industry wide recognition
  • Not really with usertesting but there are opportunities with their integrations w/Figma
Best suited for researchers to conduct moderated tests and UX designers to conduct unmoderated tests! Not suited for diary studies!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
UserTesting gives us access to general consumer panels that we otherwise would have no way to communicate with, let alone efficiently recruit for research. UserTesting also allows us to conduct a variety of methods including (but not limited to) moderated interviews, unmoderated usability testing, cart sorts, and more. One of the features we find most beneficial with UserTesting is its out-of-the-box panel filtration and custom screening capabilities, both of which help us recruit the most appropriate research candidates based on learning objectives and timelines.
  • Effective panel recruitment
  • Quick, informative, & friendly customer service
  • Smooth unmoderated usability testing
  • Highlight reel creation
  • Straightforward test creation
  • Card sorting feature
  • Ability to re-launch tests myself that aren't picking up participants as quickly as I'd like
Most appropriate for:
-Panel recruitment
-Unmoderated usability testing
-Quick tests
-Moderated interviews
-Unmoderated interviews

Less appropriate for:
-Card sorts
-Surveys
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As a UX Designer, I have completed an internal course that allows me to set up my own tests with the guidance of an assigned UX Researcher. I mainly use UserTesting to test design concepts we are currently ideating on to learn how participants interact with our prototypes. So far I have launched unmoderated card sorts and usability tests and both have helped give me the information I need to either start designing solutions, or go forward with the solution I had already proposed.
  • Ease of use to set up tests
  • Time stamping transcriptions
  • Connecting the correct participants based off screener
  • Updates sent to email once a test is completed
  • The word cloud function isn't very accurate.
  • Personally, I wish participants didn't have to open a Figma prototype link in a separate tab. I wish it could stay in UserTesting so they don't have to hop between tabs.
  • Having certain filters set to default sometimes slip by me. I wish those had no default and were required so I can be sure to not skip over it.
UserTesting is great to help designers get validation on their designs to see if they are initiative or user friendly, however it can also determine if a design needs more work if participants have trouble using/understanding it. At my company, we tend to test after ideation and solutioning to help validate which concept to go forward with, but I am hoping in the future we can start testing early on in the ideation phase to help us get enough supporting evidence to determine whether or not we should explore a design further to create a better case with product and tech folks.
Gonzalo M. Gonzales | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
UserTesting allows me to create moderated and non-moderated usability tests quickly and easily. I don't need to worry about recruiting participants as they have a very wide range of participants available.
  • Recruitment
  • Setting up usability tests
  • Transcritpion
  • Using better AI for transcription
  • Sometimes it's buggy when setting up a test
  • It doesn't really work as a repository
UserTesting solves the problem of recruitment. Thanks to UserTesting I can recruit participants from different countries around the world with the characteristics I need. Recruitment is a very difficult process for a small research team and I sometimes still struggle with that; for example, when recruiting minors for research. But not having to do the whole recruitment and reward process is a huge benefit.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
UserTesting is used across the user experience team at my company to answer the research questions that we have across our product teams that we support. We use it for a variety of research methods from unmoderated to moderated, generative to evaluative, and more. The problems that the platform helps us solve are the ability to test our assumptions and quickly gain feedback on design concepts that influences the product decisions that our teams makes.
  • Finding niche audiences
  • Ability to collaborate with other UX teammates or product partners
  • Quickly getting insights
  • Expanding their panel of healthcare users and customers
  • Better validation that users are who they say they are
  • More accurate and helpful sentiment analysis on sessions
UserTesting is a great way to quickly gain user or customer feedback in both generative and evaluative research studies. Want to better understand who your users are but don't have time to be on moderated interviews, UserTesting can help. Want to gain early feedback on design concepts, they can help you there too.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Evaluating new product features with real users: UserTesting helps us gather feedback on new product features before they are released to the general public. We create tests for specific user flows and invite participants to provide feedback on their experience using the feature. This allows us to identify any issues or pain points early on and make necessary adjustments before releasing the feature.
  • easy setup of ux testing
  • recording of videos
  • Testers quality has degraded over time and they could benefit from acquiring more motivated testers
  • Make it easier to distribute mobile app builds
  • Tester sometimes don't answer screener questions truthfully creating unnecessary work for our team
Well-suited scenarios
Basic and quick user testing for general user segments: UserTesting is great for getting quick and basic feedback on general user segments. It is easy to set up and can provide valuable insights into the user experience of a product.Testing specific features or user flows: UserTesting can be effective in evaluating the usability of specific features or user flows. This can help identify any issues or pain points that need to be addressed.

Less appropriate scenarios
Requiring specific user segments: If you require testers from a specific demographic or with certain qualifications, UserTesting may not be the best option. In my experience, relying on UserTesting to recruit specific user segments often resulted in low quality testers and unreliable feedback.In-depth research: UserTesting may not be suitable for conducting in-depth research. If you need more detailed feedback or want to conduct more complex studies, it may be better to use other research methods or tools.
Rayssa Araújo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it mostly to save time on Research Operations like unmoderated usability tests and consumer videos. We also use it for Usability metrics like SUS. I really like the capability of using their network recruitment base with the screener feature that saves me also time for quality feedbacks and video consumers.
  • Recruitmet
  • Video Consumer
  • Usability Test
  • Unmoderated Interviews
  • Recruitment Network Base
  • Capability to launch studies on both mobile and desktop
It was a good resource to capture unboxing videos, ab tests, unmoderated usability studies and costumer videos to gain insights and feedbacks on our user experience research studies. It's really easy to share the insights and keep everything in one place. It's good for recruiting from a large-range sample on their own network base saving some time on research operational process.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use it for quick unmoderated user feedback on live sites and prototypes. We use the feedback to guide development decisions to make sure that they are in line with user needs and goals.
  • Recruitment
  • Unmoderated
  • Customer service
  • Broader offering of of types of questions and response types. Current selection is just to limited.
It just makes it really easy to quickly gather feedback from contributors. For US markets I normally get 10 respondents within 2 hours of launching the study. The turn around time is great in a last minute thinking culture at times. I extensively use use and appreciate the pre-panel filters, super easy and helpful.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
At my company, we create prototypes for usability testing. These prototypes might be for our website or internal digital applications. We want to ensure the design is easy to use and intuitive before we put it into production. UserTesting is where we confirm this. We have used monitored and unmonitored testing but mainly use the unmonitored.
  • Unmonitored tests being broken down into steps
  • Screener questions
  • Templates to be able to quickly create similar tests
  • Highlight reels
  • More types of questions for unmonitored test (add stack ranking question type)
  • Providing user averages for data questions (ranking scale)
UserTesting has been great for usability testing and getting feedback on a prototype/design before putting it into production. It is very helpful to watch how people interact with your design without any bias. When watching the videos, I can easily make comments about the user and my observations for me to go back too.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use UserTesting to help evaluate future digital experiences for the CDC website. In the past, I've used it to evaluate prototypes for the Home Depot.com. Basically UserTesting helps the organization make the right decisions before proceeding with the development and coding of the product. The scope of my use case was that it helped me pass along those right decisions back to the organization with the data received from UserTesting sessions that I conducted, moderated and unmoderated.
  • Returns feedback/data back real quick from customers
  • Provides easy to use analysis tools within the platform to analyze data
  • Feedback can easily be shared with people in and outside the organization.
  • They could make it easier to know how well a screener will succeed
  • They could allow more robust card sorting capabilities
  • They could allow for a research repository within the tool
It is incredibly well suited when you need to get feedback on experiences or products that need quick feedback fast, also well suited when a team needs to continuously iterate and get feedback on a product. It is also well suited when a team needs to conduct discovery research and understand and define customer problems, and be able to talk to customers in real time. It is not well suited for other methodologies like surveys or paper prototyping.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use UserTesting to get feedback from live consumers/users of our websites and products. We’ve used the available community and also done private groups with both non-moderated (self-guided) tests and moderated tests. <div><br></div><div>We’ve ran tests to get feedback on website redesigns and enhancements including site architecture/structure, UI/UX, content, and style/colors. </div><div><br></div><div>It has been immensely helpful in getting user feedback quickly and easily to drive changes. </div>
  • Available Tester Pool
  • Ease of Use
  • Speed to market
  • Coordination/ease of use for private testers
  • Ability to establish micro tests/segments
  • Non-licensed viewing of results
UserTesting allows me and my team to create and complete user tests incredibly quickly and cheaply. User testing used to be incredibly expensive and time consuming and as such wasn’t completed as often as it should have been.

With UserTesting, we can set up, deploy, and get results within ONE WEEK with no extra costs beyond what we pay for the service. It’s a true game changer to get voice of the customer feedback in near real-time and get feedback more often.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it mostly for unmoderated testing to see usage, workflow, and pain points encountered on our site as well as uploading interviews to create clips.
  • I particularly like the note taking feature, that you're able to export the notes and has time stamps for the notes.
  • I like that it is relatively fast to recruit users.
  • It is pretty simple to set up a user test: the tasks.
  • The UI ironically is a bit difficult to use. Sometimes its difficult to navigate around.
  • The tagging feature could be really useful, but it doesn't allow you to create tags for projects (only tags that go across all of your projects) so it makes it difficult to use.
  • Creating reels could also be better. Similarly it isn't by project so it can be tedious to create them because you have to look through so many clips.
  • It doesn't allow you to collaboratively take notes in a live session. It would be really useful to be able to use it like an observation room and have participants take notes that are time stamped.
Best suited: low complexity user testing of a prototype or live site. Less appropriate: user tests that are more foundational in nature and require follow up questions, as well as testing complicated flows in prototypes because you can't course correct participants easily.
Heather Aufderhar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use it to make monthly income. This is one of the best reliable money avenues in my freelance position. I can rely on this company to deposit the income without having to chase them down nor cresting an invoice.
  • Customer service
  • Ontime payments
  • Easy to use studies
  • Profile
  • Software for recording
  • Not allowing the customer to create their own study
They are understanding when it comes to missing scheduled appointments and customer service understands my concerns
Alex Jones | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
UserTesting is mainly used by our UX team (designers, writers, researchers) to inform the development of our Hi-Fi designs and content. It allows us to see whether users understand and like the designs before releasing updates to our app and onboarding journey. Members of the marketing team also use it in order to test different campaign designs and messaging.
  • Very fast responses from users
  • Very detailed qualitative feedback
  • Easy to use and set-up
  • The export to Excel function could be improved. It works, but I often have to manipulate it when analysing.
Really good for getting super-fast feedback to help sense-check that your designs are heading in the right direction. As a default you are able to record the user's face (as well as their screen) which makes for really engaging video recordings to analyse. Verbal feedback is automatically transcribed and there is an automated sentiment feature which helps identify problems to rectify really quickly.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use UserTesting to validate product ideas, test our product's usability and iterate on product designs. UserTesting helps us see the usability issues of our product that are otherwise hard to see. We may be biased against our own product, or because we are too familiar it prevents us from seeing these issues. UserTesting also helps us minimize the time spent on usability tests as it enables us to do unmoderated tests with the demographic of our choice.
  • Taking notes with video clips. I can take notes while I am watching a session and I can create clips of UX issues or bugs occurring. This really helps when I share them with other teams.
  • Exporting all your notes. I analyze all usability tests by exporting my notes from UserTesting. I wish I could bulk export multiple tests though.
  • Setting up demographics. This helps me reach out to users who are similar to our audience.
  • Setting up screeners. Some studies require specific audiences (using a specific tool etc.), by setting screeners I can make sure I reached the correct audience.
  • Bulk exporting multiple tests.
  • I believe some contributors are lying on their demographic info. Sometimes when I try to reach native English speakers or another language, I come across users who are not native speakers even though I set up demographics accordingly.
UserTesting is ideal for big companies that work in an agile setting. If you are working in a fast paces environment and need to get some insights fast, UserTesting helps a lot. If you are creative, and know how to ask questions, you would be surprised how fast UserTesting starts to show its value. We are a small team and we try to minimize our work load as much as we can by optimizing our research operations, so making unmoderated tests are very important to us. If you are a small company with limited resources though, it might be expensive. Then, buying multiple tools that cover different areas might actually become more affordable.
Rebekah Knapp, CSP, CSPO | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use the tool to understand “why” our numbers for traffic, click rates, customer satisfaction, etc are the way they are and insight into what to do to make improvements. Use cases can range from explaining interactions with a CTA (call to action) button to strategy for how we address a whole market. Biases from leadership are changed when we are able to share real customers sharing how they interact and why in videos. Before the tool, assumptions on what would work were only rhetorical and bias. Now we can provide real, transparent, truthful recommendations which have made dramatic impacts to all areas using the tool for research.
  • Observing how people react to experiences
  • Hearing the emphasis in feelings from interactions
  • Getting quotes from customers to make the case for changes
  • Using the survey to pull out thought, desires, and ideas from customers
  • Pulling the data together for presentations is rough and time consuming. I suggest that user testing perform testing on how we use the tool to organize the research to present to leaders so that additional tool to support this can be made available in the tool.
  • Custom network is clunky and difficult to use. It is not easy to get our customers and target market to sign up. I have to hand-hold them. Sometimes they don’t get the email to sign up. I would like to enter what I already know about them (profiles) into the tool myself and then send the invite for the test.
  • Would like to be able to search all past research on topics through the transcript rather than rely on just my notes.
Great for observing, hearing, and asking. Bad for getting solid opinions unless you had a lot of people for stats. You cannot act on 5 people casually saying, “I like this over that,” because many times the testers just want to finish the test and give false positives.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
My team uses UserTesting for qualitative research both unmoderated and moderated. The tool allows us to gain insights from users quickly and efficiently. It saves time on recruitment and the platform makes it easy to analyze data as it provides transcripts and video clips. We use the tool to gain feedback on our current products as well as new ideas/concept.
  • unmoderated or remote product testing
  • high quality participants that give strong and detailed insights
  • quick insights
  • large and diverse recruitment pool
  • qualitative research analyzing tools could be better
  • cost is very high
  • easier collaboration with other team member
UserTesting is really great when you want to get insights on a prototype. You can have participants walk through the prototype and conduct speak out loud so you can hear directly from them on what they like, dislike and any sources of confusion. If you want to be able to probe or have a conversation with users you could recruit through UserTesting but it would like be more efficient and cost saying to use Zoom.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Game changing speed to insight. User Testing allows us to quickly have confidence in our designs and quickly pivot if not meeting our users needs. This saves time not only in the UX team but also when it comes to development. User Testing also allows us to have much richer behaviour data to support the why behind out design thinking.
  • Speed to insight
  • Confidence in design
  • Further integration with other design tools
We use UT in all areas of our design and development process.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use UserTesting for discovery interviews with users as well as for usability testing.
  • Creating clips and highlight reels of recorded interviews--these really help you "land" the research findings with stakeholders.
  • Capturing a blend of qual and quant in unmoderated interviews. They've been continuously improving the quality of visuals, so it can sometimes be a simple drag and drop into a report!
  • The technical and account support teams are second to none. Response times and even resolution of issues is usually same day.
  • They've come in to do product onboarding and trainings for our teams which allows our research team to keep driving research while expanding what our "people who sometimes do research" are able to take on.
  • Need additional data visualizations for card sorts.
  • Customize scales (5 pt vs 7 pt) for built in likert scale questions and customized responses for success question.
It's a fantastic platform for remote qualitative interviews, both moderated and unmoderated. It allows you some organizational capabilities with data, but is not sufficient as a repository.
December 03, 2022

Great Tool!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Great tool! UserTesting allowed me to conduct research studies easily and quickly. After launching a study I can get responses back within 2 hours. The quality of participants is great. The tool allowed me to get valuable feedback from participants and saved me so much time with the unmoderated studies. It is easy to save and share clips, it allowed me to share great clips with my stakeholders when presenting the final report
  • Easy to setup a study
  • Getting quick responses
  • Great education resources
  • Integrated Click Test
  • combine 2 5-seconds test
  • better visuals for the Tree Test
It is good tool to talk to customers of a competitor products and understand the strength and weaknesses
Conduct exploratory research to learn what potential users will need or how to improve a current product
Conduct usability studies and short studied to test certain design ideas and prototypes before commiting to the idea
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We would like to have users answer questions, UK specific or, depending on the project, internationally. Sometimes we may have prototypes to test or designs to validate. UserTesting gives a good range of people to choose from and sometimes with niche criteria.
  • Detailed screener
  • Audio only option
  • Easy interface to find the responses to a project
  • I've noticed quite a few folks know how to get past the screener. I'd like more of these people not to be able to do that.
  • The instructions can be a bit clearer. Maybe linking the UT resources to the feature.
UserTesting is great for:
Conducting surveys
Video responses
National users
International users

User Testing is not so great for:
Niche user types
Ashley Chiu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We generally use UserTesting for design research, so testing designs at various stages of the product development process. We get feedback mainly on usability, but also on expectations and understandability/comprehension of elements on the design, like copy, imagery, and general components. We have dabbled in concept testing, as well as some messaging (more so comprehension than validation). The Product team owns the license, but the Product Marketing team and Content Design teams have also benefitted from using it.
  • Recruitment
  • Usability Testing
  • Quick Tests
  • Getting quick feedback
  • Pricing structure
  • Oversight for more junior team members
  • Seat-based structure
Its strength is in usability testing and testing designs with users. Another key strength of UserTesting is its panel. Combined, it's incredible for getting quick feedback on usability. With that said, many of the panel members are used to taking tests and generally more technologically savvy. I've heard many words like intuitive more in testing now. However, I do think if you're focused on watching how people are using designs and are structuring tasks appropriately, you can still learn a lot from people who are familiar with design testing.

With that said, I do not believe UserTesting and any qualitative research should be used solely for validation. It is important to think about sample size and confidence quality. It's not really appropriate for message testing. It also can't present multiple concepts in a randomized order, so I might defer to using a different tool if you're in that stage of design.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I am a UX Designer at a local transportation company where we offer both local bus service and city-to-city coach throughout the UK. Customers can purchase tickets easily through our app and website therefore it is vital that we ensure our platforms are user-friendly. I have been with UserTesting for over a year and I usually use it to conduct unmoderated tasks where the participants will complete tasks on the functional prototype and give their genuine feedback.
  • Quick feedback.
  • Participants recruitment.
  • Customer support.
  • Recruiting the right participants (often some do not speak throughout the test).
  • Some templates are not customizable.
For people who have zero experience when it comes to designing a usability test, the UserTesting platform will be a good start as it is beginner friendly. UserTesting platform is quick to learn how the platform works as the interface is minimal, it also provides courses where they give walk new users through the features. However, when it comes to asking the right questions to get a genuine reaction from the participants, new users should learn how to avoid steering participants in a certain direction, causing them to give biased answers.
Joshua Rodriguez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have used UserTesting as both a user and a company working with users. From the user side, it is an easy process to find relevant tests to take that match my skill set. As a company I have used UserTesting to review landing pages on my website to get feedback from potential customers on design, readability, and easy of use. The problem I wanted to fix was on page time for users and clicked through to sign up for a demo upon getting the feedback I discovered that I needed to change my header section to be more clear and more concise.
  • Matches you with potential users that are relevant to your customer base
  • Allows you set up a very detailed process to get amazing feedback on your site
  • Provides video reviews from users so you can easily walk through their process
  • Improving the live walkthrough feature if users can review in real-time via live streaming
UserTesting is perfect for landing page reviews, product comparisons, copy editing and focus group work. I set up a multi-varied landing page sequence and had users walk through the different versions of the pages to see which one was the easiest to understand. Hearing feedback on the title copy which was clear to me but not clear to the user helped me realize how I could clarify and simplify my page copy to make sure users can navigate the site knowing what to expect upon signing up.
Eva Sawyer | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I do all the web design for my company myself, so I often second guess if the site is laid out well. Just because I think that it is clear doesn't always mean that it is, so user testing is important for me to get feedback.

Here is my big problem with the software - it is prohibitively expensive for small businesses. They used to offer a one-off free test that would give me a rough idea of where to start, and then it was a more affordable pricing structure if you only wanted one or two tests. Now the only option is an expensive monthly payment, in the hundreds of dollars. To be fair, virtually all other companies are the same - but it is not affordable at all for smaller businesses.
  • Great ability to target audience.
  • Great flexibility of questions to ask.
  • PRICE!
  • Options for smaller business.
Honestly, the functionality of this software is one of the best on the market. It does an incredible job of really dialing in on what you want to know and getting access to testers.
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